Download - Next in digital advertising, NetCamp 2010
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Bogdana
www.bogdanabutnar.ro
twitter.com/Bogdana
Facebook – DA
LinkedIN - DA
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ORGANIZATIONAL STRUCTURE
NEXT HOT
Include planning function
Integrate brief resolution
Divest SEM and SEO to media…?Integrate quality control
Include measurements and data mining specialist (divest to media or to client)
Develop production boutiques
Create social media positions
Integrate SMR function (social media relations)
Develop “emerging platform integration” position
Create “seers” position to mix with “computation designer” position
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TECHNOLOGY
NEXT HOT
Integrate OS API development
Develop or integrate “fast / standardized” display functions
Develop cross-functional platforms to serve “immediate” needs of clients for: promotion, one function websites etc
Develop apps / integrate data visualisation
Go device-sensitive
Advergaming – for real/in-game activities
Internalize measurements and tracking software
Social media integration with more “operational” tools
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TECHNOLOGY
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PHILOSOPHY
NEXT HOT
“offline online integration FTW”
social media strategizing FTW
“non-standard” measurement systems or using offline index
trend makes product, infrastructure gets left behind
Data-base and lead mngmt??
Branded utility – for real
Branded content that is valid
Data mining for ROI
Isolated digital tracking and measurements
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CREATIVE
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CREATIVE
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CREATIVE
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CREATIVE