Download - Obs lesson
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Discussion What will your children be watching?
Define: ‘New Media Technology’
Surface Computing
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INSTITUTIONS AND AUDIENCES
FILM INDUSTRYNEW TECHNOLOGY IN
Distribution and Marketing
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AIMS
• All students..... will be able to define what is meant by the term ‘New Media Technology’ (E)
• Most... will be able to understand how New Media Technology has revolutionised the way in which films are marketed and distributed (D-C)
• Some......will analyse how New Media Technology in distribution has impacted on audiences (B-A)
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TECHNOLOGICAL CONVERGENCE
• Get out your mobile phone:
• Explore it’s functions.
How does it allow you to be a media producer?
How does it allow you to be a media consumer?
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Media Convergence
Definition - Hardware and software coming together across media, and companies coming together across similar boundaries. This makes the distinction between different types of media and different media industries increasingly difficult.
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Technological Convergence
• The trend for different technologies for the delivery of content to start to resemble one another. For example, television sets will increasingly resemble computers while computers will increasingly resemble televisions; both will be used to download moving images from the internet, and eventually the distinction between the separate technologies are likely to be erased.
• Can you think of examples of technological convergence?
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Key Question: http://www.youtube.com/watch?v=6ILQrUrEWe8
How does ‘new media technology’ and ‘technological convergence’ affect the film industry?
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Groups of 4
• Create a new piece of media technology that can exhibit or distribute films.
• Write a guide called ‘How to advertise___ to me...’
• Consider: • How to advertise on social networking sites?• Where else to advertise/market (what do you use)?
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Exam style Question
Extension Question:How has social networking changed the
role of audiences?
What is the effect of social networking sites on film distribution?
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How is Social Networking changing advertising?
• http://www.youtube.com/watch?v=DjRV0hMJtxc
• http://www.youtube.com/watch?v=0TYy_3786bo
• http://www.youtube.com/watch?v=LJ8RKMwxVbA&feature=related
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Homework
• Complete New Media w/sheet: Due Friday 28th January http://hasnmediaindustry.blogspot.com/2010/05/new-media-homework.html
Read: Extension Article.
• Fantastic Article on how the web is shaking up the film distribution process.