1. 1. The Science & Art of Next Gen Advertising Uwe Gutschow @uweg
2. 2. IS SCIENCE KILLING CREATIVITY? OR IS CREATIVITY GETTING BETTER BECAUSE OF DATA?
3. 3. Title Body copy
4. 4. OUR APPROACH
5. 5. OUR APPROACH W hat s important to People W hat s important to the brand chopshop stimulatespeoplesimagination to wonder what it would be like to live and build acar to survive the zombie apocalypse Become relevant to GenY by integration intoTWD tv show. People loveTheWalking Dead world and want to be further immersed in thisuniverse.
6. 6. EMOTION
7. 7. Art is born of instinct and intuition, science of the conscious reason. - Popular science monthly.1878.
8. 8. Technology has made anything possible. We are only limited by our own imagination. Brian David Johnson, Futurist, Intel
9. 9. Why not > why
10. 10. @uweg Uwe Gutschow