new to product management? what your boss may not have told you
DESCRIPTION
Many product managers accidentally find themselves in this profession. "You'd make a great product manager," someone tells you. And as you step into your new role, you discover there is a lot more to it than you realized. Even your boss might not be able to guide you in this role. “You’ll figure it out!” Before you head down the path of everyone else defining the role for you, learn the key principles of becoming a great product manager. Connect with me on LinkedIn (http://www.linkedin.com/in/barbaragnelson) or [email protected].TRANSCRIPT
- 1. New to Product Management? What Your Boss May Not Have Told
You
Barbara Nelson
Silicon Valley Product Camp 2011
[email protected]
@barbaragnelson
2011 Pragmatic Marketing, Inc. - 2. #svpcampvolunteer for notes?
2011 Pragmatic Marketing, Inc. - 3. Nothing in this job description restricts managements rights
to assign or re-assign duties and responsibilities to this job at
any time.
{
recent job posting
2011 Pragmatic Marketing, Inc. - 4.
- 5.
- 6. 2011 Pragmatic Marketing, Inc.
- 7. You have product credibility. Do you have market
credibility?
- 8. I know the market. I talk to customers all the time.
Translation: Im demo boy or girl.Im a fire fighter.I listen to markets of one.
2011 Pragmatic Marketing, Inc. - 9. In the last 3 months, how many visits to the market did you
make (without sales)?
{
None
1-3
4-6
7-10
More than 10
2011 Pragmatic Marketing, Inc. - 10. Without market knowledge, product managers risk killing the
product with a thousand cuts.
Executive at a technology company
2011 Pragmatic Marketing, Inc. - 11. market problem guru
2011 Pragmatic Marketing, Inc. - 12. 2011 Pragmatic Marketing, Inc.
- 13. YaaS
{
Repeatable
High volume
Elastic
Self service
Data driven
2011 Pragmatic Marketing, Inc. - 14. {
Top 10 things you need to know as a product manager
2011 Pragmatic Marketing, Inc. - 15. My Top 10
2011 Pragmatic Marketing, Inc. - 16. What a market of customers want, not just one
customer
2011 Pragmatic Marketing, Inc. - 17. What the quiet 80% of your customers think
2011 Pragmatic Marketing, Inc. - 18. If customers will recommendyou to a friend
2011 Pragmatic Marketing, Inc. - 19. Whyyoure winning and losing deals
2011 Pragmatic Marketing, Inc. - 20. How to support sales channels, not just one sales
person
2011 Pragmatic Marketing, Inc. - 21. How your product has improved life for your users
2011 Pragmatic Marketing, Inc. - 22. How to find problems buyers are willing to pay to
solve
2011 Pragmatic Marketing, Inc. - 23. What messages will resonate with buyers
2011 Pragmatic Marketing, Inc. - 24. How to communicate market problems to Development
2011 Pragmatic Marketing, Inc. - 25. Why non-customers arent even looking
2011 Pragmatic Marketing, Inc. - 26. What are your barriers?
- 27. New to Product Management? What Your Boss May Not Have Told
You
Barbara Nelson
Silicon Valley Product Camp 2011
[email protected]
@barbaragnelson
2011 Pragmatic Marketing, Inc.