Download - NAR Mobile Web, iPad, and Tablet webinar
Realtor Magazine Tablet use for Real Estate
by Matt DollingerV.P of Strategic Development
@propertiesmattdollinger@atproperties
www.atproperties.com
Apps VS. the Mobile Web
Are the days of the app numbered?
Aumnia
The Kings of the Mobile Web
App Mobile Web
• Consumers have different browsing behaviors on a PC vs. a mobile device
• Simplified usage for the consumer
• Targeted “needs” based functionality
• Little or no dedicated “ad space” especially for paid applications
• Less graphics – More front and center functionality
• Integration of GPS functionality• “What do you want to do” focus
App Design Benefits
• Requires download• Hinders branding opportunity
based on URL/website• No SEO benefit • No easy way to share with
others Platform dependent, so need to build for each platform separately
• Cost for cross-platform deployment much more expensive
• Maintenance updates require re-releases into app
App Design Downfalls
Gadgets you need to buy.
Setting up your iPad for Business
Cloud Sync of Files
16 – 64 GB 16 – 64 GB 100’s GB
Unlimited Space
How can I sync my files?
Dropbox App
• Platforms– PC, Mac, iPad, iPhone, Android and Blackberry
• Usage– Sync, store and share files from your PC to cloud and
access from any mobile device.• Stand out Point– Multiple platforms, ease of use, Selective Sync
• Realtor® Use– File Access, Disclosures, Neighborhood info.
16 – 64 GB 16 – 64 GB 100’s GB
Select ALL or only SOME of your files
to sync with DropBox
Whatever files selected can be
accessed on linked devices.
Evernote App
• Platforms– PC, Mac, iPad, iPhone, Android and Blackberry
• Usage– Clip, sync, store and share notes and web pages from
your PC to cloud and access from any mobile device.• Stand out Point– Multiple platforms, web “clipper”, email sync
• Realtor® Use– Market Updates, Disclosures, Neighborhood info.
Quickoffice App
• Platforms– ipad, iphone, Android, Blackberry
• Usage– View and edit Microsoft office files – sync with programs
like Google Docs & Dropbox.• Stand out Point– Integration with Dropbox (etc.) and edit files
• Realtor® Use– Create, edit and append Microsoft office Documents.
Apple iWork Suite of Apps
• Platforms– iPad, Mac
• Usage– View and edit Microsoft office files and Apple Numbers,
Keynote and Pages docs – sync with iWork.• Stand out Point– Keynote is pretty cool, exports to Microsoft versions
• Realtor® Use– Create, edit and append office Documents.
Use it if you’re a diehard fanboy
* Does not support uploading to Dropbox or other “cloud” programs
other than iWork.com or iDisk
PrintCentral iPad App
PrintCentral App
• Platforms– iPad, iPhone
• Usage– Print all networked and local files from your iPad.
• Stand out Point– Prints to most WiFi printers – integrates with email,
local documents, and online doc storage.• Realtor® Use– Most aren’t 100% wireless yet… Functional tablet.
Open Home Pro – iPad App
Open Home Pro App
• Platforms– iPad
• Usage– Sign in, data gathering and communication @ Open
House• Stand out Point– Interactive way to collect information and follow up.
• Realtor® Use– Assure sign in, collect contacts and follow up.
DotLoop (Mobile Web)
• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac
• Usage– Digital document and transaction management.
• Stand out Point– Online forms for the entire transaction process.
• Realtor® Use– Manage transaction paperwork and engage parties.
Dragon Dictation App
• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac
• Usage– Converts your voice into text with GREAT accuracy.
• Stand out Point– Accuracy is amazing and share feature is great.
• Realtor® Use– Showing feedback, client communication, notes.
Real Estate
Consumer and Agent Based Search
Trulia App
• Platforms– iPad, iPhone, Android
• Mobile Web version for Blackberry and others
• Usage– Consumer based real estate search tool
• Stand out Point– Heat maps, neighborhood boundaries
• Realtor® Use– Open house, clients, etc.
Zillow App
• Platforms– iPad, iPhone, Android, Windows and Blackberry
• Usage– Consumer based real estate search tool
• Stand out Point– Interface simple, more search criteria
• Realtor® Use– Open house, clients, etc.
Realtor.com App
• Platforms– iPad, Android, iPhone, Blackberry, Windows
• Usage– Consumer based real estate search tool
• Stand out Point– Draw search, feedback, notes, “Scout” feature
• Realtor® Use– Open house, clients, etc.
Your Local MLS
Check to see its mobile friendliness
Real Estate – Stats and Data
Agent Tools to BE the Market Expert
Altos Research (mobile web)
• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac
• Usage– Local market research reports, charts and more.
• Stand out Point– Mobile sign up, Facebook integration, auto reports.
• Realtor® Use– Sign up potential clients from mobile device, integrate
dynamic charts into website/blog/Facebook pages.
NAR RPR (mobile web)
• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac
• Usage– Real Estate Data dashboard and report generation.
• Stand out Point– Site can operate on mobile platforms as well (maps
change from Silverlight to Ajax)• Realtor® Use– Prospect, Study the market, etc. on all platforms.
Cloud CMA (mobile web)
• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac
• Usage– Social Media Dashboard to update all accounts
• Stand out Point– Update Facebook, Twitter, 4Square, Linkedin on multiple
devices.• Realtor® Use– Prospect, Study the market, etc. on one platform
Social
The ability to share information
Hootsuite App
• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac
• Usage– Social Media Dashboard to update all accounts
• Stand out Point– Update Facebook, Twitter, 4Square, Linkedin on multiple
devices.• Realtor® Use– Prospect, Study the market, etc. on one platform
Reeder App
• Platforms– iPad, iPhone, Mac coming soon
• Usage– Read your favorite RSS feeds in sharable format
• Stand out Point– Great interface, easy share to multiple site, read offline
after updating feeds.• Realtor® Use– Share information, stay informed.
Photoshop Express App
• Platforms– iPad, iPhone, and Android
• Usage– Simple Edits and cool enhancements of photos.
• Stand out Point– Simple to use editing, presets, some sharing/upload.
• Realtor® Use– Tweak those boring house pictures.
Flickr Studio App
• Platforms– iPad and iPhone
• Usage– Share and access your Flickr library.
• Stand out Point– Great browsing, batch uploading, geo tagging.
• Realtor® Use– Photo document your listings & neighborhood.
Local
Knowing your Neighborhood
Yelp App
• Platforms– iPad, iPhone, Android, PC, Mac, Blackberry, Windows
• Usage– Read your favorite RSS feeds in sharable format
• Stand out Point– Great interface, easy share to multiple site, read offline
after updating feeds.• Realtor® Use– Share information, stay informed.
Loopt App
• Platforms– iPad, iPhone, Android, Blackberry, Windows, PC, Mac
• Usage– See local events, places and check-ins of FB Friends
• Stand out Point– Geo Location based events and Facebook integration
• Realtor® Use– Share information, stay informed, local reviews
Google Earth App
• Platforms– iPad, iPhone, Android, Blackberry, PC, Mac
• Usage– Satellite images, mapping and local interest points.
• Stand out Point– Public transportation and “My Maps” overlay function
• Realtor® Use– Show neighborhood, streetview, public transportation
and ability to create specific area maps.
Technology
Because… well… you’re on a Tablet.
Wordpress Mobile App
• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac
• Usage– Draft blog posts, blog/site maintenance, etc.
• Stand out Point– Almost all functionality on mobile web version
• Realtor® Use– Quick and easy posts of local markets, areas and more.
Analytics HD App
• Platforms– iPad, iPhone
• Usage– Access your Google Analytics account via mobile.
• Stand out Point– Great reports, functionality and display via mobile.
• Realtor® Use– Track your visits, visitor information and more online.
Reference
• Aumnia – www.Aumnia.com• Tech Savvy Agent – www.techsavvyagent.com/• iPad Biz Site – www.apple.com/ipad/business/• iPad Insight – www.ipadinsight.com
Tools for business
• Dropbox – www.Dropbox.com• Evernote – www.Evernote.com• QuickOffice Connect – www.Quickoffice.com• iWork – www.apple.com/iwork• PrintCentral – www.mobile.eurosmartz.com/• DotLoop – www.dotloop.com• DragonSpeak - www.nuancemobilelife.com/
Real Estate & Data Tools
• Trulia Mobile - www.trulia.com/mobile• Zillow Mobile – www.zillow.com/mobile• Realor.com - www.realtor.com/mobile/• Altos Research – www.altosresearch.com• NAR RPR – www.narrpr.com or
www.narrpr.mobi• Cloud CMA – www.CloudCMA.com• Open Home Pro – www.openhomepro.com
Mobile Tools and Apps
• Hootsuite – www.hootsuite.com/mobile• Reeder – www.reederapp.com• Photoshop – www.photoshop.com/products/mobile• Flickr Studio App – www.flickrstudioapp.com• Yelp – www.yelp.com/yelpmobile• Loopt Pulse – www.loopt.com• Google Earth - www.google.com/mobile/earth/• Google My Maps – www.maps.google.com • Wordpress – www.wordpress.org/extend/mobile/• Analytics HD – www.analyticsapp.com
