Download - New Media
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© 2008 Lady Joanne Tjahyana, S.Kom
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© 2008 Lady Joanne Tjahyana, S.Kom
New Media refers to a wide range of
changes in media production,
distribution, and use.(Lister, 2004)
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© 2008 Lady Joanne Tjahyana, S.Kom
Digitality Interactivity Hypertextuality Dispersal Virtuality
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© 2008 Lady Joanne Tjahyana, S.Kom
Analog : all input data is converted into another physical objects
Digital : all input data are converted into numbers
Digitization : The process in which media is made into computer-readable form (Pavlik,2004)
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© 2008 Lady Joanne Tjahyana, S.Kom
The benefits of digitization:
◦ Data can be compressed into very small spaces
◦ Data can be accessed at very high speeds
and in non-linear ways
◦ Data can be manipulated far more easily than analogue forms
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© 2008 Lady Joanne Tjahyana, S.Kom
Digitization creates the conditions for :◦ Inputting very high quantities of data
◦ Very fast access to that data
◦ Very high rates of changes of that data
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© 2008 Lady Joanne Tjahyana, S.Kom
A dialog that occurs between a human and a computer program
The audience has some measure of
control over what media content they see and in what order they see it (personalized information, clicking)
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© 2008 Lady Joanne Tjahyana, S.Kom
Personalization◦ The ability of media content producers to provide
content that is of interest to a specific user based either on criteria the user has selected, or
on automated tracking of their web viewing habits. (Pavlik, 2004)
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© 2008 Lady Joanne Tjahyana, S.Kom
Hypertextual Navigation◦ A text based experience aimed at fining and
connecting bits of information
Immersive Navigation◦ To gain access to data and information to
navigating representations of space or simulated 3D worlds, that includes the visual and sensory pleasures of spatial exploration.
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© 2008 Lady Joanne Tjahyana, S.Kom
Registrational Interactivity◦ The opportunities that new media texts afford
their users to ‘write back into’ the text, to add to the text by registering their own messages.
Interactive Communications◦ A context of person to person
communications
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© 2008 Lady Joanne Tjahyana, S.Kom
Hypertext◦ a text which provides a network or links to other
texts that are ‘outside, above and beyond’ itself. (Lister,2004)
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© 2008 Lady Joanne Tjahyana, S.Kom
Dispersal◦ The way in which both the production and
distribution of new media have become decentralized, and highly individuated.
Centralized Vs Dispersed Media distribution system◦ Radio and television broadcast networks Vs
Computer networks
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© 2008 Lady Joanne Tjahyana, S.Kom
Consumption meets production =
Prosumer (Producer and Customer)
Prosumer Technologies◦Technologies that enable the user to be
both consumer and producer.
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© 2008 Lady Joanne Tjahyana, S.Kom
Virtuality◦ The immersive, interactive experiences provided
by new forms of image and simulation technology, and the metaphorical ‘places’ and ‘spaces’ created by or within communication networks (Lister,2004)
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© 2008 Lady Joanne Tjahyana, S.Kom
Immersive Virtuality◦ Visual, tactile and aural experiences◦ Senses and consciousness are felt to be in one
place (Virtual world)◦ The body of the user is in the real, physical, and
material world.
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© 2008 Lady Joanne Tjahyana, S.Kom
Communication Networks◦ The opportunities for the user to adopt markers of
identity (personality, gender, status, physical attributes) that differ form their identities in the real, physical and material world.
◦ The possibility of forming new kinds of association and community which are not dependent upon location, social, and political boundaries.
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© 2008 Lady Joanne Tjahyana, S.Kom
Lister, Dovey, Giddings, Grant, and Kelly.2003. New Media: A Critical Introduction. London: Routledge.
Pavlik, McIntosh. 2003. Converging media [-] : an introduction to mass communication. Boston: Pearson Education, 2004.◦ .
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© 2008 Lady Joanne Tjahyana, S.Kom
Prosumer Technology◦ Make your own blog (blogspot recommended)
Virtuality & Communication Networks◦ Register to Facebook & add me (
[email protected]) For next week preparation
◦ Activate your GPRS connection at your cellphone