Download - Nails Magazine May 2011
WWW.NAILSMAG.COMMAY 2011
WHAT TO EXPECT
(ABOUT MATERNITY
LEAVE) WHEN YOU’RE
EXPECTING
101relocationUse Our Handy Checklist
When You Move Your Salon
Not Your Mother’s Manicure(9 Ideas for Upgrades and Alternatives)
13 TIPSFOR E-FILE USERS
DOUBLE THE FUN (and Your Income)by Adding Couples Services
na0511Cover.indd 2na0511Cover.indd 2 3/25/11 12:50:58 PM3/25/11 12:50:58 PM
bubbly bombshell
coquette cutie
here comes trouble
va va voom
ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene
playful neons & perky glitters
In Salon: May 1, 2011
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800.275.1111 orlybeauty.comwww.nailsmag.com/fifi/15101 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY.
Ivey is wearing BUBBLY BOMBSHELL
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SERENAGLAM SLAM
HOW TO USE SHATTER:Apply one coat of Shatter over two coats of
completely dry nail lacquer for a stylish two-texture finish.
DUO-PACK 1
Rally Pretty Pink Rise to the occasion
with this shimmering sunset-pink!Red Shatter
Ravishing red with a “crackled” finish.
DUO-PACK 2
Spark de Triomphe A monumentally marvelous silver glitter.
White ShatterGlacier white with a “crackled” finish.
Find us on:
Call 800.341.9999 ©2011 OPI Products Inc.
SCAN AND LEARN
Kick off France’s most prestigious tennis tournament in style with chic
new Serena shades from OPI!
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cnd.com/retentionN
©2011 Creative Nail Design, Inc.
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7 YEARS IN A ROW!
The girl with the edge?
The style standout?
Retention+™ is not your mother’s
acrylic. It’s the original game
changer for long, sleek, natural-
looking nails. And now with new
Retention+ Powder the sky’s the limit.
Shape. Lengthen. Construct. Build.
Totally transform!
Retention+ Liquid & Powder System.
New from CND.
WHO ARE YOU?
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Your response to our new mani•Q color soak-off gel has been awesome.
We’re thrilled, stoked and totally gratified. So when you asked for a black
and a white, we listened. And then developed the best black and white
mani•Q colors possible. The black is a deeper-than-night black. None of
that wishy-washy kinda brown, kinda blue black here. Our mani•Q white is
an ideal white. Soft, yet true. Perfect for french manicures, french pedicures,
or anything else you can dream up. Of course, they’re both up to the same
standards that you’ve come to expect from every Young Nails product. The
formulas are stable, reliable, predictable and abundant. And, under our new
45-watt LED lamp, they cure in a zippy 30 seconds. Our new mani•Q black
and white. You’re gonna love them.
“What’s next for mani•Q color is
right here, in black and white.”
Learn more at youngnails.com. Order from your distributor,online, at the store or call us at 800.777.9170. If you’d like to
receive info via email, contact [email protected] your tech friends on our Facebook page
and on Twitter at youngnails1.
Young Nails Inc., Anaheim, CA.
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www.nailsmag.com/fifi/15260
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866.348.9208 www.essie .com
America’s nail salon expert.Since 1981
Nourishing base coats and super shiny top coats help enrich, strengthen and protect nails.Fabulous manicures deserve the essie treatment.
“Beautiful Base. Flawless Finish.
The steps to perfect color.”
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fair gameFor more information,call 1.866.348.9208
fair game.”“i view all adventure as
America’s nail salon expert.Since 1981. essie.com
da bush
lion around
your hut or mine
fair game
DBP, Toluene and Formaldehyde-free
resort2011
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Purifying Hand Treatment | Vitamin-enriched Manicure Revitalizer
Refreshing Nail Cleanser | Purifying Hand Wash | Purifying Nail Polish Remover
866.348.9208 www.essie .com
America’s nail salon expert.Since 1981
Naturally Clean by essie gently cleanses and restores intense moisture for supple, healthy-looking hands and feet. A natural approach for the perfect essie salon experience.
“ Get a clean slate with my
paraben-free system.”
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866.348.9208 www.essie .com
hands of time.”
“ Turn back the
America’s nail salon expert.Since 1981
Hydro-Therapy Hand Revitalizer | Microdermabrasion Hand Refiner
Advanced Radiance Hand Treatment | Intensive Recovery Hand Cream
Essie Ejuvenate leaves hands visibly smoother and more radiant in four easy steps. Cleanse, exfoliate, treat and hydrate to reveal new, younger looking hands.
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Kaitlynn Bree is wearing Gelish “After Dark”
www.NailHarmony.com
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Performs like Gel, Applies like Polish™
72 Colors ...and Counting!
wwww.NailHarmony.comAsk your local distributor for
genuine Gelish todayMade in the USA
Gelish. "The Permanent Manicure." Lasts till removed.
Gel-polish in a bottle Light-cures to totally dry in 10, 20, 30 seconds
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www.nailsmag.com/fifi/15285
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www.NailHarmony.com
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Traditional Gel is now UnTraditionalIntroducing Technology
Fully Cured Gel Nails In :20 seconds
NEW BY HARMONY. . . GELISH HARD-GEL is a new LED Gel technology.
Reveal elegance with thin natural looking nails
perfect for everyday wear. The prist ine
performance of these thick viscosity gels utilizes
Gel Suspension Technology (GST) which assures
total control and workability for the technician.
The results are distinct and great for anyone. Gelish
Hard-Gel is easy to apply, cures in 20 seconds,
out performs the competition, and versatile in
wear for longer nail extensions, shorter nails or
even toes.
LED Cured Gels bond to the natural nail using
a fused keratin bonding system without the use
of harsh acids for extreme retention to the nail
plate. With vivid white, lucent clears, & radiant
pinks that will define any look and stand Harmony
apart from any other product. GELISH HARD-GEL
gels create a stylish natural looking enhancement
sure to compliment any fashion.
wwww.NailHarmony.comThey’re Gonna Gotta Get Gelished!
Ask your local distributor for the :20 second Gel today
Made in the USA
Follow us on:
Coming Soon!
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www.nailsmag.com/fifi/15285
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www.nailsmag.com/fifi/15109
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Vintage Emerald Cut Pink Peep Toes
Blue Satin Clutch
Silver Choos All ThatGlitters
NEW! Accessory Collection
De
se
rt S
an
ds
Silv
er C
hoos
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nail systems international
A name that’s easy to remember.
Results that are hard to forget.
NSI Polish Pro. A revolutionary light-cured polish formula that lasts two
weeks or more without chipping, smudging, or cracking. Available in
an ever-expanding array of sassy shades. And now you can instantly
multiply your color range with Polish Pro Accessories. Layer any of the
six Accessories over a Polish Pro color and presto - something striking,
exciting and totally new.
We’ll keep making the chemistry.
You keep working with a polish that keeps your creative juices flowing.
Polish Pro Accessories are $16.95 each or buy four and get two
FREE. For more information, go to nsinails.com/accessorize.
Or call 800-354-6741.
“Because we’re more
than just nail girls,
we’re nail fashionistas.”
www.nailsmag.com/fifi/15135
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128
WWW.NAILSMAG.COMMAY 2011
WHAT TO EXPECT
(ABOUT MATERNITY
LEAVE) WHEN YOU’RE
EXPECTING
101relocationUse Our Handy Checklist
When You Move Your Salon
Not Your Mother’s Manicure(9 Ideas for Upgrades and Alternatives)
13 TIPSFOR E-FILE USERS
DOUBLE THE FUN (and Your Income)by Adding Couples Services
na0511Cover.indd 2 3/25/11 12:50:58 PM
}{in this issue May 2011 Volume 29, No. 4
Features
128
On the MoveMoving your salon to a new location doesn’t have
to be a logistical nightmare. Lean on the experience
of fellow salon owners whether relocating down the
street or across the globe.
134
Tending to the Natural NailManicures are a service that virtually all nail salons
off er. There are basic steps that clients expect, plus
add-ons and alternatives that allow for endless
customization. Follow our basic manicure steps
and decide if you’d like to add any of our suggested
upgrades or alternatives to your menu.
138
13 Helpful Tips for E-File UsersThere are so many things you can do with your e-fi le,
from getting nails to the perfect length and shape to
backfi ll trenching and even a little callus fi ling. Nail
techs share their most common e-fi le maneuvers.
144
Mother’s Day PromotionsOne of the best holidays to entice clients in the door,
Mother’s Day off ers special opportunities for not only
pampered mothers but maybe even doting sons and
daughters as well.
page
128
page
86
page
138
Cover LookNails: Gina Silvestro, Cranston, R.I.
Photographer: Vu Ong
Model: Jenna Chong, Body Parts Models
page
106
138
20 | NAILS MAGAZINE | MAY 2011
134
page
134
144
na0511toc.indd 20na0511toc.indd 20 3/25/11 2:34:51 PM3/25/11 2:34:51 PM
SSSSSSSSSSSSOOOOOOOOOOOFFFFFFFFFFFFFFFFFFFFFFFFFFFTTTTTTTTTTTTTTTTTTTTTTTTTTTTTSSSSHHHHHHHAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADDDDEEEEEEEEEESSS BBBYYY OOOOOOOOPPI
Model is wearing In tIn tIn tthe She She Seeeee pot-Light PiPPiPP nknk.k.k.nk.k.k.CONTAINS NO DDBP, TOLUENE, OR FORMALDEHYDE. Call 800.341.9999 ©20 ©20 ©20©© 11 O11 PI Produro cts Inc.
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na0511toc.indd 21na0511toc.indd 21 3/25/11 1:45:29 PM3/25/11 1:45:29 PM
26 On My Mind
28 On Your Mind
32 Nails File
38 Freebies & Giveaways
40 On The Road
148 Ad Index
152 Reader Nail Art
156 Product Spotlight
164 Deal Sheet
182 My Other Life
In Every Issue
22 | NAILS MAGAZINE | MAY 2011
}{in this issue
Business 97
100
Reader to ReaderAre DIY nail products (available to the
general public) good or bad for the
professional nail industry? Why?
102
Grow Your Business with Media CoverageA press release is one of the easiest and most
cost-eff ective ways of getting your message
out about your business.
106
A Bundle of (Unpaid?) JoyFor some nail techs, a new baby can be
accompanied by anxiety over the time you
need to take off from work. Here’s how you
can plan ahead.
110
Salon Profi leOwner Thao Nguyen left a career in law to
create a charming, successful nail haven
from the ground up.
Health 117
120
Under the Microscope: Plantar WartsPlantar warts are benign growths that
occur on the sole, heel, or ball of the foot.
122
What’s Your Sanitation System?We asked nail techs: How do you quickly and
eff ectively sanitize your tools when clients
run back to back?
126
Secret Ingredient: Açai BerriesA closer look at these deep purple berries
that grow on certain palm trees.
122
86
110
E | MAY 201122 | NAILS MAGA
100
43
Technique 43
46
Demos Step-by-steps from Dashing Diva
and Backscratchers
50
Signature ServicesStep-by-steps for a Nail Rehab Manicure
and a Dream Wahine Pedicure
54
Behind the ScenesFind out how to do the nails that are on
this month’s cover.
58
Taking the State BoardsRemember the day(s) of your state board
exam? Read testimonials from fellow techs
about that landmark day.
Style 61
64
Nail Art StudioStep-by-steps on new nail art designs
86
Double the FunTake advantage of the increased demand
for double services and your salon could
gain the reputation of being the go-to place
to meet up with friends.
92
Designer Nail TutorialVeteran nail tech Michelle Sproat shares
an excerpt from her new book-DVD set.
94
Boutique: Mother and Baby ProductsAppeal to new moms and mommies-to-be
by off ering gentle-on-skin products for both
mom and baby.
na0511toc.indd 22na0511toc.indd 22 3/25/11 2:35:11 PM3/25/11 2:35:11 PM
royal velvet
pure porcelain
ancient jade
fancy fuchsia
sapphire silk
gilded coral
800.275.1111 orlybeauty.comwww.nailsmag.com/fifi/15168 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY.
Ivey is wearing P
UR
E P
OR
CE
LAIN
ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene
na0511toc.indd 23na0511toc.indd 23 3/25/11 1:45:48 PM3/25/11 1:45:48 PM
Dare to Go Waterless.If you’ve never done a waterless manicure
before, view our step-by-step guide to
going without the soak.
www.nailsmag.com/drymani
Meet More Nail Competitors. New to our Competition Insider blog are Classic Mully, Shelly Aab, and Roxy
Carrillo. Interact with them as they share their nail competition experiences.
www.nailsmag.com/competitioninsider
Buy Books and More.Michelle Sproat’s new book and DVD set
Inspirations: Designer Nail Collection is just
one of many nail art tutorial books you can
purchase at NAILS’ Online Store.
www.nailsmag.com/store
24 | NAILS MAGAZINE | MAY 2011
Learn Proper E-fi le Maintenance.Once you’ve invested in an electric fi le,
you want to make sure it keeps humming
over nails year after year. Learn how to
take care of your e-fi le, so it will take
continue to take care of you.
www.nailsmag.com/efilemaintenance
Add Mother-Daughter Nail Art to Your Repertoire.Whether your clients are mother-
daughter duos who love to look
the same or would rather express
their individuality, we’ve got
something for you to choose from
in our Mother-Daughter Nail Art
photo gallery.
www.nailsmag.com/momdaughternailart
mag.com.comFind everything you’re looking for on www.nailsmag.com. Whether you’re
researching, shopping, or designing, you’ll fi nd inspiration and answers at our website.
log on every day to…
MullyCarrillo Aab
na0511webTOC.indd 24na0511webTOC.indd 24 3/24/11 10:33:13 AM3/24/11 10:33:13 AM
www.nailsmag.com/fifi/15231
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26 | NAILS MAGAZINE | MAY 2011
}{
What I’m getting ready to write isn’t easy. And please bear
with me if it’s slightly off topic. Last month, my mother, lost
her battle with cancer. I guess that’s how people explain it,
although she wasn’t really actively battling it for the last year or so. She
had been a hospice patient since October 2009. The goal of palliative care
is basically pain management and improved quality of life. And I can
attest that the last year of my mom’s life was better for having been in the
Charlotte, N.C., hospice program.
Through it all, my mom lived on her own terms. She continued to do
most of the same things (and maybe even more) that she did before she
got sick three years ago. She was incredibly social. She was always positive
and upbeat. She got dressed up every day. And she continued to get her
hair done every six weeks and her pedicures every three weeks. She liked
the normalcy of it all. And she enjoyed the personal contact that came with
going to the salon. It made her feel like she wasn’t sick.
During her fi nal month when she simply couldn’t get out of the house
anymore, we talked about having someone come to our house to give
her a pedicure and do her hair. She liked that idea. (Hospice would have
even provided volunteer cosmetologists.) Sadly, that never happened. But
spending those last three weeks with her allowed me to see some of the day-
to-day contact with other service providers — namely her acupuncturist/
massage therapist and her hospice nurse.
The importance of personal touch became real for me in a way I couldn’t
have understood before this past month. As salon professionals, you have
close relationships with your clients. There’s real power that comes with the
intimacy of holding someone’s hands for an hour while doing her nails. But
it was more apparent than ever when I saw the attention the massage thera-
pist paid to my dear mother when she was clearly struggling to stay upbeat.
More than anyone, the hospice nurse was the person whose personal
touch reached not just my mother (her patient/client) but the whole
family. She was there for us when we needed her. And I just kept thinking
in this heart-breaking time how wonderful it was that we had these people
in our lives who weren’t friends or family, but were in some ways closer to
my mom than many, and who were able to offer their own specialties to
help lift her up. It’s truly a gift to be able to touch someone’s life in a time of
extreme vulnerability, and I couldn’t stop thinking about how nail techs are
that person to many of their clients. So on behalf of those clients who are
struggling, even those you don’t know are struggling, I want to say thank
you. Thank you from the client, who might not be able to say thank you any
more. And thank you from her family, who you might have never met, but
who appreciate the personal touch you offered to their loved one.
(One last thank you: I’d like to thank the NAILS team for keeping every-
thing running smoothly when I was out dealing with my mom’s illness and
afterwards, trying to deal with her death. And a special thank you to Sree
Roy for stepping in and writing this page last month.)
A Personal
Story About
Personal Touch
on my mind
My mom and I always got
pedicures together when I went
back east for the holidays.
It was one of the things she
always looked forward to
because she got to get a
pedicure and see me “at work,”
which made her very proud.
na0511oMm.indd 26na0511oMm.indd 26 3/25/11 2:10:21 PM3/25/11 2:10:21 PM
cnd.com/shellacN
©2011 Creative Nail Design, Inc.
SAYGOOD-BYE
na0511oMm.indd 27na0511oMm.indd 27 3/25/11 2:10:36 PM3/25/11 2:10:36 PM
28 | NAILS MAGAZINE | MAY 2011
Publisher Cyndy [email protected]
Associate Publisher Michelle [email protected]
Associate Publisher/Editor Hannah [email protected]
Managing Editor Sree [email protected]
Features Editor Judy [email protected]
Senior Editor Tim [email protected]
Editorial Assistant Jennifer [email protected]
Contributing Writers Michelle Pratt, Erin Snyder Dixon
Art Director Danielle [email protected]
Associate Art Director Ajay [email protected]
Graphic Artist Kimberly [email protected]
Production Manager Carla [email protected]
Western Sales ManagerMichelle Mullen, (310) 533-2465
Eastern Sales ManagerMary Baughman, (562) 377-0465
Marketing/eMedia Coordinator Myla [email protected]
Audience Marketing Manager Desiree Bennett
For subscription inquiries: (888) NAILS-44, [email protected]
Send business and editorial correspondence to:3520 Challenger St., Torrance, CA 90503
(310) 533-2436(310) 533-2507 Faxwww.nailsmag.com
Chairman Edward J. BobitCEO/President Ty F. Bobit
Chief Financial Offi cer Richard E. Johnson
A BOBIT BUSINESS MEDIA PUBLICATION
}{on your mind
purifi er is a waste of money. I am
convinced it is only a small investment
if it can protect their health.
John WilderVia www.nailsmag.com
Editor’s Note: I can tell you that Salon
Pure Air was voted our Readers’ Choice
winner for favorite ventilation system
for the past two years.
A good place to go is our Facebook
page (www.facebook.com/nailsmag)
and you can ask the techs on there for an
opinion. And you can also ask on the
forums at BeautyTech.com (www.
beautytech.com/forums). There are
many very helpful techs on both sites. I
hope this helps. Also, here are a few
helpful stories so your wife can see that
salon ventilation is very important:
> www.nailsmag.com/salonsmell
> www.nailsmag.
com/9ventilationquestions
> www.nailsmag.com/10healthtips
SEEKING SALON VENTILATION ADVICEI need to purchase a nail salon air purifi er
that can protect my wife, daughter,
and nail technicians. I want to make an
informed purchase. With the economy
the way it is I can’t afford to waste money
on a system that does not work. I am
considering several systems I have seen
advertised in your magazine. I need to
fi nd some unbiased, reliable information
by actual users or professional reviews.
I need something that is simple to
maintain, durable, made to last, and
works to clean up the chemical fumes. My
grandaughters spend time in our salon
and I don’t want them to experience any
health problems. I also am looking at
being cost-effi cient in terms of ongoing
cost to maintain.
I don’t know where to go to fi nd this
type of information; I was hoping you
could help direct me to where to fi nd
some unbiased information. My wife
believes that purchasing any salon air
NEED EXTRA ISSUES My nail design “Candy Button Nails” was a fi nalist in the Cover Tech Contest in the January 2011 issue. I wanted to see if there is any way to have additional copies sent to my salon or even if you could possibly send me a PDF fi le so I would be able to frame it for the shop?
I am very humbled and grateful for making it as a fi nalist in this contest. Since we’ve opened it’s been a fun journey with lots to learn. Can you believe that this was my fi rst contest entry ever? I’m already thinking of some new and exciting art if this opportunity were to present itself again. I like to be prepared and I love art!
Naomi GonzalezLe Petit NailsSanford, Fla.
Editor’s Note: Not a problem. We’ll send you a few extra copies and a PDF of the
story. If anyone else is featured in the magazine, we’re happy to send a few extra
issues or PDFs for you to print out and frame. We love that you love to show off your
hard work! (And keep your eyes peeled in future issues for more contests. The Cover
Tech Contest entries are due each year around the beginning of October. But we’ll
start running information about that contest in the August issue.)
s” 11al
SAM BIDDLEBe Inspired, Gillingham, England
KASUMI ISHIICi-z International College, Tokyo
DIANA RUIZ AND NICHOLE KEYSERThe Painted Nail, Sherman Oaks, Calif.
MINDY KINGTara Day Spa, Newburg, Mo. MAKI NAITONail Salon Ciel, Tokyo
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PRINCESS GARDArtistic Nails, Shaker Heights, Ohio NAOMI GONZALEZLe Petit Nails, Sanford, Fla. ERIKA KUMAGAWANail Salon Ciel, Tokyo
100 | NAILS MAGAZINE | JANUARY 2011
MARIKO TAMURANail Salon Ciel, Tokyo
>>>
na0111coverTech.indd 100
3/8/11 2:50:33 PM
u could
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alezNails, Fla.
KASUMI ISHIICi-z International College, Tokyo MMMININNDDYY KINGTara Day Spa, Newburg, Mo
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> > > > > > > > > > > > > > > > > > >> >>> >>> >>> > >> > > > > >
PRINCESS GARDArtistic Nails, Shaker Heights, Ohio NAOMI GONZALEN
ZLe Petit Nails, Sanford, Fla
100 | NAILS MAGAZINE | JANUARY 2011
na0511oym.indd 28na0511oym.indd 28 3/24/11 10:35:37 AM3/24/11 10:35:37 AM
• On Like Polish
• Wears Like Gel
• Off In Minutes (really!)
UV3 Technology
patent pending
Shellac™
cnd.com/shellacN
©2011 Creative Nail Design, Inc.
SAY HELLOTO SHELLAC.
Now with 24 gorgeous shades to choose from!
na0511oym.indd 29na0511oym.indd 29 3/24/11 10:35:46 AM3/24/11 10:35:46 AM
30 | NAILS MAGAZINE | MAY 2011
NA0511belavahlf.indd 1 3/4/11 9:43:45 AM
www.nailsmag.com/fifi/15265
I recently read your “Where in the World Is NAILS Magazine” post. Where is it ? At a casino! I’m working on develop ing a mobile nail tech business based in central New York. Winter is our slow season, so on occasion I bring NAILS
Magazine for ideas for my new website (www.ManiPediToday.com). I’m currently looking for a mentor to help me decide what business avenue to take. It’s looking like an association to me, which is very exciting! Especially since I read your list of associations in the Big Book and didn’t see anything like it. Any insight you have on finding a mentor or other steps I should take would be appreciated. Thank you! I love your magazine. I read — and reread — it everywhere!
Tanya Arcuri-GoutManiPediToday.com, Newport, N.Y.
My own savings account
By working part-time while going to nail school
By working full-time while going to nail school
By borrowing money from family/friends
Monetary gifts from family/friends and/or scholarships
37.5%
7.5%
15%
12.5%
27.5%
What was your primary source of money for your nail school tuition?
Where in the world is NAILS Magazine?
I rthpI
f d
WEB POLL
Log on to www.nailsmag.com to answer this month’s question and check back here to see what other nail techs have to say.
}{on your mind
na0511oym.indd 30na0511oym.indd 30 3/24/11 10:41:17 AM3/24/11 10:41:17 AM
MAY 2011 | NAILS MAGAZINE | 31
D i s i n f e c t a n t C l e a n i n g S o l u t i o n
Medical-grade infection control products for salon professionals.
Lose the Blues
Go Purple!
Ultracare® Disinfectant Cleaner Concentrate is the only product
you need for complete compliance and thorough protection. 235 Ascot Parkway
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www.nailsmag.com/fifi/15177
Do you have a picture of yourself reading NAILS Magazine? Send a pic to
[email protected] and make sure to include your name, salon name,
city, state, and a brief synopsis of what’s going on in the photo (where you
are, what you’re there for).
Editor’s Note: We love your site
and all your nail styles Maya. Keep up
the good work and hopefully you’ll get
some new followers from NAILS. You
can also post a link to your page on our
Facebook page (www.facebook.com/
nailsmag). We have more than 43,000
fans on our Facebook page and the
majority of them love nail art too!
Days of Nail Art blog, you can send
them to [email protected].
FANCY HANDS I love your website
and almost anything that has to do with
nails. I am a nail tech with a website
of my own — www.fancyhands.net. I
am trying to get my business off the
ground. I would love for you to take
a look.
Maya JosephChicago
www.fancyhands.net
HOW TO SEND NAIL ART PHOTOS Some of our nail art was featured
on your 365 Days of Nail Art blog
(blogs.nailsmag.com/365nailart). We
wanted to fi nd out if it would be in
print anywhere?
Toni JonesVia www.nailsmag.com
Editor’s Note: The 365 Days of Nail
Art blog is an online exclusive. To have
your nail art considered for inclusion
in NAILS Magazine, you can send your
images to [email protected]. We
prefer high-resolution images that are
300 dpi. Cell phone images usually
aren’t good enough for print. If you
want to send more pictures for the 365
Psssst…Send your comments to [email protected] or send us a letter via
snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503.
(NAILS Magazine reserves the right to edit letters for space and clarity.
Please include your name, address, phone number, and e-mail address.)
na0511oym.indd 31na0511oym.indd 31 3/24/11 10:41:22 AM3/24/11 10:41:22 AM
32 | NAILS MAGAZINE | MAY 2011
Brights by OPI:
a Treasure Trove of Color
OPI captures the bright colors and breathtaking escapades
seen in Disney and Jerry Bruckheimer Films’ Pirates of the
Caribbean: On Stranger Tides with six limited-edition nail
lacquers and a new Silver Shatter. Disney’s highly-anticipated
fourth installment of the Pirates of the Caribbean fi lm
franchise is directed by Rob Marshall and features an all-star
cast, including Johnny Depp and Penelope Cruz.
To celebrate the new fi lm, OPI launches its Spring 2011
Brights Collection, which features a new color addition in the
Shatter coat formula — Silver. Inspired by graffi ti art, this shade
leaves behind a crackled, two-texture silver fi nish when painted
over dry polish.
“OPI is thrilled to celebrate the latest fi lm in this beloved
series,” said Suzi Weiss-Fischmann, OPI executive VP and
artistic director. “With shades ranging from sage and lavender
to khaki gray and pastel pink, these colors are evocative of a
warm, tropical setting, with a classic nautical infl uence.”
The Pirates of the Caribbean: On Stranger Tides collection
includes Skull & Glossbones, Mermaid’s Tears, Steady as She
Rose, Planks a Lot, Sparrow Me the Drama, Stranger Tides, and
Silver Shatter.
After attending a networking event in Michigan in 2009,
nail techs Dayna Knight Strathroy and Annette Sykaluk
set out to bring a similar event to Canada. The two
discussed “a mountain of ideas” over a glass of wine and
the Canadian Nail Tech Connection (CNTC) was born.
Since then the CNTC has sponsored two successful
events, the most recent in London, Ontario, in November.
“It is a great experience for those still in school, giving
them a head start on what they should expect out in the
working world. Even a seasoned nail professional will
benefi t from coming out and seeing what this event has
to off er,” says Strathroy. The November event off ered
both education and a chance to network with suppliers
and other nail techs, plus product demonstrations and
informational sessions on infection control and posture
and exercises. Every attendee received a gift bag valued
at approximately $200.
“After our second successful year we have decided
to keep this as a permanent fi xture here in London and
hope to branch out across Canada,” says Strathroy.
For more information, e-mail [email protected].
Canadian Nail Tech Networking
}{nails fi le
Silver Shatter
Sparrow Me the Drama
Mermaid’s Tears
Rapper Vanilla Ice wore Black Minx nail fashion for his
week-one appearance in “Dancing On Ice,” which aired in
December 2010 in the U.K. Nail stylist Kimberley Casey
applied Minx to Vanilla Ice as well as to other contestants.
They chose the black Minx color since Vanilla Ice told
Casey he wanted an “Ozzie Osbourne dark theme.” He
also shared plans to experiment with other Minx designs
in the upcoming weeks. >>>
Vanilla Ice Dons Black Minx
na0511generalNF.indd 32na0511generalNF.indd 32 3/23/11 1:30:57 PM3/23/11 1:30:57 PM
www.nailsmag.com/fifi/15119
na0511generalNF.indd 33na0511generalNF.indd 33 3/23/11 1:31:08 PM3/23/11 1:31:08 PM
Apply one coat over COMPLETELY DRY nail lacquer for a
look that’s “ARG-uably” the coolest thing you’ll ever see!
AppApplyly onene co coatat oveoverr shatter
silver
y”
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE
Nail Lacquers feature OPI’s exclusive ProWide™ Brush (Patent pending).
Call 800.341.9999 ©2011 OPI Products Inc.
IN THEATRES MAY 20, 2011
NAIL COLOR NAIL COLOR YOU’RE SURE TO
TREASURE!
© Disney Enterprises, Inc.
Stranger Tides
Planks a Lot
Mermaid’s Tears
Skull & Glossbones
Sparrow Me the Drama
Steady as She Rose
TREASURE!
Strangernger Tiddes
Planks a Lot
Mermaid’s MermaisTears
Skull & Glossbones
Sparrow Methe Drama
Steady as She Rose
Tweezerman Continues Philanthropic Initiatives Since its inception, Tweezerman has maintained a Second Bottom Line
program that shares profi ts with those in need. This spring, Tweezerman
announced its partnership with Starlight Children’s Foundation in
launching the new Reach for the Stars Mini Slant Tweezer and Zip File.
Starlight Children’s Foundation helps brighten the lives of children with
chronic and life-threatening illnesses through entertainment, education,
and family activities.
The bright pink, youthful patterns adorning these tools will bring a
smile to all who use them. To kick off this campaign, Tweezerman hosted
its very fi rst Great Escape family event for the Tri-State Starlight division
this past December, when employees volunteered their time to face
paint, feed, gift, and cheer up nearly 85 Starlight children and their family
members. Tweezerman will donate partial proceeds of sales of these
products to support this cause.
For more information, go to www.nailsmag.com/fi fi /15391.
In February, American International Industries (A.I.I.) announced the
acquisition of It’s So Easy Nails, a line of nail art accessories, products,
and tools. “It’s So Easy provides the highest-quality nail art products
for nail art applications,” says A.I.I. director of PR and advertising Anne
Moratto. The line includes loose glitters, cracked ice fl akes, foil polish,
sealer and dryer, cuticle oil, brushes, body glue, and more.
A.I.I. also acquired certain assets from Amell Products, Inc., including
the Poshé brand. Poshé is a professional line of nail care and treatment
products that uses elements found naturally within the nail plate to
nourish and condition, without the use of dehydration techniques.
AII Acquires It’s So Easy, Poshé
Robanda International Acquires
Omega Labs USA
In January, Robanda International, owners of the
Mr. Pumice and Tropical Shine brands, merged with
Omega Labs USA, whose products include Fungus
Treatment, Ultimate Growth 2, Nail Art, and Nail
Glitters. Robanda International will continue to
develop the Omega family of nail products with
expansion plans to grow the brand into a worldwide leader in the nail category.
Previous owner of Omega Labs USA, Bill Homaidan, will remain with the
company taking the lead with product development. “This was an organic
expansion for us in the nail category and we look forward to an exciting year of
growth worldwide,” says David Leib, president of Robanda International. >>>
i
R
O
I
M
O
T
G
d
plans to th
na0511generalNF.indd 34na0511generalNF.indd 34 3/23/11 1:31:14 PM3/23/11 1:31:14 PM
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 ©2011 OPI Products Inc.
IN THEATRES MAY 20, 2011
Find us on:
© Disney Enterprises, Inc.
Look for the Pirates of the Carribean8-piece counter display featuring
Silver Shatter
Look for the Pirates of the Carribean12-piece counter display
Look for the Pirates of the Carribeani di l
Look for the Pirates of the Carribean
NAIL COLOR YOU’RE SURE TO
TREASURE!
na0511generalNF.indd 35na0511generalNF.indd 35 3/23/11 1:31:50 PM3/23/11 1:31:50 PM
36 | NAILS MAGAZINE | MAY 2011
Shannon ChomanczukA Polished Image,
New Windsor, N.Y.
Holly Ratta
Fringe Salon,
Stow, Ohio
Carmen Jimenez
Jazzy Nail Boutique,
Charlotte, N.C.
Melodie Hand
Tickled Pink Salon,
Clayton, N.C.
Jade Larson
Designing Women,
Casper, Wyo.
Michelle Gonzales
Personails,
Albuquerque, N.M.
Beyond Avon: Selling on the Side When you think about it, direct sales businesses are a natural fi t for the more
outgoing nail tech. As with nails, it’s all about building relationships, meeting needs,
and helping people feel better about themselves.
Meet six nail techs who are supplementing their incomes as sales consultants.
}{nails fi le
WHO’S SELLING WHAT THEY’RE SELLING PROS AND CONS HOW TO APPROACH CLIENTS
Arbonnewww.arbonne.comSells anti-aging products,
cosmetics, skin and body
care, and health and well-
ness products.
Pure Romance www.hollyratta.pureromance.comSells romance and
relationship enhancement
products, plus bath and
beauty products.
Mary Kaywww.marykay.com/carmenjimenezSells cosmetics, fragrance,
and skin care for both men
and women.
Thirty-One Giftswww.mythirtyone.com/melhandSells personalized
handbags and accessory
items.
The Pampered Chefwww.pamperedchef.comSells aff ordable and unique
kitchen utensils, plus
spices, marinades, and
cookbooks.
Scentsywww.aromawonder.scentsy.usSells warmers that use a
low-watt light bulb to melt
specially formulated highly
scented wax without the
use of a wick.
Besides the extra income, I enjoy hearing
how I have helped someone feel better
about herself or made her skin better
than it has ever been. Cons are when a
product doesn’t meet expectations, plus
the extra work involved in ordering and
delivering products while also ordering
products for the salon.
I love working with Pure Romance. I get a
chance to empower, educate, and enter-
tain women. I meet a lot of women at my
parties who have become clients or vice
versa. I have made some great friends
working as a Pure Romance consultant.
The only negative is I often have to work
late at a party on Thursday or Friday and
then get up early to work at my salon.
The pros of selling Mary Kay is the ben-
efi t of controlling your income potential
and being able to use the products you
sell. For me there are no cons to selling.
I think it’s always good to have a variety of
retail items not only to meet your clients’
needs but also for great supplemental
income. The only downside that I see to
selling other products (not nail-related)
is that customers may get burned out on
retail items.
Flexible hours make it easy to schedule
parties along with working full-time
at my salon. It is just like being self-
employed. And both have their ups and
downs. The Pampered Chef requires
keeping track of expenses for taxes, etc.,
so that can be a con if you aren’t very
good at keeping track!
I’ve been with Scentsy for 2 1/2 years
and haven’t come across any “cons” yet!
Scentsy has truly been a blessing in my
life. I’ve met so many wonderful people
— customers and fellow Scentsy con-
sultants. I have traveled to many places
because of Scentsy. It has made such a
diff erence in my life. Where else can you
start your own business for $99?
I listen to their needs while
doing their nails and if
someone expresses a need
for skin care or makeup
advice, I will talk with them
about Arbonne.
I don’t try to sell to my clients
unless they seem interested.
I off er them Mary Kay Satin
Hands to use and this opens
the door to a discussion
about Mary Kay products.
I keep catalogs in the salon
for clients to view and order
from. I keep it simple and
non-pushy.
I usually leave Pampered
Chef catalogs on my station
or somewhere close by in
case anyone needs to look for
an item. I have also had a few
clients have parties.
One of the great things about
Scentsy is that my clients
can smell it as soon as they
walk in the door. I display my
Scentsy warmer where my
clients can see it, and usually
they ask me about it. A new
warmer and scent comes out
every month so that is what I
display.
na0511generalNF.indd 36na0511generalNF.indd 36 3/25/11 1:33:01 PM3/25/11 1:33:01 PM
www.nailsmag.com/fifi/15102
na0511generalNF.indd 37na0511generalNF.indd 37 3/23/11 1:32:11 PM3/23/11 1:32:11 PM
38 | NAILS MAGAZINE | MAY 2011
Go to www.nailsmag.com/freebies to fi nd web-exclusive giveaways.
freebiesgiveaways!{and}
.com
Enter NAILS’ Mini-Masterpiece Contest — There’s Still TimeHave you got a master’s touch with a brush? You can
prove it by entering NAILS’ fi fth-annual Mini-
Masterpiece Contest. Your task is to reproduce a well-
known work of art on a single nail tip. The rules are
simple: You’re free to select any famous painting and
you may turn the nail tip sideways to accommodate a
horizontal painting. All entries must be received by
NAILS by May 12.
Send your nail tips to Mini Masterpiece Contest, NAILS
Magazine, 3520 Challenger St., Torrance, CA 90503. Let
us know the artist’s name and the title of the original work
of art and don’t forget to send your contact information,
including phone number and e-mail address.
For inspiration, check out last year’s winners at www.nailsmag.com/2010masterpiece.
Valentino Beauty Pure Gets Rid of Nail Dust and OdorsWin a Valentino
Beauty Pure — a
nail dust collector
and air fi ltration
system in one.
All nail dust
and odors are
eliminated after
being pulled
down through a
state-of-the-art fi lter, leaving nothing but clean air.
At just 3 1/2-in., the stainless steel unit fi ts easily
into any nail tech’s work space between the nail
tech and client.
Congratulations to March’s W inners
One reader received a Buff & Go portable
workstation and four readers received a Ten Terrifi c
Talons Nail Oil display.
To enter to win, go to www.nailsmag.com/freebies by May 31.
Color Club’s Wicked Sweet Collection Is Deliciously ScentedBe one of fi ve readers to win the Wicked Sweet
Collection from Color Club. Once dry, these vibrant
shades become fruit-scented. Colors include Get
Your Lem-on, The Lime Starts Here, I Always Get
My Man-darin, Yum Gum, Raspberry Rush, Gimme
a Grape Big Kiss, and Wicked Sweet.
Receive a $100 Gift Card, Plus Enter to Win a Grand Cayman EscapeThe Allied Health Association (AHA) has announced a new challenge for spas and salons. If you can fi nd a lower liability insurance rate than Allied Health off ers, you will receive a $100 AHA gift card. This gift card can be used just like cash for anything AHA off ers for your business. In addition, anyone who obtains a free online quote is automatically entered for a one-week luxurious vacation for two to Grand Cayman. Refer other salons for a quote and get bonus entries to the giveaway. Instant quotes can be obtained by visiting www.alliedhealth.net.
na0511freebies.indd 38na0511freebies.indd 38 3/24/11 10:56:49 AM3/24/11 10:56:49 AM
“it’s not the tools that do
the damage, it’s the fools.”It’s one of Greg’s favorite phrases, with good reason. The worst
thing that can happen to a client’s nails is the damage caused
by a nail tech that wields an e-file like a jack hammer. Our
solution to that is the same answer we always give: education,
education, and then more education. Whether you’re taking a
class at Young Nails tech, or out in the field with one of our
seriously smart Mentors, we’ve got over 1,000 courses going
on every year. Because we want to make sure you know how
to use our products to get the results you want. And learn how
to become the most knowledgeable, skilled, awesome nail tech
you can be. In turn, your clients will be happier and more loyal.
You’ll get lots more of those all-important referrals. Plus you’ll
make more money. And there’s nothing foolish about that.
Learn more at youngnails.com.
Order from your distributor, online,
at the store or call us at 800.777.9170.
If you’d like to receive info via email,
contact [email protected].
Join your tech friends on our Facebook page
and on Twitter at youngnails1.
Young Nails Inc., Anaheim, CA.
www.nailsmag.com/fifi/15260
na0511freebies.indd 39na0511freebies.indd 39 3/24/11 10:56:58 AM3/24/11 10:56:58 AM
40 | NAILS MAGAZINE | MAY 2011
}{The
Pampered
Pinkie
on the road
THE ORGANIC TOUCH Salon owner Megan
Wilcock gets her inspiration for her shabby
chic salon from her lifestyle. She’s a vegan
who considers herself very environmentally
conscientious — from offering homemade
foot and hand scrubs (I had sweet orange.)
to decorating her salon with eco-friendly
items. While Wilcock knows everything
can’t be organic in the nail business, she
does her best to incorporate as many natural
elements as possible. Not only has she used
her creativity to make her salon inviting,
warm, and cozy, she and her staff are the
sweetest people to spend an hour with.
ARTISAN MARKETPLACE After taking over
The Pampered Pinkie, the only thing kept
the same — besides the comfy overstuffed
fl oral chairs — was the boutique retail section
in the front. Most of her vendors are local
artists who make everything from jewelry to
clothing to home decor. Wilcock stays on top
of getting in new, fresh, unique items almost
every week — which makes a fun pit stop for
her regular clientele. She also has plans to
refurbish more furniture that she can sell in
the salon.
SWANK TRENDS Most of The Pampered
Pinkie’s clients wear their nails natural, but
to keep up with current trends she also offers
hybrid gel-polish and Minx nail designs.
The Pampered Pinkie also offers popular
salon parties, where the client can bring in
food, drinks, and decorations and the salon
offers services. Wilcock told me the tweens
like getting mani-pedis, but they also love
getting their hair blinged out with metallic
hair strands.
> Before becoming the owner of The
Pampered Pinkie, Megan Wilcock
started out as the buyer for the retail
portion of the salon. She was also
working in a diff erent salon as a hair-
stylist. (She has one hair station in her
salon that accounts for about 20% of
her clients.)
> All of the nail techs are employees who
worked at the salon before Wilcock
purchased it four years ago. She’s been
lucky and has had no turnover.
> From the nail tables to the displays
and even the front desk, Wilcock has
refi nished all of the decor in her salon.
She even travels out to Los Angeles to
one of the largest antique fl ea markets
at the Rose Bowl to fi nd some of her
salon accessories.
MENU HIGHLIGHTS Le Pinkie Manicure: $24;
Le Pinkie Pedicure: $44;
Minx Pedicure: $60;
French Polish, Glitter, Nail Design: $5;
Skin Hydrating Facial: $83;
Organic Hair Color: $70;
Itsy Bitsy Bikini Waxing: $42
PRODUCT HIGHLIGHTSPolish: OPI;
Brush-on Gel Polish: Gelousy;
Gel: CND Brisa and Young Nails;
Lotion: CND; Cuticle Oil: Haken.
www.thepamperedpinkie.com
[left] My daughter Quinn enjoyed relaxing in the
comfy overstuff ed chairs while our nails dried after
our pedis. [below] With her creative talent the
Pampered Pinkie sign was even handmade by owner
Megan Wilcock (on the right in this photo with me).
.com
FUN FACTS
The minute you walk into this
organic-inspired salon you feel
relaxed, pampered, and
surrounded by good friends.
BY DANIELLE PARISI
na0511otr.indd 40na0511otr.indd 40 3/25/11 3:36:12 PM3/25/11 3:36:12 PM
www.nailsmag.com/fifi/15104
na0511otr.indd 41na0511otr.indd 41 3/25/11 3:56:22 PM3/25/11 3:56:22 PM
Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.
OPI Disinfectable Foot File with Disposable Grit StripsA convenient, economical new way to offer pedicure services with the highest level of sanitation – the new OPI Disinfectable Foot File with Disposable Grit Strips, so that each client gets a fresh strip.
• Disposable strips available in 80-grit (quickly reduces calluses) and 120-grit (buffs skin to a smooth fi nish) abrasives.
• Easy to use! Paddle features a larger working surface for faster callus removal.
120-GritRefi ll Pack
80-GritRefi ll Pack
5-pc. Display
Peel-off disposable strip for maximum sanitation.
na0511techNF.indd 42na0511techNF.indd 42 3/25/11 9:12:21 AM3/25/11 9:12:21 AM
MAY 2011 | NAILS MAGAZINE | 43
TECHNIQUE }
Texting Thumbnail SyndromeTexting can put a damper on the edges of clients’ thumbnails and throw off the
whole shape of the nail. Here’s a quick fi x, in between fi lls and/or polish changes,
from Dianna Medeiros of Woodbury Heights, N.J.
“Although I am using natural colored acrylic, you can do the same procedure
with a white tip. I text a lot, and I would say after about three days the corners
start to round off (as you can see in the picture). Rather than rounding all of them
off to match, I prefer to keep a nice squoval shape.”
1. Remove old polish from the nail and gently fi le the corner area where you
will be rebuilding.
2. Using your acrylic brush, gather a small bead of acrylic and set the bead on
the corner of the nail.
3. Flatten it out and gently push toward the free edge of the nail to create the
square. Then turn your brush around and swipe gently up toward the center of
the nail. This will allow the new acrylic to blend right in with the existing acrylic.
4. Let dry and then gently use your fi le to smooth out the top and defi ne your
shape. >>>
4
3
2
1
na0511techNF.indd 43na0511techNF.indd 43 3/25/11 9:18:23 AM3/25/11 9:18:23 AM
NA0411nubarspringthirver.indd 1 2/23/11 2:13:22 PM
Richmond, Ontario, Canada-based Akzéntz is coming out with a new line
of its very own brush-on, soak-off gel polish, called Luxio. The soak-off
gels will come in polish-like bottles and brush on easily like polish, while
soaking off in 10 minutes. The colored gels will last for three weeks without
any chipping, smudging, cracking, or lifting, and will have 24 custom colors
for your clients to choose from. For more information about this product, go
to www.nailsmag.com/fi fi /15412.
NSI’s Video Nail Lab NSI has recently revamped its online
education with the addition of the
Nail Lab on its main website, www.
nsinails.com. The Nail Lab features
instructional videos on almost
every NSI product and their various
application techniques. To gain access
to the video library, users login and
enter their license number into the
registration form and are then allowed
to watch any of the available videos.
Breathe Easy
With Erica’s Nail
Vacuum System
Azkéntz
Enters Gel
Polish Market
The new NV210 Nail Vacuum System from Erica’s Advanced Technical
Abrasives is made to vacuum up gel and skin particles. The Nail Vacuum
system signifi cantly reduces the amount of dust that usually accumulates
on your clothes and workstation. No more fussing with an itchy mask or
stuffy nose. The nail vacuum system allows you to breathe easily and work
healthier. The unit is made to fi t e-fi les: Erica’s MT-20, T-300, and Kupa’s
U–Power; and speed controls are variable depending on the amount of dust
and to reduce noise. The compact size at seven pounds and 16” x 6” x 11”
makes it a convenient fi t on any manicure table. For more information, go to
www.nailsmag.com/fi fi /15411.
www.nailsmag.com/fifi/15255
na0511techNF.indd 44na0511techNF.indd 44 3/25/11 9:18:45 AM3/25/11 9:18:45 AM
20,000 RPM
Variable Speed Control
High Torque
110v – 220v
Forward / Reverse
Easy Twist Locking Chuck
Built-In Handpiece Cradle
Manicure
Pedicure
NEW!!
NA0511medicoolthrd.indd 1 3/25/11 11:58:41 AM
Picture PerfectOlivia Gordon of Lancaster, Calif., has a
popular following for her unique “Picture
Book” nails. By using digital photos and
printing out a proof sheet, so that the photos
are very small, Gordon cuts them out and
seals them into her acrylic sets.
The technique is a great way for
sentimental clients to carry their loved
ones around on their nails, and Gordon also
accentuates these images with a little nail art
around the borders.
She lays the photos into clear acrylic, then
seals them with clear acrylic. After that, she buff s
and applies top coat to the nail and decorates it
with acrylic paint.
s a
ure
nd
os
d
also
nail art
s
it
t
Miss Professional Nail Products is re-branding and kicking it off with a new
website launch. The new site, www.misspn.com, showcases the company’s
range of nail lacquer shades and art pens in artistic and creative ways.
Viewers can look up a polish collection and then see its range of shades
within artistically illustrated artwork and graphic designs. The Gardena,
Calif.-based company is excited to bring the high-fashion aesthetics inspired
by premiere designers throughout the beauty and fashion world to its own
brand of professional nail lacquers.
Miss illustrates the range of shades
available for its Nail Art Brush & Pen
line by coloring each tile with the
appropriate lacquer shade.
Miss
Professional
Nail Products
Re-Brands
www.nailsmag.com/fifi/15178
MAY 2011 | NAILS MAGAZINE | 45
na0511techNF.indd 45na0511techNF.indd 45 3/25/11 2:49:10 PM3/25/11 2:49:10 PM
46 | NAILS MAGAZINE | MAY 2011
Available in thin or thick styles for short or
long free edges, Dashing Diva’s French Wrap
Plus provides an easy-to-create, lasting French
manicure or pedicure with consistently perfect smile lines
and a no-chip fi nish. Using patented double injection process
technology, the French Wrap Plus housing applicator protects
the French color and helps apply even pressure during the
application process.
1. Clean and prep nails, and select the proper size French Wrap
Plus. Lightly buff the free edge with a 240-grit sponge fi le,
then brush adhesive onto the side corners of the natural nail
free edge and onto the entire band of French color inside the
French Wrap Plus housing applicator. Place the French Wrap
Plus onto the free edge with the French color aligned fl ush
with the free edge.
2. Holding French Wrap Plus in place, press from the center of
the housing applicator to the sides of the applicator. Repeat
the pressing out motion two to three times.
3. Use a nail clipper to clip the application tab at the raised
circle to release the housing applicator from the French color.
Carefully wipe away excess Brush-On Glue with a dry lint-free
wipe before the adhesive dries.
4. File the French color band to align with the free edge, then
lightly buff over with the 240-grit side of a sponge fi le. Apply
one coat of Dashing Diva Base Seal and let dry for two to three
minutes. Apply two coats of Dashing Diva Top Seal.
Dashing Diva
French Wrap
Manicure
1 2
3 4For more information, go to
www.nailsmag.com/fi fi /15311
demosTECHNIQUE}
na0511demos.indd 46na0511demos.indd 46 3/23/11 1:33:37 PM3/23/11 1:33:37 PM
Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.
Traditional polish removers falling short? New OPI Expert Touch Lacquer Remover provides superior performance without the drying effects of harsh removers. It sweeps away even the darkest shades of nail lacquer, while leaving cuticles soft and smooth, instead of parched and dry looking!
• More effective than traditional polish remover
• Removes dark nail lacquer shades fast!
• Non-drying; leaves skin & cuticles soft and supple
• Pleasant, gentle aroma • Formulated to meet even the
strictest state regulations
Use with OPI Expert Touch Nail Wipes and Expert Touch Table Towels for lint-free results.
Nail Wipes
TableTowels
Recommended
Product for
Axxium Soak-Off
Gel Lacquer
Removal
na0511demos.indd 47na0511demos.indd 47 3/23/11 1:33:50 PM3/23/11 1:33:50 PM
48 | NAILS MAGAZINE | MAY 2011
Backscratchers Extreme Powder Glaze Acrylic Dip
System incorporates resin technology with high
quality acrylic dipping powder to create strong,
natural–looking nails that are easy to apply. Usable on tips or
natural nails, this system can help create a beautiful set of nails in
30 minutes or less.
1. Prep the nail by shaping with a 240 septifi le and removing
shine using a 600 grit fi le. Then apply Base Glaze, staying
1/16-in. away from the cuticle.
2. Activate with Glaze Dryer.
3. Remove shine from the free edge with a 240 septifi le where
the tip will be placed, then apply Base Glaze to the free edge.
Apply tip and hold for 5 seconds. Apply Base Glaze on the
seam line and activate with Glaze Dryer. Cut tip to desired
length and shape with a 240 septifi le grit.
4. Apply Finish Glaze over the nail and tip, staying 1/8-in. away
from cuticle.
5. Dip Nail in Extreme Powder and tap off excess powder.
6. Apply Finish Glaze over the powdered nail, staying 1/16
inches away from cuticle. Activate with Glaze Dryer. Then
apply the last coat of Base Glaze over the entire nail, staying
1/16-in. away from cuticle. Activate with Glaze Dryer.
7. File around the cuticle with a 240 grit fi le, then go over the
entire nail with a 600 grit fi le to smooth. Apply one to two
coats of Extreme Sealer. (Wait 60 seconds in between coats.)
8. Apply Nail Radiance.
Backscratchers Extreme
Powder Glaze Acrylic
Dip System
1
5
3
7
2
6
4
8
demosTECHNIQUE}
For more information, go to www.nailsmag.com/fi fi /15312
na0511demos.indd 48na0511demos.indd 48 3/23/11 1:33:56 PM3/23/11 1:33:56 PM
www.nailsmag.com/fifi/15291
na0511demos.indd 49na0511demos.indd 49 3/23/11 1:34:12 PM3/23/11 1:34:12 PM
50 | NAILS MAGAZINE | MAY 2011
signature services
Ravisante uses:OPI Nail File; Trind Cuticle Remover, Cuticle Balsam, Nail
Magic 3-Way Buff er, Nail Balsam, Advanced Hand Repair,
Base Coat, Nail Repair (available in multiple color and fi nish
options), and Top Coat.
1. Make sure the client commits to regular manicure
appointments (at least every other week) as part of the
“rehab” process.
2. Use the OPI Nail File to shorten the nails to the desired
length and shape. Give the client the fi le to take home.
3. Soak nails in warm water for about one minute.
4. Apply Trind Cuticle Remover, leave on for one minute, then
gently push back the cuticles.
5. Use nippers to carefully remove excess dead skin and any
hangnails.
6. Apply Trind Cuticle Balsam to the eponychium area and
leave on for one minute, then massage excess into the nails.
7. Use a Trind Nail Magic 3-Way Buff er to smooth nails (but
do not overbuff ).
8. Massage Trind Nail Balsam into the nail beds.
9. Massage Trind Advanced Hand Repair into the hands and
lower arms.
10. Apply Trind Base Coat.
11. Apply Trind Nail Repair (available in multiple color and
fi nish options).
12. Apply Trind Top Coat.
13. Retail the client products that will help her continue to repair
and maintain her nails at home. This may include cuticle oil,
hand cream, a nail fi le, top coat, and/or nail strengthener.
Nail Rehab Manicure
Rachel Jones at Ravisante, San Mateo, Calif.
2
4
12
TECHNIQUE}
Alternate Names:
Nail InterventionRoad to Recovery ManicureTrind Nail Repair Manicure
price: $45
na0511sigserv.indd 50na0511sigserv.indd 50 3/23/11 1:36:09 PM3/23/11 1:36:09 PM
AXXIUM, the fi rst professional productadvertised directly to the consumer.Seen in Ladies’ Home Journal, Lucky, More, and Self. OPI – supporting the professional nail technician.
Effortless overlays and sculpts with exceptional strength, clarity and color! Your clients will delight in the beauty, the wear, and the weightlessness. Beautiful nails have never been so easy to achieve.
Call 800.341.9999 or visit www.opi.com ©2010 OPI Products Inc.
na0511sigserv.indd 51na0511sigserv.indd 51 3/24/11 2:42:00 PM3/24/11 2:42:00 PM
52 | NAILS MAGAZINE | MAY 2011
Scratch Pedicure Parlour uses:Haken Mineral Spa Soak, Sugar Cane Scrub, and
Massage Butter (all in Coconut Papaya); base
coat, polish, and top coat; bamboo sticks and
seashells.
1. Garnish the product plate with bamboo sticks
and seashells.
2. Soak the client’s feet in warm water with Haken
Mineral Spa Soak (in Coconut Papaya).
3. Exfoliate the client’s feet and lower legs with
Haken Sugar Cane Scrub (in Coconut Papaya).
Do not rinse.
4. Wrap the client’s feet and lower legs with hot
towels for about eight minutes. Rinse.
5. Massage the client’s feet and lower legs with
Haken Massage Butter (in Coconut Papaya).
6. Apply base coat, two coats of polish, and top
coat.
Alternate Names:
Coconut Papaya PedicureIsland Indulgence Pedi
Trop ical Relief Feet Treat
Dream Wahine Pedicure
Scratch Pedicure Parlour, Rockford, Ill.
price: $45
2
3
5
Want to see your signature service here? E-mail details to [email protected].
signature servicesTECHNIQUE}
na0511sigserv.indd 52na0511sigserv.indd 52 3/23/11 1:36:27 PM3/23/11 1:36:27 PM
www.nailsmag.com/fifi/15122
na0511sigserv.indd 53na0511sigserv.indd 53 3/23/11 1:36:41 PM3/23/11 1:36:41 PM
54 | NAILS MAGAZINE | MAY 2011 PHOTOGRAPHY BY VU ONG/KIMBERLY PHAM
1 32
A Softer Side of French
When 20-year veteran nail
technician Gina Silvestro told us
she was going to be in town with
Viv Simmonds and Catherine Wong for
their Los Angeles class, we couldn’t pass
up the chance to have her do a cover. The
Cranston, R.I.-based salon owner, nail
tech, and Akzéntz educator is known for
designer gel nails — the more bling the
better. (And her art is often on extreme
shapes, like stiletto or edge nails, too.) But
we asked her to tone it down for a softer
look for this month’s ballerina cover.
Funnily enough, she also recently did
Lady Gaga’s nails for her new M.A.C.
Viva Glam campaign and ended up with
a very similar look. Says Gina, “The
trends of styles and shapes have changed
over the years. For Lady Gaga’s nails, I
used Akzéntz Options Creamy Nude in a
trendy, pointy oval shape. It’s a very
ethereal look. The natural, soft look is
not at all what people expect to see when
they think of me doing Lady Gaga’s
nails! But the key to success in any
industry is to remain versatile.”
In addition to Lady Gaga, working
with the N.Y.-based agency Artists by
Timothy Priano has allowed Gina the
opportunity to work with celebrities
behind the scenesTECHNIQUE}
na0511bts.indd 54na0511bts.indd 54 3/25/11 2:33:20 PM3/25/11 2:33:20 PM
MAY 2011 | NAILS MAGAZINE | 55
such as Jennifer Lopez and Kristen
Davis, as well as the Victoria Secret
models.
But even though she works on
celebrities and showcases her amazing
design talent for nail techs through her
worldwide education, Gina says that in
the salon the majority of her clients
prefer a soft, square nail. “I was very
excited to do such a soft, natural look for
this cover,” says Gina. “After doing nails
for over 20 years the most requested look
is still a French manicure. With wedding
season right around the corner, these
nails are perfect for brides that want a
beautiful, soft, natural-looking French
manicure that will last through the
wedding and honeymoon, yet still soak
off when returning home.”
54 6
Here’s how you
can do these nails:
1. Prep the nails and apply Akzéntz Pro
Tab forms.
2. Extend the nail using Akzéntz Builder
French White gel. Cure for two minutes.
3. Apply one to two layers of Options Clear.
Cure for two minutes. File and shape the
nail if necessary.
4. For the nail bed color, apply Akzéntz
Options Teacup Rose. Cure for two
minutes.
5. Apply Akzéntz Options Cloud White on
the free edge and swipe the smile line.
Cure for two minutes.
6. Add another layer of Options Clear. Cure
for two minutes. Remove dispersion
layer and fi le to perfect the shape.
In addition to a softer look for this month’s cover, Gina also recently created this soft, ethereal look for Lady Gaga’s M.A.C. Viva Glam campaign.
Realizing how diffi cult it can be for nail professionals to fi nd local classes, Gina Silvestro has created a variety of short video tutorials that are available on her website at www.gelessentialz.com. She handles a wide array of mediums with Akzéntz gel as the main focus.
na0511bts.indd 55na0511bts.indd 55 3/25/11 2:33:38 PM3/25/11 2:33:38 PM
NA0311duripolishfp.indd 1 1/26/11 10:35:13 AMNA0410duritrtmntfp.indd 1 2/18/10 4:18:03 PM
www.nailsmag.com/fifi/15276
na0511bts.indd 56na0511bts.indd 56 3/25/11 2:33:54 PM3/25/11 2:33:54 PM
NA0311duripolishfp.indd 1 1/26/11 10:35:13 AM
www.nailsmag.com/fifi/15197
NA0410duritrtmntfp.indd 1 2/18/10 4:18:03 PMna0511bts.indd 57na0511bts.indd 57 3/25/11 2:34:05 PM3/25/11 2:34:05 PM
58 | NAILS MAGAZINE | MAY 2011
NA0511afgebzshowfp.indd 1 3/15/11 10:35:39 AM
of the building so I almost missed
starting on time. After that it went
downhill. The building was freezing
cold, the test giver was extremely soft-
spoken and the building was loud as
there were close to 50 of us testing. I
fumbled and dropped so much stuff
and I couldn’t remember the steps.
I sanitized my hands so much they
were raw. They didn’t notify us of our
pass or fail results until 30 days later
(I passed with fl ying colors), but for a
month I felt like a total failure.
Colleen RamseySalon Cosabella, McKinney, Texas
I was most nervous because I took my
mom as my model and she had been
getting her nails done for years. At one
point she tried to whisper to me that the
sculpt I was doing on her thumb was
too wide. I was so sure the moderator
would hear her and fl unk me.
Devan PetriVIP Salon & Spa, Riverview, Mich.
I was so nervous that I rushed through
at record speed, just wanting to get each
section over with. My mom was also
my model. The whole ordeal was very
intimidating, and I was totally freaked
and just prayed that I passed. When I
found out I aced it I was amazed.
Kathie Kirkpatrick The Vanity Shop, Crockett, Texas
The day I took my state boards I
was literally sick to my stomach and
thought I was going to vomit during
my exam. Then when the clinical part
started I felt like someone had taken
a baggie and thrown it over my head
and I was suffocating. I can laugh now
but it wasn’t so funny that day. But I
passed both clinical and written with
fl ying colors the fi rst time out.
Elle Lopez
Phoenix
I was scared to death and felt that the
school exaggerated a little. The whole
thing was a cake walk.
Darla Henninger-HaughtBlooming Nails, Walsenburg, Colo.
I wasn’t nervous at all until three
of the fi ve of us testing together got
dismissed for improper product —
then I got worried. I was super happy
when I passed but it was short-lived
when the other girl found out she
failed. I felt really bad for her.
Bri McCloudCleveland, Tenn.
I have dyslexia so taking tests is a pain
for me anyhow, but the night before the
test I was so nervous I didn’t get any
sleep. I swear my hands were sweating
and shaking during the written, and I
think I read each question three times
to make sure I was reading it right. My
mom has always been my state board
model and she kept whispering to me,
“Calm down, you got this.” And she
was right!
� na Nance Fox Terrifi c 10 by Tina, Knoxville, Tenn.
My goodness that was 16 years ago, I
remember I was so nervous I forgot to
soak my model’s hand for the manicure
part. But I aced the rest of it.
Vicki Green Williams White House, Tenn.
I was so nervous because at the time
I didn’t speak much English and I
refused to do the test in Spanish.
So what I did was memorize all the
questions and answers from the three
different exam models the school
provided. I passed the written the fi rst
time and the practical part was easy.
Lina Maria Hernandez East Hartford, Conn.
I started mine with full confi dence
and left feeling like a failure. I showed
up at the appropriate time and place,
but they neglected to tell us we needed
to use a different entrance at the back
ILLUSTRATION ©ISTOCKPHOTO.COM/NINAKLAUSEN
Taking the
State Boards
Remember the day(s) of your state
board exam? Were you scared and
nervous, or cool as a cucumber? Here
are some testimonials from fellow
techs about that landmark day.
TECHNIQUE}
Visit NAILS 101: A Student Blog (blogs.nailsmag.com/student) for NAILS’
student bloggers experiences preparing for and taking their state board exams..com
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NA0511afgebzshowfp.indd 1 3/15/11 10:35:39 AMna0511testimonials.indd 59na0511testimonials.indd 59 3/23/11 1:38:29 PM3/23/11 1:38:29 PM
Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.
PROFESSIONAL FILES BY OPIOPI QUALITY, COMPETITIVELY PRICED!
Exclusive shape!Superior by design and uniquely contoured for maximum ease.The curved shape increases accuracy and reduces effort & fatigue. The seven-inch length provides the maximum fi le surface. Use the narrow end for detailing and the wide end for creating straight sidewalls.
na0511styleNF.indd 60na0511styleNF.indd 60 3/24/11 2:41:15 PM3/24/11 2:41:15 PM
MAY 2011 | NAILS MAGAZINE | 61
STYLE}Does This Polish Make My Nails Look Fat?We love nail beds in all shapes
and sizes, but, well, your client
is her own worst enemy and
may be mortifi ed that her nail
beds are “too wide.” Luckily,
the nail style experts at CND
have an easy fi x. Straight
from the fashion runways,
the “slimline technique” has
been used in Fashion Week
shows for many seasons. The
traditional way to slimline (as
shown in the smaller photo,
from the Monique Lhuillier
Fall 2010 show) is to paint a
slightly narrower swipe of color
on a wide nail bed, not quite
extending to the side edges of
the nails. But we love the new
adaptation of this technique
even more (as shown in the
larger photo, from the Diego
Binetti Fall 2011 show). For
this untraditional slimline,
CND education ambassador
Kristina Estabrooks and her
team painted models’ nails with
Blackjack, then slimlined with
tips coated in Bloodline over
Raisin in the Sun. Now, if only
losing inches off of other body
parts was that easy. >>>
PHOTOGRAPHY COURTESY OF CND
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62 | NAILS MAGAZINE | MAY 2011
www.nailsmag.com/fifi/15232
Not that it ever went very far away,
but the romance, pretty pastels (think
antique roses), and feminine accents
(like scalloping and ruffl es) of Paris are
back at the forefront of fashion.
French femininity
Beautifully BrightEntering Polished in Salem, Ore., instantly uplifts clients’ spirits. The
salon’s design theme is “bright colors and animal prints,” says co-owner
Kristen Dutcher. A multitude of coordinating bright colors adorn the
walls, including, in one case, solid blue below the chair rail, a pink chair
rail, and green above with fun circle outlines. For the circles, Dutcher
explains, “My business partner Jennifer Lockwood and I took three
different sizes of terra cotta pots and dipped them in paint, wiping off
the excess, then placed them on the wall in random order with our
coordinating paint colors!” The salon is also able to regularly change out
its wall art, due to coordinating with local artists to display their work.
“We decorate with local artists’ work. We rotate different artists through
different themes, like ‘watercolors’ or ‘photography.’ It gives us different
looks at no cost to us and the artists end up selling their pieces, so it’s a
win-win for everyone,” Dutcher says.
LaShon Lee-Evans,
Get Nailed!, Orlando
TRENDwatch:
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NA0411nubarzebrathirver.indd 1 2/23/11 2:18:23 PM
www.nailsmag.com/fifi/15255
It’s been an unspoken design rule for years, maybe ever
since television was invented, that a TV is not an
acceptable focal point in any space with high class.
TVs are hidden away in armoires or even left out
entirely from high-end establishments. If your
luxury salon is interested in having televisions
for client entertainment, but needs to avoid the
potential tackiness, check out Ciil Technologies’
mirror TV. Created by Eno Vision and distributed
by Ciil, the mirror TV is exactly as it sounds, a TV
and mirror in one. This unique convergence of
decor and technology uses real mirror technology,
which allows the TV to transmit at the maximum
brightness and refl ect like a mirror when the TV is
not in use. The mirror TV is 100% waterproof and can
be installed as either an in-wall fi xture or an on-wall decor piece.
For more information, go to www.nailsmag.com/fi fi /15421.
Use Kaboom (www.kaboomkaboom.com) or Awesome Spray Cleaner (available at
most dollar stores) on the shirt. Let it soak for fi ve to 10 minutes, then place in the
washer with one can of soda (like Coca-Cola), two tablespoons baking soda, and 1/4
cup vinegar. Fill the washer with water, and let the shirt soak for about 30 minutes.
Then wash as normal.
Di Dempsey, Tampa, Fla.
Resolve Pet Stain Spot Carpet Cleaner (www.thepowerofresolve.com) — I have used it
on my clothes and it’s been good for me. Use a scrub brush and scrub lightly.
Amanda DeCarlo, Midnight Nails @ Salon Metamorphose, Ironwood, Mich.
Painters Goo Gone (www.magicamerican.com/googone.aspx) is my miracle worker.
It doesn’t ruin any fabric and I even use it on my manicure towels to make them look
brand new!
Melissa Tirado, via www.facebook.com/nailsmag
Spray hair spray on it — immediately! Hair spray will keep it from setting in, then as
soon as you get home throw it in the wash. It will remove hair color on clothes too.
Cindy Walston, Portland, Ore.
Place two acetone-dipped tissues on either side of the material, then dab until it’s
all gone.
Barry Davidson, via www.facebook.com/nailsmag
How to
Remove a
Polish Spill
Mirror, TV, On the Wall
It always happens on the
worst possible day. You’ve been at the salon since the
wee hours of the morning, you’re fi nally on your last client —
and then, oops, a red polish bottle slips and spills on your white shirt (or
even worse, all over your new salon uniform). Before you resort to decorating
the rest of your outfi t with “artsy” nail polish spills to match, consider giving
one of these pieces of advice from your fellow nail techs a try:
na0511styleNF.indd 63na0511styleNF.indd 63 3/23/11 1:50:09 PM3/23/11 1:50:09 PM
64 | NAILS MAGAZINE | MAY 2011
Green Zebra Crossing1. On a corner of the free edge, paint a green
quarter-circle shape. On the other side,
paint a black half yin-yang shape.
2. Use a black striper to add zebra print over
the green.
3. Use pink and white stripers to paint wavy
lines over the black and the unpainted
areas.
4. Use a gold glitter striper to outline the green
area and the pink line.
5. Add black dots around the gold and pink,
then add lime green dots in between the
pink and white wavy lines. Apply top coat.
Spring Scene1. Apply silver shimmer gel to the free edge,
working it up to the middle of the nail. Add
blue shimmer gel to the base of the nail near
the eponychium down toward the middle
of the tip. Use a clean brush to blend the
two colors together. Cure. (Optional: Add a
second coat to intensify the color.)
2. Use green gel to add grass and stems. Cure.
Use striping paint to add dark and light
green accents and to add leaves.
3. Start adding clay cane fl owers, a dragonfl y,
and a butterfl y.
4. Finish adding clay cane fl owers. Apply gel
top coat. Cure.
Flower Child1. Apply three contrasting shades of colored
acrylic (like green, pink, and purple) next
to each other above the smile line.
2. With a brush, blend the three colors
together before they set, creating a tie-
dye eff ect. Make a crisp smile line.
3. Working quickly, apply a fl ower
embellishment in the upper outside
corner and press down slightly to embed
into unset acrylic.
4. Cap the entire nail with either clear or pink
acrylic. File and shape. Buff to a shine or
apply top coat.
Anna Vasquez, Total Eclipse, Flagstaff, Ariz.
Amy Walp, Dreamweavers Salon, Springfield, Ohio
Liz Van, French Nails, Phoenix
PHOTOGRAPHY BY KELLY BRACKEN
nail art studioSTYLE}
continued on page 85 >>>
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May – June 2011
Pirates of the Caribbean by OPI
Take Europe by StormSERENA WILLIAMS and OPI
NEW LIMITED-EDITION
IN A HOT NEW COLORMini Nipper
MANICURE PRODUCTSNew Avoplex
NEW SUMMER SHADES, PICKED JUST FOR YOU
Nice Stems!
NEW BRIGHTS
Domestic Edition
NA_OPI_WN_May11.indd Sec1:1NA_OPI_WN_May11.indd Sec1:1 3/31/11 9:48:14 AM3/31/11 9:48:14 AM
2 |2 |
OPI captures the bright colors and breathtaking adventure of the Disney release of Pirates of the Caribbean: On Stranger Tides starring Johnny Depp and Penelope Cruz with seven new swashbuckling shades you’re sure to treasure!
The Pirates of the Caribbean: On Stranger Tides Collection includes trend-setting shades of pink, lavender and sage, and our new Silver Shatter—a stunning new shade that creates a “shattered” effect when applied over nail lacquer…it’s “ARG-uably” the coolest thing you’ll ever see!
Steady as She Rose
This gorgeous pink is your final
destination. NL P14
Sparrow Me the DramaThis cool,
collected pink means business!
NL P15
Planks a LotDive into style with
this lustworthy purple! NL P16
Stranger TidesExplore this uncharted
sea of sage. NL P17
Mermaid’s TearsFew have seen this
magical green. NL P18
Skull & Glossbones
Best light gray ever, no bones about it.
NL P13
Silver ShatterA shimmering
sea of silver with a two-texture finish.
NL E62
IN THEATERS MAY 2011
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| 3Pirates of the Caribbean Edition A OPI Item No. DC P05 12 – Nail Lacquers (2 of 6 shades) (NLP13 - NLP18)
1 – chipboard counter display
1 – color palette with chain and label
Pirates of the Caribbean Mini PackOPI Item No. DC P08
Includes 1/8 Fl. Oz. Each:Skull & Glossbones, Sparrow Me the Drama, Planks a Lot, Stranger Tides
Mini Pack Dimensions: 5.75" H x 5" W x 1.75" D • 15 cm H x 13 cm W x 5 cm D
Pirates of the Caribbean Edition A+ OPI Item No. DC P0624 – Nail Lacquers (4 each of 6 shades) (NLP13 - NLP18)
1 – chipboard counter display
1 – color palette with chain and label
Pirates of the Caribbean Edition C OPI Item No. DC P0736 - Nail Lacquers: (6 each of 6 shades) (NLP13 - NLP18)
1 - acrylic counter display with printed header
1 - color palette with chain and label
Display Dimensions: 12.75" H 9.5" W 6.75" D • 33 cm H x 25 cm W x 18 cm D
Silver Shatter Display OPI Item No. DC P098 – Nail Lacquer: Silver Shatter
1 – chipboard counter display
1 – color palette with chain and label
Display Dimensions: 7.5" H x 5.25" W 5.5" D • 19 cm H x 14 cm W x 14 cm D
Display Dimensions: 12" H x 11" W x 7.5" D • 31 cm H x 28 cm W x 19 cm D
Salon Price ................$ 49.95 U.S. $ 69.95 CAN
Total Retail Value .........$ 102.00 U.S. $ 131.40 CAN
Salon Profit ...................$ 52.05 U.S. $ 61.45 CAN
Salon Price ................$ 94.95 U.S. $ 129.95 CAN
Total Retail Value .........$ 204.00 U.S. $ 262.80 CAN
Salon Profit ...................$ 109.05 U.S. $ 132.85 CAN
Salon Price ...................$ 6.50 U.S. $ 8.95 CAN
Suggested Retail Price ...$ 12.50 U.S. $ 16.95 CAN
Salon Price ................$ 149.95 U.S. $ 199.95 CAN
Total Retail Value .........$ 306.00 U.S. $ 394.20 CAN
Salon Profit ...................$ 156.05 U.S. $ 194.25 CAN
Salon Price ..................$ 34.00 U.S. $ 44.95 CAN
Total Retail Value ...........$ 68.00 U.S. $ 87.60 CAN
Salon Profit .....................$ 34.00 U.S. $ 42.65 CAN
Display artwork is subject to change. For more information about Pirates of the Caribbean Brights by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
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OPI SERENA FRANCE
4 | OPITAKES EUR
Glam Slam France Rally Pretty PinkKick off the French Open in style with one shimmering sunset-pink and a new red shade that "shatters" when applied. Just apply Red Shatter over Rally Pretty Pink fora high-fashion finish.
Rally Pretty Pink Rise to the occasion with this shimmering sunset-pink!
Red Shatter Ravishing red with a "crackled" finish.
Available May
Spark de Triomphe A monumentally marvelous silver glitter.
White Shatter Glacier white with a "crackled" finish.
Glam Slam France Spark de TriompheThe French Open meets fashion with one sparkling silver glitter and a new white shade that "shatters" when you apply it. Simply apply White Shatter over Spark de Triomphefor a stylish two-texture finish.
OPI and tennis superstar Serena Williamsfabulous new shades in celebration
Salon Price .............................................................................................................. $ 48.00 U.S. $ 69.00 CAN
Suggested Retail Price (each duo) ............................................................................. $ 14.95 U.S. $ 20.95 CAN
Total Retail Value ....................................................................................................... $ 89.70 U.S. $ 125.70 CAN
Salon Profit ................................................................................................................. $ 41.70 U.S. $ 56.70 CAN
Glam Slam! France Promotion Rally Pretty Pink - 6-pack Display OPI Item No. SR CA1
6 - Glam Slam France Duo Packs, each containing: 1 – Rally Pretty Pink, 1 – Red Shatter 1 - chipboard counter display 1 - 12-tip color palette with chain and label
Display Dimensions:
7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D
For more information about The Glam Slam France Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
Glam Slam! France Promotion Spark de Triomphe - 6-pack Display OPI Item No. SR C96
6 - Glam Slam France Duo Packs, each containing: 1 – Spark de Triomphe, 1 – White Shatter 1 - chipboard counter display 1 - 12-tip color palette with chain and label
Display Dimensions:
7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D
Oto
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R mson
Glam Slam England Your Royal Shine-nessSparkle and shine your way to England's most prestigious tennis tournament with Glam Slam England, a stylish duo pack that includes one winning metallic-silver and our new sparkle-packed silver glitter. Wear layered for a dazzle fit for royalty!
OPI SERENA ENGLAND
| 5OPE BY STORM
Your Royal Shine-ness All stand for this shimmering silver!
Available June
Glam Slam England Grape…Set…MatchKick off England's most prestigious tennis tournament with gorgeous, shimmering, stand-out nails! This Glam Slam England duo-pack includes one captivating metallic purple and our new sparkle-packed silver glitter. Wear layered for an extra special look!
Grape...Set...Match And the winner is… this pretty metallic purple!
Servin’ Up Sparkle Layer this silver glitter over Grape...Set...Match for a sparkly finish!
Servin’ Up Sparkle Bling out Your Royal Shine-ness with this gorgeous silver glitter!
team up to bring you Serena Glam Slam–of the 2011 Grand Slam tournaments.
Salon Price ............................................................................................................ $ 48.00 U.S. $ 69.00 CANSuggested Retail Price (each duo) ........................................................................... $ 14.95 U.S. $ 20.95 CANTotal Retail Value ..................................................................................................... $ 89.70 U.S. $ 125.70 CANSalon Profit ............................................................................................................... $ 41.70 U.S. $ 56.70 CAN
For more information about The Glam Slam England Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
Glam Slam! England Promotion Grape…Set…Match - 6-pack Display OPI Item No. SR CD46 - Glam Slam England Duo Packs, each containing: 1 – Grape…Set…Match, 1 – Servin’ Up Sparkle1 - chipboard counter display 1 - color palette with chain and label
Display Dimensions:
7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D
Glam Slam! England Promotion Your Royal Shine-ness - 6-pack Display OPI Item No. SR CD3
6 - Glam Slam England Duo Packs, each containing: 1 – Your Royal Shine-ness, 1 – Servin' Up Sparkle1 - chipboard counter display 1 - color palette with chain and label Display Dimensions:
7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D
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6 |
Available June
1 Decorated Mini Nipper in clear unit carton OPI Item No. IM 281 Display Dimensions: 5" H x 5" W x 1.75" D • 12.7 cm H x 12.7 cm W x 4.5 cm D
*Available while supplies last
• Stylish "paint-splashed" handles
• Convenient compact size
• High-precision, professional performance
• Made of high-quality stainless steel
• Single-action spring for double or single-edge use
• Long-lasting & economical
now available in a new limited-edition bright-green color.with OPI’s beloved Mini Cuticle Nipper
Fashion meets function
NEW LIMITED EDITION DESIGN
For more information about the new limited-edition OPI Mini Cuticle Nipper, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
U.S. CANSalon Price ...............................$ 7.95 $ 10.95Suggested Retail Each ............$ 14.95 $ 19.95
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Available June
| 7
For more information about Nice Stems! Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
Salon Price ................$ 74.95 U.S. $ 104.95 CAN
Total Retail Value .........$ 153.00 U.S. $ 197.10 CAN
Salon Profit ...................$ 78.05 U.S. $ 92.15 CAN
Nice Stems! Display PromotionOPI Item No. DD S18
18 - Nail Lacquers: 4 – Play the Peonies 5 – Come to Poppy 5 – Be a Dahlia Won’t You? 4 – I Lily Love You
1 - chipboard counter display
1 - 12-tip color palette with chain and label
Display Dimensions: 11.5" H x 10.5" x W 25" D • 30 cm H x 27 cm W x 14 cm D
This summer, brighten up your mood, your day—and especially your nails—with Nice Stems! by OPI, four shimmering-pink shades that capture the stunning color and undeniable beauty of fresh-picked flowers.
"These pretty pink-based nail lacquers look amazing on fingers and toes, especially for summer" says
Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. "And because bright, floral patterns are so hot right now, these shades don’t just look good—they put you at the forefront of fashion!"
Nice Stems! by OPI is available in a 4-piece "flower-cart" counter display that showcases these shades with impact!
LEFT TO RIGHT:
Play the PeoniesWe’d put our money on this lovely soft-pink. NL S10
Come to PoppySurrender to shine with this shimmering coral-pink. NL S20
Be a Dahlia Won’t You?Give the gift of fabulous fuchsia—to yourself! NL S40
I Lily Love YouFall head over heels with this light pink sparkle. NL S60
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8 |
InStyle Magazine, Poland’s go-to beauty resource, named OPI’s The Thrill of Brazil "Best Nail Lacquer" in its Best
Beauty Buys 2010 Awards!
At KIIS FM’s Jingle Ball Gift Suite, OPI gave celebrities and VIP guests gift bags filled with an assortment of OPI Nail Products, including shades from the Burlesque Collection and Avojuice Hand & Body Lotion. Famous faces at the event included cast members of Vampire Diaries, Glee, 90210, Keeping Up with the Kardashians and Twilight.
INSTYLE POLAND GIVES OPI SOME LOVE
CELEBRITIES GO HOME WITH OPI
The beauty editors of Destination Weddings & Honeymoon magazine
honored OPI in their February 2011 issue when they announced OPI Nail Lacquer as the "Best Nail Polish."
Award-winning actress Anne Hathaway wore Diva of Genevaon her toes and Guy Meets Gal-veston on her fingers when she appeared on The Tonight Show, Chelsea Lately, and
at the premiere of her most recent movie
Love and Other Drugs.
ANNE HATHAWAY TAKES OPI ON-AIR
LUCKY LISTENERS GO HOME WITH OPI
OPI NAIL LACQUER WINS BEAUTY AWARD
Seventy-five lucky contest winners received mini manicures and gorgeous gift bags (which included OPI Nail Lacquers) at KIIS FM’s 7th annual "Pick Your Purse" party. Celebrity attendees including Whitney Port (The Hills/
The City), Kris Allen (American Idol), and Ryan Seacrest (American Idol/E! News/KIISFM) hosted and performed at the Beverly Hills, California event.
Hayley Williams, Paramore
Roberto & Ali, The Bachelorette
Far East Movement Lacey Schwimmer, Dancing With The Stars
Brant Daugherty, Pretty Little Liars
opinews
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| 9
Contents:1 – 240 mL – 8 Fl. Oz.Avoplex Liquid Soap1 – 250 mL – 8.5 Fl. Oz. Avoplex Revitalizing Hand & Body Scrub1 – 30 mL – 1 Fl. Oz. Avoplex Exfoliating Cuticle Treatment1 – 7.5 mL – .25 Fl. Oz. Avoplex Nail & Cuticle Replenishing Oil1 – 240 mL – 8 Fl. Oz. Avoplex Moisture Replenishing Lotion1 – Avoplex Spa Service Tent Card
Pro Manicure Kit20 services per kitOPI Item No. AV 753
MANICURE indulge in the essence of rich avocado
Soothes, moisturizes, and improves skin elasticity with nutritive, deep-penetrating Avocado oil, vitamins, and phospholipids (the biological building blocks of skin.)
For more information about Avoplex products, log on as a professional at www.opi.com or contact your local Authorized OPI Distributor.
U.S. CANSalon Price........................... $ 29.95 $ 42.50
Salon Price U.S. CAN$ 4.95 $ 6.95$ 17.95 $ 24.95
$ 5.95 $ 8.25$ 9.95 $ 14.95$ 24.95 $ 34.95
Suggested Retail Price U.S. CAN $ 9.50 $ 13.50 N/A N/A
$ 11.50 $ 16.50 $ 19.95 $ 24.95 N/A N/A
NEW!Avoplex Liquid Soapthoroughly cleanses hands while nourishing with Avocado Lipid Complex, Vitamin E and soothing Aloe. For use as a soak.
Open Stock OPI Item No.Avoplex Liquid Soap 8 oz./240 ml AV 108Avoplex Liquid Soap 33.8 oz./ 1 Liter AV 107
Avoplex Revitalizing Hand & Body Scrub4 oz./120 ml AV 1148.5 oz./250 ml AV 118 25.4 oz./750 ml AV 117
NEW!Avoplex Revitalizing Hand & Body Scrubreveals softer, younger-looking skin while hydrating with nutrient-rich Avocado Lipid Complex, Jojoba and Grape Seed oils.
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10 | retailpromotions
Today’s bride knows exactly what she wants—and that
includes manicures and pedicures with OPI for her big
day! Make the most of your bridal bookings with OPI
May/June retail promotions, each wedding-themed
and beautifully packaged with OPI favorites and must-
have bonuses. Perfect for brides, bridesmaids, and any
woman who wants to say “I Do!” to beautiful hands and
nails—don’t miss the big event!
OPI Item No. SR 540Promo Center Display
RETA
IL!
OPI RINGS INwedding season
Ask your distributor how you can earn this display for FREE!
U.S CANSalon Price .............................................$ 378.00 $ 532.20Retail Value ...............................................$ 780.60 $ 991.45Potential Salon Profit ................................$ 402.60 $ 459.25
Bonus! OPI Item No. SR C19
Bonus: When you purchase four Prepack Trays (two of #1; one each of #2 and #3), you’ll receive one pack from each promotion tray FREE!
TRAY 2
TRAY 1
TRAY 3
U.S CANSalon Price ............................................$ 250.00 $ 299.00
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| 11retailpromotions
1 Purchase: 1 – 15 mL – .5 Fl. Oz. Original Nail Envy Natural Nail Strengthener Maximum strength formula for longer, stronger, harder nails – with no splitting, peeling, breaking.
Get FREE:1 – 15 mL – .5 Fl. Oz. Avoplex Nail & Cuticle Replenishing Oil Moisturizes & conditions cuticles and nails.
Love Your Nails
2 Special Price:1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in Kyoto PearlShimmery White Satin.
1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in PassionEndlessly enticing pale pink.
Get FREE:Mini Bag
Always a Bridesmaid…
3Special Price:1 – 3.75 mL - .125 Fl. Oz. RapiDry Top Coat, 3.75 mL – .125 Fl. Oz. OPI Nail Lacquer in Alpine Snow, Princesses Rule! & Sweet Heart
Little Romantics
SR C24
SR C25
SR C23
U.S. CANSalon Price ............................................. $ 102.00 $ 143.40Salon Price Each........................................ $ 8.50 $ 11.95Suggested Retail Each .............................. $ 16.95 $ 19.95Retail Value Each ...................................... $ 29.45 $ 39.90
U.S CANSalon Price ...............................................$ 96.00 $ 138.00Salon Price Each..........................................$ 8.00 $ 11.50Suggested Retail Each ................................$ 14.95 $ 20.95Retail Value Each ........................................$ 17.00 $ 21.95
U.S CANSalon Price ..............................................$ 78.00 $ 107.40Salon Price Each.........................................$ 6.50 $ 8.95Suggested Retail Each ...............................$ 12.50 $ 16.95Retail Value Each .......................................$ 16.20 $ 22.70
12 UNITS WITH TRAY: SR C20OPEN STOCK:
12 UNITS WITH TRAY: SR C21OPEN STOCK:
12 UNITS WITH TRAY: SR C22OPEN STOCK:
For more information about OPI May/June Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
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12 |
Dynamic Duos
Save on OPI Pedicure Foot Files!
Don't Just Dry – RapiDry! Liquid Essentials
professionalpromotions
OPI Item No. SP CC5
Includes: 1 – FREE 120 mL - 4 FL. Oz. RapiDry Spray Nail Polish Dryer (AL 704) 1 – 480 mL - 16 Fl. Oz. RapiDry Nail Polish Dryer - Refill Size (AL 706)
FREE 30 mL - 1 Fl. Oz. DripDry with Purchase of 120 mL - 4 Fl. Oz.!
Includes: 1 – FREE 120 mL - 4 FL. Oz. RapiDry Spray Nail Polish Dryer (AL 704) 1 – 480 mL - 16 Fl. Oz. RapiDry Nail Polish Dryer - Refill Size (AL 706)
FREE 120 mL - 4 Fl. Oz. RapiDry with Purchase of 480 mL - 16 Fl. Oz.!OPI Item No. SP CC4
OPI Item No. PC 180
OPI Item No. PC181
OPI Item No. SP CC2
OPI Item No. SP CC3
OPI Item No. AL 406
SP CS3 Alpine Snow Duo SP CS4 Bubble Bath Duo SP CS5 Lincoln Park After Dark Duo SP CS6 Passion Duo SP CS7 I'm Not Really a Waitress Duo SP CS8 Miami Beet Duo
OPI Polish Remover
OPI Item No. AL 606
OPI Item No. AL 206
OPI Item No. AL 506*TEMPORARILY NOT AVAILABLE IN CANADA.
OPI Item No. AL 416
OPI Item No. AL 446*NOT AVAILABLE IN CALIFORNIA.
Artificial Nail Remover
Brush Cleaner
OPI Purified Acetone*
Expert Touch Lacquer Remover
Acetone-Free Polish Remover*
Disinfectable paddle and handle; single-use 80 and 120-grit strips easy to apply and remove!
Individual File
Individual File
OPI Foot File Disinfectable paddle and handle; single-use 80 and 120-grit strips easy to apply and remove!
5-File Display
5-File Display
Disinfectable Foot File with Disposable Grit Strips
FREE Matching Lacquer with Purchase of Axxium Soak-Off Gel Lacquer
U.S. CANSalon Price .................................. $ 29.95 $ 42.50Salon Value.................................... $ 39.90 $ 28.55Salon Savings ................................ $ 9.95 $ 13.95
U.S. CANSalon Price .................................. $ 29.95 $ 42.50Salon Value.................................... $ 42.45 $ 60.00Salon Savings ................................ $ 12.50 $ 17.50
For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
Save on 480 mL - 16 Fl. Oz. Assorted Professional Liquids!
U.S. CANSalon Price ..........................................................$ 5.95 $ 8.25Salon Value............................................................$ 7.95 $ 10.95Salon Savings ........................................................$ 2.00 $ 2.70
U.S. CANSalon Price ..........................................................$ 14.95 $ 20.50Salon Value............................................................$ 19.95 $ 27.50Salon Savings ........................................................$ 5.00 $ 7.00
U.S. CANSalon Price ..........................................................$ 5.95 $ 8.20Salon Value............................................................$ 7.95 $ 10.95Salon Savings ........................................................$ 2.00 $ 2.75
U.S. CANSalon Price ..........................................................$ 14.95 $ 20.50Salon Value............................................................$ 22.50 $ 29.95Salon Savings ........................................................$ 7.55 $ 9.45
U.S. CANSalon Price .................................... $ 64.75 $ 89.75Salon Value.................................... $ 74.75 $ 99.95Salon Savings ................................ $ 10.00 $ 10.20
U.S. CANSalon Price .................................... $ 12.95 $ 17.95Salon Value.................................... $ 14.95 $ 19.95Salon Savings ................................ $ 2.00 $ 2.00
U.S. CANSalon Price .................................... $ 12.95 $ 17.95Salon Value.................................... $ 14.95 $ 19.95Salon Savings ................................ $ 2.00 $ 2.00
U.S. CANSalon Price .................................... $ 64.75 $ 89.75Salon Value.................................... $ 74.75 $ 99.95Salon Savings ................................ $ 10.00 $ 10.20
U.S. CANSalon Price ..........................................................$ 19.95 $ 24.95Salon Value............................................................$ 24.20 $ 30.90
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| 13
Juicy Summer Deals!Smooth Savings!
Great Tip!
professionalpromotions
OPI Item No. PC 607 Cappucino PC 617 White Tea PC 627 Cucumber PC 637 Tropical Citrus PC 647 Papaya Pineapple PC 657 Royal Verbena
OPI Item No. PC 307 Espresso PC 317 Green Tea PC 357 Cucumber PC 367 Tropical Citrus PC 377 Papaya Pineapple PC 387 Royal Verbena
OPI Item No. AV988 Coconut Melon AV978 Cranberry AV318 Crisp Apple AV848 Ginger Lily AV918 Grapefruit AV878 Jasmine AV838 Mango AV928 Peach AV308 Raspberry Violet
OPI Item No. SR C35
Includes: 60 assorted 30 mL – 1 Fl. Oz., 2 Free Testers 200 mL – 6.6 Fl. Oz., 2 POP displays
OPI Item No. AV404 Mango 120 mL – 4 Fl. Oz. AV414 Coconut Melon 120 mL – 4 Fl. Oz. AV424 Ginger Lily 120 mL – 4 Fl. Oz.
OPI Item No. SP CC6 400 ct. Perfection Tips (Natural • No-Well) SP CC7 400 ct. Perfection Tips (White • No-Well) SP CC8 400 ct. Perspective Tips (Natural • Sport-Length/Half-Well) SP CC9 400 ct. Structure Tips (Clear • No-Well) SP CD1 400 ct. Structure Tips (Natural • No-Well) SP CD2 400 ct. Structure Tips (White • No-Well) SP CD3 400 ct. Dimension Tips (White • Sport-Length/Half-Well) SP CD4 400 ct. Linear Tips (Natural • Full-Well)
Manicure/Pedicure by OPI Mask
Manicure/Pedicure by OPI Scrub
Save on Avojuice Body Creme
Get 400 ct. OPI Nail Tips at 200 ct. Price!
For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
Save $5.00 on 750 mL - 25.4 Fl. Oz. Manicure/Pedicure by OPI Products!
U.S. CANSalon Price ......................................$ 24.95 $ 34.95Salon Value........................................$ 29.95 $ 42.50Salon Savings ....................................$ 5.00 $ 7.55
U.S. CANSalon Price ................................................. $ 3.50 $ 4.50Salon Value................................................. $ 3.95 $ 5.50Suggested Retail Price ................................ $ 6.95 $ 8.95Retail Savings ............................................. $ 1.00 $ 1.00
U.S. CANSalon Price .................................................................................................. $ 52.50 $ 66.25Salon Value.................................................................................................... $ 59.40 $ 74.95Salon Savings ................................................................................................ $ 6.90 $ 8.70
U.S. CANSalon Price .....................................................................................................$ 4.25 $ 5.37Salon Value.......................................................................................................$ 4.95 $ 6.25Suggested Retail Price ......................................................................................$ 8.50 $ 10.75Retail Savings ...................................................................................................$ 1.45 $ 1.75
U.S. CANSalon Price ...................................................................... $ 17.50 $ 24.95Salon Value........................................................................ $ 29.95 $ 39.95Salon Savings .................................................................... $ 12.45 $ 15.00
Save 10% on all 200 mL – 6.6 Fl. Oz. sizes!
Save 10% on 60 pc 1 Fl. Oz. Retail Display
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14 | opinews
OPI Guest Artist Vu Nguyen rocked the house at Mexico’s annual professional beauty exhibition in Mexico City. More than 75,000 salon professionals attended the exhibition, making it one of the biggest international professional beauty events in the world. The talented Nguyen demonstrated the latest techniques using Clarité and Absolute Fx, and also showed off his artistic skills with his stylish Nail Art. After the show, Nguyen conducted an in-house training at the corporate office of OPI Mexican Distributor California Research where the group spent hands-on time working on Nail Art and various systems including Clarité, Absolute Fx, and our booming Axxium Soak-Off Gel Lacquer. "The OPI Mexico Team was very committed and eager to learn, by the end of the class they were making tigers and skulls along with a variety of new nail art," said Nguyen.
The OPI Holland team unveiled a beautiful brand-new booth to more than 15,000 attendees at Beauty Salon dimensions 2010, one of the most prominent trade shows in the Netherlands. The sophisticated stand showcased an extensive range of OPI products, and sales were so successful that the booth had to constantly be restocked as the show went on!
OPI Guest Artist Danny Phung conducted a three-day training seminar focusing on Absolute, Absolute Fx, Axxium, and Axxium Soak-Off Gel Lacquer at the Culture of Color Nail Bar in Paris, France. Each day more than 20 eager nail technicians attended the training and participated in the rigorous hands on workshop training for our OPI France Distributor, Ad Beauty. "I know AD Beauty has grown substantially over the years and it’s no surprise as to why, they’re one of the best teams I’ve had the privilege of working with and I can’t wait to see what they have in store for this year!" said Phung.
Big Successin Mexico City
OPI HOLLAND MAKES IT BIGAT TRADESHOW
TRENA TRAVELSTO LATVIA
BONJOUR, DANNY!
OPI Guest Artist Trena Martin not only demonstrated—but also participated as a
judge—at the Baltic Beauty Fair in Latvia, the biggest Beauty Fair in the Baltic Region! The fair was held at the Kipsala International Exhibition Centre where our Latvian distributor, Oniks Beta LTD, took first place once again for the best booth at the show. For three days, Martin shared her inspirational techniques and creative nail art using OPI’s one and only Axxium Soak-Off Gel Lacquer. She also enjoyed being a judge for the Annual Championships in Nail Extension for the Junior/Senior category and the Classic Pedicure. “The competitions were very well-organized and Elena put on a fantastic awards show,” said Martin.
SAY HELLO TO THE NEW OPI EXPERTSChong Li Ping - Kuala Lumpur, Malaysia
May Yoong Yin Mee - Kuala Lumpur, Malaysia
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| 15opieducation
Tuition: $100.00 Includes a FREE lunch, OPI designer bag and product.
For more information about OPI’s Educational Programs, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.
CALL NOW!Space is Limited!
TO A LOCATION NEAR YOU
If you attend just one education event this year, make it the OPI Academy on Tour!
"I learned more in one day than I have in two years of educational classes!"
"I can't wait to use the new techniques I learned with my customers!"“This is more than a class – it’s an education experience!”
• Hands-on training with John Hauk, award-winning nail technician • New techniques and timesaving tricks of the trade • Proven salon marketing strategies • How to make the most of the runaway gel color trend!
Monday, May 2, 2011 SALON CENTRIC
Glen Burnie, MarylandInfo: (800) 688-0170 ext. 105
Monday, May 16, 2011 SALON CENTRIC
Hummelstown, PennsylvaniaInfo: (800) 688-0170 ext. 105
Sunday, May 22, 2011
BEACHES BEAUTY SUPPLYMissoula, MontanaInfo: (406) 541-8383
Monday, August 8, 2011SALON CENTRIC
Charleston, West VirginiaInfo: (800) 688-0170 ext.105
Monday, September 12, 2011SALON CENTRICRoanoke, Virginia
Info: (800) 688-0170 ext. 105
Monday, September 26, 2011 TRU BEAUTY CONCEPTS
Southhampton, Pennsylvania Info: (215) 322-671
Monday, October 10, 2011SALON CENTRIC
High Point, North CarolinaInfo: (800) 688-0170 ext. 105
Monday, November 7, 2011STATE BEAUTY SUPPLYOverland Park, KansasInfo: (913) 599-6464
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OPI Products Inc.13034 Saticoy StreetN. Hollywood, CA 91605/USA
May/June 2011
Advertising & MarketingYou and your clients can see OPI in the May/June issues of these magazines:
You’ll also find OPI in American Salon, Modern Salon,
Canadian Hairdresser, Day Spa, InOurSalon, Launchpad,
Nails, Nailpro, Nailco (The Industry Source), Salon
Magazine, Spa Magazine, Viet Beauty, & VietSalon.
OPI is available in over 100 countries around the worldFor your Authorized Distributor within the US or Canada,please call 1-800-341-9999 or go to www.opi.com.For all other countries, please contact [email protected] or International Customer Service at 818-759-8629.
OPI Item No. PR 574 Domestic Edition
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MAY 2011 | NAILS MAGAZINE | 85
Star-Spangled Nails1. Polish the nail sparkly red.
2. Paint two blue lines that curve in
opposite directions.
3. Add silver outlines to the blue
lines. Glue on blue star nail jewels.
Add top coat.
Jade Sewell, Just Nails, Great Falls, Mont.
Criss-Cross French1. Polish the nail sparkly red.
2. Use a green glitter striper to
add criss-crossing lines at the
free edge.
3. At the line intersections, add
gold rhinestones. Apply top
coat.
Kimberly Harr, La Nail Beautician, Everett, Pa.
Poinsettia Power1. Polish the nail shimmery silver.
2. Use dark red paint to create six
teardrop shapes in a circle.
3. Add black and gold dots to the center
space. Add green curls and leaves.
Accent the leaves with pale green.
4. Accent the curls with pale green.
Accent the poinsettia with pink. Add
three sets of three gold dots. Apply
top coat.
Gina Morgan, Nails by Gina, Oakdale, Calif.
For more nail art step-by-steps, visit www.nailsmag.com/style, then click on Nail Art.
Want to see your nail art how-to here? Mail your tips (one for each step) and instructions to Sree Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information.
,
.com
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86 | NAILS MAGAZINE | MAY 2011
“It’s like getting two birds with one
stone,” says Roula Nassar, owner
of Roula’s Nail Spa in Houston.
“Friends book together and they are
able to enjoy someone’s company while
getting beautifi ed.” Nassar says her salon
receives requests every day for double
bookings — appointments where two
clients come in at the same time to enjoy
side-by-side services. Double bookings
became popularized as a fun way to
celebrate events, such as Mother’s Day or
birthdays. Today, salons who service two
(or even three or four) clients at once are
replacing traditional meeting spots such
as coffee shops, bars, and surprisingly,
even movie theaters.
Double bookings seem to attract natural
nail clients over enhancement clients.
One reason for this may be because
enhancement clients are more likely to
prebook their appointments instead of
spontaneously deciding to get their nails
fi lled. But another contributing factor
may be the relaxed pace of natural nail
services, especially pedicures. For the
most part, natural nail services include a
massage, which helps slow the pace, relax
the client, and create a small reprieve from
an otherwise hectic schedule. Most often,
we want a slower pace when we meet a
friend, making natural nail services at a
salon a perfect choice.
With the increase in double bookings,
it’s clear that clients are using the salon
as a gathering place. By accommodating
multiple clients during the same hour,
salon owners can keep their current
customers happy and attract new ones to
the salon. Read on to see how these salon
owners have creatively accommodated the
double-booking trend.
Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet for coff ee, drinks, even dinner and a movie. BY MICHELLE PRATT
STYLE}
Double
“We include a cocktail or a mocktail with our services,”
says owner Roula Nassar. Adults enjoy a cocktail, and
teens or little girls sip mocktails, pretty drinks with no
alcohol, while getting their nails done. Off ering a drink
doesn’t have to prolong the service, but it does increase
the “aaahh” factor, so clients automatically take a deep
breath and relax. Salon owners can encourage clients to
extend their time in the salon by off ering specials that
will help them linger longer. For example, Nassar says
she runs a special off ering $5 off a mani/pedi combo,
encouraging dual services during double bookings.
“Most people walk out with a combo,” says Nassar. “I
would say 50% are the mani/pedi combo, with 35%
getting a pedicure only and 15% get only a manicure.”
Though they don’t do a lot of advertising to promote
double services, Nassar says the salon self-promotes
the opportunity. “We’re conducive to double services
because of the location, because we have eight pedicure
stations, seven of which have a mani attachment,
and because, though clients come together, they can
personalize their experience by choosing their favorite
of our 22 diff erent scents,” she says. >>>
Patrons of Roula’s Nail Spa are off ered a beverage with their services — cocktails for the adults and mocktails for the younger set.
doubledoublethe Fun
ROULA’S NAIL SPAROULA’S NAIL SPAHouston
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www.ezfl ow.com
UV Gel Polish
www.nailsmag.com/fifi/15110
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88 | NAILS MAGAZINE | MAY 2011
“We add the entertainment value,” says owner Annie Johnson.
With a full-service bar as part of the salon, Cosmos is literally
a Beauty Bar. “When clients book appointments together, they
get something tangible and intangible,” says Johnson. “They
get to be out with a friend, but they also leave with something
tangible: beautiful nails.” Going out for a mani and martini is
less expensive than dinner and a movie, but evenings and
happy hours aren’t the only times that book up for nail services
with a shot and twist: Business meetings, mother/daughter,
or aunt/niece outings are also very popular bookings. “We
decorate the whole salon to celebrate every holiday,” says
Johnson. “Clients love it. The salon is so festive, and clients
know when they come in it will be a ton of fun.” Johnson says
double bookings happen mostly through word-of-mouth,
though she does advertise her salon in local magazines and
newspapers, as well as through donations of gift baskets at
multiple fundraisers. The fact that there are multiple pedicure
booths and manicure tables, along with a full bar, makes
double bookings a natural and regular part of the off erings at
Cosmos Beauty Bar. >>>
“We accommodate clients who spontaneously decide
they want to get pedicures together, even without an
appointment scheduled,” says manager Star Williams.
“Clients will walk in with Starbucks cups and want to
sit down and spend time together. It happens naturally
when there is space enough for two.” Clients are
allowed to BYOB (bring their own bottle), which makes
after-work hours and Friday evenings popular times for
appointments. “People meet here after work instead of
meeting friends out for a drink,” says Williams. In addition
to the “after-work” crowd, double bookings off er a draw
to people who just want a place to meet. “We get friends,
sisters, and mothers and daughters who come in to spend
time together.” There is a diff erence between “double
bookings” and “parties” at the salon, says Williams.
“Parties,” she notes, “are for when a bunch of friends want
to celebrate an event; double bookings are for every day.”
An added benefi t to a double appointment: Clients who
schedule together most often also want the high-end
services. The “Nail Bar Signature Package,” a mani/pedi
combo, is the most popular choice for double bookings,
though other options are available that cost less than this
$70 service. Though the Nail Bar doesn’t run promotions
or discounts for double bookings, they do off er an early-
bird special that discounts the mani/pedi combo, so
friends are able to take advantage of the discount if they
book early in the day.
THE NAIL BARTHE NAIL BAR Dallas
Though screens separate clients at The Nail Bar in Dallas, clients can still enjoy interacting with friends during their pedicure appointment.
.
y
y
y
g
s
d
s
,
e
s
s
s
,
d
t Don’t overlook the male market for double services! This client’s wife scheduled his services as a way to celebrate a 40th birthday.
COSMOS BEAUTY BARCOSMOS BEAUTY BARGlen Ellyn, Ill.
na0511double.indd 88na0511double.indd 88 3/23/11 1:40:13 PM3/23/11 1:40:13 PM
Dashing Diva
French Wrap Manicure
Who says you can’ t be perfect?
STEPS 3+4
Apply Dashing Diva Base Seal and then Top Seal.
RESULTS
A perfect French manicure that lasts on natural nails!
STEP 1
Apply French Wrap Plus.STEP 2
Clip off application tab to release French color.
Application
www.dashingdivapro.com©2011 Dashing Diva Professional. 866.665.3482
Non-chippingLong-lasting
Perfect smile lines every time
Patented Innovation
www.nailsmag.com/fifi/15231
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Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.
Tempt clients into pedicure season with the alluring aromas of sparkling lemon
and yuzu warmed by cozy vanilla, ginger, and white tea essences! Filled with
soothing botanical extracts, moisturizing butters, and antioxidant vitamins, new
Manicure/Pedicure by OPI lemon tonic scrub, mask, and massage tame
winter-parched skin leaving it soothed, smoothed and touchably soft!
NEW!LEMON TONIC
lemon tonic scrub Banishes calluses and dry, rough skin with natural sugar crystals and AHAs.
Rejuvenates, soothes and ultra-hydrates with shea butter extract.
lemon tonic mask
For a silky, sensual spa massage with rich emollients and antioxidant vitamins.
lemon tonic massage
SCRATCH PEDICURE PARLOUR
“We off er a movie night where friends can book services
together and bring a bottle of wine and a movie to enjoy
while they’re getting their pedicures,” says owner Heather
Hall-Williams. The salon’s location makes it easy for clients
to order carry out from local restaurants in case they also
want to enjoy dinner or snacks. Hall-Williams says she
began to see that clients schedule together, and she realized
they were using the salon as a place to hang out with
friends while they got their nails done. Her salon is located
downtown, making it accessible not only as a destination,
but also as a perfect spot where clients stop in as part
of their evening plans. “We see a lot of Adam-and-Eve
bookings, where clients come in before they go out,” says
Hall-Williams. “Other times, coming in for pedicures and
drinks isn’t tacked on as part of the date — it is the date.“
To promote clients scheduling together, Hall-Williams runs
specials that discount double bookings. “We off er $10 off
your service when you book with a friend, which really means
they each get $5 off the service.“ Hall-Williams markets
through signs in the salon’s window, through Facebook, and
by participating in her city’s First Friday events. All of these
help get the word out to current and potential clients that
her salon can be the go-to destination for friends.
SCRATCH PEDICURE PARLOURRockford, Ill.
Salons like Scratch Pedicure Parlour that off er side-by-side pedicures become a go-to destination for friends who are looking for a place to catch up and relax.
na0511double.indd 90na0511double.indd 90 3/23/11 1:40:43 PM3/23/11 1:40:43 PM
Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.
LEMON
TONIC
NEW!temptingly taming
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92 | NAILS MAGAZINE | MAY 2011
Michelle Sproat
is a nail artist of
many talents.
The Kingsville,
Ontario, Canada-
based nail tech and
dedicated OPI international
guest artist of 20 years excels
at everything from natural
nail care to fabulous French
enhancements and glamorous
salon-style nails. In her newly
released book and DVD set
Inspirations: Designer Nail
Collection, Sproat focuses mostly
on stiletto-shaped designer nails.
With nine step-by-steps in the
book, plus an hour-long DVD
with fi ve designed nails (three
techniques from the book, plus
two bonus applications), the set
will be a resource to any nail
artist who aspires to a career like
Sproat’s.
Sproat also includes photos
of her nail art journey, including
ones from her competition
experiences and travels with OPI.
Here’s an excerpt, which shows
how to do the book’s cover nails,
dubbed “Cameo Creations.”
Designer Nails Tutorial
Veteran nail tech
Michelle Sproat shares
an excerpt from her
new book-DVD set.
Sproat
STYLE}
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MAY 2011 | NAILS MAGAZINE | 93
Buy Inspirations: Designer Nail
Collection ($59.95) from www.nailsmag.com/store.
.com
1 2 3
4 5 6
7 8
1. Attach a custom extended nail form to the prepared natural nail.
2. Sculpt a camoufl aged nail bed extension.
3. Sculpt a thin stiletto extension to the desired length.
4. Add a layer of accent color meeting the smile line and fade toward the tip.
5. Shape the nail and smooth the surface. Optional: Use a gel sealer.
6. Add small dots with beads and rows of ruffl es. It is important to work small.
7. Use a fi ne brush, marbleizer, or pointed tool with gel to add scrollwork.
8. Use a small design brush to build a detailed cameo. Work in very thin layers.
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94 | NAILS MAGAZINE | MAY 2011
mother & baby products
boutique
1. The Susan Brown’s Baby collection of
products are formulated with a blend of
cocoa, shea, moringa, and jojoba butters,
as well as jojoba esters. For sensitive young
skin, Susan Brown’s Baby off ers the softly
scented Nourishing Lotion and tear-free
Foaming Shampoo & Body Wash. For stretch
marks, the company off ers Stretch Therapy
Warming Masque, as well as the Stretch
Therapy Daytime Treatment.
www.nailsmag.com/fi fi /15431
2. Mamma Mio Skincare provides three
great treatments for treating stretch marks
and deep scars. The Tummy Rub stretch
mark oil contains rosehip, wheat germ, and
borage oils to help increase skin elasticity. The
Goodbye Stretch Marks treatment works to
help repair and minimize the appearance of
stretch marks by up to 70%, while the See-
No-Scar solution uses dimethicone, vitamin
E, and sweet almond oil to form a protective
barrier over scars.
www.nailsmag.com/fi fi /15432
3. Eco Nuts off ers dried fruit shells, which
come from soapberry trees in Nepal, India,
and Indonesia. The reusable shells are gentle
on fabric and skin, eliminating the need for
fabric softener. The all-natural body butter is
also available in two fl avors, coff ee and açai,
as well as a skin-softening and moisturizing
body oil in a variety of scents, all great for
moisturizing after a bath.
www.nailsmag.com/fi fi /15433
4. For moms, Baby Bump off ers Stretch Mark
& Massage Oil, 2 in 1 Face Mask & Scrub,
Stretch Mark Minimizing Cream, and Body
Polish. The Kuddles collection for babies and
children includes Ultimate Moisture Balm,
Ultra Gentle Cleansing Cream, and Cradle
Cap Moisture & Massage Oil.
www.nailsmag.com/fi fi /15434
5. Mustela’s PhysiObébé cleansing fl uid is
great for baby’s face and diaper area, is soap-
free, and works to soften skin using allantoin
and aloe vera. The Hydra Bébé facial cream
contains jojoba oil, sweet almond oil, and
shea. For mom, the Stretch Marks Intensive
action treatment contains vitamin B5 and
mineral trace elements to help reduce the
size, depth, and color of stretch marks.
www.nailsmag.com/fi fi /15435
6. Basq NYC’s 9 Months Essentials
Kit includes Citrus Sugar Body Polish
for exfoliation, Advanced Stretch Mark
Butter for intense nourishment and scar
prevention, and a conveniently sized Resilient
Body Oil for on-the-go treatment.
www.nailsmag.com/fi fi /15436
With springtime in full bloom, what better way to appeal to new moms and mommies-to-be than by
off ering gentle-on-skin products for both them and baby. Try arranging a nice variety of the items in a
beautiful gift basket to encourage retail sales.
PHOTOGRAPHY BY KELLY BRACKEN
STYLE}
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www.nailsmag.com/fifi/15122
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www.nailsmag.com/fifi/15193
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MAY 2011 | NAILS MAGAZINE | 97
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BUSINESS}
Store Vantage Delivers Free Online SchedulingStore Vantage is a free, web-based scheduling and marketing tool that
helps you schedule your appointments, track client preferences, and
send automatic appointment reminders. It also helps organize your
work, manage your staff and resources, understand your economics,
and send marketing campaigns to your customers. For a small monthly
fee, users can take advantage of a client self-booking feature.
Being web-based means there’s no need to install a program or
purchase additional computer equipment. All that is needed to run Store
Vantage is an Internet connection and a few minutes for setup. “Users
complete four simple steps to schedule a new appointment in seconds,”
says company co-founder Ben Gonzales. “Everything you need to know
about the client and your availability is at your fi ngertips.”
For more information, go to www.nailsmag.com/fi fi /15441. >>>
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98 | NAILS MAGAZINE | MAY 2011
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www.nailsmag.com/fifi/15187
Is a Franchise Salon Right for You? MiniLuxe, a nail and waxing salon chain that started with one salon in Newton,
Mass., recently announced plans to expand its concept nationally through a
franchise program with the goal of opening up to 15 new locations throughout
the Northeast and Mid-Atlantic by the end of 2011. Since opening its fi rst salon
in mid-2007, MiniLuxe has launched a new location each year. According to the
brand, MiniLuxe thrives on a number of factors, one of the most important being
the chain’s dedication to hygiene. MiniLuxe assembled a special group of advisors
that spans from podiatrist Dr. Carolyn Siegal to physician Dr. Mehmet Oz to top
beauty editors. Every salon features a lab equipped with hospital-grade autoclaves
and supporting sterilization equipment. “In survey after survey prior to our initial
launch, cleanliness and service surfaced as the two most important things for
our customers. With both a podiatrist and a physician on our advisory staff , our
practices are already reshaping the industry,” notes Laura Bronner, senior vice
president.
Tony Tjan, chairman of MiniLuxe and general partner of The Cue Ball Group
(MiniLuxe’s founding fi rm), says, “We challenged the team to come up with a
breakthrough franchise concept that could create a new brand standard, grow quickly,
and be resistant to economic market cycles. After months of analysis by some of the
best minds in the country, the only project still standing was MiniLuxe.”
If you might be interested in opening up a MiniLuxe franchise salon, visit www.miniluxe.com/franchise, e-mail [email protected], or call (855) MINILUXE.
Run Your
Business Better Creating a salon or spa from scratch is a daunting
task. Successful Salon & Spa Management, Sixth
Edition cuts through the confusion and offers
a clear understanding of what it takes to run
a salon or spa. This go-to reference provides
advice on menu pricing to keep your business
profi table. Other topics include lease and
rental agreements, utilities, and other operating
costs. Author Edward J. Tezak has a 50-year history in the
beauty industry as a barber, hairstylist, chain salon manager, and
cosmetology instructor. Co-author Terry Folawn has over 30 years
of experience as a stylist, trainer, manager, and business owner.
For more information, go to
www.nailsmag.com/fi fi /15442.
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MAY 2011 | NAILS MAGAZINE | 99
888.212.0024www.mindbodyonline.com/salonweb
Your nail salon should stand out,
too. But rather than giving all
your clients bright orange polish,
maybe you should start with
MINDBODY software.
MINDBODY—helping businesses
stand out since 2001.
The thing about
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orangeis that it
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NA0511mindbodythrd.indd 1 3/9/11 11:02:18 AM
www.nailsmag.com/fifi/15115
Free Nail Art Really Brings Them In
“I don’t charge for nail art,” says Sharon Frenz, owner of
The Nail Boutique in Tomah, Wis. “As long as I can fi t
the art in the allotted appointment time, it’s free. I do
some quick wisps, swirls, and dots, and my clients are
happy as clams!” Complimentary nail art is a no-brainer,
she says. “Of all the services we can off er, it’s the least
expensive for us. Nail art paint and polish is inexpensive
and application only involves a little bit of our time.”
And once she gets them in the door with the promise
of free nail art, Frenz educates new clients about why
they should stick with her. “I have my Barbicide jar in
a conspicuous place on my table and they see how I
work and take care of their nails,” she says. “They see
how we clean our pedicure throne and we explain
why we’re doing it that way. I kill them with the
best customer service I possibly can and my
receptionist has them rebooked before I’ve put on
the top coat.”
She does make exceptions to her free nail art
policy. “If they want something specifi c (such as
a special design for their kid’s sports team) then I
charge a nominal fee — usually not more than $5.
If what they want is more detailed and goes into
the next hour (and I have time), I usually charge
$8,” she says. “But I tell all my brides that their
art is my wedding present to them. I fi gure there’ll
be someone at the wedding who will admire her
nails and she’ll tell them about the wonderful
place that treated her so nicely.
“I’m not giving anything away. It’s part of my
business and marketing plan. I tell my clients
that they are my walking billboards so why
would I charge for them to advertise for me?”
Set just the right warm and welcoming mood before your customers even
walk in your front door. The new “walk-ins welcome” fl oor mat from
Backscratchers invites customers in and lets them know that whether
they have an appointment or not, you’re ready to care for them. The
eye-catching mat can be used inside or outside your salon. Quantities are
limited, so call Backscratchers at (800) 832-5577 for availability.
Create an Inviting Atmosphere
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100 | NAILS MAGAZINE | MAY 2011
NA0211artisticfp.indd 1 12/21/10 11:51:23 AM
they will always make a mess of it and
realize we are not just some air-headed
bimbos who sit pretty painting nails. We
are qualifi ed and do our jobs properly! I
think a lot of hairdressers must feel the
same way, but they are still very much in
business and so are we.
Judy Archibald
Manchester, England
When I was a teenager I bought DIY
products, developed a passion for nail
care and nail enhancements, and now
over a decade later I share my passion
with potential nail care professionals as
a nail instructor.
Toyia Brown
Rivertown School of Beauty, Columbus, Ga.
The average consumer and/or
unlicensed professional who tries to do
nails at home doesn’t really scare me as
far as business goes. Clearly, they’re not
who I want as a customer in my salon
(although I would love to change their
perspective). Unfortunately, there are
just too many enhancement products
available to the public. Without
education, damaging results occur.
Guess who gets the bad rap? The entire
nail industry. I do not enjoy hearing the
horror stories from somewhere else, but
I look at it as part of my job to educate
anyone who sits at my table. So get ready
for an earful if you slam my industry.
Robin Jones
Robin’s Nest Professional Nail Care,
London, Ohio
There’s nothing wrong in doing
some DIY to the nails as long as the
instructions are followed properly. It
gives us ladies time to experiment and
some time to ourselves! I started out this
way and it led me to my career, which I
love. Nothing is as good as the real thing
though — DIY products are not the best
quality and they make you realize what a
good job nail techs do. So it’s very good
for us because we have skills and passion
that the DIY products can never touch.
Clients know a good professional service
when they get one and always come
back (especially after experimenting
themselves, even with nail polish).
Cheryl Wigley-Douce
Laid’eez Salon & Spa, Derby, England
ILLUSTRATION BY AJAY PECKHAM
Next question:If your salon was on fi re and you had time to grab three things, what would they be and why? [Answers will be printed in the August 2011 Issue.] Share your opinion on the topic by e-mailing your response by May 15 to [email protected]. Please include your name, salon name, city, and state with your response.
Are DIY nail products (available
to the general public) good or
bad for the professional
industry? And why?
.com
reader to reader}BUSINESS
Bad bad bad.
When consumers
buy these products and use them without
any professional training they don’t
learn proper technique, application, or
maintenance. They risk ruining their
nail beds or someone else’s and can pass
infections from one person to the next (if
they are providing the service to someone
other than themselves), not to mention
risking their own personal health! They
have no clue as to what to watch for. I
don’t even like the idea of full-coverage
DIY nails because they can rip away the
nail beds. I think they should only have
access to basic nail fi les, polishes, etc.
Bobbi Morgan
Liquid Sun Nails, Prince Rupert,
British Columbia, Canada
There are two reasons I feel they are bad.
First of all it takes away from my income.
That’s the greedy side of me that rarely
shows. Secondly, DIY nail products
make the average Jane think she knows
everything there is to know about nails.
Unfortunately, the consumer is not
fully educated on all the diseases and
disorders of the nail. I worry they will
harm themselves or others due to lack
of information.
Melissa Fuge
The Foxy Lady, Klamath Falls, Ore.
One thing we have to remember is that
if stores sell DIY nail product kits, then
people may well give them a try. And
na0511reader2reader.indd 100na0511reader2reader.indd 100 3/23/11 2:22:45 PM3/23/11 2:22:45 PM
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www.nailsmag.com/fifi/15296
na0511reader2reader.indd 101na0511reader2reader.indd 101 3/23/11 2:23:30 PM3/23/11 2:23:30 PM
102 | NAILS MAGAZINE | MAY 2011
NA0511mehazprofp.indd 1 3/18/11 8:43:06 AM
Today’s newsroom is a busy
place. Editors are constantly
looking for good stories, but
they don’t have much time to fi nd
them. By learning more about what
editors need, your business has a much
better chance of being featured.
Studies have shown that half the
content of most newspapers originates
from press releases (also known as
news releases). Everything from
calendar items and news briefs to
feature stories may have originally
started as a tip from a press release.
Press releases are not advertise-
ments. Some editors understand that
much of the general public does not
make distinctions between news and
ads. On the other hand, many editors
will be frustrated if you don’t under-
stand the difference.
An ad is paid for. It runs in its own
space, typically below the publication’s
news and feature stories. Sometimes
publications include a border,
either with a line or white space, to
differentiate between ads and news.
Sales announcements and
routine business information
should be in paid ads.
Other types of information
can be distributed in press re-
leases. There is no charge for
publishing this information.
If your press release has a lot
of fl uff, hype language, or ex-
clamation points, it will likely
be dismissed by an editor as
information that should be in
a paid ad.
Consider the audience. The editor of
a community newspaper is looking for
stories that resonate with local readers.
If you can take a national trend and
connect it to your local company or
service without distortion, you have a
good story to tell. If you are providing
a service that no one else in the area
offers but lots of people would use if
they knew about it, you have a good
story to tell.
In this case, “think local” means
think of the types of information that
interest your friends and neighbors.
If your announcement would interest
them, then it may interest a local
editor. Your press release should
}BUSINESS
Grow Your Business
with Media Coverage
A press release is one of the easiest and
most cost-eff ective ways of getting your
message out when you have a business
announcement. BY JENNIFER WEZENSKY
NEED AN ANGLE?Here are some possible news angle ideas for
your press release:
> New location
> Moving location
> Expansion of facility
> New stylists/technicians/designers
> New services
> Unique services (such as a job-hunting makeover)
> Renovation of facility
> Fundraising event (such as Locks of Love, Breast
Cancer Awareness Month)
> Awards/recognition for salon
> Employee awards/recognition
> New employee certifi cations
> Attendance at relevant major events (such as hair
shows, beauty events)
> Trends in hair, nails, or spa services
> The economy: Has it aff ected your beauty business?
na0511pressRelease.indd 102na0511pressRelease.indd 102 3/24/11 11:02:43 AM3/24/11 11:02:43 AM
F O L L O W U S O N F A C E B O O K .
www.nailsmag.com/fi fi /15170
NA0511mehazprofp.indd 1 3/18/11 8:43:06 AMna0511pressRelease.indd 103na0511pressRelease.indd 103 3/24/11 11:02:49 AM3/24/11 11:02:49 AM
104 | NAILS MAGAZINE | MAY 2011
www.nailsmag.com/fifi/15271
NA0411entityfp.indd 1 2/24/11 9:07:00 AM
interesting? Why are you
excited about it? Why would
someone else care about it?
Make sure you know the
answers to these questions
before you sit down to write
your press release.
Your press release should
make it clear what is unusual,
make it clear how this is of interest to
local readers.
When you have information you
want to share with the public about
your business, fi rst you should
determine if the information is actually
news; consider whether it is interesting
to anyone besides yourself and your
immediate family. What makes it
unique, or intriguing about whatever it
is you are announcing. Press releases
that are tied to something timely, such
as an upcoming event, are more likely
to get the attention of a local editor.
Companies introducing new products,
services, or projects also have a good
chance of standing out among the
news submitted.
Other types of information editors
are seeking include the announcement
of:
> Personnel matters: Hirings,
promotions, awards, retirements of
employees who have been with the
company for many years.
> Anniversaries, such as a
company’s 75th year in business, or
other milestones or record-setting
performances.
> Survey results or statistical
data a company has collected that
has relevance to the newspaper’s
readership. Such information might
be something readers either can use,
a helpful tip, or something that makes
the reader feel more informed.
> Worthwhile activities: Special
projects a company or its employees
have tackled to better their community
and help those around them.
> New partnerships, mergers, or
similar business activities.
> New construction or jobs.
Jennifer Wezensky is president of JW
Public Relations, a Michigan-based
boutique PR fi rm specializing in helping
small businesses garner positive media
coverage. The new JW PR Toolkits
series has the tools a nail technician or
salon owner needs to create a “do-it-
yourself” PR campaign on a shoe-string
budget. For more information, visit
www.jwprtoolkits.com.
na0511pressRelease.indd 104na0511pressRelease.indd 104 3/24/11 11:02:54 AM3/24/11 11:02:54 AM
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na0511pressRelease.indd 105na0511pressRelease.indd 105 3/28/11 9:36:27 AM3/28/11 9:36:27 AM
106 | NAILS MAGAZINE | MAY 2011 ILLUSTRATION BY ©ISTOCKPHOTO.COM/MEGAMIX
}BUSINESS
For some nail techs, a new baby
can be accompanied by anxiety
over the time they need to take
off from work. Here’s how you can
help alleviate some of the stress by
planning ahead.
BY TIM CROWLEY
According to the latest NAILS Big Book, approximately
20% of working nail technicians do not have medical
insurance, and approximately 25% classify themselves
as either booth renters or independent contractors, meaning they
do not fall under state and federal mandates for re-employment.
This can put nail technicians in a tight spot when expecting a
baby. Even established nail techs with full books will be forced to
take time away from their money-earning business and may have
a diffi cult time receiving any disability coverage while they are out.
A tech might also have to deal with her job (or booth if you are a
Joy A Bundle of
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na0511maternity.indd 107na0511maternity.indd 107 3/28/11 9:36:13 AM3/28/11 9:36:13 AM
108 | NAILS MAGAZINE | MAY 2011
153 salon profiles
seventy three articles on working healthy
485 step-by-step demos
583 all-new Encyclopedia entries
340 reader questions answered
336 covers to viewtwenty eight years’ worth of magazine content
57 combined years of editorial experience
58,062 NAIL ART PICTURES
247 technical videos
20 years’ of industry statistics
122 photo galleries
four giveaways every month
4,587 stories
80 nail disorders explained
8,300 other art images
310 polish articles
eight blogs
the brand new
NAILSMAG.COM — everything a nail tech needs
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NAILSMAG.COM
NAILSMAG.COM
NAILSMAG.COM
1,436 companies in our salon directory
na0511houseWeb-halfVERT.indd 2 3/25/11 2:13:16 PM
renter) being replaced while she is out. And if you are not
classifi ed as an employee, there’s not much you can do
about it.
According to the Family and Medical Leave Act, amended
in January 2008, employees of a company are guaranteed
up to 12 weeks of job-protected leave during any 12-month
period for the birth of a child, adoption, care of an imme-
diate family member with a serious health condition, and
care of one’s own serious health condition. This is a feder-
ally mandated act that applies across state lines.
One of the catches to this is you are not entitled to any
more rights than you would be if you were still working (for
instance you could still be the victim of a budget-induced
layoff), but the idea is that a recognized employee can’t be
terminated solely because of her family leave. You can see
more specifi cs on the U.S. Department of Labor’s website,
www.dol.gov/compliance/laws/comp-fmla.htm.
There are also accompanying pregnancy leave rights for
different states — with different coverage for each (some
offer no additional coverage). The website www.national-
partnership.org (here’s a shortened direct link: www.
tinyurl.com/4h9t6ya) has an information-packed brochure
addressing the laws in each state.
INSURANCE OPTIONSUnfortunately, being under a
spouse’s medical insurance
doesn’t include you in the FMLA’s
plan for any paid maternity leave,
which is what an employee of an
FMLA-qualifi ed business would
be. So the likelihood of a booth
renter or independent contractor receiving any help while
away from her job is very low. But there are some disability
options that will work.
Some states have disability insurance programs for the
self-employed, which may provide you with some alterna-
tive options. This will be similar to buying temporary insur-
ance programs, such as Afl ac (www.afl ac.com), in which
case you usually need to sign up for the plan before you are
pregnant, and sometimes you need to have been in the
program at least six months or more before they will cover
any claims.
However, these short-term coverages can sometimes
carry expensive premiums.
TAKING THE TIMEOnce you know your expected due
date, you should start planning for how
you will keep your clients covered
during the time you will be away from
work. Obviously, you aren’t the fi rst
nail tech wanting to take a maternity
leave, so we suggest you reach out to
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MAY 2011 | NAILS MAGAZINE | 109
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fellow techs or hairstylists
for advice. Professional
beauty web networks can
be helpful for advice from
other female salon workers
who have gone through
maternity leaves themselves.
If you are a booth renter
or independent contractor,
let the salon owner know as
soon as possible when you
are planning to take off, and
discuss with him or her if
there is an option for you
to return within a certain
time period if you desire
to do so.
The owners are under no obligation to re-lease to you, but
if the business relationship has been a good one, the owner
might be open to negotiating. Grace Ann Horstman of Grace
Anne’s Nail Shoppe in Brodheadsville, Pa., enlisted the help
of a tech right out of school to help mentor and take over her
clients while she was out. This can be a great way to help a
young newbie tech learn the ropes, while adding a personal
touch to your clients as you introduce her to them.
Another way to cover your regulars is to recommend
them to another nail tech you respect. April Franks of Digits
Professional Nailcare in Rockford, Ill., describes how she
managed the leave. “As a self-employed salon owner, I
intended to take six weeks off, but instead only took four,”
she says. “I adjusted my schedule before, so that after I had
the baby I would work just two-and-a-half (very full) days.
My clients only had to see someone else once or twice while
I was out, and luckily my salon had other techs still building
a clientele so they had time to take some of my regulars.”
Franks says she only lost two clients because of her new
schedule, and her maternity leave went very smoothly.
BABY BONDING AND BACK TO WORK
The most important thing to
remember is that your approaching
time with your newborn is a special
moment to bond with your child
and not stress out about work.
Allow yourself the time you need
to welcome your child happily into
this life. And when you are ready, you can get back to the
salon (probably with a new whole-hearted motivation to
earn money).
Good relationships and strong networking skills are
invaluable tools during maternity leave, and with a little
resourcefulness and knowing your obligations and rights,
you’ll make it back to the manicuring table with your full
book eager to hear your stories of new motherhood.
A good resource to have throughout your nail career is the advice and opinions of other nail techs across the world. And with social networking exploding like crazy, there’s no reason not to familiarize yourself with the popular nail tech forums out there. Here’s a quick list of some you can check out:www.beautytech.comforums.nailsmag.comwww.facebook.com/nailsmag www.nailtalkradio.com
na0511maternity.indd 109na0511maternity.indd 109 3/25/11 9:20:41 AM3/25/11 9:20:41 AM
110 | NAILS MAGAZINE | MAY 2011
Based in Kitchener, Ontario,
Canada, Tips2Toes Nail Spa is
a Victorian romance-themed
retreat that focuses on exceptional
services in a relaxing atmosphere.
Owner Thao Nguyen runs the salon
with business partner and twin sister
Ha Nguyen using the skills they learned
growing up in their parents’ nail salon.
Thao, born in Hong Kong and raised
in Canada, considers herself to be a mix
of traditional and western infl uences.
From the age of 13 until they began
college, she and her sister helped out
in every aspect of their parents’ nail
salon, including translating for them
and problem solving. After college,
Thao decided to open a salon upon
realizing that her career at a law fi rm
was unsatisfying. “I wanted to try to
run my own business, so the next best
thing to do was to return to my roots,”
she says. As Nguyen began looking into
a newly developing area, her sister Ha
agreed to help while she was in college
working on her graduate studies.
“All those years of translating and
taking care of my parents’ business,
dealing with lease negotiations, payroll,
and marketing — all these skills came
in handy when they were needed,”
Nguyen says. Despite being young,
she convinced a board of directors to
approve her business plan for a prime
unit next door to a Starbucks.
“Each week I slowly gained their
respect and eventually they loved the
business plan and decor ideas,” Nguyen
says. She and her sister attribute most
of their success to their mother, Be
Thi Nguyen, now retired, who enjoys
helping out on the weekends. “She
helps clean and make sure everything
is in tiptop shape for us. You know
how moms can be,” Nguyen laughs.
SWEET, SOFT, AND INVENTIVE
Inspiration for the salon’s dreamy
decor came from Japanese and Korean
fi lms. “We fi nd that a lot of soft colors
and wallpaper were used for a cozy,
cute effect,” Nguyen says. “Bright
lights and white, sheer curtains
remind us of romantic getaways and
canopy beds.”
The salon’s color palette incorporates
sweet mauves, creamy vanillas, and
salon profi le
Romantic Canadian Salon
Shines with Dreamy Details
Owner Thao Nguyen left a career in law to create a charming, successful nail haven
from the ground up with the help of her sister Ha Nguyen. BY JENNIFER WASHINGTON
}BUSINESSThe inspiration for Tips2Toes decor was interior design styles from various Japanese and Korean movies.
PHOTOGRAPHY BY KAITLYNN SCHAEFER
na0511salonprofile.indd 110na0511salonprofile.indd 110 3/25/11 9:22:08 AM3/25/11 9:22:08 AM
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www.nailsmag.com/fifi/15211
na0511salonprofile.indd 111na0511salonprofile.indd 111 3/25/11 9:22:15 AM3/25/11 9:22:15 AM
112 | NAILS MAGAZINE | MAY 2011
NA0411nubarlovefp.indd 1 2/24/11 8:37:13 AM
chocolate browns for a feminine and
modern look. High ceilings blanketed
with soft, romantic drapes are accented
by hanging lamps and white Victorian-
inspired chandeliers.
The salon holds eight manicure
stations and four pedicure basins
within the main space, and includes
a back room for waxing and make-up
services. Three of the manicure stations
are located on a long table on the right
half of the salon while the four pedicure
basins are placed in the back. Both
sections are separated by a low wall.
On the left, fi ve unique manicure
booths sit back to back, each resembling
intimate restaurant seating for two.
“The booths were an idea we came up
with to provide more privacy for our
clients,” Nguyen says. “We didn’t like
the idea of our customers crammed in
next to one another.”
During the construction process,
Nguyen had to do a great deal of pricing
research to avoid being taken advantage
of by contractors, she says.
She also had to present a
business plan at a bank to
obtain funding for plumbing,
electricity, cement, dry wall,
and an HVAC system.
“Everything else was done
by my sister and me, with help
from some friends and family.
This helped tremendously
because we had such a limited
budget,” she says. “I remember
my sister and I went to Home
Depot for free tutorials on how to lay
tiles and plaster walls. We literally slept
in the salon every night for a month and
a half, working as quickly and as hard
as we could.”
QUALITY TIME The Nguyen sisters,
both certifi ed as nail techs in 2002,
have return clients who are not only
loyal to them, but were also loyal to
their parents many years ago. “Clients
appreciate that we take the time to know
them and understand exactly what they
are looking for,” Nguyen says. “We
respect that everyone is different and
has different tastes and preferences.”
Tips2Toes’ services include
manicures, pedicures, nail art, gel and
acrylic nail extensions, OPI Axxium
services, waxing services, makeup
applications, paraffi n wax treatments
for hands and feet, and airbrushing.
The salon specializes in freehand nail
art, as well as the popular pedicures
that include full leg and foot massages.
Currently, about 90% of the salon’s
services focus on nails.
In addition, large group parties for
bridal showers, children, and corporate
events are another salon specialty.
With regard to pricing, manicures
start at $17, pedicures start at $33,
and a la carte services range from $3
for a nail repair to upwards of $60 for
certain nail services. “The most popular
nail treatment at our salon is the $45
manicure and pedicure combo,” Nguyen
says. “We spend an hour to an hour and
a half and we are thorough, which our
customers enjoy very much.”
“Our clients are usually referred by
word of mouth,” Nguyen says. The
QUICK LOOKSalon Name: Tips2Toes Nail Spa
Location: Kitchener, Ontario, Canada
Owner: Thao Nguyen,
partner/manager Ha Nguyen
Square Footage: 926
Years of ownership: 3Number of Nail Techs/Total Staff : 5/7
Specialties: Pedicures and freehand nail art
Compensation: Commission
Website: www.tips2toesnailspa.ca
2
3
1
1. The unique manicure booths were created to enhance the relaxing experience of being in the salon with added privacy and comfort. 2. The salon’s popular pedicure basins were built in their entirety by owner Thao Nguyen and her sister Ha, using training they obtained by attending classes at a home improvement retailer. 3. The high ceilings, warm lights, and soft draping add to the sweet, relaxing ambiance in the space.
PH
OT
OG
RA
PH
Y B
Y K
EV
IN K
EU
NG
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www.nailsmag.com/fifi/15255
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114 | NAILS MAGAZINE | MAY 2011
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NA0511nailitehlf.indd 1 3/17/11 4:09:15 PM
www.nailsmag.com/fifi/15106
LIGHTHEARTED ATMOSPHERE The
employees at Tips2Toes are all friends
but maintain professional respect
for each other and work as a team to
improve. “We always try to keep each
other grounded and remind each other
of our focus and goals,” Nguyen says.
“We all have to work, but if we make it
fun, it won’t feel like work.”
Initially, Nguyen faced some
diffi culty fi nding and hiring technicians
who would abide by her salon’s rules
and speak English no matter what
their background was. “I felt that as
long as the employee tried and learned
along the way, customers would still
appreciate her efforts,” she says.
The team makes a point to share
any and all new techniques with each
other and as an incentive, Nguyen
arranges group events for the team
as well as monthly staff dinners to
discuss suggestions, improvements,
and new changes. “This keeps the
communication open and free, and
this helps keep morale positive at the
work place,” she says. In addition,
all employees receive services free of
charge as a means to keep themselves
looking their best and to also inspire
customers to try out new services.
“My goal was to offer something
different to the clients, in service and
the environment experience aspect,”
Nguyen says. “We wanted to make
others happy and to try to make a
change in this nail industry — maybe
try and gain more respect for the art in
this industry and acknowledge those
who have the passion for it.”
six to 12 clients a day. Slow seasons
usually consist of busy nights and a
steady fl ow of clients throughout the
weekends. “From time to time, it is nice
to get together with clients and chat,”
Nguyen says. “Trust and reputation
can’t be bought, so it is very important
to me to make sure that everyone is
happy and satisfi ed.”
salon also markets itself through radio
and contests, the website, and cross-
marketing with other businesses.
“We try to give our clients specials
each month — something different and
new. We also offer half-price services
on the seventh visit,” she adds. During
peak season in summer and winter,
each employee sees anywhere from
(left to right) Owner Thao Nguyen stands
with her mom, Be Thi Nguyen, and sister/
business partner Ha Nguyen in their salon’s
main foyer. The sisters created the salon from
the ground up, which included everything
from negotiating with contractors to laying
down tile and fl ooring themselves.
PH
OT
OG
RA
PH
Y B
Y K
EV
IN K
EU
NG
na0511salonprofile.indd 114na0511salonprofile.indd 114 3/25/11 9:22:38 AM3/25/11 9:22:38 AM
NA0111belavafp.indd 1 11/19/10 8:43:49 AM
www.nailsmag.com/fifi/15265
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na0511healthNF.indd 116na0511healthNF.indd 116 3/28/11 9:32:38 AM3/28/11 9:32:38 AM
MAY 2011 | NAILS MAGAZINE | 117
HEALTH}
Coff ee has a stimulating richness recognized for centuries as a natural curative.
Barista Bath and Body leverages the revitalizing benefi ts of coff ee by making
organic coff ee a primary ingredient in its fl agship products. Studies have
documented the benefi ts of the topical application of coff ee and caff eine, says
company CEO Christine Willett. Barista Bath and Body products are formulated
with organic coff ee, coff ee extract, and essential oils to maximize the revitalizing
benefi ts of coff ee.
According to Willett, coff ee — along with its major ingredient, caff eine — has
the following advantages.
> It features a pH balance similar to the human body, meaning that it cleans
better than ordinary soap or shampoo.
> It acts as a gentle exfoliant.
> It performs as an eff ective astringent.
> It promotes the appearance of smoother-looking skin, especially in cellulite-
prone areas.
Paraben-free, sulfate-free, and phthalate-free, the line includes body cream,
body scrub, soap, mist, gel, shampoo, conditioner, and lip balm.
For more information, go to www.nailsmag.com/fi fi /15451. >>>
Java Gives a Jolt to Barista Line
na0511healthNF.indd 117na0511healthNF.indd 117 3/24/11 10:06:02 AM3/24/11 10:06:02 AM
118 | NAILS MAGAZINE | MAY 2011
ALL OF YOUR NAIL CARE NEEDS UNDER
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ORDER ONLINE AT:WWW.NAILTECHSUPPLY.COM
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www.nailsmag.com/fifi/15279
This Ventilation System Sucks —
In a Good WayFor optimum ergonomics, effi ciency, and
function, the Eat My Dust nail vent from Nail
Innovationz increases workspace and mobility
by connecting through the underside of the
desk top. Ventilation via the desk top also allows
for the removal of both electric fi le and hand-
fi ling debris as well as the extraction of vapors
produced by polish removers, cleansers, and
disinfectants. Additionally, the unit itself is
designed to be small enough to fi t out of sight
in the average desk cabinet. Alternatively, the
base can be personalized with custom graphics
to match the decor of your salon.
“In relation to comparable models, which
typically run at decibel ratings close to those of
a vacuum, the Eat My Dust houses a motor that is more comparable to a quiet
bathroom fan, while still offering suffi cient suction,” says Avry Bablitz, president
of Nail Innovationz. “While our highest priority was effective removal of dust
and vapors away from the tech’s immediate breathing space, noise pollution,
ergonomics, ease of use, and aesthetic appeal were also of signifi cant importance
when we designed this system.”
For more information, go to www.nailsmag.com/fi fi /15452.
Advanced Education Eases Clients’ FearsIt was tough to counter the fl ow of dirty nail
salon stories in the media, says Claudia Cox,
owner of Back in Touch Wellness Center in
Sebring, Fla. “We would tell clients, even
show them our liquid disinfection system,
but that didn’t seem to alleviate their fears,”
says Cox. Her business turned around
however, after she took the Medinails
Learning Center programs and became
a Medical Nail Technician. “Showing we
care about clients’ safety when it comes
to nail services enhances trust in us as
professionals, and they come in for more
non-nail services as well,” she says.
Medinail Learning Center off ers two
courses for nail technicians, an Advanced
Nail Technician Program (ANT) for salon-
based nail technicians who wish to upgrade
their services and bring in clients who appreciate safety, and a Medical Nail Technician
Program (MNT) designed to train nail technicians to work in podiatry offi ces. The ANT is
four modules of online information plus an exam and includes sections on how to market
safety to attract new clients and how to work safely on chronically ill clients. The MNT
is comprised of the ANT curriculum plus seven more modules, exams, and an internship
experience in a podiatrist’s offi ce.
For more information, go to www.medinails.com.
na0511healthNF.indd 118na0511healthNF.indd 118 3/24/11 10:06:09 AM3/24/11 10:06:09 AM
MAY 2011 | NAILS MAGAZINE | 119
www.nailsmag.com/fifi/15128
Q
Q
Have a health question? (about salon safety and sanitation, nail disorders, science, etc.)
E-mail it to [email protected] and check back here for an expert answer.
AQAND }{I have a 50-year-old client who has been having recurring ingrown nails on her fi ngers. It tends to affect the middle and ring fi ngers on both hands, and on both sides of the nail. She starts to feel sensitivity to pressure on her fi ngers and within days you can see pus under the skin. It looks like a small piece of nail is growing into the skin, causing the infection (and quite a bit of pain). She has hard, brittle nails that she wears short and polished. Is there anything I can do in the salon to prevent this from happening so often?
When I see someone present with recurrent minor infections like this, I take
a look at the whole picture. I do have the advantage of having access to patient
medical records, but as a licensed professional you are able to question the general
health of your client. Since this client is 50 years old, there is most likely another
co-condition underlying the recurrent infections. I would fi rst ask her gently if she
is a diabetic, or has been told by a physician that she is in a pre-diabetic state.
Second, I would ask her if she has taken any immunosuppressant (chemo) drug
therapy recently or currently. If the answer to either of these questions is yes, then
I would refer her to her physician. Third, I would ask her if there is anything in
her health history that would shed light on this situation. If the answer is no, then
I would advise a regime of careful hand-washing with a soft nail brush and gentle
castile soap. Her preference for short polished nails is a plus, as she would not be
a good candidate for enhancements. Careful adherence to a hand-washing routine
should keep her nails clean and prevent recurrent infections. If she still continues
to have a painful, purulent (pus fi lled) cuticle area, then I would refer her to her
physician, as you have done all you could within the scope of our profession.
— Grace Almleaf, MNT, is a podiatry assistant in Jamestown, N.Y.
I need help selecting a good UV light. What should I look for? Is price a good indicator?
If you are a nail technician looking for a good UV light right now, that is both
an easy and a diffi cult thing to do. First, there are many good quality UV lights
on the market. Perhaps the better search should be for a good UV light with a
great warranty. Each company will warranty different things on the light and for
differing amounts of time. Perhaps a light made in the U.S.A. is important to you. If
it is, then look for one that satisfi es this requirement. Lights are just as personal as
gels — fi nd one that you believe in and one that the company will repair or replace
for you if needed.
Second, what gel are you trying to cure? It is always strongly suggested that you
use the light that your gel manufacturer sells. They will support you if they know
you bought from them. You will fi nd that some lights on the market will cure more
than one brand of gel. If this is the case, fi nd the light that has a good warranty and
will cure more than one selection of gels and purchase this light. If your gel requires
the use of an LED UV light, then use the one the manufacturer suggests.
Third, fi nd a light that fi ts on your table. Many nail tables are small and will not
accommodate a large light unit. There are many UV lights on the market. This was
not the case 10 years ago, so shop and search for the right light for you, your work
space, and your gel. An expensive light is not always the right light for you. Some-
times the more expensive the light, the better the bulbs that are used in the light.
Sometimes, a light is just more expensive.
— Jim McConnell is president of Light Elegance.
na0511healthNF.indd 119na0511healthNF.indd 119 3/25/11 2:37:25 PM3/25/11 2:37:25 PM
120 | NAILS MAGAZINE | MAY 2011
NA0411expressionfp.indd 1 2/24/11 1:26:42 PM
Plantar Warts
Plantar warts are benign
growths that occur on the
sole, heel, or ball of the foot.
What is it?
How do you get it?
How is it treated?
What can a tech do?
When warts form on the plantar surface — or bottom — of the feet, they are referred to as “plantar
warts.” Children and teenagers are more likely to develop plantar warts, but adults are not immune to
them. Because plantar warts are often located on weight-bearing areas of the foot, they can grow deep
into the skin and be quite painful. To identify plantar warts, look for firm, round, flat bumps on the foot.
A single wart can multiply quickly, creating clusters of warts. Techs may see small black dots among
the clusters.
Warts develop from exposure to the human papillomavirus (HPV). HPV enters the body through cuts
or breaks in the skin, but doesn’t always develop into a wart because the immune system may kill the
virus. However, there are times when conditions are perfect for the virus, and the virus begins to grow
— and warts develop. Plantar warts can spread rapidly from one part of the foot to another. According
to the Mayo Clinic, the virus can spread by touching or scratching. The virus can also spread by contact
with skin shed from a wart or blood from a wart.
Plantar warts often heal through the body’s own immune system, but most people prefer to be
proactive in an attempt to clear them up quickly. Clients may try an over-the-counter wart treatment
that contains salicylic acid. When the salicylic acid is applied, it destroys skin cells, so warn clients to
use caution. The destroyed cells should be removed by filing, and the application/removal process
repeated until the warts are eliminated. Doctors remove warts by using an acid solution stronger than
the one available over-the-counter, plus they are able to shave the skin that has been destroyed from
the acid. Another option that has proven to be effective is freezing. Doctors administer liquid nitrogen
to the site of the wart, and within a few days the dead skin peels away. Laser surgery can also be used
to remove plantar warts, but because of the expense, many doctors shy away from it.
Plantar warts are contagious. Techs should be very careful with implements and foot baths after
servicing a client with plantar warts. Use disposable files and wash the foot bath with hospital-grade
disinfectant. Thoroughly clean the service area, as warts can be spread through exposure to skin cells.
While at-home remedies have proven to be effective, when techs see plantar warts on clients with
diabetes or circulation problems, they should refer them to a doctor for treatment.
Another treatment option is duct tape. It may sound like an old wives’ tale, but it’s true. The Mayo
Clinic reports: In “duct tape therapy,” people covered their warts in duct tape for six days, soaked them
in water, and then gently rubbed warts with an emery board or pumice stone. The hypothesis of why
duct tape works is that the irritation caused by the tape may stimulate the body’s immune system to
fight off the wart.
under the microscope
What else?
.comFor more information about plantar warts,
log on to www.nailsmag.com/encyclopedia.
}HEALTH
na0511disease.indd 120na0511disease.indd 120 3/24/11 10:07:50 AM3/24/11 10:07:50 AM
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For more information call us at 678.620.3392 or email us at [email protected]
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NA0411expressionfp.indd 1 2/24/11 1:26:42 PM
www.nailsmag.com/fifi/15250
na0511disease.indd 121na0511disease.indd 121 3/24/11 10:07:55 AM3/24/11 10:07:55 AM
122 | NAILS MAGAZINE | MAY 2011
I have a dozen sets of pushers, nippers,
and nail clippers. (I buy them whenever
they are on sale.) That way if I drop
one I know that I still have enough to
last me throughout the day. I also use
disposable fi les, which are either thrown
out or given to the client. At the end of
the day I wash my implements, then
soak them in hospital-grade disinfectant
for the recommended amount of time,
rinse, dry, and seal them in a clean
pouch. Also, for each client, I remove
the towels and any other items used,
wash down the desk, wipe the chair,
and make sure everything is freshly
cleaned. Sometimes clients may have to
wait a few minutes, but they don’t mind
as they know I am looking after their
health as well as my own.
Ingrid Slatta
Ingrid’s Aesthetics & Nails,
Victoria, British Columbia, Canada
I have fi ve sets of implements and
each of my techs has three or more
sets of implements. As soon as we are
fi nished with one client we sanitize
and put them into disinfectant so
we can rotate them out. We each
have a closed drawer for storage of
disinfected implements.
Melodie Hand
Tickled Pink Salon, Clayton, N.C.
I don’t have time to clean and disinfect
my tools between clients. Instead I have
six sets of nippers and different pushers
and nail clippers in sanitized pouches so
I don’t go searching for tools. The used
tools go into a container for dirty tools
so they can be cleaned and disinfected
at the end of the day. Then I’ll have the
cleaned set of tools in new pouches for
the next day!
Shamina J. Di Mauro
Advanced Images & Nail Center, Baldwin, N.Y.
I have at least eight sets of implements
and I throw them in a sanitizer and
clean them at the end of the day. I use
disposable fi les and either throw them
away or give them to the client to use
at home. I wash the implements in hot
soapy water and put them in solution to
soak, rinse, and dry on a towel. I then
put them in a drawer.
Tamara Nute
Sazzy Scizzors Salon, Forsyth, Mont.
I always have my implements
immersed in Barbicide. The only time
they are not immersed is while they
are in use. Before I put them back
in the Barbicide, I wipe them clean
with alcohol so I have no debris in my
Barbicide. I also have tons of Purifi les
that get sanitized. It’s important that
my clients see that my implements
are sanitized.
Jennifer Fody-Sacco
Sanity Salon & Spa, Surprise, Ariz.
I have eight full sets for pedicures
and seven full sets for manicures,
plus miscellaneous tools I package
individually (like tweezers, wrap
scissors, etc.). Even with back-to-back
clients I clean everything in between
PHOTOGRAPHY BY KIMBERLY PHAM
}HEALTH
What’s Your
Sanitation System?
Sure you’re busy, but not too busy to
sanitize and disinfect properly. For
some this means having multiple sets
of implements that last the whole day;
others manage to disinfect on the fl y,
alternating between just two sets of
tools. We asked nail techs: How do you
quickly and eff ectively sanitize your
tools when clients run back to back?
NA0211tweezerfp.indd 1 12/22/10 2:23:54 PMna0511sanitation.indd 122na0511sanitation.indd 122 3/25/11 9:23:37 AM3/25/11 9:23:37 AM
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www.nailsmag.com/fifi/15258
na0511sanitation.indd 123na0511sanitation.indd 123 3/25/11 9:23:41 AM3/25/11 9:23:41 AM
124 | NAILS MAGAZINE | MAY 2011
NA0311kupafp.indd 1 1/25/11 1:42:13 PM
“My biggest frustration has been the recent full turnover of our front desk team...again. I feel for them because a busy front desk is the most underappreciated job.” At The Coaching Chronicles,
listen as salon coaches offer tips
and advice to build your business.
“You know how we’re usually used to seeing negative pieces in the mainstream media about the nail industry? Well today is a day when we can all hold our heads up high.” From the From the Editors blog, written daily by NAILS Magazine’s editors, and
covering everything from nail art at the Olympics to how to write for the web.
“Within a week of starting nail school I knew nails was all I ever wanted to do. And nails is all I have done since having that revelation.” Veteran nail tech Maggie Franklin has a point
of view … on everything. Read her daily post
at Maggie Rants [and Raves].
“We used a crane to hoist furniture onto the second floor. Days later, we STILL don’t have power, and I don’t know when we will. The city ran out of electricity meters. Just my luck.” From the Blueprint of a First Year blog that
follow the ups and downs of several new
salon owners.
What are you talking about? NAILS Magazine has five active blogs on our website and there’s something for everyone. Check in at one of our typical blogs, all written by people in the know.
www.nailsmag.com .com
“Nail competitions are an important part of the industry, and we need to encourage growth. Let’s make would-be competitors feel welcome and get them excited about participating. Let’s make nail competitions the main event at trade shows.” From the Competition Insider
blog that follows several nail
competitors as they seek to make
the NAILS Top 25 list.
NA0511bloghalf.indd 1 3/25/11 11:37:36 AM
When I’m done, the time is just about
right to walk her into the waiting room
where she can relax.
Oana Schultz
Well Spa, Milwaukee, Wis.
I have several nippers, pushers,
clippers, and other tools I sanitize
and disinfect between clients. I try to
make a big show of demonstrating our
salon’s cleaning practices, especially if
I’m running late, by telling clients that
I’ll be with them as soon as I clean
and disinfect my tools. What are they
going to say to that? It takes almost
no extra time to clean your tools
between clients, given that you have
to wash your hands and clean your
table anyway, so I don’t see the point
of waiting until the end of the day to
clean everything. I’ve used Let’s Touch
for years and always keep my clean
tools soaking in it.
Deborah Blatchley
HFN Hands Feet & Nails, Fort Collins, Colo.
clients. When a client comes in, she
washes her hands while I am washing
implements from the previous client,
then I put them in the disinfectant. I
autoclave at the beginning of the next
day or anytime I fi nd time during
the day. My towel warmer also has a
sanitizing light as a backup, but I have
never needed to use it for anything
but nice warm towels. I also clean
the pedicure tubs and fi ll them with
sanitizing solution before I start on
the rest of a client’s service or on the
next client.
Lydian Flash
Lan’s Studio, Austin, Texas
I use just one set. I wash my implements
and put them in the disinfectant while
the client’s nails are drying and she is
checking out. For manicures, the tools
are ready by the time I’ve removed
the next client’s polish, applied cuticle
softener, and fi led the free edge. For
pedicures, they’re ready for the next
service no matter what. (It takes no less
than 12-15 minutes to properly clean
and disinfect the tubs, so the timing is
always spot on.)
Erika Clary-Terzani
Vista, Calif.
I have three sets of implements and
about 15 nail brushes. I wash and
sanitize my implements when my
client is scrubbing her nails. Then
when she’s drying, I pull them from
the sanitizer, rinse, and dry. I wash
and sanitize the brushes at the end of
the day. As for my fi les and buffers, I
throw them out after each single use.
Lorri Silvestre
Nail Designs by Lorri, Grover Beach, Calif.
I have two sets. While one is soaking, I
use the other one. I always make sure I
have time to wash the implements and
leave them soaking. While the client
is drying for a couple of minutes, I
wash my hands and clean implements.
na0511sanitation.indd 124na0511sanitation.indd 124 3/25/11 11:42:54 AM3/25/11 11:42:54 AM
NA0311kupafp.indd 1 1/25/11 1:42:13 PM
www.nailsmag.com/fifi/15107
na0511sanitation.indd 125na0511sanitation.indd 125 3/25/11 9:23:49 AM3/25/11 9:23:49 AM
126 | NAILS MAGAZINE | MAY 2011
açai berries
PHOTOGRAPHY ©ISTOCKPHOTO.COM/BRASIL2
What it is: Açai (pronounced ah-sigh-ee) is a small, deep purple berry that
grows on certain palm trees in Central and South America. Derived from
ancient legend, its local name is “içá-çai,” meaning “fruit that cries.”
Where it comes from: In addition to being harvested from certain parts of
Central and South America, açai is particularly abundant in the Amazon
rainforests in Brazil.
Properties: Available in a few colors, the purple variety of açai berries are some
of the most nutritionally dense foods in the world. The berries are about one
inch in diameter and contain a large pit inside. The taste has been described
as a delicious combination of blueberries and chocolate. Açai are also said
to have fat-burning properties, fatty acids, amino acids, trace minerals, fi ber,
and 10 times the amount of antioxidants of red grapes.
What it’s good for: Açai has surged in popularity thanks to its multitude of
uses, which include improving energy levels, digestion, sleep habits, brain
functions, skin appearance, circulation, heart functions, and overall health. In
addition to eliminating toxins, weight loss has been one of the more popular
uses for açai, considering that supplements are made with pure açai extract
and without artifi cial ingredients. Açai berries are also rich in protein and in
glucosamine, an ingredient that many arthritis suff erers use to reduce pain.
Where you’ll fi nd it: Fresh açai berries are not available outside the Amazon,
but other forms are available as close as your nearest supermarket. You’ll
fi nd juice, dietary supplement capsules, powders, and frozen purees.
Supplements have the longest shelf life and are much more potent than
fresh açai berries or açai juice.
Other uses: Açai oil has been gaining momentum as an ingredient in a variety
of beauty and cosmetic products, including face cleansers and masks, age
renewal creams, lip and cheek products, body washes and creams, and hair
care lines. The oil contains a large variety of benefi cial vitamins as well as
Omega-6 and Omega-9 fatty acids.
‘‘ In Brazil, a dish called Açai Bowls Rio Style, or açai na tigela, is a favorite treat and is made using a combination of frozen açai, granola, guarana syrup, and bananas.
secret ingredient}HEALTH
‘‘
na0511ingredient.indd 126na0511ingredient.indd 126 3/23/11 2:24:18 PM3/23/11 2:24:18 PM
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na0511ingredient.indd 127na0511ingredient.indd 127 3/28/11 9:33:39 AM3/28/11 9:33:39 AM
128 | NAILS MAGAZINE | MAY 2011 CAR PHOTO ©ISTOCKPHOTO.COM/GIEDRIUS DAGYS, MAP PHOTO ©ISTOCKPHOTO.COM/JOSH LAVERTY
Chances are good that sooner
or later the time will come to
relocate the salon. Whether
spurred by a change in landlords,
growing pains, the relocation of a family
member, or natural disaster — moving
is a major undertaking.
Time to inventory your resources. Do
you have access to labor? Will family,
friends, or staff help with the physical
move? What new equipment will the
salon need? What will you do with the
old equipment? The questions can be
dizzying. Where to start? With a list!
We’ve started the list for you with some
key items you won’t want to forget. It
may help to jot things down as you think
of them. You can then research them
and assign a time frame and a dollar
amount needed to complete. Most
of the salon professionals we talked
with stressed the need to stay within a
budget, so you may also want to mark
some of the things on your list as needs,
wants, or just pure fantasy. The point is
to start planning your move as far out
as possible and to be able to adjust.
When Shannon Stickman, co-owner
of Seven Salon, in Omaha, Neb., looked
at the possibility of moving, the salon
was looking for more space. What she
found was a location with a modern
feel near a main intersection in Omaha.
“The staff helped by painting and
cleaning. One Sunday, we packed up
the old salon and moved to the new one.
We kept a lot of the equipment from the
salon that had previously been there.”
It’s possible the new location may
need some alterations to house a
salon. One of the biggest obstacles for
Katrina Bell of Laws of Attraction salon
in Bridgeport, Ohio, was ADA (Ameri-
cans with Disabilities Act) compliancy.
“Everything had to measured precisely
and spaced a certain way. We had to
install a handicapped toilet, sink, faucet,
and door handles.” She also stresses the
importance of securing funds — espe-
cially if you are renting a building. “You
never know what will happen,” she says.
“The owner might get sick or run into
fi nancial problems and may need to
sell the building or worse — it could go
into foreclosure.” After announcing her
intent to move the salon, several staff
members decided not to follow. The
new building was purchased in March
and the salon was open by December,
with the help of an architect, a profes-
sional electrician (which was required
by law), a contractor, a laborer, and
family. They made the move with only
three nail techs.
Monica Kitching of Nail Boutique in
Brackenfall, Cape Town, South Africa,
moved her salon from Port Elizabeth
when her husband was transferred for
work. Her biggest obstacle? “Starting
from scratch! I had to build my clien-
tele from nothing, as I had to leave six
years worth of clients behind. My old
clientele was very sad but wished me
the best of luck. My new clientele was
a bit skeptical, as I had to prove myself
On the
Moving your salon to a new location doesn’t have to be a logistical
nightmare. Lean on the experience of fellow salon owners whether relocating
down the street or across the globe. BY ERIN SNYDER DIXON
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MAY 2011 | NAILS MAGAZINE | 129
to make it happen in a month. “I am
very lucky to have a husband who is a
carpenter, a brother-in-law who works
for the phone company, and very
helpful parents and in-laws.” Would
she have done anything differently?
Chomanczuk, currently the owner of A
Polished Image in New Windsor, N.Y.,
replies, “Given myself more time to
work on the new location.” >>>
property owner was willing to make
changes to accommodate her salon at
no cost to her. She is proof that, some-
times, all you have to do is ask. And,
there is another move on the horizon
for McCoy. “I have always wanted my
salon to be in a historic, downtown
building in a busy business district
— and to add tanning services to my
menu.” McCoy’s husband has started
a new job in another town and they
are waiting for the house to sell. All
these moves have taught her a thing or
two about the process. She also keeps
the same phone number. Learning
to negotiate with property owners
has ensured that she could reduce
overhead and get things like utilities
included in the rent.
When the salon in which Shannon
Chomanczuk was booth renting closed
instead of being sold, she was forced
to step out and relocate. Stretched
between performing services at the
old location and preparing the new
location for opening day, she was able
fi rst. It took a week to move everything.
I packed all my nail products in the car
so I could start working as soon as we
were settled.”
After years of operating in a larger
location, Brenda Gibson of Brenda
Gibson Center for Nails in Perrysburg,
Ohio, made the liberating decision to
downsize. After holding a big garage
sale to unburden her salon of unneeded
equipment, Gibson moved to a space
large enough for her, her daughter, and
a hairdresser. Armed with the same
phone number she had for nine years
and a location a mere half-mile from
the original, she was free to spend more
time pursuing educating.
Nancy Donatone McCoy, owner of
McCoy Nail Salon in Walnut, Miss.,
has experienced a myriad of reasons
to move. Expanding, downsizing,
catering to the location of her target
market, and fi nally, being more acces-
sible to her son whom she home-
schools. Finding appropriate loca-
tions was a chore but each time the
Shannon Chomanczuk readied her
new salon, A Polished Image, to
open in just a month.
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130 | NAILS MAGAZINE | MAY 2011
> Plan on hand-carrying anything extremely valuable or breakable.> Mark all boxes clearly. List the room of the salon and the contents.
Keep an ongoing inventory with box numbers so you won’t have to
open 15 boxes to fi nd the extension cord.
> Wrap items with repurposed bubble wrap or newsprint and pack in sturdy boxes. It helps if the boxes are similar sizes.
> Lock the moving truck if you are doing it yourself.
> Assemble more help than you plan to need, and plan on feeding
and entertaining the help.
> Avoid moving fl ammables if it is more than across town. If hiring
professional movers, they will likely restrict the contents they will
move or warehouse.
> Have a professional relocate the signage, if appropriate.
> Talk with your accountant and plan to take advantage of
any special tax credits.
> Get an insurance check-up.
> Secure back-up funding for emergencies.
> Keep an eye on your credit report to prevent unwelcome
surprises when shopping leases.
> Plan for utility deposits.
> If moving into a busy shopping center, will the salon be
the only salon? Ask for an exclusive deal.
> Have any contracts looked over by an experienced
business attorney.
Update client contact information.
Develop a budget and moving fund.
Back-up all business records off -site.
Research licensing requirements and codes for any
prospective locale.
Collect information on salon furnishings.
Decide if you are up for a name or logo change.
Assess how invested you want to be in a salon. Do you
want to build it to sell or just have a place to work?
Keep an eye on what the market is doing in your area.
Is it expanding or contracting?
Shannon Stickman, co-owner of Seven Salon, in
Omaha, Neb., was looking for more space when she
found this location with a modern feel near a main
intersection in Omaha.
Monica Kitching of Nail Boutique in Brackenfall,
Cape Town, South Africa, had to build a new
clientele from scratch when she moved from
Port Elizabeth.
>>>
na0511moving.indd 130na0511moving.indd 130 3/25/11 9:27:54 AM3/25/11 9:27:54 AM
www.nailsmag.com/fifi/15210
NA0511spilofloweryfp.indd 1 3/25/11 12:12:41 PMna0511moving.indd 131na0511moving.indd 131 3/25/11 2:55:40 PM3/25/11 2:55:40 PM
132 | NAILS MAGAZINE | MAY 2011
> Sort items as they are packed. Purge any unwanted items
early on. Consider donating usable equipment to a local
beauty school. If it’s sticky or worn, let it go!
> Start having supplies delivered to the new location ahead of the move. Use up what you have in the old location.
> Plan to have utilities turned off at the old location after
the move and turned on at the new location well ahead of
the move.
> Hire a technology company to route phone lines, cables, and
set up computers.
> Allow extra days for city and state inspections and unfore-
seen work that may need to be done.
> Try to build in wiggle room on the departure date from the
old salon.
> Notify everyone you have business with of your change of address. Don’t count on mail forwarding for items like maga-
zine subscriptions.
> Keep a binder with contracts, paint chips, fabric swatches,
lists, etc., that pertain to the move.
> Inspect any rental equipment before leaving the rental company to avoid being charged for damages that you
didn’t incur. Pay attention to insurance needs on rental
equipment. Leave the gas tanks full on moving trucks to avoid
hefty fuel charges.
> Ask property owners, codes and compliance, state boards, etc., if there are any permits you may need. Every location
is diff erent.
> Talk with state board about interior requirements for the salon.
> Sign up online with major home improvement stores. Many
have moving help sections and even send out percent-off
coupons to help with things like paint and plumbing supplies.
> Remind clients of the moving date. Update telephone
prompts with directions to the new salon and any parking
requirements.
> Collect menus from nearby restaurants and get to know your new neighbors.
> Carry a fl ashlight for any late night trips to inspect the build-
out before power is turned on. Make a note about any needed
security measures, such as lighted entrances, doorbells,
alarms, etc.
> Consider doing a video walk-through of the old and new locations as a benchmark for how the properties were left
and found.
> Draw the fl oor plan and measure rooms. A measuring tape
can help you plan the space and avoid costly mistakes.
> Try to look at salon furnishings in person. Colors can vary
online and it’s hard to determine quality.
> Update the employee manual with emergency plans, etc.> Update social media and marketing — anywhere your
address appears. Do an online search to fi nd locations you
may have missed such as free telephone directories.
> www.onesimplemove.com — free and interactive moving tool
> www.movers-edge.com — free planning tools
> www.movingchecklist.com — easy checklists
> Tap into social media. Facebook fan pages, Twitter,
Ning, Myspace, and more off er platforms to share
what’s going on in your salon.
> Reward long-time clients by holding a soft open-ing and giving them the opportunity to prebook
premium appointment times.
> Off er tours of the new location before opening day.
> Call the local newspaper. Have before and after
photos and staff bios.
> Distribute the new salon menu to all existing
clients and to local hotels.
> Postcards listing your old and new location can be quickly dropped in the mail.
> E-newsletters keep salon patrons up-to-date and
are the perfect place to tuck coupons.
> Consider bag stuff ers with coupons and a moving notice.
> Hold an open house with mini treatments, door
prizes, and food.
> Showcase local professionals by hosting mini lectures on interesting topics.
> When calling to remind clients of appointments, let them know about the new location and off er directions and information on parking.
> Off er to speak at the local beauty college. It’s a
great way to give back to the community and to
network and locate potential employees.
> Ask your best clients for referrals.> Get involved with the local chamber of commerce.
Most have mixers and business after hours events
where you can meet other business people.
> Host a campus girls’ night out with freebies and
light fare to get young people into the salon.
na0511moving.indd 132na0511moving.indd 132 3/25/11 9:28:27 AM3/25/11 9:28:27 AM
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134 | NAILS MAGAZINE | MAY 2011
natural nail
NAILS BY MELISA BRUCE; PHOTOGRAPHY BY KIMBERLY PHAM
Manicures are a service that virtually all nail salons off er. There are basic steps that
clients expect, plus add-ons and alternatives that allow for endless customization.
Follow our basic manicure steps that run through the middle of the next four pages and
decide if you’d like to add any of the upgrades or alternatives to your menu. BY SREE ROY
1. Wash your hands. Have
the client wash her hands. 2. Soak the client’s hands in warm
water and manicure soak.
Shown: SpaRitual
Harmonizing Soak Tonic
Perform a waterless manicure.
Shown: Gehwol Disinfectant
Lotion Spray
alternative
TENDING TO THE
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MAY 2011 | NAILS MAGAZINE | 135 M | NAILS MAGAZINE | 35MAY 2011MA |
3. Remove existing nail polish.
Shown: Zoya Remove+
4. Apply cuticle remover to the client’s
nails. Remove cuticle and complete
nail prep. File nails to desired length
and shape.
Shown: Dr. G’s 2-in-1 Antimicrobial
Callus and Cuticle Remover
Customize the soak, such as
by adding fresh fruit slices,
flower petals, or essential oils.
Shown: Bella Luccè Madi
Lular Petal Bath
Exfoliate the client’s hands and
lower arms with either a hand
scrub or a hand peel. Rinse the
scrub or remove with moist
warm towels.
Shown: OPI Lemon Tonic Scrub
Infuse the client’s hands with
extra moisture with a hand
mask and/or paraffin application.
Cover the client’s hands with
plastic wrap and/or warm
towels or mitts. Remove the
mask or paraffin after designated
amount of time (according
to product instructions).
Shown: Cuccio Naturalé Deep
Dermal Transforming Wrap
NON-TECHNICAL ADD-ONSKeep in mind that upgrades can also be non-technical add-ons, like off ering the client
a beverage and/or snack, a warmed neck pillow, an aromatherapy room spray, or even
a themed music soundtrack that matches the vibe of her service.
upgrade
upgrade upgrade
>>>
na0511naturalNails.indd 135na0511naturalNails.indd 135 3/25/11 9:43:52 AM3/25/11 9:43:52 AM
136 | NAILS MAGAZINE | MAY 2011
6. Remove oils from the client’s
nail plates. Apply base coat to
the client’s nails.
Shown: Seche Clear Base
Apply a nail treatment or
specialized base coat to
the client’s nails.
Shown: Duri Ridge Filling
Base Coat
7. Apply two coats of nail polish
to the client’s nails.
Shown: Essie Blushing Bride
We’ve showcased a myriad of manufacturers’
products so you can get a feel for the variety
of natural nail products out there — but in
your salon, you’ll likely want to stick to only a
few of your favorite brands for any given
service. Most manufacturers have systems
that go together. Visit www.nailsmag.com/
handcarefanfare for examples.
.com
upgrade
5. Massage the client’s hands
and lower arms with lotion,
massage cream, or massage oil.
Shown: Bio Sculpture
Hand Cream
alternative
Perform a hot-stone massage,
reflexology, or add more time to
the standard massage.
Shown: Universal Companies
Small Stone Set
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MAY 2011 | NAILS MAGAZINE | 137 MAY 2011 | NAILS MAGAZINE | 137
Buff the client’s nails to
a high shine.
Shown: CND Girlfriend Buffer
Add nail art to all or some
of the client’s nails, or create
a French manicure.
Shown: Orly Instant Artist
8. Apply top coat.
Shown: Nubar Diamont Top Coat
Apply quick-drying drops or spray.
Shown: China Glaze Fast Freeze
Generally, a salon will either off er a base manicure price, then charge for add-ons, or a salon will off er diff erent tiers of all-inclu-sive manicures. Here are the pros and cons of each pricing strategy:
A LA CARTEPROS• The salon’s (base) manicure price may be
aff ordable to a larger client base.• Clients can customize the service so it
meets their exact needs.
CONS• Nail techs have trouble estimating the
amount of time to allot to a client.• Nail techs may put pressure on clients to
upgrade, making the clients uncomfortable.• Clients may be turned off by a higher-than-
expected bill, depending on how many add-ons they choose.
ALL INCLUSIVEPROS• Nail techs can better estimate the amount
of time to allot for each client.• It’s easier to train nail techs with having
consistent service options.• Clients know the fi nal price up front — no
surprises.
CONS• Some of the salon’s potential clients may
hear the top-tier manicure price and think the salon is too expensive.
• Clients may be getting (and paying for) add-ons that they don’t want or need.
• Clients may not understand the diff erence between the diff erent all-inclusive mani-cures, especially if the service names are unclear.
• There’s a time and fi nancial investment in fi guring out which product line to use with each level of manicure.
PRICING PROS AND CONS
upgrade
upgrade
alternative
na0511naturalNails.indd 137na0511naturalNails.indd 137 3/25/11 9:44:37 AM3/25/11 9:44:37 AM
There are so many
things you can do with
your e-fi le, from getting
nails to the perfect
length and shape to
backfi ll trenching and
even a little callus fi ling.
Nail techs share their
most common e-fi le
maneuvers.
Helpful Tips for UsersE-File13
I use this cone bit to clean between the toes at an RPM
of 10,000. I use even pressure and am sure to keep the
handpiece moving so I don’t stay in one spot as that would
cause heat build-up. Also I use this bit to target the cracks in
the heel and the crease underneath the big toe. Remember
to use the coarse bit fi rst to remove the bulk and then the
fi ne bit after to really smooth the skin when fi nished.
Cleaning Between ToesRobert Munkel a.k.a. The Drill SergeantZaida of London HairSalt Lake City
A lot of experienced nail techs are loyal hand-fi lers, preferring the increased
control and touch of hand fi les over the speed of an e-fi le. And many worry about
the learning curve of an e-fi le and are afraid of the damage they could possibly
do to a natural nail with ramped up RPMs and a new snazzy Swiss carbide bit. But in reality, with
the wealth of information and education in the nail industry today, there is no reason that a fully
trained e-fi le user would be any more dangerous than your average careless hand-fi ler.
Manufacturers are making e-fi les today with lighter weights and less vibration than ever, so together
with proper training and classes, which can be found at most beauty shows and nail networking
events, nail techs are using their e-fi les for more aspects of the nail service than ever before.
Use these practical tips from experienced e-fi le users to help stay on top of your electric fi le game.
I use this B3 bit to clean the cuticle from the toenails
after I push it back with a cuticle pusher. I use very little
pressure when doing this to avoid heat and I let the bit
do the work. Remember to move the handpiece and not
stay in one spot. >>>
Cleaning Toe Cuticles
138 | NAILS MAGAZINE | MAY 2011
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VS0311prospafp.indd 1 2/3/11 10:12:24 AMNA0411prospafp.indd 1 2/24/11 9:13:23 AM
www.nailsmag.com/fifi/15244
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Seasoning an Arbor BandBrittany HoganLash Couture, Salt Lake City
I like to use an arbor band for natural nail prepping,
but you fi rst have to make sure to bevel the edge of the
arbor band. This will remove any sharp edges. Simply run
it against a hand fi le while it is in a low setting for only a
second; this will ensure you do not nick your client.
If there is any lifting around the cuticle area you can use
a medium carbide or diamond bit to cut a line just behind
the lifted area. Make sure to be gentle as these bits can do
damage to the natural nail and must not come in contact
with it.
Shaping the Nail
140 | NAILS MAGAZINE | MAY 2011
Prepping the Natural Nail
Make sure you are using your e-fi le with arbor band
on the lowest speed setting. Many e-fi les will “skip” or
stop when used at the lowest setting. Do not use an
e-fi le for prepping if yours skips or stops and do not use
it at a higher speed setting to avoid this as this will cause
excessive fi ling of the natural nail. With no pressure
whatsoever “tickle” the natural nail. Let the electric fi le do
the work for you. Make sure to get up near the cuticle area
and sidewalls. You can use the arbor band to push back
the cuticles as well.Removing Lif ting
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Using an over-grip, slightly
adjust your client’s hand so
you have a perfect view of
the upper arch from the side
profi le. File the upper arch by
keeping the base of the barrel
in contact with the free edge,
the body in contact with the
apex, and the tip in contact
with the cuticle area. >>>
Using a two-week carbide cutting bit, cut your new smile
line by holding the bit at a 45-degree angle, cutting the old
product out at the smile line but leaving the thickness at
the tip, which allows you to add a second glitter mix to the
previous fi ll, giving a fade eff ect by using a lighter or darker
color combination.
Prepping the Free Edge
Edge Thinningand FinishingMarc FoleyGreatful Nails, Wausau, Wis.
When fi nishing the nail enhancements use your sanding
band under the nail to reduce thickness and shorten the
nail. Hold the sanding band fl ush under the nail’s free edge
and use a slow speed to reduce the thickness and clean
the underside of the nail.
When using a carbide bit to clean under the nail, use
a slightly faster speed and hold the bit fl ush to clean the
nail and remove burrs.
Under Edge Finishing
MAY 2011 | NAILS MAGAZINE | 141
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142 | NAILS MAGAZINE | MAY 2011
Callus Filing
Pedicure bits are excellent to use for dry pedicures
or to just add extra smoothness. The use of a cone or
barrel pedicure diamond bit is great to smooth dry and
hardened skin on the heel, ball, and side of the feet as
well as to reduce the appearance of cracked heels. It
also makes my pedicures easier and quicker to perform
with less wear and tear on my hands and arms. It is best
to use a medium to high RPM, and make sure you do not
leave it on one spot too long, as it can get very hot and
uncomfortable for the client.
Cuticle PreppingAmanda SchisonOuterimages Studio & AcademyBrampton, Ontario, Canada
For hard-to-reach corners, I like to use a fl ame point silicone
stone to gently remove stubborn pterygium from the nail plate in
the cuticle area. To prepare the plate during natural manicures/
pedicures as well as for artifi cial applications these bits are great
to safely and gently remove the shine. At a very low speed, about
3,000 RPMs, gently start from the right side of the nail at the
groove wall and slowly work your way around the cuticle and top
of the nail until you reach the left side of the cuticle.
Tip: Turn the client’s hand, not the bit, to fi le around the
sidewall and cuticle area.
Tip: Too much pressure or speed will damage the nail and
cause heat, but not enough pressure will get you nowhere — fi nd
a happy medium.
Make sure you keep your bit straight up and down
vertically (a 90-degree angle) when shortening the free
edge to avoid skipping. Skipping can cause the product
to weaken and break down. With medium speed, hold
the bit against the tip of the nail, and start from the left
side and work your way to the right. Turn the speed down
if needed. I prefer to use disposable sanding bands with
a mandrel over diamond bits. I feel that carbide bits are
not the best choice for shortening the nail.
Shortening Enhancements
Toenail Shortening
When performing a dry pedicure, I like to shorten toenails
with a Sapphire Pedicure Disk. This is very helpful to use if the
nails are brittle and tend to crack in the wrong direction when
using toenail cutters/nippers. Hold the bit at a 90-degree angle
using a medium RPM, turning up the speed only as needed.
High speeds tend to shred the edge of the nail. For clients with
thick toenails, the Sapphire Cone can also be used on the tip
of the nail to taper down the edge. Remember not to apply too
much pressure and always use short strokes, removing the bit
from the nail often as you work to avoid causing heat build-up.
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144 | NAILS MAGAZINE | MAY 2011
PROMOTIONSOne of the best holidays to entice clients in the door,
Mother’s Day off ers special opportunities for not only pampered mothers but
maybe even doting sons and daughters as well. BY TIM CROWLEY
“We plan all our events a year ahead so we’re
very prepared for Mother’s Day this year. We are
running a couple of specials. For our Mother-
Daughter exclusive treatments we have the
Strawberry Margarita Ice Cream Pedicure for
Moms, paired with the Strawberry Shortcake Ice
Cream Pedicure for daughters (age 4-14), and it’s
only $40. Then we have the Strawberry Marga-
rita Ice Cream Manicure for Moms, and Straw-
berry Shortcake Ice Cream Manicure for
daughters (same age-span), and this is $30.
Recent studies are showing a rise in spending
by parents on their children, specifically 8 to 12
year olds, who are now having almost $40
million a month spent for them on beauty
products, and teens are spending another $100
million, according to the NPD Group (a popular
market research company). So we want to take
this opportunity to start building a bond with the
parents and child.
And why not Mother’s Day? It’s a time of year
when we as moms do not feel guilty about taking
a small amount of time for ourselves or spending
a little money, because we have worked so hard
keeping our families going throughout the year.
And if we can take the opportunity to spend time
with our daughters in a quiet and relaxing place,
then why not?
At the salon, we get so busy on Mother’s Day
that we often have to recruit more help to cover
all the customers. And dads feel so proud buying
something for both their girls — they feel like
Super Dad.”
Marsha CoppolaNeVaeh Day Spa, Thorold, Ontario, Canada
Mothers Day
One of the most valuable marketing plans a salon
can use is to capitalize on the many holidays
throughout the year. Some of these will lend them-
selves to salon specials better than others, but the act of actively
marketing new services or new promotions can really help make
your name stand out in your community while continuing to
entice new customers.
If it’s St. Patrick’s Day, why not offer a special “Green Toes
Pedicure,” or President’s Day can have a complimentary
“Washington White Wine,” or even an “Economic Stimulus
Manicure at Half Price.” It’s really only limited by your imagi-
nation, and clients will appreciate the effort.
Mother’s Day in particular has huge potential for salons.
There is a big market for gift certificates during this time of
year, with creative gift-giving-inclined sons scrambling to find
a perfect gift for mom at the last second, and there is also an
opportunity to bring two in the door as many mothers would
like to indulge in a salon pampering day with their children.
The depth of your discount will be determined by your budget,
but here are some ideas from other nail techs on how to market
your salon for maximum Mother’s Day earnings.
“I like to give a free
manicure to the
daughter if she buys
her mom a mani-pedi.”
Patricia Dean Fayetteville, N.C.
>>>
na0511motherday.indd 144na0511motherday.indd 144 3/28/11 1:01:04 PM3/28/11 1:01:04 PM
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na0511motherday.indd 145na0511motherday.indd 145 3/23/11 2:33:46 PM3/23/11 2:33:46 PM
146 | NAILS MAGAZINE | MAY 2011
“I am trying to set up free mini
makeovers for single mothers this
Mother’s Day, with a free haircut,
mani and pedi, and of course
some makeup. I’m hoping to earn
some loyal customers this way,
and help give back some. I’m not
sure if it will all work out, but I’m
excited to try.”
Brandi Ghanoo Shades of Mahogany, Orlando, Fla.
“Because I am an independent
contractor and the salon I
work in is quite small (myself
and two hairstylists), I tend
to run with my own ideas and
specials. Occasionally, we will
partake in something together
but generally I switch up the
specials to where I offer a
variety of different things all
the moms are able to choose
from. I may offer a mani/pedi
special, a certain percentage off
their service(s), gift certificates
(which are always available),
run a raffle, or even have moms
pick out a special grab bag
to receive a small token for
showing my appreciation and
wishing them a very happy
Mother’s Day.”
Jennifer Jeffery Maple Heights, Ohio
“I plan to sell buy-one-get-
one-half-off gift certificates
so moms and daughters
can come in together.”
Bri McCloud Happy Nails, Athens, Ga.
“I always do my Mother’s Day
Pamper Special, which is a discount
on the mani/pedi combo and a free
massage. I’m not the greatest at
doing nail enhancements, so I would
much rather provide a massage to
relax my mommy clients.”
Melissa Fuge
The Foxy Lady, Klamath Falls, Ore.
“I always offer a Mother/
Daughter Mani-Pedi combo.
I have even had some moms
bring in their brave sons.
Normally the cost for the
mani-pedi combo is $65. For
Mother’s Day I charge $50 if
they show up 10 minutes early,
and I have been surprised at
how many actually prepay for
this service that day. It’s so
nice. I am lucky to have such
amazing clients.”
Leslie HowardEdge of Beauty, Price, Utah
Here are some fun MOTHER’S DAY-INSPIRED NAIL ART designs to help get you in the spirit of
Mother’s Day promotions. You can check out more on the Nail Art Gallery, at nailartgallery.nailsmag.com, and
on the NAILS website (www.nailsmag.com/list/topic/mother-s-day).
Jade Sewell, Just Nails, Great Falls, Mont.
na0511motherday.indd 146na0511motherday.indd 146 3/28/11 1:01:31 PM3/28/11 1:01:31 PM
MAY 2011 | NAILS MAGAZINE | 147
“I always offer my special
Mother’s Day Pedicure, which
is actually the same price as
an everyday pedi but I do extra
things, like wrap the feet in hot
steam towels, give an extra
fragrant foot rub, and a fancy
big toenail art design of her
choosing. I also add a little fine
glitter (gold) to the final rub
down with lotion and oil so her
feet gleam. They love it,
especially with flip flops.”
Cindy WatsonPortland, Ore.
“We are doing a couple different
promotions this year.
First is the ‘Mommy & Me’ spa
party package that promotes mommy
and daughter pairs getting together to
bond together in the best possible
way — with spa services. They get
white fluffy robes, terry cloth head-
bands, spa slippers, rose petals
scattered about the party area, and
soothing spa music. The package
includes their choice of two services:
manicures, pedicures, facials,
hairstyling, makeup application,
massage, or spray tanning for
teenagers and adult daughters with
their moms. We ran this package last
year and experienced everything from
toddlers and their moms soaking
together to senior citizen mother and
daughter pairs.
We are also teaming up with a local
photographer to do a ‘Mommy & Me’
photo shoot package. This includes
fruit, sparkling juice, professional hair
and make-up application, and a
one-hour photo shoot with feather
boas, hats, and tons of fun props.
They also have the option of adding
on a manicure or pedicure, and the
package includes an 8” x 10” of their
choice with the option of purchasing
additional prints for an additional fee.
We promote this package as a really
fun bonding experience with their
choice of soothing spa music or
upbeat fun music, and even a clothing
rack for them to try on as many fun
wardrobes as they wish.”
Amber Nicole PerezSpa Events NY, Rochester, N.Y.
“I print coupon fliers and
send them to work with
my husband for Valentine’s
Day and Mother’s Day
every year. It works great!”
Claudia Berry-Iacovetto Newcastle, Wyo.
“I offer a free hot stone
massage with my traditional
pedicure for Mother’s Day.”
Julie Pecanty Perry Strands Hair and Nail Salon,
Brookhaven, Miss.
“As a brand new nail
tech, I am planning on
adding some extras to
my manis for Mother’s
Day, like an exfoliating
scrub and massage.”
Toni Arends
Tranquil Nails, Dike, Iowa
Julie Ventura, Chestnut Ridge, N.Y.
na0511motherday.indd 147na0511motherday.indd 147 3/28/11 1:01:45 PM3/28/11 1:01:45 PM
148 | NAILS MAGAZINE | MAY 2011
NA0411antoinefp.indd 1 2/23/11 12:51:59 PM
}{ad index For more information direct from our advertisers,call (888) 745-4030, or go online to www.nailsmag.com/fi fi .
Fifi # Advertiser Page Fifi # Advertiser Page
The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.
15212 Aerovex Systems ..............................................................................158
15305 Akzentz Nail Products .....................................................................116
15185 Antoine de Paris ................................................................................ 151
15296 Artistic Nail Design ..........................................................................101
15147 Atwood Industries ........................................................................... 163
15309 Bags Rep .............................................................................................. 163
15251 Beauty Millennium .......................................................................... 177
15160 Beauty Tech ........................................................................................ 163
15265 Belava .............................................................................................30, 115
15187 Bio Sculpture Gel ................................................................................98
15128 Blaine Labs Inc....................................................................................119
15119 China Glaze ..........................................................................................33
15271 Christrio ............................................................................................. 104
CND ................................................................................4-5, 27, 29, C3
15291 Continuum Footspas .........................................................................49
15102 Cuccio ....................................................................................................37
15231 Dashing Diva................................................................................ 25, 89
15103 Dollar Nail Art ................................................................................... 163
15262 Dr. G’s ...................................................................................................109
15276 Duri Treatments ..................................................................................56
15197 Duri Cosmetics ..................................................................................57
15169 Eco Nail Systems .............................................................................. 133
15259 Education Beauty Zone ....................................................................59
15131 Entity Beauty Inc. ..............................................................................107
Essie Cosmetics .......................................................... 8-9, 10-11, 145
15193 European Touch ..................................................................................96
15250 Expression Beauty Works............................................................... 121
15110 EZ Flow ..................................................................................................87
15240 Famous Names, LLC........................................................................ 159
15210 Flowery Beauty Products ....................................................... 131, 153
15285 Hand and Nail Harmony ................................................ 12-13, 14-15
15238 Hollywood Nail Supply ................................................................... 176
15122 ibd .................................................................................................... 53, 95
15109 Jessica Cosmetics .........................................................................16-17
15191 Konad ...................................................................................................170
15107 Kupa Inc............................................................................................... 125
15140 LeChat .................................................................................................. 155
15183 Lexor Intl. ............................................................................................. 174
15211 Light Elegance .....................................................................................111
15178 Medicool ...............................................................................................45
15170 Mehaz Professional ................................................................103, 153
15115 Mind Body Inc. ....................................................................................99
15292 Mode Intl. Inc. ................................................................................... 163
15308 Nail Superstore, The ........................................................................ 178
15279 Nail Tech Supply Inc. ........................................................................118
15106 Nailite ...........................................................................................114, 173
15188 Nailtechheaven.com ....................................................................... 175
15135 NSI — Nails Systems International .........................................18-19
15255 Nubar Cosmetics ...............................................................44, 63, 113
OPI Products 2-3, 21, 34-35, 42, 47, 51, 60, 65-84, 90-91, C4
15101 Orly International ...........................................................................C2-1
15168 Orly International .............................................................................. 23
15261 Pedi World Pedicure Spas ............................................................. 179
15144 PNI Worldwide..................................................................................165
15268 Premier Nail Source ....................................................... 166-167, 168
Premiere Orlando ............................................................................ 143
15244 Pro Spa ................................................................................................ 139
15232 Prolana ...................................................................................................62
15113 Ram Products Inc. ............................................................................. 171
15104 Seche .......................................................................................................41
15180 Sheekee Nails .................................................................................... 163
15156 Shooting Star International ........................................................... 163
15310 Spa 1000 ............................................................................................. 127
15166 Star Nail ...............................................................................................169
15112 Supply Source, The ..........................................................................180
15189 T4 Spa Engineering & Design ......................................................105
15127 Toezeeze .............................................................................................. 163
15258 Tweezerman International ............................................................ 123
15177 Ultronics .................................................................................................31
15260 Young Nails ................................................................................. 6-7, 39
na0511adindex.indd 148na0511adindex.indd 148 3/28/11 9:43:12 AM3/28/11 9:43:12 AM
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NA0411antoinefp.indd 1 2/23/11 12:51:59 PM
www.nailsmag.com/fifi/15185
na0511adindex.indd 151na0511adindex.indd 151 3/25/11 9:48:07 AM3/25/11 9:48:07 AM
152 | NAILS MAGAZINE | MAY 2011
reader nail art}{
{TOP TO BOTTOM}
Pauline KendrickLuvNailz Naturally!, Temple Hills, Md.
Janien SherlandNails 11, Cincinnati
Le VanNail Plus, El Monte, Calif.
{TOP TO BOTTOM}
Jamie Rena MelchorFresno, Calif.
Heavenor WilliamsLadies and Gentlemen’s Room Hair Studio, Milwaukee, Wis.
Wakana KugaPrima Nail, Toyohashi, Aichi, Japan
{TOP TO BOTTOM}
Lynn Brumfi eldBella Nail Spa, Flossmoor, Ill.
Jacqueline Weiss-ElmorePynkies Spa & Nail Boutique, Demopolis, Ala.
Janice BatitoBeauty Nail, Ashkelon, Israel >>>
na0511rna.indd 152na0511rna.indd 152 3/23/11 2:44:21 PM3/23/11 2:44:21 PM
MAY 2011 | NAILS MAGAZINE | 153
For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman).
ADVERTISEMENT}{nails mall{
MehazThe new Tweezer Catty by Mehaz features a bright
red and white polka dot tweezer with a stainless
steel slanted tip, crafted in Europe for precise
tweezing. The tweezer comes inside a durable plastic
case with coordinating polka dot design, protecting
the tip from damage and your valuables from being
scratched by a loose tweezer. Perfect for travel, purse
or glove box, the Tweezer Catty lets you eliminate
those stray unwanted hairs wherever you are!
Mehaz(888) 225-6342www.mehaz.comwww.nailsmag.com/fifi/15170
Flowery ProfessionalGo Wild with File Catty™ from Flowery®. The Wild Styles
collection features exclusive patterns on quality 5” fi les
with coordinating translucent cases. The unique patented
File Catty case protects cell phones, sunglasses and other
items from being scuff ed by the fi le, while keeping the fi le
inside clean and free from lint and dust. Also available in
an 18-piece display, File Catty Wild Styles are perfect for
salon retail, client gifts or just for you!
Flowery Professional(800) 347-7456www.floweryprofessional.com www.nailsmag.com/fifi/15210
Beech Sandals Co. LLCPerfect pedicures in Comfys™ sandals.
Stylish sandals revealing the tech’s concern
for art, beauty, health and wellness.
Retail sales and grateful customers. 25%
savings for NAILS readers with coupon.
Code: ComfyStyle (expires 5/31/11)
Beech Sandals Co. LLC(877) 406-4150www.yogasandals.comwww.nailsmag.com/fifi/15142
na0511mall.indd 153na0511mall.indd 153 3/29/11 10:03:56 AM3/29/11 10:03:56 AM
154 | NAILS MAGAZINE | MAY 2011
{TOP TO BOTTOM}
Janae FelkinsArtistic Creations Kru, Lancaster, Calif.
Sherita EdwardsXotic Nails, Newport News, Va.
Lynn BuiToday Nails, Mocksville, N.C.
{TOP TO BOTTOM}
Rhiannon MilesNail Envy by Rhiannon, Chandler, Ariz.
Mynhi WallaceMagic Nails, Fairbanks, Alaska
Marsha FergusonKenneth Shuler School of Cosmetology and Nails, Columbia, S.C.
{TOP TO BOTTOM}
Andrew “Bi” LeBamboo Nails and Spa, Long Beach, Calif.
Kellie TranHair Phases International, Fontana, Calif.
Crystal WarnerClip-It’s Hair and Nail Salon, Grove City, Ohio
Want to see your nail art here?
e Just e-mail digital pictures of your art to [email protected]; please include your name, salon name, city, state, and phone number. Or, mail printed pictures or the tips themselves to Sree Roy, 3520 Challenger St.; Torrance, CA 90503. All submitted nail art will also be considered for publication on www.nailsmag.com.
reader nail art}{
na0511rna.indd 154na0511rna.indd 154 3/23/11 2:45:18 PM3/23/11 2:45:18 PM
www.nailsmag.com/fifi/15140
na0511rna.indd 155na0511rna.indd 155 3/28/11 9:34:44 AM3/28/11 9:34:44 AM
156 | NAILS MAGAZINE | MAY 2011
Color Club’s new Wicked
Sweet lacquer collection
actually gives off scents once
the polishes dry. The vibrant
colors become fruit scented
upon drying, giving
nails an invigorating
blend of aromas.
The colors are Get
Your Lem-On, The
Lime Starts Here, I
Always Get My Man-Darin,
Yum Gum, Raspberry Rush,
Gimme A Grape Big Kiss, and
Wicked Sweet.
(888) 745-4030 x15320www.nailsmag.com/fi fi /15320
Cuccio Naturalé’s new
Stainless Steel Pedicure File
makes pedicure fi ling easier than ever. The
ergonomic fi le is 100% sanitizable and comes with
adhesive abrasives of 180-grit medium and 80-grit
coarse to cover the sensitive areas of feet as well
as the toughest calluses. The abrasives come with
15 disposable sheets so your clients receive the
cleanest and safest care possible.
(888) 745-4030 x15318www.nailsmag.com/fi fi /15318
olor Club’s new Wicked
weet lacquer collection
actually gives off scents once
the polishes dry. The vibrant
colors become fruit scented
upon drying, giving
nails an invigorating
blend of aromas.
The colors are Get
Your Lem-On, The
Lime Starts Here, I
Always Get My Man-Darin,
Yum Gum, Raspberry Rush,
Gimme A Grape Big Kiss, and
Wicked Sweet.
(888) 745-4030 x15320www.nailsmag.com/fi fi /15320
5318
}{ product spotlight
Noveau Nail has added colors to its Soak-
off Gel Polish line. The gel polishes provide
excellent coverage and color saturation
with long-lasting durability. The new
colors are Grape Fizz, I Feel Pretty,
and Rosey Cheeks.
(888) 745-4030 x15319www.nailsmag.com/fi fi /15319
OPI introduces a Lemon Tonic fl avor to the Manicure/
Pedicure by OPI line. The alluring new scent blends
excellently into the scrub, mask, and massage treatments.
Lemon Tunic is infused with yuzu (a Japanese citrus fruit),
hints of vanilla, ginger and white tea essences, along with
a unique blend of botanical fruit extracts.
(888) 745-4030 x15317www.nailsmag.com/fi fi /15317
na0511products.indd 156na0511products.indd 156 3/25/11 3:05:58 PM3/25/11 3:05:58 PM
MAY 2011 | NAILS MAGAZINE | 157 MAY 2011
Tweezerman’s Pedicure Plus tool is a
stainless steel nail cleaner and ingrown
toenail fi le in one. The fi le end helps relieve
pressure of ingrown nails and the thin
curved end cleans under and around
the nail. The tool can be sterilized in
liquid or in an autoclave and is
ergonomically designed for
precise control.
(888) 745-4030 x15323www.nailsmag.com/fi fi /15323
Get a jump on spring sparkles with Zoya’snew Sunshine Collection. The six metallic
shades were designed to recreate the
custom looks developed and inspired by
the runways of New York Fashion Week.
The colors are Reva, Kimmy, Apple, Tanzy,
Rica, and Faye.
(888) 745-4030 x15321www.nailsmag.com/fi fi /15321
Cácee has entered the brush-on gel
polish market with its new Color Gel
Polish Soak Off set. The colors brush
on easily and soak off quickly and
have base and top coats for better
adhesion and color retention. The
colors include Susan, French Pink,
French White, and Joy.
(888) 745-4030 x15324www.nailsmag.com/fi fi /15324 >>>
Atwood Industries has
a new bit called “The
Monster”. The carbide bit
with elongated fl utes is made of
high quality metal and features an elongated
barrel to hasten acrylic and gel enhancement
shaping time. The fl utes channel product away
from the spinning bit to decrease heat, while
giving proper product removal for fast results.
(888) 745-4030 x15322www.nailsmag.com/fi fi /15322
Atwoodo AtstriesIndustrie has
lled “The a new bit called “
bide bitMonster”. The carbide
is made of with elongated fl utes i
nd features an elongatedhigh quality metal an
crylic and gel enhancementbarrel to hasten acr
e fl utes channel product away shaping time. The
na0511products.indd 157na0511products.indd 157 3/25/11 3:06:28 PM3/25/11 3:06:28 PM
158 | NAILS MAGAZINE | MAY 2011
Order yours today!1-800-288-2023
www.aerovexsystems.comMention Code NA09
Our 30-day performance guaranteepromises that, if you’re not in love with
The One That Works,you can return it for a full refund.
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YOU KEEP YOURSALON SPOTLESS.
Is your salon airclean too?
Is your salon airclean too?
The One That WorksSalon Air Purifier was designed
to remove bad smells, strong odors and nail dust. Your clients will be impressed
by how fresh your salon air is from the moment they walk in!
FREE3-wheel cart
for portability and an
extra machine-washable filter
CLEAN AIR MADE SIMPLE
when you mention
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NABBK09aerovexthrd.indd 1 10/29/09 11:07:02 AM
www.nailsmag.com/fifi/15212
}{ product spotlight
Take an exotic island escape with China Glazethis summer with a tropical, shimmering
rainbow of brilliant bright colors. Mix and
match these hot hues to add a candy-like
pop to that summer manicure and pedicure.
Colors include Papaya Punch, 108 Degrees,
Senorita Bonita, Cha Cha Cha, and Electric
Pineapple.
(888) 745-4030 x15325www.nailsmag.com/fi fi /15325
Akzéntz Options Soak-Off UV Gels are
odorless, durable, and easily removed with
acetone or other remover. The gels leave
nails looking and feeling natural, and they
are made from an innovative material to
off er superior strength.
(888) 745-4030 x15326www.nailsmag.com/fi fi /15326
Antoine De Paris’ # 215 Curette Scoop
gets close to clean under ingrown nails. The
double-sided tool is 2-mm. and 1-mm. and
is a must-have for manicures and pedicures.
Clients will love how gently it cleans
unwanted product or debris. It is made from
cobalt stainless steel.
(888) 745-4030 x15327www.nailsmag.com/fi fi /15327
Backscratchers’ Heavenly Soles Foot Care
System off es a complete pedicure kit in one
box. The all-in-one package has four easy
steps to create a lavish pedicure experience:
an aromatic footbath, a natural ingredient
exfoliator, rich moisturizers, and an elixir of
enzymes to protect freshly pampered feet.
(888) 745-4030 x15328www.nailsmag.com/fi fi /15328
Belava’s Pedicure Tub features three levels of
soothing vibration and two levels of relaxing
heat. The tub can be used alone as a dry
massage or as a base for the Belava tub. It’s
available in seven diff erent colors.
(888) 745-4030 x15329www.nailsmag.com/fi fi /15329
Bellissima International has new colors
for its Bella Forma Soak Off Color Gel line.
The ¼-oz. pots fi t conveniently onto any
manicure table and have an esteemed
branding look with its Louis Vuitton-inspired
labeling. The colors are Nightclub, Passion,
Bruised Ego, Jazzberry, Classy Lady, and
Satin Blankie.
(888) 745-4030 x15330www.nailsmag.com/fi fi /15330
na0511products.indd 158na0511products.indd 158 3/25/11 3:07:36 PM3/25/11 3:07:36 PM
MAY 2011 | NAILS MAGAZINE | 159
www.nailsmag.com/fifi/15240
include Fallen Angel, Kingdom of Shadows,
and the eponymous Angels and Demons.
(888) 745-4030 x15333www.nailsmag.com/fi fi /15333
Entity’s Rainforest Pedicure Kit uses rich
nutrients, exotic ingredients, and curative
energies to revitalize skin as well as
the soul. The soak, scrub, masque, and
nanotechnology-based lotion work in
harmony for an experience that is sumptuous
and relaxing to all senses. The products
are inside recyclable packaging and each
purchase supports the use of renewable
rainforest crops.
(888) 745-4030 x15334www.nailsmag.com/fi fi /15334
The Epsilon Try Me Sample Kit Gel includes
a special selection of sample products that
were chosen specifi cally with the needs of
the nail technician in mind. Whether you’re
a fi rst-time Epsilon user or you’re in search of
more great products to add to your Epsilon
collection, the contents of this kit will have
you coming back for more.
(888) 745-4030 x15335www.nailsmag.com/fi fi /15335
Naturally Clean by essie is a complete nail
care system that safely cleanses hands and
CND’s 12 latest Shellac shades add
excitement to both nail techs and customers
alike. The range of shades feature perennial
classics and fashionable favorites to give
salon-goers a wide variety. The colors span
eff ervescent light shades like Mother of Pearl
and Beau to the more bold and dark shades
like Masquerade and Black Pool.
(888) 745-4030 x15331www.nailsmag.com/fi fi /15331
The ultra-sleek and chic nail tips from
Dashing Diva have defi nitely made their
mark. The tips come in a variety of bright
and fun designs and are made to go on
fast and easy but stay on for long and
comfortable wear. Dashing Diva also has a
large assortment of French tips with diff erent
colored smile lines that can be sealed with a
Dashing Diva top coat.
(888) 745-4030 x15332www.nailsmag.com/fi fi /15332
Duri’s Angels and Demons collection
is inspired by the innocent charms and
mischievous mystique in everyone. The
enchanting colors range from shimmering
cobalt blue Devil Wears Duri to the creamy
wine From Dusk Till Dawn and the red-glitter
fl ecked Mystic Elements, all shown here.
Some of the other colors in the collection
na0511products.indd 159na0511products.indd 159 3/25/11 3:07:46 PM3/25/11 3:07:46 PM
160 | NAILS MAGAZINE | MAY 2011
na0411webHouseFP.indd 2 2/25/11 10:47:57 AM
no seepage. The forms fi t easily for faster
enhancements and the sculpting grid allows
for length and shape consistency from nail
to nail.
(888) 745-4030 x15342www.nailsmag.com/fi fi /15342
Sheba has a collection of Gel Paint Nail Art
Pens that have a ball-point head much like
a writing pen, but dispense a thin paint that
fl ows easily on the nail. The pens are quite
accurate and do not overfl ow or run and can
quickly make interesting designs or small
embellishments. A strong top coat or UV
top coat should be applied to seal the colors
and prevent chipping.
(888) 745-4030 x15343www.nailsmag.com/fi fi /15343
LCN’s Citrus Foot Care collection is the
perfect remedy for skin that needs a little
pick-me-up. The bath salts, foot mask,
and peeling cream are great for repairing
dryness. As a fi nishing touch, a massage
with the foot cream and a spritz of the Fresh
Up spray are perfect for wrapping up a
refreshing pedicure.
(888) 745-4030 x15344www.nailsmag.com/fi fi /15344
Continuum’s Simplicity pedicure chair
requires absolutely no plumbing or
installation. Just plug it in, fi ll the tank,
and you’re ready to start pedicuring. The
lightweight removable tub easily fi lls from
any sink without hoses or connectors, and
the soothing shiatsu massage will relax
clients in no time. It features an adjustable
and-easy gel polish cuts the service time in
half and will give a deep sleek fi nish without
chips, smudges, or drying time. The color
is long-lasting and chip-resistant. Every
package of the 22 colors includes a free Dare
to Wear nail lacquer that perfectly matches
the color.
(888) 745-4030 x15339www.nailsmag.com/fi fi /15339
Light Elegance’s Pedi-Cure Kit is a great kit
for techs who want to get into gel pedicures.
It comes with everything needed to get
started, including a Pedi-Cure Lamp, Bonder,
Super-Shiny, Cleanser, Gel Polishes, Dry
Glitters, Perfect Files, an Oval Application
Brush, and an Application Guide.
(888) 745-4030 x15340www.nailsmag.com/fi fi /15340
Mehaz Professional’s Toenail Clipper
Collection off ers four cutting blade styles:
the straight edge preferred by professionals,
the classic curved edge, the exclusive angled
straight edge with wide jaw feature, and the
angled straight edge. Each clipper is made
in Japan from stainless steel and comes
equipped with an adjustable handle for
right- or left-handed use.
(888) 745-4030 x15341www.nailsmag.com/fi fi /15341
NSI’s Platinum Forms are designed to create
beautiful C-curves on any nail type with
nails while restoring hydration with essential
oils and natural botanical ingredients. The
system includes Purifying Hand Wash, Nail
Cleanser, Manicure Revitalizer, and Purifying
Polish Remover.
(888) 745-4030 x15336www.nailsmag.com/fi fi /15336
Hand & Nail Harmony’s Acrylic Master
Kit is designed with the latest in liquid-
and-powder technology to bring high-
performance quality in a convenient and
all-inclusive package. The formula creates
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(888) 745-4030 x15337www.nailsmag.com/fi fi /15337
Kupa’s Cordless U-Power delivers incredible
speed and power, and not having a cord
makes it easy for techs to take this fi le with
them wherever they go. The U-Power can last
for up to two hours on a single charge, has a
lightweight handpiece that includes a holster,
and can operate from 0-20,000 RPM.
(888) 745-4030 x15338www.nailsmag.com/fi fi /15338
LeChat’s Perfect Match Gel Polish applies
like nail polish but wears like gel. This quick-
na0511products.indd 160na0511products.indd 160 3/25/11 3:08:03 PM3/25/11 3:08:03 PM
> Comment on all articles, nail art, and blogs.
> Share articles, photo galleries, videos, and nail art demos on Facebook.
> Read one of our 9 blogs written BY nail techs and salon owners who speak from personal experience about the trials and tribulations of salon life.
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> Sign up and post your nail art on the Nail Art Gallery
> Join the conversation in one of our 10 topical forums.
NAILSMAG.COM … everything a nail tech needs
a nail tech needs . . . . . . community.
NailsMag.com has EVERYTHING a nail tech needs . . .
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162 | NAILS MAGAZINE | MAY 2011
Young Nails’ Mani Q Color line features
brush-on gels in 18 colors with a base and
top coat. They cure in one minute. The cap
identifi es the color in dots, and the gels
apply easily like a polish for durable, full-
coverage color.
(888) 745-4030 x15351www.nailsmag.com/fi fi /15351
Altima Plus are great salon towels, sized at
16”x27”, weighing 3 lbs. by the dozen, and
available in 14 colors. These towels have
become popular at nail distributors across
North America. The towels are of good size,
weight, and consistency.
(888) 745-4030 x15352www.nailsmag.com/fi fi /15352
Treat your clients to an amazing foot bath
with San Francisco Bath Salt Company’s Peppermint Foot Soak. The company also
has eight other strong colors and scents to
choose from, with all of the foot soaks making
the water incredibly silky to the touch while
changing the water to a beautiful hue. The
soaks are anti-bacterial and contain high
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added skincare and detoxifying properties.
(888) 745-4030 x15353www.nailsmag.com/fi fi /15353
Nubar’s kit for its UV Soak-Off Infi nity Gels
contains six colored gels, a clear builder,
brush, prep, prime, and more. Infi nity Soak-
Off Gels are high-shine gels that can replace
nail polish in a spectrum of colors. They
apply easily and soak off in as little as 10
minutes.
(888) 745-4030 x15348www.nailsmag.com/fi fi /15348
Maximize relaxation with SpaRitual’sInstinctual 21 Mineral Organic Bath Salts.
Made with 70% organic vegan ingredients
and ginger oil, this new addition to SpaRitual’s
Chakra Care System energizes your client’s
root chakra to help with relaxation, skin
nourishment, and increasing circulation.
(888) 745-4030 x15349www.nailsmag.com/fi fi /15349
T4’s iSpa has an iPod dock and hi-fi speakers
and a conical back that prevents the music
from bothering others. The spa basin also
features a SaniSmart jet that can be used with
a disposable liner, a single hot/cold control
mixer, a multi-functional showerhead with
backfl ow prevention, push button switches,
and a built-in LED light.
(888) 745-4030 x15350www.nailsmag.com/fi fi /15350
centered leg support with contoured foot
rests, wood veneers with industrial grade
fi nishes, and chemical resistant surfaces.
(888) 745-4030 x15345www.nailsmag.com/fi fi /15345
Haken’s Mineral Spa Soak in Pomegranate
Twist has a lovely scent that relaxes the
senses while the therapeutic salts and
moisturizing oils go to work on the muscles.
Stress and tension melt away while the skin
soaks up plenty of benefi cial ingredients like
papaya extract and aloe leaf juice.
(888) 745-4030 x15346www.nailsmag.com/fi fi /15346
Xtreme Nails’ Designer Tips come in
multiple shapes, sizes, and designs to give
the nail tech unlimited creative control over
her extensions. The tips apply and blend
easily and provide excellent strength and
durability for lasting wear.
(888) 745-4030 x15347www.nailsmag.com/fi fi /15347
na0511products.indd 162na0511products.indd 162 3/25/11 3:08:35 PM3/25/11 3:08:35 PM
http://www.bagsrep.commailto:[email protected]
MarketPlace
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www.modebeads.com | 718.765.0124Mode Int’l, Inc., 5111 4th Ave., Brooklyn, NY 11220
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Take your nail art to the next level with Nail Art Clay Canes. Embed thin slices into acrylic or gel enhancements! The BeautyTech Shoppe stocks over 300 different designs ready to slice and apply: flowers, fruits, flags, critters and holiday designs. Also available: Decals, Glitter, 3D Stickers, Design Paper, Educational DVDs, Nail Art Magazines and much more!
www.beautytech.com/shoppe [email protected] 1-631-981-1273
NA0810beautytechmktplc.indd 1 6/22/10 1:32:26 PM
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NAILS Magazine, 3520 Challenger St., Torrance, CA 90503 • 310/533-2400
www.nailsmag.com
Would YouLike to Advertise
In The Marketplace?
PLEASE CONTACT:
Mary Baughman - East [email protected] Michelle Mullen - West/[email protected]
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Your time is money, so make the most of it with the very latest Designer French Tips® from Shooting Star®. These premium half-well tips require no blending or special prep work. Simply apply using an overlay of clear acrylic or clear gel. Delight your clients while generating more profi t in less time — without any special equipment, supplies or mess to clean up. And, with nearly 100 original creations, there are styles and colors to suit every taste and season.
WORK SMART
Shooting Star . 310.618.1270 . [email protected] Designs And All Content © Shooting Star 2002-2011.
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The past three years SheeKee designer Nickole
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MAY 2011 | NAILS MAGAZINE | 163
These toe separators are water soluble,
biodegradable, and aff ordable. Engineered using
corn starch, they’re eco-friendly and made of
sustainable ingredients making them 100% “green.”
Toezeeze will dissolve in running water! They off er
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toezeeze.com877.411.TOEZwww.nailsmag.com/fifi/15127
na0511products.indd 163na0511products.indd 163 3/25/11 11:24:52 AM3/25/11 11:24:52 AM
172
165
166-167, 168
169
170
171
172
173
174
175
176
177
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179
180
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Premier Nail Source
Star Nail
Konad
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Zyon Spas
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DS H E E T
ALAAEDDAADeal Sheet shows you all the bimonthly deals off ered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor.
Call your professional beauty products supplier directly to take advantage of this month’s great deals. Tell them you heard about them in NAILS Deal Sheet!
MAY 2011
178
165
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Prices in this ad are valid May 1 through June 30, 2011. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.
TOLL FREE 1-800-727-11190HONE���������� ������s� &AX���������� ����
WWW�PREMIERNAILSOURCE�COM
BUFFERS
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FORMS
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BRUSHES
ARTIFICIAL
NAILS
DOLLAR
$TORE
CRYSTAL S-T-R-E-T-C-H
TOE RINGS
GermanCallus PlanerBlades 10-ct.
TM
ACRYLICPOWDER
.75 oz. 2 oz. 4 oz.
$2.95 $4.95 $9.95Clear NB1101 NB1102 NB1103White NB1104 NB1105 NB1106Bright White NB1107 NB1108 NB1109 Pink NB1110 NB1111 NB1112Bright Pink NB1113 NB1114 NB1115Natural NB1116 NB1117 NB1118French Dip NB1119 NB1120 NB1121
3INGLE 0ROCESS�56 'EL
UV Gel Sealer
1/2 oz.
Brush-OnActivator
Primer
$1.95NB1022
$1.951/2 oz.NB1023
Resin $3.951 oz. NB1026
Brush-OnResin $1.9510 gm NB1025
Split Second Activator Spray2 oz. NB1058 $2.95 8 oz. NB1020 $4.95
Anti-Fungal Prep Spray2 oz. NB1057 $1.95 8 oz. NB1021 $3.95
Extender Tips
10-ct. 95¢NB1052
Fiberglass or Silk Strips 1" x 36", 2 ct.Fiberglass (NB1048) Silk (NB1049) $2.95
Also Available: Pre-Cut Fingers 70-ct.Fiberglass (NB1050) Silk (NB1051) $2.95
Shimmer Gel NB1045
FIBREGEL
Pink NB1046
Clear NB1047
$12.95 YOUR�CHOICE
NO
MMA
ODORLESS ACRYLIC LIQUID
NB1055 $3.95 NB1016 $6.95 NB1017 $11.95
UV CURABLEACRYLIC LIQUID
ODOR FREE
4 oz. 8 oz.2 oz.
Dust Masks Dust Brush Komfort Wedge Mushroom Pump Twist-Lock Pump Ceramic w/Cork Porcelain w/ Lid Triple Dappen Sonic Touch III Acetone Proof Litl Dipr’s 10-ct.
$2.95 NB0314 $2.95 NB0315 $11.95 WEDGE1 $1.95 NB0322 $1.75 NB0321 $5.95 EACH $5.95 NB0318 $1.00 NB0319 $1.00 NB0320 $139.95 ST01 2 for $1 NB0336 $9.95 LD1004
50-CT. DAPPENDISH
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6 OZ 8 OZ PUMPS
PURE KOLINSKYAcrylic Brushes
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Curved #NB0213 / Straight #NB0214
79¢
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FLEX TAPEWaterproof Material
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WE EXPORTWORLDWIDE!
FREE APPOINTMENT BOOK & CATALOGPHONE: 1-800-727-111�ËVË � ��L: [email protected]
SE HABLAESPAÑOL
20-CT(1-10)
ALOHA#HT0001
BALI#HT0002
CRISS CROSS
#HT0003
FOREVERPLAID
#HT0004
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#HT0005
PRINCESS#HT0006
PSYCHE-DELIC
#HT0007
RETRO#HT0009
TINYBUBBLES#HT0010
SPIDERWEB
#HT001110 STYLES!CHOOSE FROM
7 COLORS!
6 STYLES!
CHOOSE FROM
CHOOSE FROM
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SHORT
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ChasticideHospital Grade
Disinfectant16 oz. #PN114B
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#NB0409
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Spa Thong Slippers
12-pr.#SB0405#SB0414#MP102D
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FILE
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$99.95!!!!!
#NB0339
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Extra StrengthBrush-On Glue10 grams #NC0031 $1.95
Quick Bond Gel Glue2 grams #NB0304
Rectangular Forms
$2.95 #NB0307
Horseshoe Forms
$2.50 #NB0308
FORMS
500-CT.
REUSABLE FORMS
20-CT(1-10)
YOUR CHOICE:#NB0191 Black#NB0192 Burgundy#NB0193 Red#NB0194 Pink#NB0195 French Pink#NB0196 Beige
COLOR TIPS
PRE-ADHESIVESTRIPS
FABRIC
PinkBright Pink
WhiteBright White
ClearX-Thick
Onezees ToeSeparators
25¢ each$23.95 100-ct.
$99.95 Case (500)
#NAB0117
#NAB0116
#NB0212D
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#NB0101
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#NB0104
&RENCHWhite
#NB0107
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#NB0100
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#NB0108
.O 7ELL
#NB0109
(ALF 7ELL
#NB0106
4APERED
#NB0102
(ALF 7ELL#LEAR
#NB0105
Spoon Pusher / Pterygium Remover #NB0202
NB1024
$4.95
4 oz. NB03238 oz. NB0324
Stainless Steel
Professional Cushioned Files 20-ct. $4.95A Black 80/80 #NB0010 100/100 #NB0011 100/180 #NB0012 180/180 #NB0013 B Zebra 80/80 #NB0014 100/100 #NB0015 100/180 #NB0016 180/180 #NB0017
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C Black .&%.&��D8&&'.���'&&%'&&��D8&&'/���'&&%'.&��D8&&(&
D Zebra� .&%.&��D8&&('���'&&%'&&��D8&&((���'&&%'.&��D8&&()
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F Natural Nail Garnet Boards 20-ct. $2.95 #NB0025
G Professional Pink Glass File $1.49 #NB0030L
H Professional Buffers 49¢ ea. 50-ct. $19.953-Way 49¢ #NB0031 / 50-ct. $19.95 #NB0031P4-Way 49¢ #NB0032 / 50-ct. $19.95 #NB0032P
I Cuticle Eraser Stones 65¢ ea. #NB0033
20¢ ;7���'&&#FA �'.$/+�� CASE (500) �./$/+�
DISPOSABLE MINI BLOCKS15¢ ;7$���'&&#FA $13.95 ��97I;��'&&&� $119.95
MINI ARCTIC BLOCKS™ (EACH) #NB0040 '&&#F79A��D8&&*&F���97I;��D8&&*&9
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MINI ORANGE BLOCKS (EACH) #NB0041 '&&#F79A��D8&&*'F���97I;��D8&&*'9
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MINI-FILES 100/180 GRIT
BLACK #NB0038ZEBRA #NB0039
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NAIL BASIX BLOCKS EA. 100-PK CASEYellow Manicure NB0004 NB0004P NB0004CPink Pedicure NB0005 NB0005P NB0005C
SANITIZABLE BLOCKS EA. 100-PK CASEPurple Med/Coarse NB0001 NB0001P NB0001COrange Med/Fine NB0002 NB0002P NB0002CBlue Fine/Super Fine NB0003 NB0003P NB0003C
ARCTIC BLOCKS™ NB0034 NB0034P NB0034C
SALE!
SALE!
#SB0407
24-CT.
#N
B0030S
Lava StoneMr. PumicePurple Pumi Bar
Tropical ShineColossal File
Extra StrengthBullet Glue
BOX OF 250
$39.95
Twist-OffNozzle!
Dries inSeconds!
#NC0305 20¢
#NB0310NON-STICK
$3.95 5-CT.
#NC0134 $6.95
NEW & IMPROVED
C-CURVE STICKSShaping Tools
6-CT.
For A Perfect
C-Curve Every Time
SALE!
SALE!
1 oz. $6.95
SALE! $5.95 4 oz. $19.9516 oz. $59.95
Sanitation KitsCELLUCOTTON COIL
®
by GrahamProfessional
#GPB102
10-FT.
SOAKERTRAYS
SALE!
Xtreme Cut-OutXtreme Cut-Out
Curve
Xtreme “V”Cut Out
Xtreme Cut-OutWhite
Xtreme Cut-OutClear
XN301
XN304
XN308
XN303
XN306
XN407
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XN305
XN406
XtremeWellessNatural
Xtreme Curve XL
Xtreme Square
$9.95 / 500-ct. / Sizes 1-10$2.95 / 50-ct. refills
$6.95 / 500-ct. / Sizes 1-10$1.95 / 50-ct. refills
NAIL
BASIX TM
XtremeWellessWhite
ACRYLIC LIQUID VIOLET MONOMER
NB1053 $2.95 NB1054 $4.95 NB1013 $6.95
NB1056 $3.95 NB1018 $6.95 NB1019 $11.95
4 oz.
4 oz.
8 oz.
8 oz.
2 oz.
2 oz.
$1 $1
$1
$1 $1$1
$1 $1 $1
$1 $1 $1 $1 $1
$1$1
$1
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na0511ds.indd 166na0511ds.indd 166 3/24/11 3:22:24 PM3/24/11 3:22:24 PM
We accept ACH/E-Checks, Wire Transfers and these Credit Cards:
LOWEST PRICES GUARANTEED! TAKE ADVANTAGE OF…
TM
Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.
NA IL
ART
SUPPLIES
POLISH
&
ACCESSORIES
MAN ICURE
PEDICURE
MAN ICURE
PEDICURE
ELECTRONICS
ACCESSORIES
NAIL
BASIX
CARBIDE DRILL BITS
$4.95 EACH.
Large Barrel #NB0501
Small Barrel #NB0502
Cone #NB0503
Toothpick #NB0504
Football #NB0505
4-wk Backfill #NB0506
2-wk Backfill #NB0507
DIAMOND DRILL BITS
$2.95 EACH.
Large Barrel #NB0508
Small Barrel #NB0509
Cone #NB0510
Backfill #NB0511
Football #NB0512
Toothpick #NB0513
� (ANDED�56�,AMPProfessionalUV Lamp
#NB1500 #NB1512
#NB1502#NB1504
$79.95$11.95
"5),4 ).4)-%2
TUNNEL UV LAMP
$49.956 WATT
-4 ��20,000 RPM
STEEL CASEFWD/REV
#EDMT20
#NC0232
#NC0227
UV BULBS $4.95 EA.
9 WATT BULB #NB1510
7 WATT #NB1513
DRILL BITSAND
ACCESSORIES
-!.) 02/Razzberry
SALE! $149.95$399.95��")43���!$*��30%%$�#KUPA1
15,000RPM
36 WATT
UV Lamp / Removable Shade
9 WATT
$19.95
4 WATT
DRIED FLOWERS
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#NB0519 Medium
#NB0520 Coarse
SANDING BANDS
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$2.95
$2.95
Mandrels ��¢ #NB0517������#NB0514
Chamois Buffer Bit BuffingStone "ITS
Barrel NB0515
Cone NB0516
PIPE-FREE PEDI SPASSTARTING AT $1495!
PEDI CARTS STARTING AT $69.95!NAIL TABLES STARTING AT $169.95!
USA & CANADA
* Free shipping within contiguous USA on orders of $99 or more; excludes oversized items as noted online and in our catalog. Free
shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.
#PNI25
$99.95
$39.95
DRILL“THE BULLET”DRILL KIT
25,000 RPM
SALE!
$12.95
ExclusivePrice!
Battery OperatedUV Lamp
144-CT.
#NAB0001
#NAB0002
#NAB0003
#NAB0004
#NAB0005
#NAB0006
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#NAB0008
#NAB0009
#NAB0010
Clear
Black
Blue
Gold
Green
Iridescent
Light Blue
Pink
Purple
Red
NAIL ART BRUSHES
TAHITI BORA BORA FIJI#NAB0115
EACH
GLITTER STRIPS
STRIPING TAPESHIMMERING DOTS MYLAR FLAKES CRUSHED SHELLS FIMO SHAPES ACRYLIC ROSES
DOTTING TOOL
PER PK
PER PACK
$49.95 #SB0201
h3OFTEEZv�8 3OFTToe Separators
h/NEZEESv�)NDIVIDUAL Toe Separators
h/RIGINALv�4HONG 3TYLE
Pedicure Slippers
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BirchwoodSticks100-ct.
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#S
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Gauze Wipes #SB0317
100-ct.Manicure ScrubBrushes #SB0304#SB0408
#SB0407#SB0406#SB0404
#SB0412
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Pedicure SocksBlack
#SB0409
White #SB0410
$2.95 pair
Gentle ExfoliatingSloughing Créme
Créme Mask Pedicure Scrub
Ice Cooling GelRock Salts
5 Gallons $59.95 ($10 S&H)
Gal. $14.95 ($5 S&H)
8 oz. $2.95
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SB0215
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Includes 3 bitsand no-hassle
warranty.
Choose from many styles at
premiernailsource.com
View available colors online.
RHINESTONES
RHINESTONE SHAPES
144-ct. $3.50
24-ct. $1
YOURCHOICE!
Acrylic Bit Stand Holds 6
NB0523
�����
100-CT.
Striper Brush #NAB0111
Detail Brush #NAB0112
Angled #NAB0113
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For over 24 years Ram Products has been a name you
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Built in E-File cradle0-30,000 RPM Variable speed dial
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The latest addition to the Ram Products E-File lineup
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na0511ds.indd 173na0511ds.indd 173 3/24/11 3:24:29 PM3/24/11 3:24:29 PM
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Log on to nailartgallery.nailsmag.comto create your own profi le and start uploading your art today!
Have you seen my
?
na0510nailarthafp.indd 2 3/23/10 2:31:44 PMNA0511supplysourcefp.indd 1 1/14/11 4:09:20 PM
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182 | NAILS MAGAZINE | MAY 2011
{my other life
I instantly connected with the physical and mental aspects of yoga.‘‘
‘‘
Lisa Williams, salon ownerIn her other life: yoga instructor
Just a year into Lisa Williams’ now 16-year nail career, she became
ill. “First it was minor symptoms and ailments that eventually led to
serious conditions throughout a seven-year span,” recalls Williams,
the owner of Sculptures Salon in Huntington, W.Va. She made the rounds of doctors,
both traditional and holistic, and got few answers. Eventually, in January 2004, the
medical staff at the University of Kentucky issued a diagnosis: acrylic toxicity. “It was in
my bloodstream and had caused auto-immune disorders. It caused my body to attack
itself,” she says. Aside from avoiding acrylic, her treatment consisted of a series of
injections, detox — and yoga.
“Part of my treatment was to do yoga, so I could fi nd balance within my life again and
reap the benefi ts that yoga provides. I instantly connected with the physical and mental
aspects of yoga. I honestly noticed after my fi rst session what it could do for me.” And
now she teaches yoga to others at St. Mary’s Hospital Wellness Center in Huntington.
Williams practices and teaches ashtanga/power yoga, a more strenuous
type of yoga that deals with proper breathing sequences and powerful poses.
“Breathing properly is necessary to exchange carbon dioxide throughout the body.
Doing that in a pose oxygenates the muscles and the blood, causing more fl ow.”
For her, yoga is fi rst and foremost about balance — in every element of life. “Anyone in
the beauty profession can tell you how demanding and stressful it can be,” she says. “We
abuse ourselves by squeezing in too many clients, not eating, working too many hours,
worrying about competitors — all that leads to sitting in the same position too long,
poor posture, tension in our muscles, and a poor mental state. Just doing a moment of
yoga can change all that.”
Restoring Balance
NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street,
Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offi ces. POSTMASTER: Send address changes to Nails, P.O.
Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take eff ect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87
per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your fi rst issue. Bobit Business Media reserves the right to refuse non-qualifi ed subscriptions.
Please address Editorial and Advertising correspondence to the Executive Offi ces at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com.
The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information
believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.
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