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What we’re going to cover ….Intros and IcebreakerPeggy Padden’s storyThe Networked Nonprofit Defined
3 ways of being… • A Social Culture• Transparency• Simplicity
A way of doing• Crowdsourcing
Reflection
Allison H. Fine
Beth Kanter
Let’s Get Social!
Quick Poll: Who is here, One thing hope to learnHashtag: networkednpWiki: http: //networkednonprofit.wikispaces.comBook on Amazon: http://bit.ly/networkednp
Peggy Padden’s Story
Which Social Media Channels Are You On?
What is The Networked Nonprofit?
The Networked Nonprofit
BE DO
Understand Networks Work with Crowds
Create Social Culture Learning Loops
Listen, Engage, and Build Relationships
Friending to Funding
Trust Through Transparency Governing through Networks
Simplicity
Photo by Franie
Share Pairs
What resonated?What is something new?
Three Themes from the Networked Nonprofit
• Social Culture• Transparency• Simplicity
Red Cross: Creating A Social Culture
Listening Drove Adoption
More Evidence of a Social Culture
Defining A Social Culture
Uses social media to engage people inside/outside to improve programs, services, or reach communications goals
Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees)
Make mistakes
Make senior staff too accessible
Perception of wasted of time and resources
Suffering from information overload already, this will cause more
Thanks to David Armano for permission to hack his visual! Source: The Micro-Sociology of Networks
And more like this ….
Where Did The Audience Go?
Photo: ableman
Overcoming the fear and opening up is the first step
Where & How Are You Connecting with Your Audience?
Reflection
Does Your CEO Tweet?
Codifying A Social Culture: Policy• Encouragement and support
• Why policy is needed• Cases when it will be used,
distributed• Oversight, notifications, and
legal implications
• Guidelines• Identity and transparency• Responsibility• Confidentiality • Judgment and common
sense
• Best practices• Tone• Expertise• Respect• Quality
• Additional resources• Training• Press referrals• Escalation
• Policy examples available at wiki.altimetergroup.com
Source: Charlene Li, Altimeter Group
Reflection:How social is your organization’s culture?
Somewhere in between?
VER
YN
OT
AT A
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Transparency
Three Types of Organizations
Courtesy of About.com
Fortress
Transactional
Three Types of Organizations
Transparent
Which One Is Your Organization?
Simplicity
Focus on what you do best, network the rest
You have too much to do because you do too much
Share Pair:
What could you do less of? How can you leverage your network ?
Crowdsourcing
Kinds of Crowdsourcing
• Collective Intelligence • Crowd Creation• Crowd Voting• Crowd Funding
Royal Opera House Tweets an Opera
Dream Team Scenario
1. Imagine your dream arts organization2.What does this organization do?3.Who is it connected to?4.How?
ReflectionOne Small Step: Free Book
@afine @kanterWiki: http: //networkednonprofit.wikispaces.comBook on Amazon: http://bit.ly/networkednp