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NON-PROFIT BUSINESS MANAGEMENT PROGRAM
Helping non-profit organizations succeed through improved business management
NON-PROFITSUSTAINABILITY
MODULE 3
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GETTING ALL YOUR DUCKS IN A ROW
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SUSTAINABILITY MODEL
There is not a “one size fits all” business strategy.
Look at each program and service critically and rate its importance to your mission.
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HOW TO BE INVESTMENT READY
Understand your needs Have plans you can act on Understand and factor in outside influences Grow your leadership capacity Build your financial capacity Generate community support Assess the impact of your programs and
services Be willing to readjust as needed
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WHAT FUNDERS WANT TO KNOW
What your mission and approach is.
How you achieve your mission.
What leadership qualities your organization has.
Your place in the community you serve.
What resources you have now.
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MISSION & APPROACH
Why, when and how did your non-profit start?
What is your “story”? Why were you founded?
What and where is the community you serve?
What are your organizational values?
What does your organization want to achieve?
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DIRECTION
How do you achieve your purpose?
What are your major programs?
How do these programs contribute to your mission?
What is your accomplishment history?
What is your future – your strategic plan?
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LEADERSHIP
Describe your board – skills, strengths, affiliations.
Describe your volunteers – number, hours, jobs.
Describe key staff and volunteers – skills, strengths.
Describe how the community you serve is involved.
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PLACE IN THE COMMUNITY
How do you respond to community needs?
Who else does similar work and how do you compare?
What makes your organization valuable?
How do you work with other groups?
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RESOURCES
Do you have a detailed budget?
How are you spending your money?
What are your non-financial resources?
What is your current capacity?
What are your limitations?
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Organizational Assessment
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Two Key Factors
Mission – how important and relevant an activity is for your organization and the community you serve.
Financial – how an activity impacts your financial success and well being.
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ACTIVITY ASSESSMENT
IMPACT
PROFITABILITY
HIGH IMPACTHIGH
PROFITABILITY
LOW IMPACTLOW PROFITABILITY
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ACTIVITY ASSESSMENT
IMPACT
PROFITABILITY
HIGH IMPACTHIGH
PROFITABILITY
LOW IMPACTLOW PROFITABILITY
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ACTIVITY STARS
IMPACT
PROFITABILITY
HIGH IMPACTHIGH
PROFITABILITY
LOW IMPACTLOW PROFITABILITY
HIGH IMPACT ANDHIGH PROFITABILITY
Primary foundation-funded mission activity.
Fee-for-service program that makes money.
Annual fundraising appeal.
Other?
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ACTIVITY ASSESSMENT
IMPACT
PROFITABILITY
HIGH IMPACTHIGH
PROFITABILITY
LOW IMPACTLOW PROFITABILITY
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ACTIVITY DUDS
IMPACT
PROFITABILITY
HIGH IMPACTHIGH
PROFITABILITY
LOW IMPACTLOW PROFITABILITY
LOW IMPACT ANDLOW PROFITABILITY
Little-used resource library.
Program that has lost funding.
Fundraising golf tournament.
Other?
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ACTIVITY ASSESSMENT
IMPACT
PROFITABILITY
HIGH IMPACTHIGH
PROFITABILITY
LOW IMPACTLOW PROFITABILITY
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ACTIVITY MONEY TREES
IMPACT
PROFITABILITY
HIGH IMPACTHIGH
PROFITABILITY
LOW IMPACTLOW PROFITABILITY
LOW MISSION IMPACTBUTHIGH PROFITABILITY
Annual silent auction.
Raffle tickets.
5000K run.
Other?
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ACTIVITY ASSESSMENT
IMPACT
PROFITABILITY
HIGH IMPACTHIGH
PROFITABILITY
LOW IMPACTLOW PROFITABILITY
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ACTIVITY HEARTS
IMPACT
PROFITABILITY
HIGH IMPACTHIGH
PROFITABILITY
LOW IMPACTLOW PROFITABILITY
HIGH MISSION IMPACTBUTLOW PROFITABILITY
State-wide advocacy program.
Mentoring program.
Show of new artists.
Other?
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ACTIVITY ASSESSMENT MATRIX
IMPACT
PROFITABILITY
HIGH IMPACTHIGH PROFITABILITY
LOW IMPACTLOW PROFITABILITY
HIGH IMPACTLOW PROFITABILITY
LOW IMPACTHIGH PROFITABILITY
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BE INVESTMENT READY
Understand the relative value of a program or service to your mission.
Know the true cost of each program or service.
Consider the impact of change on the organization.
Involve the board in the assessment.
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THE “DASHBOARD” APPROACH
PROFITABILITY
IMPACT
0
1
2
3
4
($200,000) ($150,000) ($100,000) ($50,000) $50,000 $100,000 $150,000
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RAPTOR RESCUE
PROFITABILITY
IMPACT
0
1
2
3
4
($200,000) ($150,000) ($100,000) ($50,000) $50,000 $100,000 $150,000
RESCUE & REHAB
COMMUNITY EDUCATION
RESOURCE LIBRARY
EVENTS
MAJOR DONORS
DIRECT MAIL
PLUSH ANIMAL SALES
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A DETAILED LOOK
Criteria
Core mission How well does
activity align with our core mission?
Excellence To what degree does the activity reflect the best
work we do?
Meets a Need Is the activity
meeting a need in the community otherwise not
met?
Community Building
To what degree does the activity
increase our impact with our
community? Community education
Rescue and rehabilitation
Resource library Direct mail Major donors Plush animal sales Site rentals-events Rate activities on a numerical scale. One to four is sufficient.
You could also use a percentage scale.
RAPTOR RESCUE ACTIVITY EVALUATION
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A DETAILED LOOK
RAPTOR RESCUE ACTIVITY EVALUATION
Criteria
Core mission How well does
activity align with our core mission?
Excellence To what degree does the activity reflect the best
work we do?
Meets a Need Is the activity
meeting a need in the community otherwise not
met?
Community Building
To what degree does the activity
increase our impact with our
community? Community education 4 4 3 2
Rescue and rehabilitation
4 3 1 4
Resource library 3 1 1 1 Direct mail 2 1 1 2 Major donors 2 3 1 3 Plush animal sales 1 2 1 2 Site rentals-events 2 2 1 1
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DASHBOARD DETAILS
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DASHBOARD DETAILS
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DASHBOARD DETAILS
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DASHBOARD DETAILS
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RAPTOR RESCUE CURRENT MATRIX
PROFITABILITY
IMPACT
0
1
2
3
4
($200,000) ($150,000) ($100,000) ($50,000) $50,000 $100,000 $150,000
RESCUE & REHAB
COMMUNITY EDUCATION
RESOURCE LIBRARY
EVENTS
MAJOR DONORS
DIRECT MAIL
PLUSH ANIMAL SALES
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RAPTOR RESCUE CURRENT MATRIX
PROFITABILITY
IMPACT
0
1
2
3
4
($200,000) ($150,000) ($100,000) ($50,000) $50,000 $100,000 $150,000
RESCUE & REHAB
COMMUNITY EDUCATION
RESOURCE LIBRARY
EVENTS
MAJOR DONORS
DIRECT MAIL
PLUSH ANIMAL SALES
Reason for most grantsand individuals donations
Improve because it helps Rescue & Rehab which increasesFunding opportunities
Change it or consider dropping it
Improve or increase efforts to grow activity
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RAPTOR RESCUE NEW MATRIX
PROFITABILITY
IMPACT
0
1
2
3
4
($200,000) ($150,000) ($100,000) ($50,000) $50,000 $100,000 $150,000
RESCUE & REHABCOMMUNITY EDUCATION ANDRESOURCE LIBRARY MERGER
MAJOR DONORSDIRECT MAIL
PLUSH ANIMAL SALES
Merge Outreach and resource library & decrease cost of outreach
Eliminate events that requireEquipment rental or space fees
More focus on Stars
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FUNDING
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REVENUE SOURCES
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REVENUE SOURCES
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REVENUE SOURCES
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REVENUE SOURCES
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REVENUE SOURCES
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REVENUE SOURCES
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GOING AFTER GRANTS
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HOMEWORK
What size grants do they make? How many grants did they make last year? What % were given to non-profits similar to
you? What was the average grant amount? Does anyone know people at the
foundation? Can you call them or contact them directly? Do you have a project that fits their profile? What do they want from you and when?
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CRAFTING A PROPOSAL - 1
What is your specific request? Who are you and what is your history? What is the community need you will
meet? How does your project address this need? What are the measurable outcomes? What is your timeline and work plan? Who are the key staff & volunteers? How much of their time will be involved?
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CRAFTING A PROPOSAL - 2
What are the projected costs and funding sources?
How will you sustain the project after the grant? Who else has this service & how do you
compare? How are you working with others in the
community? Why are you the best one to provide the
service? How and when will you evaluate the program? How many people or groups will benefit? What other kind of support to you have?
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CHECKLIST - WHAT YOU NEED Organizational resume. Program description. 501(c)(3) letter from IRS. Board list – with or without affiliations. Financial statement. Recent & previous audit or financial review. Program budget. Program financial statement. Latest IRS Form 990. Bylaws Conflict of Interest and Whistleblower policies. Letters of support – very relevant only. Supporting materials – photos, brochures, newspaper
clippings, etc.
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All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of Lane Community College. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Disabilities Resources at 541.463.5150 (voice) or 541.463.3079 (TTY), or stop by Building 1, Room 218 on the Lane main campus. This information is available in alternate format upon request.Lane is an Equal Opportunity/Affirmative Action Institution. Material subject to change without notice. © 2011-2012 Lane Small Business Development Center. 2011 Non Profit Brochure. indd
Small Business Development Center