Transcript
- 1. New to Product Management? What Your Boss May Not Have Told
You
Barbara Nelson
Silicon Valley Product Camp 2011
[email protected]
@barbaragnelson
2011 Pragmatic Marketing, Inc. - 2. #svpcampvolunteer for notes?
2011 Pragmatic Marketing, Inc. - 3. Nothing in this job description restricts managements rights
to assign or re-assign duties and responsibilities to this job at
any time.
{
recent job posting
2011 Pragmatic Marketing, Inc. - 4.
- 5.
- 6. 2011 Pragmatic Marketing, Inc.
- 7. You have product credibility. Do you have market
credibility?
- 8. I know the market. I talk to customers all the time.
Translation: Im demo boy or girl.Im a fire fighter.I listen to markets of one.
2011 Pragmatic Marketing, Inc. - 9. In the last 3 months, how many visits to the market did you
make (without sales)?
{
None
1-3
4-6
7-10
More than 10
2011 Pragmatic Marketing, Inc. - 10. Without market knowledge, product managers risk killing the
product with a thousand cuts.
Executive at a technology company
2011 Pragmatic Marketing, Inc. - 11. market problem guru
2011 Pragmatic Marketing, Inc. - 12. 2011 Pragmatic Marketing, Inc.
- 13. YaaS
{
Repeatable
High volume
Elastic
Self service
Data driven
2011 Pragmatic Marketing, Inc. - 14. {
Top 10 things you need to know as a product manager
2011 Pragmatic Marketing, Inc. - 15. My Top 10
2011 Pragmatic Marketing, Inc. - 16. What a market of customers want, not just one
customer
2011 Pragmatic Marketing, Inc. - 17. What the quiet 80% of your customers think
2011 Pragmatic Marketing, Inc. - 18. If customers will recommendyou to a friend
2011 Pragmatic Marketing, Inc. - 19. Whyyoure winning and losing deals
2011 Pragmatic Marketing, Inc. - 20. How to support sales channels, not just one sales
person
2011 Pragmatic Marketing, Inc. - 21. How your product has improved life for your users
2011 Pragmatic Marketing, Inc. - 22. How to find problems buyers are willing to pay to
solve
2011 Pragmatic Marketing, Inc. - 23. What messages will resonate with buyers
2011 Pragmatic Marketing, Inc. - 24. How to communicate market problems to Development
2011 Pragmatic Marketing, Inc. - 25. Why non-customers arent even looking
2011 Pragmatic Marketing, Inc. - 26. What are your barriers?
- 27. New to Product Management? What Your Boss May Not Have Told
You
Barbara Nelson
Silicon Valley Product Camp 2011
[email protected]
@barbaragnelson
2011 Pragmatic Marketing, Inc.
