nails magazine may 2011

WWW.NAILSMAG.COMMAY 2011

WHAT TO EXPECT

(ABOUT MATERNITY

LEAVE) WHEN YOU’RE

EXPECTING

101relocationUse Our Handy Checklist

When You Move Your Salon

Not Your Mother’s Manicure(9 Ideas for Upgrades and Alternatives)

13 TIPSFOR E-FILE USERS

DOUBLE THE FUN (and Your Income)by Adding Couples Services

na0511Cover.indd 2na0511Cover.indd 2 3/25/11 12:50:58 PM3/25/11 12:50:58 PM

bubbly bombshell

coquette cutie

here comes trouble

va va voom

ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene

playful neons & perky glitters

In Salon: May 1, 2011

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800.275.1111 orlybeauty.comwww.nailsmag.com/fifi/15101 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY.

Ivey is wearing BUBBLY BOMBSHELL

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SERENAGLAM SLAM

HOW TO USE SHATTER:Apply one coat of Shatter over two coats of

completely dry nail lacquer for a stylish two-texture finish.

DUO-PACK 1

Rally Pretty Pink Rise to the occasion

with this shimmering sunset-pink!Red Shatter

Ravishing red with a “crackled” finish.

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Call 800.341.9999 ©2011 OPI Products Inc.

SCAN AND LEARN

Kick off France’s most prestigious tennis tournament in style with chic

new Serena shades from OPI!

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cnd.com/retentionN

©2011 Creative Nail Design, Inc.


7 YEARS IN A ROW!

The girl with the edge?

The style standout?

Retention+™ is not your mother’s

acrylic. It’s the original game

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New from CND.

WHO ARE YOU?


Your response to our new mani•Q color soak-off gel has been awesome.

We’re thrilled, stoked and totally gratified. So when you asked for a black

and a white, we listened. And then developed the best black and white

mani•Q colors possible. The black is a deeper-than-night black. None of

that wishy-washy kinda brown, kinda blue black here. Our mani•Q white is

an ideal white. Soft, yet true. Perfect for french manicures, french pedicures,

or anything else you can dream up. Of course, they’re both up to the same

standards that you’ve come to expect from every Young Nails product. The

formulas are stable, reliable, predictable and abundant. And, under our new

45-watt LED lamp, they cure in a zippy 30 seconds. Our new mani•Q black

and white. You’re gonna love them.

“What’s next for mani•Q color is

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Learn more at youngnails.com. Order from your distributor,online, at the store or call us at 800.777.9170. If you’d like to

receive info via email, contact [email protected] your tech friends on our Facebook page

and on Twitter at youngnails1.

Young Nails Inc., Anaheim, CA.


mailto:[email protected]

www.nailsmag.com/fifi/15260



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Kaitlynn Bree is wearing Gelish “After Dark”

www.NailHarmony.com

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Performs like Gel, Applies like Polish™

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Traditional Gel is now UnTraditionalIntroducing Technology

Fully Cured Gel Nails In :20 seconds

NEW BY HARMONY. . . GELISH HARD-GEL is a new LED Gel technology.

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Gel Suspension Technology (GST) which assures

total control and workability for the technician.

The results are distinct and great for anyone. Gelish

Hard-Gel is easy to apply, cures in 20 seconds,

out performs the competition, and versatile in

wear for longer nail extensions, shorter nails or

even toes.

LED Cured Gels bond to the natural nail using

a fused keratin bonding system without the use

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pinks that will define any look and stand Harmony

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Vintage Emerald Cut Pink Peep Toes

Blue Satin Clutch

Silver Choos All ThatGlitters

NEW! Accessory Collection

De

se

rt S

an

ds

Silv

er C

hoos


nail systems international

A name that’s easy to remember.

Results that are hard to forget.

NSI Polish Pro. A revolutionary light-cured polish formula that lasts two

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We’ll keep making the chemistry.

You keep working with a polish that keeps your creative juices flowing.

Polish Pro Accessories are $16.95 each or buy four and get two

FREE. For more information, go to nsinails.com/accessorize.

Or call 800-354-6741.

“Because we’re more

than just nail girls,

we’re nail fashionistas.”




128

WWW.NAILSMAG.COMMAY 2011

WHAT TO EXPECT

(ABOUT MATERNITY

LEAVE) WHEN YOU’RE

EXPECTING

101relocationUse Our Handy Checklist

When You Move Your Salon

Not Your Mother’s Manicure(9 Ideas for Upgrades and Alternatives)

13 TIPSFOR E-FILE USERS

DOUBLE THE FUN (and Your Income)by Adding Couples Services

na0511Cover.indd 2 3/25/11 12:50:58 PM

}{in this issue May 2011 Volume 29, No. 4

Features

128

On the MoveMoving your salon to a new location doesn’t have

to be a logistical nightmare. Lean on the experience

of fellow salon owners whether relocating down the

street or across the globe.

134

Tending to the Natural NailManicures are a service that virtually all nail salons

off er. There are basic steps that clients expect, plus

add-ons and alternatives that allow for endless

customization. Follow our basic manicure steps

and decide if you’d like to add any of our suggested

upgrades or alternatives to your menu.

138

13 Helpful Tips for E-File UsersThere are so many things you can do with your e-fi le,

from getting nails to the perfect length and shape to

backfi ll trenching and even a little callus fi ling. Nail

techs share their most common e-fi le maneuvers.

144

Mother’s Day PromotionsOne of the best holidays to entice clients in the door,

Mother’s Day off ers special opportunities for not only

pampered mothers but maybe even doting sons and

daughters as well.

page

128

page

86

page

138

Cover LookNails: Gina Silvestro, Cranston, R.I.

Photographer: Vu Ong

Model: Jenna Chong, Body Parts Models

page

106

138

20 | NAILS MAGAZINE | MAY 2011

134

page

134

144

na0511toc.indd 20na0511toc.indd 20 3/25/11 2:34:51 PM3/25/11 2:34:51 PM

SSSSSSSSSSSSOOOOOOOOOOOFFFFFFFFFFFFFFFFFFFFFFFFFFFTTTTTTTTTTTTTTTTTTTTTTTTTTTTTSSSSHHHHHHHAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADDDDEEEEEEEEEESSS BBBYYY OOOOOOOOPPI

Model is wearing In tIn tIn tthe She She Seeeee pot-Light PiPPiPP nknk.k.k.nk.k.k.CONTAINS NO DDBP, TOLUENE, OR FORMALDEHYDE. Call 800.341.9999 ©20 ©20 ©20©© 11 O11 PI Produro cts Inc.

LACLALLALACLACACLLAL QUEQUQU RS S FRORORROM LM LM LM EFTEFTEF TOTT RIGHTHTHTHTHTHT: : :

In thehee Sp Sp Sppot-ot-ot-oooooooootooooo LigLigLigLL ght ht ht thh PinPinPinPiii k, , So So So So So SoSooooo ManManManMaMaManMMany Cyyy lowns...S..S..So LLo Lo LLLLitttttle Time, SteSteStep Rp Rp Rp Rp Rp RRp ighigighighighighhg t Up!,p!,!, I I JugJugJugglegle...Men


26 On My Mind

28 On Your Mind

32 Nails File

38 Freebies & Giveaways

40 On The Road

148 Ad Index

152 Reader Nail Art

156 Product Spotlight

164 Deal Sheet

182 My Other Life

In Every Issue


}{in this issue

Business 97

100

Reader to ReaderAre DIY nail products (available to the

general public) good or bad for the

professional nail industry? Why?

102

Grow Your Business with Media CoverageA press release is one of the easiest and most

cost-eff ective ways of getting your message

out about your business.

106

A Bundle of (Unpaid?) JoyFor some nail techs, a new baby can be

accompanied by anxiety over the time you

need to take off from work. Here’s how you

can plan ahead.

110

Salon Profi leOwner Thao Nguyen left a career in law to

create a charming, successful nail haven

from the ground up.

Health 117

120

Under the Microscope: Plantar WartsPlantar warts are benign growths that

occur on the sole, heel, or ball of the foot.

122

What’s Your Sanitation System?We asked nail techs: How do you quickly and

eff ectively sanitize your tools when clients

run back to back?

126

Secret Ingredient: Açai BerriesA closer look at these deep purple berries

that grow on certain palm trees.

122

86

110

E | MAY 201122 | NAILS MAGA

100

43

Technique 43

46

Demos Step-by-steps from Dashing Diva

and Backscratchers

50

Signature ServicesStep-by-steps for a Nail Rehab Manicure

and a Dream Wahine Pedicure

54

Behind the ScenesFind out how to do the nails that are on

this month’s cover.

58

Taking the State BoardsRemember the day(s) of your state board

exam? Read testimonials from fellow techs

about that landmark day.

Style 61

64

Nail Art StudioStep-by-steps on new nail art designs

86

Double the FunTake advantage of the increased demand

for double services and your salon could

gain the reputation of being the go-to place

to meet up with friends.

92

Designer Nail TutorialVeteran nail tech Michelle Sproat shares

an excerpt from her new book-DVD set.

94

Boutique: Mother and Baby ProductsAppeal to new moms and mommies-to-be

by off ering gentle-on-skin products for both

mom and baby.


royal velvet

pure porcelain

ancient jade

fancy fuchsia

sapphire silk

gilded coral

800.275.1111 orlybeauty.comwww.nailsmag.com/fifi/15168 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY.

Ivey is wearing P

UR

E P

OR

CE

LAIN

ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene



Dare to Go Waterless.If you’ve never done a waterless manicure

before, view our step-by-step guide to

going without the soak.

www.nailsmag.com/drymani

Meet More Nail Competitors. New to our Competition Insider blog are Classic Mully, Shelly Aab, and Roxy

Carrillo. Interact with them as they share their nail competition experiences.

www.nailsmag.com/competitioninsider

Buy Books and More.Michelle Sproat’s new book and DVD set

Inspirations: Designer Nail Collection is just

one of many nail art tutorial books you can

purchase at NAILS’ Online Store.

www.nailsmag.com/store


Learn Proper E-fi le Maintenance.Once you’ve invested in an electric fi le,

you want to make sure it keeps humming

over nails year after year. Learn how to

take care of your e-fi le, so it will take

continue to take care of you.

www.nailsmag.com/efilemaintenance

Add Mother-Daughter Nail Art to Your Repertoire.Whether your clients are mother-

daughter duos who love to look

the same or would rather express

their individuality, we’ve got

something for you to choose from

in our Mother-Daughter Nail Art

photo gallery.

www.nailsmag.com/momdaughternailart

mag.com.comFind everything you’re looking for on www.nailsmag.com. Whether you’re

researching, shopping, or designing, you’ll fi nd inspiration and answers at our website.

log on every day to…

MullyCarrillo Aab

na0511webTOC.indd 24na0511webTOC.indd 24 3/24/11 10:33:13 AM3/24/11 10:33:13 AM

http://www.nailsmag.com

http://www.nailsmag.com/drymani

http://www.nailsmag.com/competitioninsider

http://www.nailsmag.com/store

http://www.nailsmag.com/efilemaintenance

http://www.nailsmag.com/


na0511webTOC.indd 25na0511webTOC.indd 25 3/24/11 10:33:20 AM3/24/11 10:33:20 AM



}{

What I’m getting ready to write isn’t easy. And please bear

with me if it’s slightly off topic. Last month, my mother, lost

her battle with cancer. I guess that’s how people explain it,

although she wasn’t really actively battling it for the last year or so. She

had been a hospice patient since October 2009. The goal of palliative care

is basically pain management and improved quality of life. And I can

attest that the last year of my mom’s life was better for having been in the

Charlotte, N.C., hospice program.

Through it all, my mom lived on her own terms. She continued to do

most of the same things (and maybe even more) that she did before she

got sick three years ago. She was incredibly social. She was always positive

and upbeat. She got dressed up every day. And she continued to get her

hair done every six weeks and her pedicures every three weeks. She liked

the normalcy of it all. And she enjoyed the personal contact that came with

going to the salon. It made her feel like she wasn’t sick.

During her fi nal month when she simply couldn’t get out of the house

anymore, we talked about having someone come to our house to give

her a pedicure and do her hair. She liked that idea. (Hospice would have

even provided volunteer cosmetologists.) Sadly, that never happened. But

spending those last three weeks with her allowed me to see some of the day-

to-day contact with other service providers — namely her acupuncturist/

massage therapist and her hospice nurse.

The importance of personal touch became real for me in a way I couldn’t

have understood before this past month. As salon professionals, you have

close relationships with your clients. There’s real power that comes with the

intimacy of holding someone’s hands for an hour while doing her nails. But

it was more apparent than ever when I saw the attention the massage thera-

pist paid to my dear mother when she was clearly struggling to stay upbeat.

More than anyone, the hospice nurse was the person whose personal

touch reached not just my mother (her patient/client) but the whole

family. She was there for us when we needed her. And I just kept thinking

in this heart-breaking time how wonderful it was that we had these people

in our lives who weren’t friends or family, but were in some ways closer to

my mom than many, and who were able to offer their own specialties to

help lift her up. It’s truly a gift to be able to touch someone’s life in a time of

extreme vulnerability, and I couldn’t stop thinking about how nail techs are

that person to many of their clients. So on behalf of those clients who are

struggling, even those you don’t know are struggling, I want to say thank

you. Thank you from the client, who might not be able to say thank you any

more. And thank you from her family, who you might have never met, but

who appreciate the personal touch you offered to their loved one.

(One last thank you: I’d like to thank the NAILS team for keeping every-

thing running smoothly when I was out dealing with my mom’s illness and

afterwards, trying to deal with her death. And a special thank you to Sree

Roy for stepping in and writing this page last month.)

A Personal

Story About

Personal Touch

on my mind

My mom and I always got

pedicures together when I went

back east for the holidays.

It was one of the things she

always looked forward to

because she got to get a

pedicure and see me “at work,”

which made her very proud.

[email protected]

na0511oMm.indd 26na0511oMm.indd 26 3/25/11 2:10:21 PM3/25/11 2:10:21 PM


cnd.com/shellacN


SAYGOOD-BYE

na0511oMm.indd 27na0511oMm.indd 27 3/25/11 2:10:36 PM3/25/11 2:10:36 PM


Publisher Cyndy [email protected]

Associate Publisher Michelle [email protected]

Associate Publisher/Editor Hannah [email protected]

Managing Editor Sree [email protected]

Features Editor Judy [email protected]

Senior Editor Tim [email protected]

Editorial Assistant Jennifer [email protected]

Contributing Writers Michelle Pratt, Erin Snyder Dixon

Art Director Danielle [email protected]

Associate Art Director Ajay [email protected]

Graphic Artist Kimberly [email protected]

Production Manager Carla [email protected]

Western Sales ManagerMichelle Mullen, (310) 533-2465

[email protected]

Eastern Sales ManagerMary Baughman, (562) 377-0465

[email protected]

Marketing/eMedia Coordinator Myla [email protected]

Audience Marketing Manager Desiree Bennett

For subscription inquiries: (888) NAILS-44, [email protected]

Send business and editorial correspondence to:3520 Challenger St., Torrance, CA 90503

(310) 533-2436(310) 533-2507 Faxwww.nailsmag.com

Chairman Edward J. BobitCEO/President Ty F. Bobit

Chief Financial Offi cer Richard E. Johnson

A BOBIT BUSINESS MEDIA PUBLICATION

}{on your mind

purifi er is a waste of money. I am

convinced it is only a small investment

if it can protect their health.

John WilderVia www.nailsmag.com

Editor’s Note: I can tell you that Salon

Pure Air was voted our Readers’ Choice

winner for favorite ventilation system

for the past two years.

A good place to go is our Facebook

page (www.facebook.com/nailsmag)

and you can ask the techs on there for an

opinion. And you can also ask on the

forums at BeautyTech.com (www.

beautytech.com/forums). There are

many very helpful techs on both sites. I

hope this helps. Also, here are a few

helpful stories so your wife can see that

salon ventilation is very important:

> www.nailsmag.com/salonsmell

> www.nailsmag.

com/9ventilationquestions

> www.nailsmag.com/10healthtips

SEEKING SALON VENTILATION ADVICEI need to purchase a nail salon air purifi er

that can protect my wife, daughter,

and nail technicians. I want to make an

informed purchase. With the economy

the way it is I can’t afford to waste money

on a system that does not work. I am

considering several systems I have seen

advertised in your magazine. I need to

fi nd some unbiased, reliable information

by actual users or professional reviews.

I need something that is simple to

maintain, durable, made to last, and

works to clean up the chemical fumes. My

grandaughters spend time in our salon

and I don’t want them to experience any

health problems. I also am looking at

being cost-effi cient in terms of ongoing

cost to maintain.

I don’t know where to go to fi nd this

type of information; I was hoping you

could help direct me to where to fi nd

some unbiased information. My wife

believes that purchasing any salon air

NEED EXTRA ISSUES My nail design “Candy Button Nails” was a fi nalist in the Cover Tech Contest in the January 2011 issue. I wanted to see if there is any way to have additional copies sent to my salon or even if you could possibly send me a PDF fi le so I would be able to frame it for the shop?

I am very humbled and grateful for making it as a fi nalist in this contest. Since we’ve opened it’s been a fun journey with lots to learn. Can you believe that this was my fi rst contest entry ever? I’m already thinking of some new and exciting art if this opportunity were to present itself again. I like to be prepared and I love art!

Naomi GonzalezLe Petit NailsSanford, Fla.

Editor’s Note: Not a problem. We’ll send you a few extra copies and a PDF of the

story. If anyone else is featured in the magazine, we’re happy to send a few extra

issues or PDFs for you to print out and frame. We love that you love to show off your

hard work! (And keep your eyes peeled in future issues for more contests. The Cover

Tech Contest entries are due each year around the beginning of October. But we’ll

start running information about that contest in the August issue.)

s” 11al

SAM BIDDLEBe Inspired, Gillingham, England

KASUMI ISHIICi-z International College, Tokyo

DIANA RUIZ AND NICHOLE KEYSERThe Painted Nail, Sherman Oaks, Calif.

MINDY KINGTara Day Spa, Newburg, Mo. MAKI NAITONail Salon Ciel, Tokyo

finalists

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PRINCESS GARDArtistic Nails, Shaker Heights, Ohio NAOMI GONZALEZLe Petit Nails, Sanford, Fla. ERIKA KUMAGAWANail Salon Ciel, Tokyo

100 | NAILS MAGAZINE | JANUARY 2011

MARIKO TAMURANail Salon Ciel, Tokyo

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PRINCESS GARDArtistic Nails, Shaker Heights, Ohio NAOMI GONZALEN

ZLe Petit Nails, Sanford, Fla

100 | NAILS MAGAZINE | JANUARY 2011

na0511oym.indd 28na0511oym.indd 28 3/24/11 10:35:37 AM3/24/11 10:35:37 AM


















http://www.facebook.com/nailsmag

http://www.beautytech.com/forums

http://www.beautytech.com/forums

http://www.nailsmag.com/salonsmell

http://www.nailsmag

http://www.nailsmag.com/10healthtips

• On Like Polish

• Wears Like Gel

• Off In Minutes (really!)

UV3 Technology

patent pending

Shellac™

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SAY HELLOTO SHELLAC.

Now with 24 gorgeous shades to choose from!



NA0511belavahlf.indd 1 3/4/11 9:43:45 AM


I recently read your “Where in the World Is NAILS Magazine” post. Where is it ? At a casino! I’m working on develop ing a mobile nail tech business based in central New York. Winter is our slow season, so on occasion I bring NAILS

Magazine for ideas for my new website (www.ManiPediToday.com). I’m currently looking for a mentor to help me decide what business avenue to take. It’s looking like an association to me, which is very exciting! Especially since I read your list of associations in the Big Book and didn’t see anything like it. Any insight you have on finding a mentor or other steps I should take would be appreciated. Thank you! I love your magazine. I read — and reread — it everywhere!

Tanya Arcuri-GoutManiPediToday.com, Newport, N.Y.

My own savings account

By working part-time while going to nail school

By working full-time while going to nail school

By borrowing money from family/friends

Monetary gifts from family/friends and/or scholarships

37.5%

7.5%

15%

12.5%

27.5%

What was your primary source of money for your nail school tuition?

Where in the world is NAILS Magazine?

I rthpI

f d

WEB POLL

Log on to www.nailsmag.com to answer this month’s question and check back here to see what other nail techs have to say.

}{on your mind



http://www.ManiPediToday.com

http://www.ManiPediToday.com


MAY 2011 | NAILS MAGAZINE | 31

D i s i n f e c t a n t C l e a n i n g S o l u t i o n

Medical-grade infection control products for salon professionals.

Lose the Blues

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Do you have a picture of yourself reading NAILS Magazine? Send a pic to

[email protected] and make sure to include your name, salon name,

city, state, and a brief synopsis of what’s going on in the photo (where you

are, what you’re there for).

Editor’s Note: We love your site

and all your nail styles Maya. Keep up

the good work and hopefully you’ll get

some new followers from NAILS. You

can also post a link to your page on our

Facebook page (www.facebook.com/

nailsmag). We have more than 43,000

fans on our Facebook page and the

majority of them love nail art too!

Days of Nail Art blog, you can send

them to [email protected].

FANCY HANDS I love your website

and almost anything that has to do with

nails. I am a nail tech with a website

of my own — www.fancyhands.net. I

am trying to get my business off the

ground. I would love for you to take

a look.

Maya JosephChicago

www.fancyhands.net

HOW TO SEND NAIL ART PHOTOS Some of our nail art was featured

on your 365 Days of Nail Art blog

(blogs.nailsmag.com/365nailart). We

wanted to fi nd out if it would be in

print anywhere?

Toni JonesVia www.nailsmag.com

Editor’s Note: The 365 Days of Nail

Art blog is an online exclusive. To have

your nail art considered for inclusion

in NAILS Magazine, you can send your

images to [email protected]. We

prefer high-resolution images that are

300 dpi. Cell phone images usually

aren’t good enough for print. If you

want to send more pictures for the 365

Psssst…Send your comments to [email protected] or send us a letter via

snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503.

(NAILS Magazine reserves the right to edit letters for space and clarity.

Please include your name, address, phone number, and e-mail address.)







http://www.fancyhands.net

http://www.fancyhands.net





Brights by OPI:

a Treasure Trove of Color

OPI captures the bright colors and breathtaking escapades

seen in Disney and Jerry Bruckheimer Films’ Pirates of the

Caribbean: On Stranger Tides with six limited-edition nail

lacquers and a new Silver Shatter. Disney’s highly-anticipated

fourth installment of the Pirates of the Caribbean fi lm

franchise is directed by Rob Marshall and features an all-star

cast, including Johnny Depp and Penelope Cruz.

To celebrate the new fi lm, OPI launches its Spring 2011

Brights Collection, which features a new color addition in the

Shatter coat formula — Silver. Inspired by graffi ti art, this shade

leaves behind a crackled, two-texture silver fi nish when painted

over dry polish.

“OPI is thrilled to celebrate the latest fi lm in this beloved

series,” said Suzi Weiss-Fischmann, OPI executive VP and

artistic director. “With shades ranging from sage and lavender

to khaki gray and pastel pink, these colors are evocative of a

warm, tropical setting, with a classic nautical infl uence.”

The Pirates of the Caribbean: On Stranger Tides collection

includes Skull & Glossbones, Mermaid’s Tears, Steady as She

Rose, Planks a Lot, Sparrow Me the Drama, Stranger Tides, and

Silver Shatter.

After attending a networking event in Michigan in 2009,

nail techs Dayna Knight Strathroy and Annette Sykaluk

set out to bring a similar event to Canada. The two

discussed “a mountain of ideas” over a glass of wine and

the Canadian Nail Tech Connection (CNTC) was born.

Since then the CNTC has sponsored two successful

events, the most recent in London, Ontario, in November.

“It is a great experience for those still in school, giving

them a head start on what they should expect out in the

working world. Even a seasoned nail professional will

benefi t from coming out and seeing what this event has

to off er,” says Strathroy. The November event off ered

both education and a chance to network with suppliers

and other nail techs, plus product demonstrations and

informational sessions on infection control and posture

and exercises. Every attendee received a gift bag valued

at approximately $200.

“After our second successful year we have decided

to keep this as a permanent fi xture here in London and

hope to branch out across Canada,” says Strathroy.

For more information, e-mail [email protected].

Canadian Nail Tech Networking

}{nails fi le

Silver Shatter

Sparrow Me the Drama

Mermaid’s Tears

Rapper Vanilla Ice wore Black Minx nail fashion for his

week-one appearance in “Dancing On Ice,” which aired in

December 2010 in the U.K. Nail stylist Kimberley Casey

applied Minx to Vanilla Ice as well as to other contestants.

They chose the black Minx color since Vanilla Ice told

Casey he wanted an “Ozzie Osbourne dark theme.” He

also shared plans to experiment with other Minx designs

in the upcoming weeks. >>>

Vanilla Ice Dons Black Minx

na0511generalNF.indd 32na0511generalNF.indd 32 3/23/11 1:30:57 PM3/23/11 1:30:57 PM


Apply one coat over COMPLETELY DRY nail lacquer for a

look that’s “ARG-uably” the coolest thing you’ll ever see!

AppApplyly onene co coatat oveoverr shatter

silver

y”

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE

Nail Lacquers feature OPI’s exclusive ProWide™ Brush (Patent pending).

Call 800.341.9999 ©2011 OPI Products Inc.

IN THEATRES MAY 20, 2011

NAIL COLOR NAIL COLOR YOU’RE SURE TO

TREASURE!

© Disney Enterprises, Inc.

Stranger Tides

Planks a Lot

Mermaid’s Tears

Skull & Glossbones


Steady as She Rose

TREASURE!

Strangernger Tiddes

Planks a Lot

Mermaid’s MermaisTears

Skull & Glossbones

Sparrow Methe Drama

Steady as She Rose

Tweezerman Continues Philanthropic Initiatives Since its inception, Tweezerman has maintained a Second Bottom Line

program that shares profi ts with those in need. This spring, Tweezerman

announced its partnership with Starlight Children’s Foundation in

launching the new Reach for the Stars Mini Slant Tweezer and Zip File.

Starlight Children’s Foundation helps brighten the lives of children with

chronic and life-threatening illnesses through entertainment, education,

and family activities.

The bright pink, youthful patterns adorning these tools will bring a

smile to all who use them. To kick off this campaign, Tweezerman hosted

its very fi rst Great Escape family event for the Tri-State Starlight division

this past December, when employees volunteered their time to face

paint, feed, gift, and cheer up nearly 85 Starlight children and their family

members. Tweezerman will donate partial proceeds of sales of these

products to support this cause.

For more information, go to www.nailsmag.com/fi fi /15391.

In February, American International Industries (A.I.I.) announced the

acquisition of It’s So Easy Nails, a line of nail art accessories, products,

and tools. “It’s So Easy provides the highest-quality nail art products

for nail art applications,” says A.I.I. director of PR and advertising Anne

Moratto. The line includes loose glitters, cracked ice fl akes, foil polish,

sealer and dryer, cuticle oil, brushes, body glue, and more.

A.I.I. also acquired certain assets from Amell Products, Inc., including

the Poshé brand. Poshé is a professional line of nail care and treatment

products that uses elements found naturally within the nail plate to

nourish and condition, without the use of dehydration techniques.

AII Acquires It’s So Easy, Poshé

Robanda International Acquires

Omega Labs USA

In January, Robanda International, owners of the

Mr. Pumice and Tropical Shine brands, merged with

Omega Labs USA, whose products include Fungus

Treatment, Ultimate Growth 2, Nail Art, and Nail

Glitters. Robanda International will continue to

develop the Omega family of nail products with

expansion plans to grow the brand into a worldwide leader in the nail category.

Previous owner of Omega Labs USA, Bill Homaidan, will remain with the

company taking the lead with product development. “This was an organic

expansion for us in the nail category and we look forward to an exciting year of

growth worldwide,” says David Leib, president of Robanda International. >>>

i

R

O

I

M

O

T

G

d

plans to th


http://www.nailsmag.com/fi

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 ©2011 OPI Products Inc.


Find us on:


Look for the Pirates of the Carribean8-piece counter display featuring

Silver Shatter

Look for the Pirates of the Carribean12-piece counter display

Look for the Pirates of the Carribeani di l

Look for the Pirates of the Carribean

NAIL COLOR YOU’RE SURE TO

TREASURE!



Shannon ChomanczukA Polished Image,

New Windsor, N.Y.

Holly Ratta

Fringe Salon,

Stow, Ohio

Carmen Jimenez

Jazzy Nail Boutique,

Charlotte, N.C.

Melodie Hand

Tickled Pink Salon,

Clayton, N.C.

Jade Larson

Designing Women,

Casper, Wyo.

Michelle Gonzales

Personails,

Albuquerque, N.M.

Beyond Avon: Selling on the Side When you think about it, direct sales businesses are a natural fi t for the more

outgoing nail tech. As with nails, it’s all about building relationships, meeting needs,

and helping people feel better about themselves.

Meet six nail techs who are supplementing their incomes as sales consultants.

}{nails fi le

WHO’S SELLING WHAT THEY’RE SELLING PROS AND CONS HOW TO APPROACH CLIENTS

Arbonnewww.arbonne.comSells anti-aging products,

cosmetics, skin and body

care, and health and well-

ness products.

Pure Romance www.hollyratta.pureromance.comSells romance and

relationship enhancement

products, plus bath and

beauty products.

Mary Kaywww.marykay.com/carmenjimenezSells cosmetics, fragrance,

and skin care for both men

and women.

Thirty-One Giftswww.mythirtyone.com/melhandSells personalized

handbags and accessory

items.

The Pampered Chefwww.pamperedchef.comSells aff ordable and unique

kitchen utensils, plus

spices, marinades, and

cookbooks.

Scentsywww.aromawonder.scentsy.usSells warmers that use a

low-watt light bulb to melt

specially formulated highly

scented wax without the

use of a wick.

Besides the extra income, I enjoy hearing

how I have helped someone feel better

about herself or made her skin better

than it has ever been. Cons are when a

product doesn’t meet expectations, plus

the extra work involved in ordering and

delivering products while also ordering

products for the salon.

I love working with Pure Romance. I get a

chance to empower, educate, and enter-

tain women. I meet a lot of women at my

parties who have become clients or vice

versa. I have made some great friends

working as a Pure Romance consultant.

The only negative is I often have to work

late at a party on Thursday or Friday and

then get up early to work at my salon.

The pros of selling Mary Kay is the ben-

efi t of controlling your income potential

and being able to use the products you

sell. For me there are no cons to selling.

I think it’s always good to have a variety of

retail items not only to meet your clients’

needs but also for great supplemental

income. The only downside that I see to

selling other products (not nail-related)

is that customers may get burned out on

retail items.

Flexible hours make it easy to schedule

parties along with working full-time

at my salon. It is just like being self-

employed. And both have their ups and

downs. The Pampered Chef requires

keeping track of expenses for taxes, etc.,

so that can be a con if you aren’t very

good at keeping track!

I’ve been with Scentsy for 2 1/2 years

and haven’t come across any “cons” yet!

Scentsy has truly been a blessing in my

life. I’ve met so many wonderful people

— customers and fellow Scentsy con-

sultants. I have traveled to many places

because of Scentsy. It has made such a

diff erence in my life. Where else can you

start your own business for $99?

I listen to their needs while

doing their nails and if

someone expresses a need

for skin care or makeup

advice, I will talk with them

about Arbonne.

I don’t try to sell to my clients

unless they seem interested.

I off er them Mary Kay Satin

Hands to use and this opens

the door to a discussion

about Mary Kay products.

I keep catalogs in the salon

for clients to view and order

from. I keep it simple and

non-pushy.

I usually leave Pampered

Chef catalogs on my station

or somewhere close by in

case anyone needs to look for

an item. I have also had a few

clients have parties.

One of the great things about

Scentsy is that my clients

can smell it as soon as they

walk in the door. I display my

Scentsy warmer where my

clients can see it, and usually

they ask me about it. A new

warmer and scent comes out

every month so that is what I

display.


http://www.arbonne.com

http://www.hollyratta

http://www.marykay.com/

http://www.mythirtyone.com/

http://www.pamperedchef.com

http://www.aromawonder


Go to www.nailsmag.com/freebies to fi nd web-exclusive giveaways.

freebiesgiveaways!{and}

.com

Enter NAILS’ Mini-Masterpiece Contest — There’s Still TimeHave you got a master’s touch with a brush? You can

prove it by entering NAILS’ fi fth-annual Mini-

Masterpiece Contest. Your task is to reproduce a well-

known work of art on a single nail tip. The rules are

simple: You’re free to select any famous painting and

you may turn the nail tip sideways to accommodate a

horizontal painting. All entries must be received by

NAILS by May 12.

Send your nail tips to Mini Masterpiece Contest, NAILS

Magazine, 3520 Challenger St., Torrance, CA 90503. Let

us know the artist’s name and the title of the original work

of art and don’t forget to send your contact information,

including phone number and e-mail address.

For inspiration, check out last year’s winners at www.nailsmag.com/2010masterpiece.

Valentino Beauty Pure Gets Rid of Nail Dust and OdorsWin a Valentino

Beauty Pure — a

nail dust collector

and air fi ltration

system in one.

All nail dust

and odors are

eliminated after

being pulled

down through a

state-of-the-art fi lter, leaving nothing but clean air.

At just 3 1/2-in., the stainless steel unit fi ts easily

into any nail tech’s work space between the nail

tech and client.

Congratulations to March’s W inners

One reader received a Buff & Go portable

workstation and four readers received a Ten Terrifi c

Talons Nail Oil display.

To enter to win, go to www.nailsmag.com/freebies by May 31.

Color Club’s Wicked Sweet Collection Is Deliciously ScentedBe one of fi ve readers to win the Wicked Sweet

Collection from Color Club. Once dry, these vibrant

shades become fruit-scented. Colors include Get

Your Lem-on, The Lime Starts Here, I Always Get

My Man-darin, Yum Gum, Raspberry Rush, Gimme

a Grape Big Kiss, and Wicked Sweet.

Receive a $100 Gift Card, Plus Enter to Win a Grand Cayman EscapeThe Allied Health Association (AHA) has announced a new challenge for spas and salons. If you can fi nd a lower liability insurance rate than Allied Health off ers, you will receive a $100 AHA gift card. This gift card can be used just like cash for anything AHA off ers for your business. In addition, anyone who obtains a free online quote is automatically entered for a one-week luxurious vacation for two to Grand Cayman. Refer other salons for a quote and get bonus entries to the giveaway. Instant quotes can be obtained by visiting www.alliedhealth.net.

na0511freebies.indd 38na0511freebies.indd 38 3/24/11 10:56:49 AM3/24/11 10:56:49 AM

http://www.nailsmag.com/freebies

http://www.nailsmag.com/freebies

http://www.nailsmag.com/2010masterpiece

http://www.nailsmag.com/2010masterpiece

http://www.alliedhealth.net

“it’s not the tools that do

the damage, it’s the fools.”It’s one of Greg’s favorite phrases, with good reason. The worst

thing that can happen to a client’s nails is the damage caused

by a nail tech that wields an e-file like a jack hammer. Our

solution to that is the same answer we always give: education,

education, and then more education. Whether you’re taking a

class at Young Nails tech, or out in the field with one of our

seriously smart Mentors, we’ve got over 1,000 courses going

on every year. Because we want to make sure you know how

to use our products to get the results you want. And learn how

to become the most knowledgeable, skilled, awesome nail tech

you can be. In turn, your clients will be happier and more loyal.

You’ll get lots more of those all-important referrals. Plus you’ll

make more money. And there’s nothing foolish about that.

Learn more at youngnails.com.

Order from your distributor, online,

at the store or call us at 800.777.9170.

If you’d like to receive info via email,

contact [email protected].

Join your tech friends on our Facebook page

and on Twitter at youngnails1.

Young Nails Inc., Anaheim, CA.


na0511freebies.indd 39na0511freebies.indd 39 3/24/11 10:56:58 AM3/24/11 10:56:58 AM




}{The

Pampered

Pinkie

on the road

THE ORGANIC TOUCH Salon owner Megan

Wilcock gets her inspiration for her shabby

chic salon from her lifestyle. She’s a vegan

who considers herself very environmentally

conscientious — from offering homemade

foot and hand scrubs (I had sweet orange.)

to decorating her salon with eco-friendly

items. While Wilcock knows everything

can’t be organic in the nail business, she

does her best to incorporate as many natural

elements as possible. Not only has she used

her creativity to make her salon inviting,

warm, and cozy, she and her staff are the

sweetest people to spend an hour with.

ARTISAN MARKETPLACE After taking over

The Pampered Pinkie, the only thing kept

the same — besides the comfy overstuffed

fl oral chairs — was the boutique retail section

in the front. Most of her vendors are local

artists who make everything from jewelry to

clothing to home decor. Wilcock stays on top

of getting in new, fresh, unique items almost

every week — which makes a fun pit stop for

her regular clientele. She also has plans to

refurbish more furniture that she can sell in

the salon.

SWANK TRENDS Most of The Pampered

Pinkie’s clients wear their nails natural, but

to keep up with current trends she also offers

hybrid gel-polish and Minx nail designs.

The Pampered Pinkie also offers popular

salon parties, where the client can bring in

food, drinks, and decorations and the salon

offers services. Wilcock told me the tweens

like getting mani-pedis, but they also love

getting their hair blinged out with metallic

hair strands.

> Before becoming the owner of The

Pampered Pinkie, Megan Wilcock

started out as the buyer for the retail

portion of the salon. She was also

working in a diff erent salon as a hair-

stylist. (She has one hair station in her

salon that accounts for about 20% of

her clients.)

> All of the nail techs are employees who

worked at the salon before Wilcock

purchased it four years ago. She’s been

lucky and has had no turnover.

> From the nail tables to the displays

and even the front desk, Wilcock has

refi nished all of the decor in her salon.

She even travels out to Los Angeles to

one of the largest antique fl ea markets

at the Rose Bowl to fi nd some of her

salon accessories.

MENU HIGHLIGHTS Le Pinkie Manicure: $24;

Le Pinkie Pedicure: $44;

Minx Pedicure: $60;

French Polish, Glitter, Nail Design: $5;

Skin Hydrating Facial: $83;

Organic Hair Color: $70;

Itsy Bitsy Bikini Waxing: $42

PRODUCT HIGHLIGHTSPolish: OPI;

Brush-on Gel Polish: Gelousy;

Gel: CND Brisa and Young Nails;

Lotion: CND; Cuticle Oil: Haken.

www.thepamperedpinkie.com

[left] My daughter Quinn enjoyed relaxing in the

comfy overstuff ed chairs while our nails dried after

our pedis. [below] With her creative talent the

Pampered Pinkie sign was even handmade by owner

Megan Wilcock (on the right in this photo with me).

.com

FUN FACTS

The minute you walk into this

organic-inspired salon you feel

relaxed, pampered, and

surrounded by good friends.

BY DANIELLE PARISI

na0511otr.indd 40na0511otr.indd 40 3/25/11 3:36:12 PM3/25/11 3:36:12 PM

http://www.thepamperedpinkie.com


na0511otr.indd 41na0511otr.indd 41 3/25/11 3:56:22 PM3/25/11 3:56:22 PM


Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.

OPI Disinfectable Foot File with Disposable Grit StripsA convenient, economical new way to offer pedicure services with the highest level of sanitation – the new OPI Disinfectable Foot File with Disposable Grit Strips, so that each client gets a fresh strip.

• Disposable strips available in 80-grit (quickly reduces calluses) and 120-grit (buffs skin to a smooth fi nish) abrasives.

• Easy to use! Paddle features a larger working surface for faster callus removal.

120-GritRefi ll Pack

80-GritRefi ll Pack

5-pc. Display

Peel-off disposable strip for maximum sanitation.

na0511techNF.indd 42na0511techNF.indd 42 3/25/11 9:12:21 AM3/25/11 9:12:21 AM

http://www.opi.com


TECHNIQUE }

Texting Thumbnail SyndromeTexting can put a damper on the edges of clients’ thumbnails and throw off the

whole shape of the nail. Here’s a quick fi x, in between fi lls and/or polish changes,

from Dianna Medeiros of Woodbury Heights, N.J.

“Although I am using natural colored acrylic, you can do the same procedure

with a white tip. I text a lot, and I would say after about three days the corners

start to round off (as you can see in the picture). Rather than rounding all of them

off to match, I prefer to keep a nice squoval shape.”

1. Remove old polish from the nail and gently fi le the corner area where you

will be rebuilding.

2. Using your acrylic brush, gather a small bead of acrylic and set the bead on

the corner of the nail.

3. Flatten it out and gently push toward the free edge of the nail to create the

square. Then turn your brush around and swipe gently up toward the center of

the nail. This will allow the new acrylic to blend right in with the existing acrylic.

4. Let dry and then gently use your fi le to smooth out the top and defi ne your

shape. >>>

4

3

2

1


NA0411nubarspringthirver.indd 1 2/23/11 2:13:22 PM

Richmond, Ontario, Canada-based Akzéntz is coming out with a new line

of its very own brush-on, soak-off gel polish, called Luxio. The soak-off

gels will come in polish-like bottles and brush on easily like polish, while

soaking off in 10 minutes. The colored gels will last for three weeks without

any chipping, smudging, cracking, or lifting, and will have 24 custom colors

for your clients to choose from. For more information about this product, go

to www.nailsmag.com/fi fi /15412.

NSI’s Video Nail Lab NSI has recently revamped its online

education with the addition of the

Nail Lab on its main website, www.

nsinails.com. The Nail Lab features

instructional videos on almost

every NSI product and their various

application techniques. To gain access

to the video library, users login and

enter their license number into the

registration form and are then allowed

to watch any of the available videos.

Breathe Easy

With Erica’s Nail

Vacuum System

Azkéntz

Enters Gel

Polish Market

The new NV210 Nail Vacuum System from Erica’s Advanced Technical

Abrasives is made to vacuum up gel and skin particles. The Nail Vacuum

system signifi cantly reduces the amount of dust that usually accumulates

on your clothes and workstation. No more fussing with an itchy mask or

stuffy nose. The nail vacuum system allows you to breathe easily and work

healthier. The unit is made to fi t e-fi les: Erica’s MT-20, T-300, and Kupa’s

U–Power; and speed controls are variable depending on the amount of dust

and to reduce noise. The compact size at seven pounds and 16” x 6” x 11”

makes it a convenient fi t on any manicure table. For more information, go to

www.nailsmag.com/fi fi /15411.




http://www.nsinails.com

http://www.nsinails.com



20,000 RPM

Variable Speed Control

High Torque

110v – 220v

Forward / Reverse

Easy Twist Locking Chuck

Built-In Handpiece Cradle

Manicure

Pedicure

NEW!!

NA0511medicoolthrd.indd 1 3/25/11 11:58:41 AM

Picture PerfectOlivia Gordon of Lancaster, Calif., has a

popular following for her unique “Picture

Book” nails. By using digital photos and

printing out a proof sheet, so that the photos

are very small, Gordon cuts them out and

seals them into her acrylic sets.

The technique is a great way for

sentimental clients to carry their loved

ones around on their nails, and Gordon also

accentuates these images with a little nail art

around the borders.

She lays the photos into clear acrylic, then

seals them with clear acrylic. After that, she buff s

and applies top coat to the nail and decorates it

with acrylic paint.

s a

ure

nd

os

d

also

nail art

s

it

t

Miss Professional Nail Products is re-branding and kicking it off with a new

website launch. The new site, www.misspn.com, showcases the company’s

range of nail lacquer shades and art pens in artistic and creative ways.

Viewers can look up a polish collection and then see its range of shades

within artistically illustrated artwork and graphic designs. The Gardena,

Calif.-based company is excited to bring the high-fashion aesthetics inspired

by premiere designers throughout the beauty and fashion world to its own

brand of professional nail lacquers.

Miss illustrates the range of shades

available for its Nail Art Brush & Pen

line by coloring each tile with the

appropriate lacquer shade.

Miss

Professional

Nail Products

Re-Brands



na0511techNF.indd 45na0511techNF.indd 45 3/25/11 2:49:10 PM3/25/11 2:49:10 PM

http://www.misspn.com



Available in thin or thick styles for short or

long free edges, Dashing Diva’s French Wrap

Plus provides an easy-to-create, lasting French

manicure or pedicure with consistently perfect smile lines

and a no-chip fi nish. Using patented double injection process

technology, the French Wrap Plus housing applicator protects

the French color and helps apply even pressure during the

application process.

1. Clean and prep nails, and select the proper size French Wrap

Plus. Lightly buff the free edge with a 240-grit sponge fi le,

then brush adhesive onto the side corners of the natural nail

free edge and onto the entire band of French color inside the

French Wrap Plus housing applicator. Place the French Wrap

Plus onto the free edge with the French color aligned fl ush

with the free edge.

2. Holding French Wrap Plus in place, press from the center of

the housing applicator to the sides of the applicator. Repeat

the pressing out motion two to three times.

3. Use a nail clipper to clip the application tab at the raised

circle to release the housing applicator from the French color.

Carefully wipe away excess Brush-On Glue with a dry lint-free

wipe before the adhesive dries.

4. File the French color band to align with the free edge, then

lightly buff over with the 240-grit side of a sponge fi le. Apply

one coat of Dashing Diva Base Seal and let dry for two to three

minutes. Apply two coats of Dashing Diva Top Seal.

Dashing Diva

French Wrap

Manicure

1 2

3 4For more information, go to

www.nailsmag.com/fi fi /15311

demosTECHNIQUE}

na0511demos.indd 46na0511demos.indd 46 3/23/11 1:33:37 PM3/23/11 1:33:37 PM



Traditional polish removers falling short? New OPI Expert Touch Lacquer Remover provides superior performance without the drying effects of harsh removers. It sweeps away even the darkest shades of nail lacquer, while leaving cuticles soft and smooth, instead of parched and dry looking!

• More effective than traditional polish remover

• Removes dark nail lacquer shades fast!

• Non-drying; leaves skin & cuticles soft and supple

• Pleasant, gentle aroma • Formulated to meet even the

strictest state regulations

Use with OPI Expert Touch Nail Wipes and Expert Touch Table Towels for lint-free results.

Nail Wipes

TableTowels

Recommended

Product for

Axxium Soak-Off

Gel Lacquer

Removal


http://www.opi.com


Backscratchers Extreme Powder Glaze Acrylic Dip

System incorporates resin technology with high

quality acrylic dipping powder to create strong,

natural–looking nails that are easy to apply. Usable on tips or

natural nails, this system can help create a beautiful set of nails in

30 minutes or less.

1. Prep the nail by shaping with a 240 septifi le and removing

shine using a 600 grit fi le. Then apply Base Glaze, staying

1/16-in. away from the cuticle.

2. Activate with Glaze Dryer.

3. Remove shine from the free edge with a 240 septifi le where

the tip will be placed, then apply Base Glaze to the free edge.

Apply tip and hold for 5 seconds. Apply Base Glaze on the

seam line and activate with Glaze Dryer. Cut tip to desired

length and shape with a 240 septifi le grit.

4. Apply Finish Glaze over the nail and tip, staying 1/8-in. away

from cuticle.

5. Dip Nail in Extreme Powder and tap off excess powder.

6. Apply Finish Glaze over the powdered nail, staying 1/16

inches away from cuticle. Activate with Glaze Dryer. Then

apply the last coat of Base Glaze over the entire nail, staying

1/16-in. away from cuticle. Activate with Glaze Dryer.

7. File around the cuticle with a 240 grit fi le, then go over the

entire nail with a 600 grit fi le to smooth. Apply one to two

coats of Extreme Sealer. (Wait 60 seconds in between coats.)

8. Apply Nail Radiance.

Backscratchers Extreme

Powder Glaze Acrylic

Dip System

1

5

3

7

2

6

4

8

demosTECHNIQUE}

For more information, go to www.nailsmag.com/fi fi /15312




signature services

Ravisante uses:OPI Nail File; Trind Cuticle Remover, Cuticle Balsam, Nail

Magic 3-Way Buff er, Nail Balsam, Advanced Hand Repair,

Base Coat, Nail Repair (available in multiple color and fi nish

options), and Top Coat.

1. Make sure the client commits to regular manicure

appointments (at least every other week) as part of the

“rehab” process.

2. Use the OPI Nail File to shorten the nails to the desired

length and shape. Give the client the fi le to take home.

3. Soak nails in warm water for about one minute.

4. Apply Trind Cuticle Remover, leave on for one minute, then

gently push back the cuticles.

5. Use nippers to carefully remove excess dead skin and any

hangnails.

6. Apply Trind Cuticle Balsam to the eponychium area and

leave on for one minute, then massage excess into the nails.

7. Use a Trind Nail Magic 3-Way Buff er to smooth nails (but

do not overbuff ).

8. Massage Trind Nail Balsam into the nail beds.

9. Massage Trind Advanced Hand Repair into the hands and

lower arms.

10. Apply Trind Base Coat.

11. Apply Trind Nail Repair (available in multiple color and

fi nish options).

12. Apply Trind Top Coat.

13. Retail the client products that will help her continue to repair

and maintain her nails at home. This may include cuticle oil,

hand cream, a nail fi le, top coat, and/or nail strengthener.

Nail Rehab Manicure

Rachel Jones at Ravisante, San Mateo, Calif.

2

4

12

TECHNIQUE}

Alternate Names:

Nail InterventionRoad to Recovery ManicureTrind Nail Repair Manicure

price: $45

na0511sigserv.indd 50na0511sigserv.indd 50 3/23/11 1:36:09 PM3/23/11 1:36:09 PM

AXXIUM, the fi rst professional productadvertised directly to the consumer.Seen in Ladies’ Home Journal, Lucky, More, and Self. OPI – supporting the professional nail technician.

Effortless overlays and sculpts with exceptional strength, clarity and color! Your clients will delight in the beauty, the wear, and the weightlessness. Beautiful nails have never been so easy to achieve.



http://www.opi.com


Scratch Pedicure Parlour uses:Haken Mineral Spa Soak, Sugar Cane Scrub, and

Massage Butter (all in Coconut Papaya); base

coat, polish, and top coat; bamboo sticks and

seashells.

1. Garnish the product plate with bamboo sticks

and seashells.

2. Soak the client’s feet in warm water with Haken

Mineral Spa Soak (in Coconut Papaya).

3. Exfoliate the client’s feet and lower legs with

Haken Sugar Cane Scrub (in Coconut Papaya).

Do not rinse.

4. Wrap the client’s feet and lower legs with hot

towels for about eight minutes. Rinse.

5. Massage the client’s feet and lower legs with

Haken Massage Butter (in Coconut Papaya).

6. Apply base coat, two coats of polish, and top

coat.

Alternate Names:

Coconut Papaya PedicureIsland Indulgence Pedi

Trop ical Relief Feet Treat

Dream Wahine Pedicure

Scratch Pedicure Parlour, Rockford, Ill.

price: $45

2

3

5

Want to see your signature service here? E-mail details to [email protected].

signature servicesTECHNIQUE}



54 | NAILS MAGAZINE | MAY 2011 PHOTOGRAPHY BY VU ONG/KIMBERLY PHAM

1 32

A Softer Side of French

When 20-year veteran nail

technician Gina Silvestro told us

she was going to be in town with

Viv Simmonds and Catherine Wong for

their Los Angeles class, we couldn’t pass

up the chance to have her do a cover. The

Cranston, R.I.-based salon owner, nail

tech, and Akzéntz educator is known for

designer gel nails — the more bling the

better. (And her art is often on extreme

shapes, like stiletto or edge nails, too.) But

we asked her to tone it down for a softer

look for this month’s ballerina cover.

Funnily enough, she also recently did

Lady Gaga’s nails for her new M.A.C.

Viva Glam campaign and ended up with

a very similar look. Says Gina, “The

trends of styles and shapes have changed

over the years. For Lady Gaga’s nails, I

used Akzéntz Options Creamy Nude in a

trendy, pointy oval shape. It’s a very

ethereal look. The natural, soft look is

not at all what people expect to see when

they think of me doing Lady Gaga’s

nails! But the key to success in any

industry is to remain versatile.”

In addition to Lady Gaga, working

with the N.Y.-based agency Artists by

Timothy Priano has allowed Gina the

opportunity to work with celebrities

behind the scenesTECHNIQUE}

na0511bts.indd 54na0511bts.indd 54 3/25/11 2:33:20 PM3/25/11 2:33:20 PM


such as Jennifer Lopez and Kristen

Davis, as well as the Victoria Secret

models.

But even though she works on

celebrities and showcases her amazing

design talent for nail techs through her

worldwide education, Gina says that in

the salon the majority of her clients

prefer a soft, square nail. “I was very

excited to do such a soft, natural look for

this cover,” says Gina. “After doing nails

for over 20 years the most requested look

is still a French manicure. With wedding

season right around the corner, these

nails are perfect for brides that want a

beautiful, soft, natural-looking French

manicure that will last through the

wedding and honeymoon, yet still soak

off when returning home.”

54 6

Here’s how you

can do these nails:

1. Prep the nails and apply Akzéntz Pro

Tab forms.

2. Extend the nail using Akzéntz Builder

French White gel. Cure for two minutes.

3. Apply one to two layers of Options Clear.

Cure for two minutes. File and shape the

nail if necessary.

4. For the nail bed color, apply Akzéntz

Options Teacup Rose. Cure for two

minutes.

5. Apply Akzéntz Options Cloud White on

the free edge and swipe the smile line.

Cure for two minutes.

6. Add another layer of Options Clear. Cure

for two minutes. Remove dispersion

layer and fi le to perfect the shape.

In addition to a softer look for this month’s cover, Gina also recently created this soft, ethereal look for Lady Gaga’s M.A.C. Viva Glam campaign.

Realizing how diffi cult it can be for nail professionals to fi nd local classes, Gina Silvestro has created a variety of short video tutorials that are available on her website at www.gelessentialz.com. She handles a wide array of mediums with Akzéntz gel as the main focus.


http://www.gelessentialz.com

http://www.gelessentialz.com

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NA0511afgebzshowfp.indd 1 3/15/11 10:35:39 AM

of the building so I almost missed

starting on time. After that it went

downhill. The building was freezing

cold, the test giver was extremely soft-

spoken and the building was loud as

there were close to 50 of us testing. I

fumbled and dropped so much stuff

and I couldn’t remember the steps.

I sanitized my hands so much they

were raw. They didn’t notify us of our

pass or fail results until 30 days later

(I passed with fl ying colors), but for a

month I felt like a total failure.

Colleen RamseySalon Cosabella, McKinney, Texas

I was most nervous because I took my

mom as my model and she had been

getting her nails done for years. At one

point she tried to whisper to me that the

sculpt I was doing on her thumb was

too wide. I was so sure the moderator

would hear her and fl unk me.

Devan PetriVIP Salon & Spa, Riverview, Mich.

I was so nervous that I rushed through

at record speed, just wanting to get each

section over with. My mom was also

my model. The whole ordeal was very

intimidating, and I was totally freaked

and just prayed that I passed. When I

found out I aced it I was amazed.

Kathie Kirkpatrick The Vanity Shop, Crockett, Texas

The day I took my state boards I

was literally sick to my stomach and

thought I was going to vomit during

my exam. Then when the clinical part

started I felt like someone had taken

a baggie and thrown it over my head

and I was suffocating. I can laugh now

but it wasn’t so funny that day. But I

passed both clinical and written with

fl ying colors the fi rst time out.

Elle Lopez

Phoenix

I was scared to death and felt that the

school exaggerated a little. The whole

thing was a cake walk.

Darla Henninger-HaughtBlooming Nails, Walsenburg, Colo.

I wasn’t nervous at all until three

of the fi ve of us testing together got

dismissed for improper product —

then I got worried. I was super happy

when I passed but it was short-lived

when the other girl found out she

failed. I felt really bad for her.

Bri McCloudCleveland, Tenn.

I have dyslexia so taking tests is a pain

for me anyhow, but the night before the

test I was so nervous I didn’t get any

sleep. I swear my hands were sweating

and shaking during the written, and I

think I read each question three times

to make sure I was reading it right. My

mom has always been my state board

model and she kept whispering to me,

“Calm down, you got this.” And she

was right!

� na Nance Fox Terrifi c 10 by Tina, Knoxville, Tenn.

My goodness that was 16 years ago, I

remember I was so nervous I forgot to

soak my model’s hand for the manicure

part. But I aced the rest of it.

Vicki Green Williams White House, Tenn.

I was so nervous because at the time

I didn’t speak much English and I

refused to do the test in Spanish.

So what I did was memorize all the

questions and answers from the three

different exam models the school

provided. I passed the written the fi rst

time and the practical part was easy.

Lina Maria Hernandez East Hartford, Conn.

I started mine with full confi dence

and left feeling like a failure. I showed

up at the appropriate time and place,

but they neglected to tell us we needed

to use a different entrance at the back

ILLUSTRATION ©ISTOCKPHOTO.COM/NINAKLAUSEN

Taking the

State Boards

Remember the day(s) of your state

board exam? Were you scared and

nervous, or cool as a cucumber? Here

are some testimonials from fellow

techs about that landmark day.

TECHNIQUE}

Visit NAILS 101: A Student Blog (blogs.nailsmag.com/student) for NAILS’

student bloggers experiences preparing for and taking their state board exams..com

na0511testimonials.indd 58na0511testimonials.indd 58 3/23/11 1:37:49 PM3/23/11 1:37:49 PM

NA0511afgebzshowfp.indd 1 3/15/11 10:35:39 AMna0511testimonials.indd 59na0511testimonials.indd 59 3/23/11 1:38:29 PM3/23/11 1:38:29 PM


PROFESSIONAL FILES BY OPIOPI QUALITY, COMPETITIVELY PRICED!

Exclusive shape!Superior by design and uniquely contoured for maximum ease.The curved shape increases accuracy and reduces effort & fatigue. The seven-inch length provides the maximum fi le surface. Use the narrow end for detailing and the wide end for creating straight sidewalls.

na0511styleNF.indd 60na0511styleNF.indd 60 3/24/11 2:41:15 PM3/24/11 2:41:15 PM

http://www.opi.com


STYLE}Does This Polish Make My Nails Look Fat?We love nail beds in all shapes

and sizes, but, well, your client

is her own worst enemy and

may be mortifi ed that her nail

beds are “too wide.” Luckily,

the nail style experts at CND

have an easy fi x. Straight

from the fashion runways,

the “slimline technique” has

been used in Fashion Week

shows for many seasons. The

traditional way to slimline (as

shown in the smaller photo,

from the Monique Lhuillier

Fall 2010 show) is to paint a

slightly narrower swipe of color

on a wide nail bed, not quite

extending to the side edges of

the nails. But we love the new

adaptation of this technique

even more (as shown in the

larger photo, from the Diego

Binetti Fall 2011 show). For

this untraditional slimline,

CND education ambassador

Kristina Estabrooks and her

team painted models’ nails with

Blackjack, then slimlined with

tips coated in Bloodline over

Raisin in the Sun. Now, if only

losing inches off of other body

parts was that easy. >>>

PHOTOGRAPHY COURTESY OF CND




Not that it ever went very far away,

but the romance, pretty pastels (think

antique roses), and feminine accents

(like scalloping and ruffl es) of Paris are

back at the forefront of fashion.

French femininity

Beautifully BrightEntering Polished in Salem, Ore., instantly uplifts clients’ spirits. The

salon’s design theme is “bright colors and animal prints,” says co-owner

Kristen Dutcher. A multitude of coordinating bright colors adorn the

walls, including, in one case, solid blue below the chair rail, a pink chair

rail, and green above with fun circle outlines. For the circles, Dutcher

explains, “My business partner Jennifer Lockwood and I took three

different sizes of terra cotta pots and dipped them in paint, wiping off

the excess, then placed them on the wall in random order with our

coordinating paint colors!” The salon is also able to regularly change out

its wall art, due to coordinating with local artists to display their work.

“We decorate with local artists’ work. We rotate different artists through

different themes, like ‘watercolors’ or ‘photography.’ It gives us different

looks at no cost to us and the artists end up selling their pieces, so it’s a

win-win for everyone,” Dutcher says.

LaShon Lee-Evans,

Get Nailed!, Orlando

TRENDwatch:



NA0411nubarzebrathirver.indd 1 2/23/11 2:18:23 PM


It’s been an unspoken design rule for years, maybe ever

since television was invented, that a TV is not an

acceptable focal point in any space with high class.

TVs are hidden away in armoires or even left out

entirely from high-end establishments. If your

luxury salon is interested in having televisions

for client entertainment, but needs to avoid the

potential tackiness, check out Ciil Technologies’

mirror TV. Created by Eno Vision and distributed

by Ciil, the mirror TV is exactly as it sounds, a TV

and mirror in one. This unique convergence of

decor and technology uses real mirror technology,

which allows the TV to transmit at the maximum

brightness and refl ect like a mirror when the TV is

not in use. The mirror TV is 100% waterproof and can

be installed as either an in-wall fi xture or an on-wall decor piece.


Use Kaboom (www.kaboomkaboom.com) or Awesome Spray Cleaner (available at

most dollar stores) on the shirt. Let it soak for fi ve to 10 minutes, then place in the

washer with one can of soda (like Coca-Cola), two tablespoons baking soda, and 1/4

cup vinegar. Fill the washer with water, and let the shirt soak for about 30 minutes.

Then wash as normal.

Di Dempsey, Tampa, Fla.

Resolve Pet Stain Spot Carpet Cleaner (www.thepowerofresolve.com) — I have used it

on my clothes and it’s been good for me. Use a scrub brush and scrub lightly.

Amanda DeCarlo, Midnight Nails @ Salon Metamorphose, Ironwood, Mich.

Painters Goo Gone (www.magicamerican.com/googone.aspx) is my miracle worker.

It doesn’t ruin any fabric and I even use it on my manicure towels to make them look

brand new!

Melissa Tirado, via www.facebook.com/nailsmag

Spray hair spray on it — immediately! Hair spray will keep it from setting in, then as

soon as you get home throw it in the wash. It will remove hair color on clothes too.

Cindy Walston, Portland, Ore.

Place two acetone-dipped tissues on either side of the material, then dab until it’s

all gone.

Barry Davidson, via www.facebook.com/nailsmag

How to

Remove a

Polish Spill

Mirror, TV, On the Wall

It always happens on the

worst possible day. You’ve been at the salon since the

wee hours of the morning, you’re fi nally on your last client —

and then, oops, a red polish bottle slips and spills on your white shirt (or

even worse, all over your new salon uniform). Before you resort to decorating

the rest of your outfi t with “artsy” nail polish spills to match, consider giving

one of these pieces of advice from your fellow nail techs a try:



http://www.kaboomkaboom.com

http://www.thepowerofresolve.com

http://www.magicamerican.com/googone.aspx





Green Zebra Crossing1. On a corner of the free edge, paint a green

quarter-circle shape. On the other side,

paint a black half yin-yang shape.

2. Use a black striper to add zebra print over

the green.

3. Use pink and white stripers to paint wavy

lines over the black and the unpainted

areas.

4. Use a gold glitter striper to outline the green

area and the pink line.

5. Add black dots around the gold and pink,

then add lime green dots in between the

pink and white wavy lines. Apply top coat.

Spring Scene1. Apply silver shimmer gel to the free edge,

working it up to the middle of the nail. Add

blue shimmer gel to the base of the nail near

the eponychium down toward the middle

of the tip. Use a clean brush to blend the

two colors together. Cure. (Optional: Add a

second coat to intensify the color.)

2. Use green gel to add grass and stems. Cure.

Use striping paint to add dark and light

green accents and to add leaves.

3. Start adding clay cane fl owers, a dragonfl y,

and a butterfl y.

4. Finish adding clay cane fl owers. Apply gel

top coat. Cure.

Flower Child1. Apply three contrasting shades of colored

acrylic (like green, pink, and purple) next

to each other above the smile line.

2. With a brush, blend the three colors

together before they set, creating a tie-

dye eff ect. Make a crisp smile line.

3. Working quickly, apply a fl ower

embellishment in the upper outside

corner and press down slightly to embed

into unset acrylic.

4. Cap the entire nail with either clear or pink

acrylic. File and shape. Buff to a shine or

apply top coat.

Anna Vasquez, Total Eclipse, Flagstaff, Ariz.

Amy Walp, Dreamweavers Salon, Springfield, Ohio

Liz Van, French Nails, Phoenix

PHOTOGRAPHY BY KELLY BRACKEN

nail art studioSTYLE}

continued on page 85 >>>

na0511nas.indd 64na0511nas.indd 64 3/24/11 3:47:36 PM3/24/11 3:47:36 PM

May – June 2011

Pirates of the Caribbean by OPI

Take Europe by StormSERENA WILLIAMS and OPI

NEW LIMITED-EDITION

IN A HOT NEW COLORMini Nipper

MANICURE PRODUCTSNew Avoplex

NEW SUMMER SHADES, PICKED JUST FOR YOU

Nice Stems!

NEW BRIGHTS

Domestic Edition

NA_OPI_WN_May11.indd Sec1:1NA_OPI_WN_May11.indd Sec1:1 3/31/11 9:48:14 AM3/31/11 9:48:14 AM

2 |2 |

OPI captures the bright colors and breathtaking adventure of the Disney release of Pirates of the Caribbean: On Stranger Tides starring Johnny Depp and Penelope Cruz with seven new swashbuckling shades you’re sure to treasure!

The Pirates of the Caribbean: On Stranger Tides Collection includes trend-setting shades of pink, lavender and sage, and our new Silver Shatter—a stunning new shade that creates a “shattered” effect when applied over nail lacquer…it’s “ARG-uably” the coolest thing you’ll ever see!

Steady as She Rose

This gorgeous pink is your final

destination. NL P14

Sparrow Me the DramaThis cool,

collected pink means business!

NL P15

Planks a LotDive into style with

this lustworthy purple! NL P16

Stranger TidesExplore this uncharted

sea of sage. NL P17

Mermaid’s TearsFew have seen this

magical green. NL P18

Skull & Glossbones

Best light gray ever, no bones about it.

NL P13

Silver ShatterA shimmering

sea of silver with a two-texture finish.

NL E62

IN THEATERS MAY 2011


| 3Pirates of the Caribbean Edition A OPI Item No. DC P05 12 – Nail Lacquers (2 of 6 shades) (NLP13 - NLP18)

1 – chipboard counter display

1 – color palette with chain and label

Pirates of the Caribbean Mini PackOPI Item No. DC P08

Includes 1/8 Fl. Oz. Each:Skull & Glossbones, Sparrow Me the Drama, Planks a Lot, Stranger Tides

Mini Pack Dimensions: 5.75" H x 5" W x 1.75" D • 15 cm H x 13 cm W x 5 cm D

Pirates of the Caribbean Edition A+ OPI Item No. DC P0624 – Nail Lacquers (4 each of 6 shades) (NLP13 - NLP18)



Pirates of the Caribbean Edition C OPI Item No. DC P0736 - Nail Lacquers: (6 each of 6 shades) (NLP13 - NLP18)

1 - acrylic counter display with printed header

1 - color palette with chain and label

Display Dimensions: 12.75" H 9.5" W 6.75" D • 33 cm H x 25 cm W x 18 cm D

Silver Shatter Display OPI Item No. DC P098 – Nail Lacquer: Silver Shatter



Display Dimensions: 7.5" H x 5.25" W 5.5" D • 19 cm H x 14 cm W x 14 cm D

Display Dimensions: 12" H x 11" W x 7.5" D • 31 cm H x 28 cm W x 19 cm D

Salon Price ................$ 49.95 U.S. $ 69.95 CAN

Total Retail Value .........$ 102.00 U.S. $ 131.40 CAN

Salon Profit ...................$ 52.05 U.S. $ 61.45 CAN




Salon Price ...................$ 6.50 U.S. $ 8.95 CAN

Suggested Retail Price ...$ 12.50 U.S. $ 16.95 CAN




Salon Price ..................$ 34.00 U.S. $ 44.95 CAN

Total Retail Value ...........$ 68.00 U.S. $ 87.60 CAN

Salon Profit .....................$ 34.00 U.S. $ 42.65 CAN

Display artwork is subject to change. For more information about Pirates of the Caribbean Brights by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.


http://www.opi.com

OPI SERENA FRANCE

4 | OPITAKES EUR

Glam Slam France Rally Pretty PinkKick off the French Open in style with one shimmering sunset-pink and a new red shade that "shatters" when applied. Just apply Red Shatter over Rally Pretty Pink fora high-fashion finish.

Rally Pretty Pink Rise to the occasion with this shimmering sunset-pink!

Red Shatter Ravishing red with a "crackled" finish.

Available May

Spark de Triomphe A monumentally marvelous silver glitter.

White Shatter Glacier white with a "crackled" finish.

Glam Slam France Spark de TriompheThe French Open meets fashion with one sparkling silver glitter and a new white shade that "shatters" when you apply it. Simply apply White Shatter over Spark de Triomphefor a stylish two-texture finish.

OPI and tennis superstar Serena Williamsfabulous new shades in celebration

Salon Price .............................................................................................................. $ 48.00 U.S. $ 69.00 CAN

Suggested Retail Price (each duo) ............................................................................. $ 14.95 U.S. $ 20.95 CAN

Total Retail Value ....................................................................................................... $ 89.70 U.S. $ 125.70 CAN

Salon Profit ................................................................................................................. $ 41.70 U.S. $ 56.70 CAN

Glam Slam! France Promotion Rally Pretty Pink - 6-pack Display OPI Item No. SR CA1

6 - Glam Slam France Duo Packs, each containing: 1 – Rally Pretty Pink, 1 – Red Shatter 1 - chipboard counter display 1 - 12-tip color palette with chain and label

Display Dimensions:

7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D

For more information about The Glam Slam France Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Glam Slam! France Promotion Spark de Triomphe - 6-pack Display OPI Item No. SR C96

6 - Glam Slam France Duo Packs, each containing: 1 – Spark de Triomphe, 1 – White Shatter 1 - chipboard counter display 1 - 12-tip color palette with chain and label

Display Dimensions:


Oto


http://www.opi.com

R mson

Glam Slam England Your Royal Shine-nessSparkle and shine your way to England's most prestigious tennis tournament with Glam Slam England, a stylish duo pack that includes one winning metallic-silver and our new sparkle-packed silver glitter. Wear layered for a dazzle fit for royalty!

OPI SERENA ENGLAND

| 5OPE BY STORM

Your Royal Shine-ness All stand for this shimmering silver!

Available June

Glam Slam England Grape…Set…MatchKick off England's most prestigious tennis tournament with gorgeous, shimmering, stand-out nails! This Glam Slam England duo-pack includes one captivating metallic purple and our new sparkle-packed silver glitter. Wear layered for an extra special look!

Grape...Set...Match And the winner is… this pretty metallic purple!

Servin’ Up Sparkle Layer this silver glitter over Grape...Set...Match for a sparkly finish!

Servin’ Up Sparkle Bling out Your Royal Shine-ness with this gorgeous silver glitter!

team up to bring you Serena Glam Slam–of the 2011 Grand Slam tournaments.

Salon Price ............................................................................................................ $ 48.00 U.S. $ 69.00 CANSuggested Retail Price (each duo) ........................................................................... $ 14.95 U.S. $ 20.95 CANTotal Retail Value ..................................................................................................... $ 89.70 U.S. $ 125.70 CANSalon Profit ............................................................................................................... $ 41.70 U.S. $ 56.70 CAN

For more information about The Glam Slam England Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Glam Slam! England Promotion Grape…Set…Match - 6-pack Display OPI Item No. SR CD46 - Glam Slam England Duo Packs, each containing: 1 – Grape…Set…Match, 1 – Servin’ Up Sparkle1 - chipboard counter display 1 - color palette with chain and label

Display Dimensions:


Glam Slam! England Promotion Your Royal Shine-ness - 6-pack Display OPI Item No. SR CD3

6 - Glam Slam England Duo Packs, each containing: 1 – Your Royal Shine-ness, 1 – Servin' Up Sparkle1 - chipboard counter display 1 - color palette with chain and label Display Dimensions:



http://www.opi.com

6 |

Available June

1 Decorated Mini Nipper in clear unit carton OPI Item No. IM 281 Display Dimensions: 5" H x 5" W x 1.75" D • 12.7 cm H x 12.7 cm W x 4.5 cm D

*Available while supplies last

• Stylish "paint-splashed" handles

• Convenient compact size

• High-precision, professional performance

• Made of high-quality stainless steel

• Single-action spring for double or single-edge use

• Long-lasting & economical

now available in a new limited-edition bright-green color.with OPI’s beloved Mini Cuticle Nipper

Fashion meets function

NEW LIMITED EDITION DESIGN

For more information about the new limited-edition OPI Mini Cuticle Nipper, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

U.S. CANSalon Price ...............................$ 7.95 $ 10.95Suggested Retail Each ............$ 14.95 $ 19.95


http://www.opi.com

Available June

| 7

For more information about Nice Stems! Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.




Nice Stems! Display PromotionOPI Item No. DD S18

18 - Nail Lacquers: 4 – Play the Peonies 5 – Come to Poppy 5 – Be a Dahlia Won’t You? 4 – I Lily Love You

1 - chipboard counter display

1 - 12-tip color palette with chain and label

Display Dimensions: 11.5" H x 10.5" x W 25" D • 30 cm H x 27 cm W x 14 cm D

This summer, brighten up your mood, your day—and especially your nails—with Nice Stems! by OPI, four shimmering-pink shades that capture the stunning color and undeniable beauty of fresh-picked flowers.

"These pretty pink-based nail lacquers look amazing on fingers and toes, especially for summer" says

Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. "And because bright, floral patterns are so hot right now, these shades don’t just look good—they put you at the forefront of fashion!"

Nice Stems! by OPI is available in a 4-piece "flower-cart" counter display that showcases these shades with impact!

LEFT TO RIGHT:

Play the PeoniesWe’d put our money on this lovely soft-pink. NL S10

Come to PoppySurrender to shine with this shimmering coral-pink. NL S20

Be a Dahlia Won’t You?Give the gift of fabulous fuchsia—to yourself! NL S40

I Lily Love YouFall head over heels with this light pink sparkle. NL S60


http://www.opi.com

8 |

InStyle Magazine, Poland’s go-to beauty resource, named OPI’s The Thrill of Brazil "Best Nail Lacquer" in its Best

Beauty Buys 2010 Awards!

At KIIS FM’s Jingle Ball Gift Suite, OPI gave celebrities and VIP guests gift bags filled with an assortment of OPI Nail Products, including shades from the Burlesque Collection and Avojuice Hand & Body Lotion. Famous faces at the event included cast members of Vampire Diaries, Glee, 90210, Keeping Up with the Kardashians and Twilight.

INSTYLE POLAND GIVES OPI SOME LOVE

CELEBRITIES GO HOME WITH OPI

The beauty editors of Destination Weddings & Honeymoon magazine

honored OPI in their February 2011 issue when they announced OPI Nail Lacquer as the "Best Nail Polish."

Award-winning actress Anne Hathaway wore Diva of Genevaon her toes and Guy Meets Gal-veston on her fingers when she appeared on The Tonight Show, Chelsea Lately, and

at the premiere of her most recent movie

Love and Other Drugs.

ANNE HATHAWAY TAKES OPI ON-AIR

LUCKY LISTENERS GO HOME WITH OPI

OPI NAIL LACQUER WINS BEAUTY AWARD

Seventy-five lucky contest winners received mini manicures and gorgeous gift bags (which included OPI Nail Lacquers) at KIIS FM’s 7th annual "Pick Your Purse" party. Celebrity attendees including Whitney Port (The Hills/

The City), Kris Allen (American Idol), and Ryan Seacrest (American Idol/E! News/KIISFM) hosted and performed at the Beverly Hills, California event.

Hayley Williams, Paramore

Roberto & Ali, The Bachelorette

Far East Movement Lacey Schwimmer, Dancing With The Stars

Brant Daugherty, Pretty Little Liars

opinews


| 9

Contents:1 – 240 mL – 8 Fl. Oz.Avoplex Liquid Soap1 – 250 mL – 8.5 Fl. Oz. Avoplex Revitalizing Hand & Body Scrub1 – 30 mL – 1 Fl. Oz. Avoplex Exfoliating Cuticle Treatment1 – 7.5 mL – .25 Fl. Oz. Avoplex Nail & Cuticle Replenishing Oil1 – 240 mL – 8 Fl. Oz. Avoplex Moisture Replenishing Lotion1 – Avoplex Spa Service Tent Card

Pro Manicure Kit20 services per kitOPI Item No. AV 753

MANICURE indulge in the essence of rich avocado

Soothes, moisturizes, and improves skin elasticity with nutritive, deep-penetrating Avocado oil, vitamins, and phospholipids (the biological building blocks of skin.)

For more information about Avoplex products, log on as a professional at www.opi.com or contact your local Authorized OPI Distributor.

U.S. CANSalon Price........................... $ 29.95 $ 42.50

Salon Price U.S. CAN$ 4.95 $ 6.95$ 17.95 $ 24.95

$ 5.95 $ 8.25$ 9.95 $ 14.95$ 24.95 $ 34.95

Suggested Retail Price U.S. CAN $ 9.50 $ 13.50 N/A N/A

$ 11.50 $ 16.50 $ 19.95 $ 24.95 N/A N/A

NEW!Avoplex Liquid Soapthoroughly cleanses hands while nourishing with Avocado Lipid Complex, Vitamin E and soothing Aloe. For use as a soak.

Open Stock OPI Item No.Avoplex Liquid Soap 8 oz./240 ml AV 108Avoplex Liquid Soap 33.8 oz./ 1 Liter AV 107

Avoplex Revitalizing Hand & Body Scrub4 oz./120 ml AV 1148.5 oz./250 ml AV 118 25.4 oz./750 ml AV 117

NEW!Avoplex Revitalizing Hand & Body Scrubreveals softer, younger-looking skin while hydrating with nutrient-rich Avocado Lipid Complex, Jojoba and Grape Seed oils.


http://www.opi.com

10 | retailpromotions

Today’s bride knows exactly what she wants—and that

includes manicures and pedicures with OPI for her big

day! Make the most of your bridal bookings with OPI

May/June retail promotions, each wedding-themed

and beautifully packaged with OPI favorites and must-

have bonuses. Perfect for brides, bridesmaids, and any

woman who wants to say “I Do!” to beautiful hands and

nails—don’t miss the big event!

OPI Item No. SR 540Promo Center Display

RETA

IL!

OPI RINGS INwedding season

Ask your distributor how you can earn this display for FREE!

U.S CANSalon Price .............................................$ 378.00 $ 532.20Retail Value ...............................................$ 780.60 $ 991.45Potential Salon Profit ................................$ 402.60 $ 459.25

Bonus! OPI Item No. SR C19

Bonus: When you purchase four Prepack Trays (two of #1; one each of #2 and #3), you’ll receive one pack from each promotion tray FREE!

TRAY 2

TRAY 1

TRAY 3

U.S CANSalon Price ............................................$ 250.00 $ 299.00


| 11retailpromotions

1 Purchase: 1 – 15 mL – .5 Fl. Oz. Original Nail Envy Natural Nail Strengthener Maximum strength formula for longer, stronger, harder nails – with no splitting, peeling, breaking.

Get FREE:1 – 15 mL – .5 Fl. Oz. Avoplex Nail & Cuticle Replenishing Oil Moisturizes & conditions cuticles and nails.

Love Your Nails

2 Special Price:1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in Kyoto PearlShimmery White Satin.

1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in PassionEndlessly enticing pale pink.

Get FREE:Mini Bag

Always a Bridesmaid…

3Special Price:1 – 3.75 mL - .125 Fl. Oz. RapiDry Top Coat, 3.75 mL – .125 Fl. Oz. OPI Nail Lacquer in Alpine Snow, Princesses Rule! & Sweet Heart

Little Romantics

SR C24

SR C25

SR C23

U.S. CANSalon Price ............................................. $ 102.00 $ 143.40Salon Price Each........................................ $ 8.50 $ 11.95Suggested Retail Each .............................. $ 16.95 $ 19.95Retail Value Each ...................................... $ 29.45 $ 39.90

U.S CANSalon Price ...............................................$ 96.00 $ 138.00Salon Price Each..........................................$ 8.00 $ 11.50Suggested Retail Each ................................$ 14.95 $ 20.95Retail Value Each ........................................$ 17.00 $ 21.95

U.S CANSalon Price ..............................................$ 78.00 $ 107.40Salon Price Each.........................................$ 6.50 $ 8.95Suggested Retail Each ...............................$ 12.50 $ 16.95Retail Value Each .......................................$ 16.20 $ 22.70

12 UNITS WITH TRAY: SR C20OPEN STOCK:



For more information about OPI May/June Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.


http://www.opi.com

12 |

Dynamic Duos

Save on OPI Pedicure Foot Files!

Don't Just Dry – RapiDry! Liquid Essentials

professionalpromotions

OPI Item No. SP CC5

Includes: 1 – FREE 120 mL - 4 FL. Oz. RapiDry Spray Nail Polish Dryer (AL 704) 1 – 480 mL - 16 Fl. Oz. RapiDry Nail Polish Dryer - Refill Size (AL 706)

FREE 30 mL - 1 Fl. Oz. DripDry with Purchase of 120 mL - 4 Fl. Oz.!

Includes: 1 – FREE 120 mL - 4 FL. Oz. RapiDry Spray Nail Polish Dryer (AL 704) 1 – 480 mL - 16 Fl. Oz. RapiDry Nail Polish Dryer - Refill Size (AL 706)

FREE 120 mL - 4 Fl. Oz. RapiDry with Purchase of 480 mL - 16 Fl. Oz.!OPI Item No. SP CC4

OPI Item No. PC 180

OPI Item No. PC181

OPI Item No. SP CC2

OPI Item No. SP CC3

OPI Item No. AL 406

SP CS3 Alpine Snow Duo SP CS4 Bubble Bath Duo SP CS5 Lincoln Park After Dark Duo SP CS6 Passion Duo SP CS7 I'm Not Really a Waitress Duo SP CS8 Miami Beet Duo

OPI Polish Remover

OPI Item No. AL 606

OPI Item No. AL 206

OPI Item No. AL 506*TEMPORARILY NOT AVAILABLE IN CANADA.

OPI Item No. AL 416

OPI Item No. AL 446*NOT AVAILABLE IN CALIFORNIA.

Artificial Nail Remover

Brush Cleaner

OPI Purified Acetone*

Expert Touch Lacquer Remover

Acetone-Free Polish Remover*

Disinfectable paddle and handle; single-use 80 and 120-grit strips easy to apply and remove!

Individual File

Individual File

OPI Foot File Disinfectable paddle and handle; single-use 80 and 120-grit strips easy to apply and remove!

5-File Display

5-File Display

Disinfectable Foot File with Disposable Grit Strips

FREE Matching Lacquer with Purchase of Axxium Soak-Off Gel Lacquer

U.S. CANSalon Price .................................. $ 29.95 $ 42.50Salon Value.................................... $ 39.90 $ 28.55Salon Savings ................................ $ 9.95 $ 13.95

U.S. CANSalon Price .................................. $ 29.95 $ 42.50Salon Value.................................... $ 42.45 $ 60.00Salon Savings ................................ $ 12.50 $ 17.50

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Save on 480 mL - 16 Fl. Oz. Assorted Professional Liquids!

U.S. CANSalon Price ..........................................................$ 5.95 $ 8.25Salon Value............................................................$ 7.95 $ 10.95Salon Savings ........................................................$ 2.00 $ 2.70




U.S. CANSalon Price .................................... $ 64.75 $ 89.75Salon Value.................................... $ 74.75 $ 99.95Salon Savings ................................ $ 10.00 $ 10.20




U.S. CANSalon Price ..........................................................$ 19.95 $ 24.95Salon Value............................................................$ 24.20 $ 30.90


http://www.opi.com

| 13

Juicy Summer Deals!Smooth Savings!

Great Tip!

professionalpromotions

OPI Item No. PC 607 Cappucino PC 617 White Tea PC 627 Cucumber PC 637 Tropical Citrus PC 647 Papaya Pineapple PC 657 Royal Verbena

OPI Item No. PC 307 Espresso PC 317 Green Tea PC 357 Cucumber PC 367 Tropical Citrus PC 377 Papaya Pineapple PC 387 Royal Verbena

OPI Item No. AV988 Coconut Melon AV978 Cranberry AV318 Crisp Apple AV848 Ginger Lily AV918 Grapefruit AV878 Jasmine AV838 Mango AV928 Peach AV308 Raspberry Violet

OPI Item No. SR C35

Includes: 60 assorted 30 mL – 1 Fl. Oz., 2 Free Testers 200 mL – 6.6 Fl. Oz., 2 POP displays

OPI Item No. AV404 Mango 120 mL – 4 Fl. Oz. AV414 Coconut Melon 120 mL – 4 Fl. Oz. AV424 Ginger Lily 120 mL – 4 Fl. Oz.

OPI Item No. SP CC6 400 ct. Perfection Tips (Natural • No-Well) SP CC7 400 ct. Perfection Tips (White • No-Well) SP CC8 400 ct. Perspective Tips (Natural • Sport-Length/Half-Well) SP CC9 400 ct. Structure Tips (Clear • No-Well) SP CD1 400 ct. Structure Tips (Natural • No-Well) SP CD2 400 ct. Structure Tips (White • No-Well) SP CD3 400 ct. Dimension Tips (White • Sport-Length/Half-Well) SP CD4 400 ct. Linear Tips (Natural • Full-Well)

Manicure/Pedicure by OPI Mask

Manicure/Pedicure by OPI Scrub

Save on Avojuice Body Creme

Get 400 ct. OPI Nail Tips at 200 ct. Price!

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Save $5.00 on 750 mL - 25.4 Fl. Oz. Manicure/Pedicure by OPI Products!

U.S. CANSalon Price ......................................$ 24.95 $ 34.95Salon Value........................................$ 29.95 $ 42.50Salon Savings ....................................$ 5.00 $ 7.55

U.S. CANSalon Price ................................................. $ 3.50 $ 4.50Salon Value................................................. $ 3.95 $ 5.50Suggested Retail Price ................................ $ 6.95 $ 8.95Retail Savings ............................................. $ 1.00 $ 1.00

U.S. CANSalon Price .................................................................................................. $ 52.50 $ 66.25Salon Value.................................................................................................... $ 59.40 $ 74.95Salon Savings ................................................................................................ $ 6.90 $ 8.70

U.S. CANSalon Price .....................................................................................................$ 4.25 $ 5.37Salon Value.......................................................................................................$ 4.95 $ 6.25Suggested Retail Price ......................................................................................$ 8.50 $ 10.75Retail Savings ...................................................................................................$ 1.45 $ 1.75

U.S. CANSalon Price ...................................................................... $ 17.50 $ 24.95Salon Value........................................................................ $ 29.95 $ 39.95Salon Savings .................................................................... $ 12.45 $ 15.00

Save 10% on all 200 mL – 6.6 Fl. Oz. sizes!

Save 10% on 60 pc 1 Fl. Oz. Retail Display


http://www.opi.com

14 | opinews

OPI Guest Artist Vu Nguyen rocked the house at Mexico’s annual professional beauty exhibition in Mexico City. More than 75,000 salon professionals attended the exhibition, making it one of the biggest international professional beauty events in the world. The talented Nguyen demonstrated the latest techniques using Clarité and Absolute Fx, and also showed off his artistic skills with his stylish Nail Art. After the show, Nguyen conducted an in-house training at the corporate office of OPI Mexican Distributor California Research where the group spent hands-on time working on Nail Art and various systems including Clarité, Absolute Fx, and our booming Axxium Soak-Off Gel Lacquer. "The OPI Mexico Team was very committed and eager to learn, by the end of the class they were making tigers and skulls along with a variety of new nail art," said Nguyen.

The OPI Holland team unveiled a beautiful brand-new booth to more than 15,000 attendees at Beauty Salon dimensions 2010, one of the most prominent trade shows in the Netherlands. The sophisticated stand showcased an extensive range of OPI products, and sales were so successful that the booth had to constantly be restocked as the show went on!

OPI Guest Artist Danny Phung conducted a three-day training seminar focusing on Absolute, Absolute Fx, Axxium, and Axxium Soak-Off Gel Lacquer at the Culture of Color Nail Bar in Paris, France. Each day more than 20 eager nail technicians attended the training and participated in the rigorous hands on workshop training for our OPI France Distributor, Ad Beauty. "I know AD Beauty has grown substantially over the years and it’s no surprise as to why, they’re one of the best teams I’ve had the privilege of working with and I can’t wait to see what they have in store for this year!" said Phung.

Big Successin Mexico City

OPI HOLLAND MAKES IT BIGAT TRADESHOW

TRENA TRAVELSTO LATVIA

BONJOUR, DANNY!

OPI Guest Artist Trena Martin not only demonstrated—but also participated as a

judge—at the Baltic Beauty Fair in Latvia, the biggest Beauty Fair in the Baltic Region! The fair was held at the Kipsala International Exhibition Centre where our Latvian distributor, Oniks Beta LTD, took first place once again for the best booth at the show. For three days, Martin shared her inspirational techniques and creative nail art using OPI’s one and only Axxium Soak-Off Gel Lacquer. She also enjoyed being a judge for the Annual Championships in Nail Extension for the Junior/Senior category and the Classic Pedicure. “The competitions were very well-organized and Elena put on a fantastic awards show,” said Martin.

SAY HELLO TO THE NEW OPI EXPERTSChong Li Ping - Kuala Lumpur, Malaysia

May Yoong Yin Mee - Kuala Lumpur, Malaysia


| 15opieducation

Tuition: $100.00 Includes a FREE lunch, OPI designer bag and product.

For more information about OPI’s Educational Programs, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.

CALL NOW!Space is Limited!

TO A LOCATION NEAR YOU

If you attend just one education event this year, make it the OPI Academy on Tour!

"I learned more in one day than I have in two years of educational classes!"

"I can't wait to use the new techniques I learned with my customers!"“This is more than a class – it’s an education experience!”

• Hands-on training with John Hauk, award-winning nail technician • New techniques and timesaving tricks of the trade • Proven salon marketing strategies • How to make the most of the runaway gel color trend!

Monday, May 2, 2011 SALON CENTRIC

Glen Burnie, MarylandInfo: (800) 688-0170 ext. 105

Monday, May 16, 2011 SALON CENTRIC

Hummelstown, PennsylvaniaInfo: (800) 688-0170 ext. 105

Sunday, May 22, 2011

BEACHES BEAUTY SUPPLYMissoula, MontanaInfo: (406) 541-8383

Monday, August 8, 2011SALON CENTRIC

Charleston, West VirginiaInfo: (800) 688-0170 ext.105

Monday, September 12, 2011SALON CENTRICRoanoke, Virginia

Info: (800) 688-0170 ext. 105

Monday, September 26, 2011 TRU BEAUTY CONCEPTS

Southhampton, Pennsylvania Info: (215) 322-671

Monday, October 10, 2011SALON CENTRIC

High Point, North CarolinaInfo: (800) 688-0170 ext. 105

Monday, November 7, 2011STATE BEAUTY SUPPLYOverland Park, KansasInfo: (913) 599-6464


http://www.opi.com

OPI Products Inc.13034 Saticoy StreetN. Hollywood, CA 91605/USA

May/June 2011

Advertising & MarketingYou and your clients can see OPI in the May/June issues of these magazines:

You’ll also find OPI in American Salon, Modern Salon,

Canadian Hairdresser, Day Spa, InOurSalon, Launchpad,

Nails, Nailpro, Nailco (The Industry Source), Salon

Magazine, Spa Magazine, Viet Beauty, & VietSalon.

OPI is available in over 100 countries around the worldFor your Authorized Distributor within the US or Canada,please call 1-800-341-9999 or go to www.opi.com.For all other countries, please contact [email protected] or International Customer Service at 818-759-8629.

OPI Item No. PR 574 Domestic Edition


http://www.opi.com



Star-Spangled Nails1. Polish the nail sparkly red.

2. Paint two blue lines that curve in

opposite directions.

3. Add silver outlines to the blue

lines. Glue on blue star nail jewels.

Add top coat.

Jade Sewell, Just Nails, Great Falls, Mont.

Criss-Cross French1. Polish the nail sparkly red.

2. Use a green glitter striper to

add criss-crossing lines at the

free edge.

3. At the line intersections, add

gold rhinestones. Apply top

coat.

Kimberly Harr, La Nail Beautician, Everett, Pa.

Poinsettia Power1. Polish the nail shimmery silver.

2. Use dark red paint to create six

teardrop shapes in a circle.

3. Add black and gold dots to the center

space. Add green curls and leaves.

Accent the leaves with pale green.

4. Accent the curls with pale green.

Accent the poinsettia with pink. Add

three sets of three gold dots. Apply

top coat.

Gina Morgan, Nails by Gina, Oakdale, Calif.

For more nail art step-by-steps, visit www.nailsmag.com/style, then click on Nail Art.

Want to see your nail art how-to here? Mail your tips (one for each step) and instructions to Sree Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information.

,

.com

na0511nas.indd 85na0511nas.indd 85 3/24/11 3:47:44 PM3/24/11 3:47:44 PM

http://www.nailsmag.com/style


“It’s like getting two birds with one

stone,” says Roula Nassar, owner

of Roula’s Nail Spa in Houston.

“Friends book together and they are

able to enjoy someone’s company while

getting beautifi ed.” Nassar says her salon

receives requests every day for double

bookings — appointments where two

clients come in at the same time to enjoy

side-by-side services. Double bookings

became popularized as a fun way to

celebrate events, such as Mother’s Day or

birthdays. Today, salons who service two

(or even three or four) clients at once are

replacing traditional meeting spots such

as coffee shops, bars, and surprisingly,

even movie theaters.

Double bookings seem to attract natural

nail clients over enhancement clients.

One reason for this may be because

enhancement clients are more likely to

prebook their appointments instead of

spontaneously deciding to get their nails

fi lled. But another contributing factor

may be the relaxed pace of natural nail

services, especially pedicures. For the

most part, natural nail services include a

massage, which helps slow the pace, relax

the client, and create a small reprieve from

an otherwise hectic schedule. Most often,

we want a slower pace when we meet a

friend, making natural nail services at a

salon a perfect choice.

With the increase in double bookings,

it’s clear that clients are using the salon

as a gathering place. By accommodating

multiple clients during the same hour,

salon owners can keep their current

customers happy and attract new ones to

the salon. Read on to see how these salon

owners have creatively accommodated the

double-booking trend.

Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet for coff ee, drinks, even dinner and a movie. BY MICHELLE PRATT

STYLE}

Double

“We include a cocktail or a mocktail with our services,”

says owner Roula Nassar. Adults enjoy a cocktail, and

teens or little girls sip mocktails, pretty drinks with no

alcohol, while getting their nails done. Off ering a drink

doesn’t have to prolong the service, but it does increase

the “aaahh” factor, so clients automatically take a deep

breath and relax. Salon owners can encourage clients to

extend their time in the salon by off ering specials that

will help them linger longer. For example, Nassar says

she runs a special off ering $5 off a mani/pedi combo,

encouraging dual services during double bookings.

“Most people walk out with a combo,” says Nassar. “I

would say 50% are the mani/pedi combo, with 35%

getting a pedicure only and 15% get only a manicure.”

Though they don’t do a lot of advertising to promote

double services, Nassar says the salon self-promotes

the opportunity. “We’re conducive to double services

because of the location, because we have eight pedicure

stations, seven of which have a mani attachment,

and because, though clients come together, they can

personalize their experience by choosing their favorite

of our 22 diff erent scents,” she says. >>>

Patrons of Roula’s Nail Spa are off ered a beverage with their services — cocktails for the adults and mocktails for the younger set.

doubledoublethe Fun

ROULA’S NAIL SPAROULA’S NAIL SPAHouston

na0511double.indd 86na0511double.indd 86 3/23/11 1:39:47 PM3/23/11 1:39:47 PM

www.ezfl ow.com

UV Gel Polish



http://www.ezfl



“We add the entertainment value,” says owner Annie Johnson.

With a full-service bar as part of the salon, Cosmos is literally

a Beauty Bar. “When clients book appointments together, they

get something tangible and intangible,” says Johnson. “They

get to be out with a friend, but they also leave with something

tangible: beautiful nails.” Going out for a mani and martini is

less expensive than dinner and a movie, but evenings and

happy hours aren’t the only times that book up for nail services

with a shot and twist: Business meetings, mother/daughter,

or aunt/niece outings are also very popular bookings. “We

decorate the whole salon to celebrate every holiday,” says

Johnson. “Clients love it. The salon is so festive, and clients

know when they come in it will be a ton of fun.” Johnson says

double bookings happen mostly through word-of-mouth,

though she does advertise her salon in local magazines and

newspapers, as well as through donations of gift baskets at

multiple fundraisers. The fact that there are multiple pedicure

booths and manicure tables, along with a full bar, makes

double bookings a natural and regular part of the off erings at

Cosmos Beauty Bar. >>>

“We accommodate clients who spontaneously decide

they want to get pedicures together, even without an

appointment scheduled,” says manager Star Williams.

“Clients will walk in with Starbucks cups and want to

sit down and spend time together. It happens naturally

when there is space enough for two.” Clients are

allowed to BYOB (bring their own bottle), which makes

after-work hours and Friday evenings popular times for

appointments. “People meet here after work instead of

meeting friends out for a drink,” says Williams. In addition

to the “after-work” crowd, double bookings off er a draw

to people who just want a place to meet. “We get friends,

sisters, and mothers and daughters who come in to spend

time together.” There is a diff erence between “double

bookings” and “parties” at the salon, says Williams.

“Parties,” she notes, “are for when a bunch of friends want

to celebrate an event; double bookings are for every day.”

An added benefi t to a double appointment: Clients who

schedule together most often also want the high-end

services. The “Nail Bar Signature Package,” a mani/pedi

combo, is the most popular choice for double bookings,

though other options are available that cost less than this

$70 service. Though the Nail Bar doesn’t run promotions

or discounts for double bookings, they do off er an early-

bird special that discounts the mani/pedi combo, so

friends are able to take advantage of the discount if they

book early in the day.

THE NAIL BARTHE NAIL BAR Dallas

Though screens separate clients at The Nail Bar in Dallas, clients can still enjoy interacting with friends during their pedicure appointment.

.

y

y

y

g

s

d

s

,

e

s

s

s

,

d

t Don’t overlook the male market for double services! This client’s wife scheduled his services as a way to celebrate a 40th birthday.

COSMOS BEAUTY BARCOSMOS BEAUTY BARGlen Ellyn, Ill.


Dashing Diva

French Wrap Manicure

Who says you can’ t be perfect?

STEPS 3+4

Apply Dashing Diva Base Seal and then Top Seal.

RESULTS

A perfect French manicure that lasts on natural nails!

STEP 1

Apply French Wrap Plus.STEP 2

Clip off application tab to release French color.

Application

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Tempt clients into pedicure season with the alluring aromas of sparkling lemon

and yuzu warmed by cozy vanilla, ginger, and white tea essences! Filled with

soothing botanical extracts, moisturizing butters, and antioxidant vitamins, new

Manicure/Pedicure by OPI lemon tonic scrub, mask, and massage tame

winter-parched skin leaving it soothed, smoothed and touchably soft!

NEW!LEMON TONIC

lemon tonic scrub Banishes calluses and dry, rough skin with natural sugar crystals and AHAs.

Rejuvenates, soothes and ultra-hydrates with shea butter extract.

lemon tonic mask

For a silky, sensual spa massage with rich emollients and antioxidant vitamins.

lemon tonic massage

SCRATCH PEDICURE PARLOUR

“We off er a movie night where friends can book services

together and bring a bottle of wine and a movie to enjoy

while they’re getting their pedicures,” says owner Heather

Hall-Williams. The salon’s location makes it easy for clients

to order carry out from local restaurants in case they also

want to enjoy dinner or snacks. Hall-Williams says she

began to see that clients schedule together, and she realized

they were using the salon as a place to hang out with

friends while they got their nails done. Her salon is located

downtown, making it accessible not only as a destination,

but also as a perfect spot where clients stop in as part

of their evening plans. “We see a lot of Adam-and-Eve

bookings, where clients come in before they go out,” says

Hall-Williams. “Other times, coming in for pedicures and

drinks isn’t tacked on as part of the date — it is the date.“

To promote clients scheduling together, Hall-Williams runs

specials that discount double bookings. “We off er $10 off

your service when you book with a friend, which really means

they each get $5 off the service.“ Hall-Williams markets

through signs in the salon’s window, through Facebook, and

by participating in her city’s First Friday events. All of these

help get the word out to current and potential clients that

her salon can be the go-to destination for friends.

SCRATCH PEDICURE PARLOURRockford, Ill.

Salons like Scratch Pedicure Parlour that off er side-by-side pedicures become a go-to destination for friends who are looking for a place to catch up and relax.


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LEMON

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NEW!temptingly taming


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Michelle Sproat

is a nail artist of

many talents.

The Kingsville,

Ontario, Canada-

based nail tech and

dedicated OPI international

guest artist of 20 years excels

at everything from natural

nail care to fabulous French

enhancements and glamorous

salon-style nails. In her newly

released book and DVD set

Inspirations: Designer Nail

Collection, Sproat focuses mostly

on stiletto-shaped designer nails.

With nine step-by-steps in the

book, plus an hour-long DVD

with fi ve designed nails (three

techniques from the book, plus

two bonus applications), the set

will be a resource to any nail

artist who aspires to a career like

Sproat’s.

Sproat also includes photos

of her nail art journey, including

ones from her competition

experiences and travels with OPI.

Here’s an excerpt, which shows

how to do the book’s cover nails,

dubbed “Cameo Creations.”

Designer Nails Tutorial

Veteran nail tech

Michelle Sproat shares

an excerpt from her

new book-DVD set.

Sproat

STYLE}

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Buy Inspirations: Designer Nail

Collection ($59.95) from www.nailsmag.com/store.

.com

1 2 3

4 5 6

7 8

1. Attach a custom extended nail form to the prepared natural nail.

2. Sculpt a camoufl aged nail bed extension.

3. Sculpt a thin stiletto extension to the desired length.

4. Add a layer of accent color meeting the smile line and fade toward the tip.

5. Shape the nail and smooth the surface. Optional: Use a gel sealer.

6. Add small dots with beads and rows of ruffl es. It is important to work small.

7. Use a fi ne brush, marbleizer, or pointed tool with gel to add scrollwork.

8. Use a small design brush to build a detailed cameo. Work in very thin layers.

na0511sproutDesigner.indd 93na0511sproutDesigner.indd 93 3/24/11 4:01:51 PM3/24/11 4:01:51 PM

http://www.nailsmag.com/store


mother & baby products

boutique

1. The Susan Brown’s Baby collection of

products are formulated with a blend of

cocoa, shea, moringa, and jojoba butters,

as well as jojoba esters. For sensitive young

skin, Susan Brown’s Baby off ers the softly

scented Nourishing Lotion and tear-free

Foaming Shampoo & Body Wash. For stretch

marks, the company off ers Stretch Therapy

Warming Masque, as well as the Stretch

Therapy Daytime Treatment.


2. Mamma Mio Skincare provides three

great treatments for treating stretch marks

and deep scars. The Tummy Rub stretch

mark oil contains rosehip, wheat germ, and

borage oils to help increase skin elasticity. The

Goodbye Stretch Marks treatment works to

help repair and minimize the appearance of

stretch marks by up to 70%, while the See-

No-Scar solution uses dimethicone, vitamin

E, and sweet almond oil to form a protective

barrier over scars.


3. Eco Nuts off ers dried fruit shells, which

come from soapberry trees in Nepal, India,

and Indonesia. The reusable shells are gentle

on fabric and skin, eliminating the need for

fabric softener. The all-natural body butter is

also available in two fl avors, coff ee and açai,

as well as a skin-softening and moisturizing

body oil in a variety of scents, all great for

moisturizing after a bath.


4. For moms, Baby Bump off ers Stretch Mark

& Massage Oil, 2 in 1 Face Mask & Scrub,

Stretch Mark Minimizing Cream, and Body

Polish. The Kuddles collection for babies and

children includes Ultimate Moisture Balm,

Ultra Gentle Cleansing Cream, and Cradle

Cap Moisture & Massage Oil.


5. Mustela’s PhysiObébé cleansing fl uid is

great for baby’s face and diaper area, is soap-

free, and works to soften skin using allantoin

and aloe vera. The Hydra Bébé facial cream

contains jojoba oil, sweet almond oil, and

shea. For mom, the Stretch Marks Intensive

action treatment contains vitamin B5 and

mineral trace elements to help reduce the

size, depth, and color of stretch marks.


6. Basq NYC’s 9 Months Essentials

Kit includes Citrus Sugar Body Polish

for exfoliation, Advanced Stretch Mark

Butter for intense nourishment and scar

prevention, and a conveniently sized Resilient

Body Oil for on-the-go treatment.


With springtime in full bloom, what better way to appeal to new moms and mommies-to-be than by

off ering gentle-on-skin products for both them and baby. Try arranging a nice variety of the items in a

beautiful gift basket to encourage retail sales.

PHOTOGRAPHY BY KELLY BRACKEN

STYLE}

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NA0211eurotouchfp.indd 1 12/28/10 10:18:27 AM

BUSINESS}

Store Vantage Delivers Free Online SchedulingStore Vantage is a free, web-based scheduling and marketing tool that

helps you schedule your appointments, track client preferences, and

send automatic appointment reminders. It also helps organize your

work, manage your staff and resources, understand your economics,

and send marketing campaigns to your customers. For a small monthly

fee, users can take advantage of a client self-booking feature.

Being web-based means there’s no need to install a program or

purchase additional computer equipment. All that is needed to run Store

Vantage is an Internet connection and a few minutes for setup. “Users

complete four simple steps to schedule a new appointment in seconds,”

says company co-founder Ben Gonzales. “Everything you need to know

about the client and your availability is at your fi ngertips.”

For more information, go to www.nailsmag.com/fi fi /15441. >>>




NA0311biosculpthrd.indd 1 1/21/11 8:38:30 AM


Is a Franchise Salon Right for You? MiniLuxe, a nail and waxing salon chain that started with one salon in Newton,

Mass., recently announced plans to expand its concept nationally through a

franchise program with the goal of opening up to 15 new locations throughout

the Northeast and Mid-Atlantic by the end of 2011. Since opening its fi rst salon

in mid-2007, MiniLuxe has launched a new location each year. According to the

brand, MiniLuxe thrives on a number of factors, one of the most important being

the chain’s dedication to hygiene. MiniLuxe assembled a special group of advisors

that spans from podiatrist Dr. Carolyn Siegal to physician Dr. Mehmet Oz to top

beauty editors. Every salon features a lab equipped with hospital-grade autoclaves

and supporting sterilization equipment. “In survey after survey prior to our initial

launch, cleanliness and service surfaced as the two most important things for

our customers. With both a podiatrist and a physician on our advisory staff , our

practices are already reshaping the industry,” notes Laura Bronner, senior vice

president.

Tony Tjan, chairman of MiniLuxe and general partner of The Cue Ball Group

(MiniLuxe’s founding fi rm), says, “We challenged the team to come up with a

breakthrough franchise concept that could create a new brand standard, grow quickly,

and be resistant to economic market cycles. After months of analysis by some of the

best minds in the country, the only project still standing was MiniLuxe.”

If you might be interested in opening up a MiniLuxe franchise salon, visit www.miniluxe.com/franchise, e-mail [email protected], or call (855) MINILUXE.

Run Your

Business Better Creating a salon or spa from scratch is a daunting

task. Successful Salon & Spa Management, Sixth

Edition cuts through the confusion and offers

a clear understanding of what it takes to run

a salon or spa. This go-to reference provides

advice on menu pricing to keep your business

profi table. Other topics include lease and

rental agreements, utilities, and other operating

costs. Author Edward J. Tezak has a 50-year history in the

beauty industry as a barber, hairstylist, chain salon manager, and

cosmetology instructor. Co-author Terry Folawn has over 30 years

of experience as a stylist, trainer, manager, and business owner.

For more information, go to

www.nailsmag.com/fi fi /15442.



http://www.miniluxe.com/franchise

http://www.miniluxe.com/franchise




888.212.0024www.mindbodyonline.com/salonweb

Your nail salon should stand out,

too. But rather than giving all

your clients bright orange polish,

maybe you should start with

MINDBODY software.

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Free Nail Art Really Brings Them In

“I don’t charge for nail art,” says Sharon Frenz, owner of

The Nail Boutique in Tomah, Wis. “As long as I can fi t

the art in the allotted appointment time, it’s free. I do

some quick wisps, swirls, and dots, and my clients are

happy as clams!” Complimentary nail art is a no-brainer,

she says. “Of all the services we can off er, it’s the least

expensive for us. Nail art paint and polish is inexpensive

and application only involves a little bit of our time.”

And once she gets them in the door with the promise

of free nail art, Frenz educates new clients about why

they should stick with her. “I have my Barbicide jar in

a conspicuous place on my table and they see how I

work and take care of their nails,” she says. “They see

how we clean our pedicure throne and we explain

why we’re doing it that way. I kill them with the

best customer service I possibly can and my

receptionist has them rebooked before I’ve put on

the top coat.”

She does make exceptions to her free nail art

policy. “If they want something specifi c (such as

a special design for their kid’s sports team) then I

charge a nominal fee — usually not more than $5.

If what they want is more detailed and goes into

the next hour (and I have time), I usually charge

$8,” she says. “But I tell all my brides that their

art is my wedding present to them. I fi gure there’ll

be someone at the wedding who will admire her

nails and she’ll tell them about the wonderful

place that treated her so nicely.

“I’m not giving anything away. It’s part of my

business and marketing plan. I tell my clients

that they are my walking billboards so why

would I charge for them to advertise for me?”

Set just the right warm and welcoming mood before your customers even

walk in your front door. The new “walk-ins welcome” fl oor mat from

Backscratchers invites customers in and lets them know that whether

they have an appointment or not, you’re ready to care for them. The

eye-catching mat can be used inside or outside your salon. Quantities are

limited, so call Backscratchers at (800) 832-5577 for availability.

Create an Inviting Atmosphere


http://www.mindbodyonline.com/salonweb



NA0211artisticfp.indd 1 12/21/10 11:51:23 AM

they will always make a mess of it and

realize we are not just some air-headed

bimbos who sit pretty painting nails. We

are qualifi ed and do our jobs properly! I

think a lot of hairdressers must feel the

same way, but they are still very much in

business and so are we.

Judy Archibald

Manchester, England

When I was a teenager I bought DIY

products, developed a passion for nail

care and nail enhancements, and now

over a decade later I share my passion

with potential nail care professionals as

a nail instructor.

Toyia Brown

Rivertown School of Beauty, Columbus, Ga.

The average consumer and/or

unlicensed professional who tries to do

nails at home doesn’t really scare me as

far as business goes. Clearly, they’re not

who I want as a customer in my salon

(although I would love to change their

perspective). Unfortunately, there are

just too many enhancement products

available to the public. Without

education, damaging results occur.

Guess who gets the bad rap? The entire

nail industry. I do not enjoy hearing the

horror stories from somewhere else, but

I look at it as part of my job to educate

anyone who sits at my table. So get ready

for an earful if you slam my industry.

Robin Jones

Robin’s Nest Professional Nail Care,

London, Ohio

There’s nothing wrong in doing

some DIY to the nails as long as the

instructions are followed properly. It

gives us ladies time to experiment and

some time to ourselves! I started out this

way and it led me to my career, which I

love. Nothing is as good as the real thing

though — DIY products are not the best

quality and they make you realize what a

good job nail techs do. So it’s very good

for us because we have skills and passion

that the DIY products can never touch.

Clients know a good professional service

when they get one and always come

back (especially after experimenting

themselves, even with nail polish).

Cheryl Wigley-Douce

Laid’eez Salon & Spa, Derby, England

ILLUSTRATION BY AJAY PECKHAM

Next question:If your salon was on fi re and you had time to grab three things, what would they be and why? [Answers will be printed in the August 2011 Issue.] Share your opinion on the topic by e-mailing your response by May 15 to [email protected]. Please include your name, salon name, city, and state with your response.

Are DIY nail products (available

to the general public) good or

bad for the professional

industry? And why?

.com

reader to reader}BUSINESS

Bad bad bad.

When consumers

buy these products and use them without

any professional training they don’t

learn proper technique, application, or

maintenance. They risk ruining their

nail beds or someone else’s and can pass

infections from one person to the next (if

they are providing the service to someone

other than themselves), not to mention

risking their own personal health! They

have no clue as to what to watch for. I

don’t even like the idea of full-coverage

DIY nails because they can rip away the

nail beds. I think they should only have

access to basic nail fi les, polishes, etc.

Bobbi Morgan

Liquid Sun Nails, Prince Rupert,

British Columbia, Canada

There are two reasons I feel they are bad.

First of all it takes away from my income.

That’s the greedy side of me that rarely

shows. Secondly, DIY nail products

make the average Jane think she knows

everything there is to know about nails.

Unfortunately, the consumer is not

fully educated on all the diseases and

disorders of the nail. I worry they will

harm themselves or others due to lack

of information.

Melissa Fuge

The Foxy Lady, Klamath Falls, Ore.

One thing we have to remember is that

if stores sell DIY nail product kits, then

people may well give them a try. And

na0511reader2reader.indd 100na0511reader2reader.indd 100 3/23/11 2:22:45 PM3/23/11 2:22:45 PM


www.ArtisticNailDesign.comBeverly Hills CA, 90210 USATel: 714. 635. 5110

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http://www.ArtisticNailDesign.com



NA0511mehazprofp.indd 1 3/18/11 8:43:06 AM

Today’s newsroom is a busy

place. Editors are constantly

looking for good stories, but

they don’t have much time to fi nd

them. By learning more about what

editors need, your business has a much

better chance of being featured.

Studies have shown that half the

content of most newspapers originates

from press releases (also known as

news releases). Everything from

calendar items and news briefs to

feature stories may have originally

started as a tip from a press release.

Press releases are not advertise-

ments. Some editors understand that

much of the general public does not

make distinctions between news and

ads. On the other hand, many editors

will be frustrated if you don’t under-

stand the difference.

An ad is paid for. It runs in its own

space, typically below the publication’s

news and feature stories. Sometimes

publications include a border,

either with a line or white space, to

differentiate between ads and news.

Sales announcements and

routine business information

should be in paid ads.

Other types of information

can be distributed in press re-

leases. There is no charge for

publishing this information.

If your press release has a lot

of fl uff, hype language, or ex-

clamation points, it will likely

be dismissed by an editor as

information that should be in

a paid ad.

Consider the audience. The editor of

a community newspaper is looking for

stories that resonate with local readers.

If you can take a national trend and

connect it to your local company or

service without distortion, you have a

good story to tell. If you are providing

a service that no one else in the area

offers but lots of people would use if

they knew about it, you have a good

story to tell.

In this case, “think local” means

think of the types of information that

interest your friends and neighbors.

If your announcement would interest

them, then it may interest a local

editor. Your press release should

}BUSINESS

Grow Your Business

with Media Coverage

A press release is one of the easiest and

most cost-eff ective ways of getting your

message out when you have a business

announcement. BY JENNIFER WEZENSKY

NEED AN ANGLE?Here are some possible news angle ideas for

your press release:

> New location

> Moving location

> Expansion of facility

> New stylists/technicians/designers

> New services

> Unique services (such as a job-hunting makeover)

> Renovation of facility

> Fundraising event (such as Locks of Love, Breast

Cancer Awareness Month)

> Awards/recognition for salon

> Employee awards/recognition

> New employee certifi cations

> Attendance at relevant major events (such as hair

shows, beauty events)

> Trends in hair, nails, or spa services

> The economy: Has it aff ected your beauty business?

na0511pressRelease.indd 102na0511pressRelease.indd 102 3/24/11 11:02:43 AM3/24/11 11:02:43 AM

F O L L O W U S O N F A C E B O O K .


NA0511mehazprofp.indd 1 3/18/11 8:43:06 AMna0511pressRelease.indd 103na0511pressRelease.indd 103 3/24/11 11:02:49 AM3/24/11 11:02:49 AM




NA0411entityfp.indd 1 2/24/11 9:07:00 AM

interesting? Why are you

excited about it? Why would

someone else care about it?

Make sure you know the

answers to these questions

before you sit down to write

your press release.

Your press release should

make it clear what is unusual,

make it clear how this is of interest to

local readers.

When you have information you

want to share with the public about

your business, fi rst you should

determine if the information is actually

news; consider whether it is interesting

to anyone besides yourself and your

immediate family. What makes it

unique, or intriguing about whatever it

is you are announcing. Press releases

that are tied to something timely, such

as an upcoming event, are more likely

to get the attention of a local editor.

Companies introducing new products,

services, or projects also have a good

chance of standing out among the

news submitted.

Other types of information editors

are seeking include the announcement

of:

> Personnel matters: Hirings,

promotions, awards, retirements of

employees who have been with the

company for many years.

> Anniversaries, such as a

company’s 75th year in business, or

other milestones or record-setting

performances.

> Survey results or statistical

data a company has collected that

has relevance to the newspaper’s

readership. Such information might

be something readers either can use,

a helpful tip, or something that makes

the reader feel more informed.

> Worthwhile activities: Special

projects a company or its employees

have tackled to better their community

and help those around them.

> New partnerships, mergers, or

similar business activities.

> New construction or jobs.

Jennifer Wezensky is president of JW

Public Relations, a Michigan-based

boutique PR fi rm specializing in helping

small businesses garner positive media

coverage. The new JW PR Toolkits

series has the tools a nail technician or

salon owner needs to create a “do-it-

yourself” PR campaign on a shoe-string

budget. For more information, visit

www.jwprtoolkits.com.



http://www.jwprtoolkits.com

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106 | NAILS MAGAZINE | MAY 2011 ILLUSTRATION BY ©ISTOCKPHOTO.COM/MEGAMIX

}BUSINESS

For some nail techs, a new baby

can be accompanied by anxiety

over the time they need to take

off from work. Here’s how you can

help alleviate some of the stress by

planning ahead.

BY TIM CROWLEY

According to the latest NAILS Big Book, approximately

20% of working nail technicians do not have medical

insurance, and approximately 25% classify themselves

as either booth renters or independent contractors, meaning they

do not fall under state and federal mandates for re-employment.

This can put nail technicians in a tight spot when expecting a

baby. Even established nail techs with full books will be forced to

take time away from their money-earning business and may have

a diffi cult time receiving any disability coverage while they are out.

A tech might also have to deal with her job (or booth if you are a

Joy A Bundle of

(Un-Paid?)

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153 salon profiles

seventy three articles on working healthy

485 step-by-step demos

583 all-new Encyclopedia entries

340 reader questions answered

336 covers to viewtwenty eight years’ worth of magazine content

57 combined years of editorial experience

58,062 NAIL ART PICTURES

247 technical videos

20 years’ of industry statistics

122 photo galleries

four giveaways every month

4,587 stories

80 nail disorders explained

8,300 other art images

310 polish articles

eight blogs

the brand new

NAILSMAG.COM — everything a nail tech needs

NAILSMAG.COM

NAILSMAG.COM

NAILSMAG.COM

NAILSMAG.COM

NAILSMAG.COM

1,436 companies in our salon directory

na0511houseWeb-halfVERT.indd 2 3/25/11 2:13:16 PM

renter) being replaced while she is out. And if you are not

classifi ed as an employee, there’s not much you can do

about it.

According to the Family and Medical Leave Act, amended

in January 2008, employees of a company are guaranteed

up to 12 weeks of job-protected leave during any 12-month

period for the birth of a child, adoption, care of an imme-

diate family member with a serious health condition, and

care of one’s own serious health condition. This is a feder-

ally mandated act that applies across state lines.

One of the catches to this is you are not entitled to any

more rights than you would be if you were still working (for

instance you could still be the victim of a budget-induced

layoff), but the idea is that a recognized employee can’t be

terminated solely because of her family leave. You can see

more specifi cs on the U.S. Department of Labor’s website,

www.dol.gov/compliance/laws/comp-fmla.htm.

There are also accompanying pregnancy leave rights for

different states — with different coverage for each (some

offer no additional coverage). The website www.national-

partnership.org (here’s a shortened direct link: www.

tinyurl.com/4h9t6ya) has an information-packed brochure

addressing the laws in each state.

INSURANCE OPTIONSUnfortunately, being under a

spouse’s medical insurance

doesn’t include you in the FMLA’s

plan for any paid maternity leave,

which is what an employee of an

FMLA-qualifi ed business would

be. So the likelihood of a booth

renter or independent contractor receiving any help while

away from her job is very low. But there are some disability

options that will work.

Some states have disability insurance programs for the

self-employed, which may provide you with some alterna-

tive options. This will be similar to buying temporary insur-

ance programs, such as Afl ac (www.afl ac.com), in which

case you usually need to sign up for the plan before you are

pregnant, and sometimes you need to have been in the

program at least six months or more before they will cover

any claims.

However, these short-term coverages can sometimes

carry expensive premiums.

TAKING THE TIMEOnce you know your expected due

date, you should start planning for how

you will keep your clients covered

during the time you will be away from

work. Obviously, you aren’t the fi rst

nail tech wanting to take a maternity

leave, so we suggest you reach out to

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fellow techs or hairstylists

for advice. Professional

beauty web networks can

be helpful for advice from

other female salon workers

who have gone through

maternity leaves themselves.

If you are a booth renter

or independent contractor,

let the salon owner know as

soon as possible when you

are planning to take off, and

discuss with him or her if

there is an option for you

to return within a certain

time period if you desire

to do so.

The owners are under no obligation to re-lease to you, but

if the business relationship has been a good one, the owner

might be open to negotiating. Grace Ann Horstman of Grace

Anne’s Nail Shoppe in Brodheadsville, Pa., enlisted the help

of a tech right out of school to help mentor and take over her

clients while she was out. This can be a great way to help a

young newbie tech learn the ropes, while adding a personal

touch to your clients as you introduce her to them.

Another way to cover your regulars is to recommend

them to another nail tech you respect. April Franks of Digits

Professional Nailcare in Rockford, Ill., describes how she

managed the leave. “As a self-employed salon owner, I

intended to take six weeks off, but instead only took four,”

she says. “I adjusted my schedule before, so that after I had

the baby I would work just two-and-a-half (very full) days.

My clients only had to see someone else once or twice while

I was out, and luckily my salon had other techs still building

a clientele so they had time to take some of my regulars.”

Franks says she only lost two clients because of her new

schedule, and her maternity leave went very smoothly.

BABY BONDING AND BACK TO WORK

The most important thing to

remember is that your approaching

time with your newborn is a special

moment to bond with your child

and not stress out about work.

Allow yourself the time you need

to welcome your child happily into

this life. And when you are ready, you can get back to the

salon (probably with a new whole-hearted motivation to

earn money).

Good relationships and strong networking skills are

invaluable tools during maternity leave, and with a little

resourcefulness and knowing your obligations and rights,

you’ll make it back to the manicuring table with your full

book eager to hear your stories of new motherhood.

A good resource to have throughout your nail career is the advice and opinions of other nail techs across the world. And with social networking exploding like crazy, there’s no reason not to familiarize yourself with the popular nail tech forums out there. Here’s a quick list of some you can check out:www.beautytech.comforums.nailsmag.comwww.facebook.com/nailsmag www.nailtalkradio.com



http://www.beautytech.com


http://www.nailtalkradio.com


Based in Kitchener, Ontario,

Canada, Tips2Toes Nail Spa is

a Victorian romance-themed

retreat that focuses on exceptional

services in a relaxing atmosphere.

Owner Thao Nguyen runs the salon

with business partner and twin sister

Ha Nguyen using the skills they learned

growing up in their parents’ nail salon.

Thao, born in Hong Kong and raised

in Canada, considers herself to be a mix

of traditional and western infl uences.

From the age of 13 until they began

college, she and her sister helped out

in every aspect of their parents’ nail

salon, including translating for them

and problem solving. After college,

Thao decided to open a salon upon

realizing that her career at a law fi rm

was unsatisfying. “I wanted to try to

run my own business, so the next best

thing to do was to return to my roots,”

she says. As Nguyen began looking into

a newly developing area, her sister Ha

agreed to help while she was in college

working on her graduate studies.

“All those years of translating and

taking care of my parents’ business,

dealing with lease negotiations, payroll,

and marketing — all these skills came

in handy when they were needed,”

Nguyen says. Despite being young,

she convinced a board of directors to

approve her business plan for a prime

unit next door to a Starbucks.

“Each week I slowly gained their

respect and eventually they loved the

business plan and decor ideas,” Nguyen

says. She and her sister attribute most

of their success to their mother, Be

Thi Nguyen, now retired, who enjoys

helping out on the weekends. “She

helps clean and make sure everything

is in tiptop shape for us. You know

how moms can be,” Nguyen laughs.

SWEET, SOFT, AND INVENTIVE

Inspiration for the salon’s dreamy

decor came from Japanese and Korean

fi lms. “We fi nd that a lot of soft colors

and wallpaper were used for a cozy,

cute effect,” Nguyen says. “Bright

lights and white, sheer curtains

remind us of romantic getaways and

canopy beds.”

The salon’s color palette incorporates

sweet mauves, creamy vanillas, and

salon profi le

Romantic Canadian Salon

Shines with Dreamy Details

Owner Thao Nguyen left a career in law to create a charming, successful nail haven

from the ground up with the help of her sister Ha Nguyen. BY JENNIFER WASHINGTON

}BUSINESSThe inspiration for Tips2Toes decor was interior design styles from various Japanese and Korean movies.

PHOTOGRAPHY BY KAITLYNN SCHAEFER

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NA0411nubarlovefp.indd 1 2/24/11 8:37:13 AM

chocolate browns for a feminine and

modern look. High ceilings blanketed

with soft, romantic drapes are accented

by hanging lamps and white Victorian-

inspired chandeliers.

The salon holds eight manicure

stations and four pedicure basins

within the main space, and includes

a back room for waxing and make-up

services. Three of the manicure stations

are located on a long table on the right

half of the salon while the four pedicure

basins are placed in the back. Both

sections are separated by a low wall.

On the left, fi ve unique manicure

booths sit back to back, each resembling

intimate restaurant seating for two.

“The booths were an idea we came up

with to provide more privacy for our

clients,” Nguyen says. “We didn’t like

the idea of our customers crammed in

next to one another.”

During the construction process,

Nguyen had to do a great deal of pricing

research to avoid being taken advantage

of by contractors, she says.

She also had to present a

business plan at a bank to

obtain funding for plumbing,

electricity, cement, dry wall,

and an HVAC system.

“Everything else was done

by my sister and me, with help

from some friends and family.

This helped tremendously

because we had such a limited

budget,” she says. “I remember

my sister and I went to Home

Depot for free tutorials on how to lay

tiles and plaster walls. We literally slept

in the salon every night for a month and

a half, working as quickly and as hard

as we could.”

QUALITY TIME The Nguyen sisters,

both certifi ed as nail techs in 2002,

have return clients who are not only

loyal to them, but were also loyal to

their parents many years ago. “Clients

appreciate that we take the time to know

them and understand exactly what they

are looking for,” Nguyen says. “We

respect that everyone is different and

has different tastes and preferences.”

Tips2Toes’ services include

manicures, pedicures, nail art, gel and

acrylic nail extensions, OPI Axxium

services, waxing services, makeup

applications, paraffi n wax treatments

for hands and feet, and airbrushing.

The salon specializes in freehand nail

art, as well as the popular pedicures

that include full leg and foot massages.

Currently, about 90% of the salon’s

services focus on nails.

In addition, large group parties for

bridal showers, children, and corporate

events are another salon specialty.

With regard to pricing, manicures

start at $17, pedicures start at $33,

and a la carte services range from $3

for a nail repair to upwards of $60 for

certain nail services. “The most popular

nail treatment at our salon is the $45

manicure and pedicure combo,” Nguyen

says. “We spend an hour to an hour and

a half and we are thorough, which our

customers enjoy very much.”

“Our clients are usually referred by

word of mouth,” Nguyen says. The

QUICK LOOKSalon Name: Tips2Toes Nail Spa

Location: Kitchener, Ontario, Canada

Owner: Thao Nguyen,

partner/manager Ha Nguyen

Square Footage: 926

Years of ownership: 3Number of Nail Techs/Total Staff : 5/7

Specialties: Pedicures and freehand nail art

Compensation: Commission

Website: www.tips2toesnailspa.ca

2

3

1

1. The unique manicure booths were created to enhance the relaxing experience of being in the salon with added privacy and comfort. 2. The salon’s popular pedicure basins were built in their entirety by owner Thao Nguyen and her sister Ha, using training they obtained by attending classes at a home improvement retailer. 3. The high ceilings, warm lights, and soft draping add to the sweet, relaxing ambiance in the space.

PH

OT

OG

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PH

Y B

Y K

EV

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EU

NG


http://www.tips2toesnailspa.ca

NA0411nubarlovefp.indd 1 2/24/11 8:37:13 AM





NA0111belavafp.indd 1 11/19/10 8:43:49 AM

NA0511nailitehlf.indd 1 3/17/11 4:09:15 PM


LIGHTHEARTED ATMOSPHERE The

employees at Tips2Toes are all friends

but maintain professional respect

for each other and work as a team to

improve. “We always try to keep each

other grounded and remind each other

of our focus and goals,” Nguyen says.

“We all have to work, but if we make it

fun, it won’t feel like work.”

Initially, Nguyen faced some

diffi culty fi nding and hiring technicians

who would abide by her salon’s rules

and speak English no matter what

their background was. “I felt that as

long as the employee tried and learned

along the way, customers would still

appreciate her efforts,” she says.

The team makes a point to share

any and all new techniques with each

other and as an incentive, Nguyen

arranges group events for the team

as well as monthly staff dinners to

discuss suggestions, improvements,

and new changes. “This keeps the

communication open and free, and

this helps keep morale positive at the

work place,” she says. In addition,

all employees receive services free of

charge as a means to keep themselves

looking their best and to also inspire

customers to try out new services.

“My goal was to offer something

different to the clients, in service and

the environment experience aspect,”

Nguyen says. “We wanted to make

others happy and to try to make a

change in this nail industry — maybe

try and gain more respect for the art in

this industry and acknowledge those

who have the passion for it.”

six to 12 clients a day. Slow seasons

usually consist of busy nights and a

steady fl ow of clients throughout the

weekends. “From time to time, it is nice

to get together with clients and chat,”

Nguyen says. “Trust and reputation

can’t be bought, so it is very important

to me to make sure that everyone is

happy and satisfi ed.”

salon also markets itself through radio

and contests, the website, and cross-

marketing with other businesses.

“We try to give our clients specials

each month — something different and

new. We also offer half-price services

on the seventh visit,” she adds. During

peak season in summer and winter,

each employee sees anywhere from

(left to right) Owner Thao Nguyen stands

with her mom, Be Thi Nguyen, and sister/

business partner Ha Nguyen in their salon’s

main foyer. The sisters created the salon from

the ground up, which included everything

from negotiating with contractors to laying

down tile and fl ooring themselves.

PH

OT

OG

RA

PH

Y B

Y K

EV

IN K

EU

NG



NA0111belavafp.indd 1 11/19/10 8:43:49 AM




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HEALTH}

Coff ee has a stimulating richness recognized for centuries as a natural curative.

Barista Bath and Body leverages the revitalizing benefi ts of coff ee by making

organic coff ee a primary ingredient in its fl agship products. Studies have

documented the benefi ts of the topical application of coff ee and caff eine, says

company CEO Christine Willett. Barista Bath and Body products are formulated

with organic coff ee, coff ee extract, and essential oils to maximize the revitalizing

benefi ts of coff ee.

According to Willett, coff ee — along with its major ingredient, caff eine — has

the following advantages.

> It features a pH balance similar to the human body, meaning that it cleans

better than ordinary soap or shampoo.

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Paraben-free, sulfate-free, and phthalate-free, the line includes body cream,

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This Ventilation System Sucks —

In a Good WayFor optimum ergonomics, effi ciency, and

function, the Eat My Dust nail vent from Nail

Innovationz increases workspace and mobility

by connecting through the underside of the

desk top. Ventilation via the desk top also allows

for the removal of both electric fi le and hand-

fi ling debris as well as the extraction of vapors

produced by polish removers, cleansers, and

disinfectants. Additionally, the unit itself is

designed to be small enough to fi t out of sight

in the average desk cabinet. Alternatively, the

base can be personalized with custom graphics

to match the decor of your salon.

“In relation to comparable models, which

typically run at decibel ratings close to those of

a vacuum, the Eat My Dust houses a motor that is more comparable to a quiet

bathroom fan, while still offering suffi cient suction,” says Avry Bablitz, president

of Nail Innovationz. “While our highest priority was effective removal of dust

and vapors away from the tech’s immediate breathing space, noise pollution,

ergonomics, ease of use, and aesthetic appeal were also of signifi cant importance

when we designed this system.”


Advanced Education Eases Clients’ FearsIt was tough to counter the fl ow of dirty nail

salon stories in the media, says Claudia Cox,

owner of Back in Touch Wellness Center in

Sebring, Fla. “We would tell clients, even

show them our liquid disinfection system,

but that didn’t seem to alleviate their fears,”

says Cox. Her business turned around

however, after she took the Medinails

Learning Center programs and became

a Medical Nail Technician. “Showing we

care about clients’ safety when it comes

to nail services enhances trust in us as

professionals, and they come in for more

non-nail services as well,” she says.

Medinail Learning Center off ers two

courses for nail technicians, an Advanced

Nail Technician Program (ANT) for salon-

based nail technicians who wish to upgrade

their services and bring in clients who appreciate safety, and a Medical Nail Technician

Program (MNT) designed to train nail technicians to work in podiatry offi ces. The ANT is

four modules of online information plus an exam and includes sections on how to market

safety to attract new clients and how to work safely on chronically ill clients. The MNT

is comprised of the ANT curriculum plus seven more modules, exams, and an internship

experience in a podiatrist’s offi ce.

For more information, go to www.medinails.com.



http://www.medinails.com




Q

Q

Have a health question? (about salon safety and sanitation, nail disorders, science, etc.)

E-mail it to [email protected] and check back here for an expert answer.

AQAND }{I have a 50-year-old client who has been having recurring ingrown nails on her fi ngers. It tends to affect the middle and ring fi ngers on both hands, and on both sides of the nail. She starts to feel sensitivity to pressure on her fi ngers and within days you can see pus under the skin. It looks like a small piece of nail is growing into the skin, causing the infection (and quite a bit of pain). She has hard, brittle nails that she wears short and polished. Is there anything I can do in the salon to prevent this from happening so often?

When I see someone present with recurrent minor infections like this, I take

a look at the whole picture. I do have the advantage of having access to patient

medical records, but as a licensed professional you are able to question the general

health of your client. Since this client is 50 years old, there is most likely another

co-condition underlying the recurrent infections. I would fi rst ask her gently if she

is a diabetic, or has been told by a physician that she is in a pre-diabetic state.

Second, I would ask her if she has taken any immunosuppressant (chemo) drug

therapy recently or currently. If the answer to either of these questions is yes, then

I would refer her to her physician. Third, I would ask her if there is anything in

her health history that would shed light on this situation. If the answer is no, then

I would advise a regime of careful hand-washing with a soft nail brush and gentle

castile soap. Her preference for short polished nails is a plus, as she would not be

a good candidate for enhancements. Careful adherence to a hand-washing routine

should keep her nails clean and prevent recurrent infections. If she still continues

to have a painful, purulent (pus fi lled) cuticle area, then I would refer her to her

physician, as you have done all you could within the scope of our profession.

— Grace Almleaf, MNT, is a podiatry assistant in Jamestown, N.Y.

I need help selecting a good UV light. What should I look for? Is price a good indicator?

If you are a nail technician looking for a good UV light right now, that is both

an easy and a diffi cult thing to do. First, there are many good quality UV lights

on the market. Perhaps the better search should be for a good UV light with a

great warranty. Each company will warranty different things on the light and for

differing amounts of time. Perhaps a light made in the U.S.A. is important to you. If

it is, then look for one that satisfi es this requirement. Lights are just as personal as

gels — fi nd one that you believe in and one that the company will repair or replace

for you if needed.

Second, what gel are you trying to cure? It is always strongly suggested that you

use the light that your gel manufacturer sells. They will support you if they know

you bought from them. You will fi nd that some lights on the market will cure more

than one brand of gel. If this is the case, fi nd the light that has a good warranty and

will cure more than one selection of gels and purchase this light. If your gel requires

the use of an LED UV light, then use the one the manufacturer suggests.

Third, fi nd a light that fi ts on your table. Many nail tables are small and will not

accommodate a large light unit. There are many UV lights on the market. This was

not the case 10 years ago, so shop and search for the right light for you, your work

space, and your gel. An expensive light is not always the right light for you. Some-

times the more expensive the light, the better the bulbs that are used in the light.

Sometimes, a light is just more expensive.

— Jim McConnell is president of Light Elegance.

na0511healthNF.indd 119na0511healthNF.indd 119 3/25/11 2:37:25 PM3/25/11 2:37:25 PM




NA0411expressionfp.indd 1 2/24/11 1:26:42 PM

Plantar Warts

Plantar warts are benign

growths that occur on the

sole, heel, or ball of the foot.

What is it?

How do you get it?

How is it treated?

What can a tech do?

When warts form on the plantar surface — or bottom — of the feet, they are referred to as “plantar

warts.” Children and teenagers are more likely to develop plantar warts, but adults are not immune to

them. Because plantar warts are often located on weight-bearing areas of the foot, they can grow deep

into the skin and be quite painful. To identify plantar warts, look for firm, round, flat bumps on the foot.

A single wart can multiply quickly, creating clusters of warts. Techs may see small black dots among

the clusters.

Warts develop from exposure to the human papillomavirus (HPV). HPV enters the body through cuts

or breaks in the skin, but doesn’t always develop into a wart because the immune system may kill the

virus. However, there are times when conditions are perfect for the virus, and the virus begins to grow

— and warts develop. Plantar warts can spread rapidly from one part of the foot to another. According

to the Mayo Clinic, the virus can spread by touching or scratching. The virus can also spread by contact

with skin shed from a wart or blood from a wart.

Plantar warts often heal through the body’s own immune system, but most people prefer to be

proactive in an attempt to clear them up quickly. Clients may try an over-the-counter wart treatment

that contains salicylic acid. When the salicylic acid is applied, it destroys skin cells, so warn clients to

use caution. The destroyed cells should be removed by filing, and the application/removal process

repeated until the warts are eliminated. Doctors remove warts by using an acid solution stronger than

the one available over-the-counter, plus they are able to shave the skin that has been destroyed from

the acid. Another option that has proven to be effective is freezing. Doctors administer liquid nitrogen

to the site of the wart, and within a few days the dead skin peels away. Laser surgery can also be used

to remove plantar warts, but because of the expense, many doctors shy away from it.

Plantar warts are contagious. Techs should be very careful with implements and foot baths after

servicing a client with plantar warts. Use disposable files and wash the foot bath with hospital-grade

disinfectant. Thoroughly clean the service area, as warts can be spread through exposure to skin cells.

While at-home remedies have proven to be effective, when techs see plantar warts on clients with

diabetes or circulation problems, they should refer them to a doctor for treatment.

Another treatment option is duct tape. It may sound like an old wives’ tale, but it’s true. The Mayo

Clinic reports: In “duct tape therapy,” people covered their warts in duct tape for six days, soaked them

in water, and then gently rubbed warts with an emery board or pumice stone. The hypothesis of why

duct tape works is that the irritation caused by the tape may stimulate the body’s immune system to

fight off the wart.

under the microscope

What else?

.comFor more information about plantar warts,

log on to www.nailsmag.com/encyclopedia.

}HEALTH

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I have a dozen sets of pushers, nippers,

and nail clippers. (I buy them whenever

they are on sale.) That way if I drop

one I know that I still have enough to

last me throughout the day. I also use

disposable fi les, which are either thrown

out or given to the client. At the end of

the day I wash my implements, then

soak them in hospital-grade disinfectant

for the recommended amount of time,

rinse, dry, and seal them in a clean

pouch. Also, for each client, I remove

the towels and any other items used,

wash down the desk, wipe the chair,

and make sure everything is freshly

cleaned. Sometimes clients may have to

wait a few minutes, but they don’t mind

as they know I am looking after their

health as well as my own.

Ingrid Slatta

Ingrid’s Aesthetics & Nails,

Victoria, British Columbia, Canada

I have fi ve sets of implements and

each of my techs has three or more

sets of implements. As soon as we are

fi nished with one client we sanitize

and put them into disinfectant so

we can rotate them out. We each

have a closed drawer for storage of

disinfected implements.

Melodie Hand

Tickled Pink Salon, Clayton, N.C.

I don’t have time to clean and disinfect

my tools between clients. Instead I have

six sets of nippers and different pushers

and nail clippers in sanitized pouches so

I don’t go searching for tools. The used

tools go into a container for dirty tools

so they can be cleaned and disinfected

at the end of the day. Then I’ll have the

cleaned set of tools in new pouches for

the next day!

Shamina J. Di Mauro

Advanced Images & Nail Center, Baldwin, N.Y.

I have at least eight sets of implements

and I throw them in a sanitizer and

clean them at the end of the day. I use

disposable fi les and either throw them

away or give them to the client to use

at home. I wash the implements in hot

soapy water and put them in solution to

soak, rinse, and dry on a towel. I then

put them in a drawer.

Tamara Nute

Sazzy Scizzors Salon, Forsyth, Mont.

I always have my implements

immersed in Barbicide. The only time

they are not immersed is while they

are in use. Before I put them back

in the Barbicide, I wipe them clean

with alcohol so I have no debris in my

Barbicide. I also have tons of Purifi les

that get sanitized. It’s important that

my clients see that my implements

are sanitized.

Jennifer Fody-Sacco

Sanity Salon & Spa, Surprise, Ariz.

I have eight full sets for pedicures

and seven full sets for manicures,

plus miscellaneous tools I package

individually (like tweezers, wrap

scissors, etc.). Even with back-to-back

clients I clean everything in between

PHOTOGRAPHY BY KIMBERLY PHAM

}HEALTH

What’s Your

Sanitation System?

Sure you’re busy, but not too busy to

sanitize and disinfect properly. For

some this means having multiple sets

of implements that last the whole day;

others manage to disinfect on the fl y,

alternating between just two sets of

tools. We asked nail techs: How do you

quickly and eff ectively sanitize your

tools when clients run back to back?

NA0211tweezerfp.indd 1 12/22/10 2:23:54 PMna0511sanitation.indd 122na0511sanitation.indd 122 3/25/11 9:23:37 AM3/25/11 9:23:37 AM

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na0511sanitation.indd 123na0511sanitation.indd 123 3/25/11 9:23:41 AM3/25/11 9:23:41 AM



NA0311kupafp.indd 1 1/25/11 1:42:13 PM

“My biggest frustration has been the recent full turnover of our front desk team...again. I feel for them because a busy front desk is the most underappreciated job.” At The Coaching Chronicles,

listen as salon coaches offer tips

and advice to build your business.

“You know how we’re usually used to seeing negative pieces in the mainstream media about the nail industry? Well today is a day when we can all hold our heads up high.” From the From the Editors blog, written daily by NAILS Magazine’s editors, and

covering everything from nail art at the Olympics to how to write for the web.

“Within a week of starting nail school I knew nails was all I ever wanted to do. And nails is all I have done since having that revelation.” Veteran nail tech Maggie Franklin has a point

of view … on everything. Read her daily post

at Maggie Rants [and Raves].

“We used a crane to hoist furniture onto the second floor. Days later, we STILL don’t have power, and I don’t know when we will. The city ran out of electricity meters. Just my luck.” From the Blueprint of a First Year blog that

follow the ups and downs of several new

salon owners.

What are you talking about? NAILS Magazine has five active blogs on our website and there’s something for everyone. Check in at one of our typical blogs, all written by people in the know.

www.nailsmag.com .com

“Nail competitions are an important part of the industry, and we need to encourage growth. Let’s make would-be competitors feel welcome and get them excited about participating. Let’s make nail competitions the main event at trade shows.” From the Competition Insider

blog that follows several nail

competitors as they seek to make

the NAILS Top 25 list.

NA0511bloghalf.indd 1 3/25/11 11:37:36 AM

When I’m done, the time is just about

right to walk her into the waiting room

where she can relax.

Oana Schultz

Well Spa, Milwaukee, Wis.

I have several nippers, pushers,

clippers, and other tools I sanitize

and disinfect between clients. I try to

make a big show of demonstrating our

salon’s cleaning practices, especially if

I’m running late, by telling clients that

I’ll be with them as soon as I clean

and disinfect my tools. What are they

going to say to that? It takes almost

no extra time to clean your tools

between clients, given that you have

to wash your hands and clean your

table anyway, so I don’t see the point

of waiting until the end of the day to

clean everything. I’ve used Let’s Touch

for years and always keep my clean

tools soaking in it.

Deborah Blatchley

HFN Hands Feet & Nails, Fort Collins, Colo.

clients. When a client comes in, she

washes her hands while I am washing

implements from the previous client,

then I put them in the disinfectant. I

autoclave at the beginning of the next

day or anytime I fi nd time during

the day. My towel warmer also has a

sanitizing light as a backup, but I have

never needed to use it for anything

but nice warm towels. I also clean

the pedicure tubs and fi ll them with

sanitizing solution before I start on

the rest of a client’s service or on the

next client.

Lydian Flash

Lan’s Studio, Austin, Texas

I use just one set. I wash my implements

and put them in the disinfectant while

the client’s nails are drying and she is

checking out. For manicures, the tools

are ready by the time I’ve removed

the next client’s polish, applied cuticle

softener, and fi led the free edge. For

pedicures, they’re ready for the next

service no matter what. (It takes no less

than 12-15 minutes to properly clean

and disinfect the tubs, so the timing is

always spot on.)

Erika Clary-Terzani

Vista, Calif.

I have three sets of implements and

about 15 nail brushes. I wash and

sanitize my implements when my

client is scrubbing her nails. Then

when she’s drying, I pull them from

the sanitizer, rinse, and dry. I wash

and sanitize the brushes at the end of

the day. As for my fi les and buffers, I

throw them out after each single use.

Lorri Silvestre

Nail Designs by Lorri, Grover Beach, Calif.

I have two sets. While one is soaking, I

use the other one. I always make sure I

have time to wash the implements and

leave them soaking. While the client

is drying for a couple of minutes, I

wash my hands and clean implements.



NA0311kupafp.indd 1 1/25/11 1:42:13 PM





açai berries

PHOTOGRAPHY ©ISTOCKPHOTO.COM/BRASIL2

What it is: Açai (pronounced ah-sigh-ee) is a small, deep purple berry that

grows on certain palm trees in Central and South America. Derived from

ancient legend, its local name is “içá-çai,” meaning “fruit that cries.”

Where it comes from: In addition to being harvested from certain parts of

Central and South America, açai is particularly abundant in the Amazon

rainforests in Brazil.

Properties: Available in a few colors, the purple variety of açai berries are some

of the most nutritionally dense foods in the world. The berries are about one

inch in diameter and contain a large pit inside. The taste has been described

as a delicious combination of blueberries and chocolate. Açai are also said

to have fat-burning properties, fatty acids, amino acids, trace minerals, fi ber,

and 10 times the amount of antioxidants of red grapes.

What it’s good for: Açai has surged in popularity thanks to its multitude of

uses, which include improving energy levels, digestion, sleep habits, brain

functions, skin appearance, circulation, heart functions, and overall health. In

addition to eliminating toxins, weight loss has been one of the more popular

uses for açai, considering that supplements are made with pure açai extract

and without artifi cial ingredients. Açai berries are also rich in protein and in

glucosamine, an ingredient that many arthritis suff erers use to reduce pain.

Where you’ll fi nd it: Fresh açai berries are not available outside the Amazon,

but other forms are available as close as your nearest supermarket. You’ll

fi nd juice, dietary supplement capsules, powders, and frozen purees.

Supplements have the longest shelf life and are much more potent than

fresh açai berries or açai juice.

Other uses: Açai oil has been gaining momentum as an ingredient in a variety

of beauty and cosmetic products, including face cleansers and masks, age

renewal creams, lip and cheek products, body washes and creams, and hair

care lines. The oil contains a large variety of benefi cial vitamins as well as

Omega-6 and Omega-9 fatty acids.

‘‘ In Brazil, a dish called Açai Bowls Rio Style, or açai na tigela, is a favorite treat and is made using a combination of frozen açai, granola, guarana syrup, and bananas.

secret ingredient}HEALTH

‘‘

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Spa1000 and Logo are trademarks of Spa1000™. HT, Human Touch and Logos are registered trademarks of Human Touch. All other brand and/or product names and logos appearing are the trademarks

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na0511ingredient.indd 127na0511ingredient.indd 127 3/28/11 9:33:39 AM3/28/11 9:33:39 AM

http://www.spa1000.net



128 | NAILS MAGAZINE | MAY 2011 CAR PHOTO ©ISTOCKPHOTO.COM/GIEDRIUS DAGYS, MAP PHOTO ©ISTOCKPHOTO.COM/JOSH LAVERTY

Chances are good that sooner

or later the time will come to

relocate the salon. Whether

spurred by a change in landlords,

growing pains, the relocation of a family

member, or natural disaster — moving

is a major undertaking.

Time to inventory your resources. Do

you have access to labor? Will family,

friends, or staff help with the physical

move? What new equipment will the

salon need? What will you do with the

old equipment? The questions can be

dizzying. Where to start? With a list!

We’ve started the list for you with some

key items you won’t want to forget. It

may help to jot things down as you think

of them. You can then research them

and assign a time frame and a dollar

amount needed to complete. Most

of the salon professionals we talked

with stressed the need to stay within a

budget, so you may also want to mark

some of the things on your list as needs,

wants, or just pure fantasy. The point is

to start planning your move as far out

as possible and to be able to adjust.

When Shannon Stickman, co-owner

of Seven Salon, in Omaha, Neb., looked

at the possibility of moving, the salon

was looking for more space. What she

found was a location with a modern

feel near a main intersection in Omaha.

“The staff helped by painting and

cleaning. One Sunday, we packed up

the old salon and moved to the new one.

We kept a lot of the equipment from the

salon that had previously been there.”

It’s possible the new location may

need some alterations to house a

salon. One of the biggest obstacles for

Katrina Bell of Laws of Attraction salon

in Bridgeport, Ohio, was ADA (Ameri-

cans with Disabilities Act) compliancy.

“Everything had to measured precisely

and spaced a certain way. We had to

install a handicapped toilet, sink, faucet,

and door handles.” She also stresses the

importance of securing funds — espe-

cially if you are renting a building. “You

never know what will happen,” she says.

“The owner might get sick or run into

fi nancial problems and may need to

sell the building or worse — it could go

into foreclosure.” After announcing her

intent to move the salon, several staff

members decided not to follow. The

new building was purchased in March

and the salon was open by December,

with the help of an architect, a profes-

sional electrician (which was required

by law), a contractor, a laborer, and

family. They made the move with only

three nail techs.

Monica Kitching of Nail Boutique in

Brackenfall, Cape Town, South Africa,

moved her salon from Port Elizabeth

when her husband was transferred for

work. Her biggest obstacle? “Starting

from scratch! I had to build my clien-

tele from nothing, as I had to leave six

years worth of clients behind. My old

clientele was very sad but wished me

the best of luck. My new clientele was

a bit skeptical, as I had to prove myself

On the

Moving your salon to a new location doesn’t have to be a logistical

nightmare. Lean on the experience of fellow salon owners whether relocating

down the street or across the globe. BY ERIN SNYDER DIXON

na0511moving.indd 128na0511moving.indd 128 3/25/11 9:27:15 AM3/25/11 9:27:15 AM


to make it happen in a month. “I am

very lucky to have a husband who is a

carpenter, a brother-in-law who works

for the phone company, and very

helpful parents and in-laws.” Would

she have done anything differently?

Chomanczuk, currently the owner of A

Polished Image in New Windsor, N.Y.,

replies, “Given myself more time to

work on the new location.” >>>

property owner was willing to make

changes to accommodate her salon at

no cost to her. She is proof that, some-

times, all you have to do is ask. And,

there is another move on the horizon

for McCoy. “I have always wanted my

salon to be in a historic, downtown

building in a busy business district

— and to add tanning services to my

menu.” McCoy’s husband has started

a new job in another town and they

are waiting for the house to sell. All

these moves have taught her a thing or

two about the process. She also keeps

the same phone number. Learning

to negotiate with property owners

has ensured that she could reduce

overhead and get things like utilities

included in the rent.

When the salon in which Shannon

Chomanczuk was booth renting closed

instead of being sold, she was forced

to step out and relocate. Stretched

between performing services at the

old location and preparing the new

location for opening day, she was able

fi rst. It took a week to move everything.

I packed all my nail products in the car

so I could start working as soon as we

were settled.”

After years of operating in a larger

location, Brenda Gibson of Brenda

Gibson Center for Nails in Perrysburg,

Ohio, made the liberating decision to

downsize. After holding a big garage

sale to unburden her salon of unneeded

equipment, Gibson moved to a space

large enough for her, her daughter, and

a hairdresser. Armed with the same

phone number she had for nine years

and a location a mere half-mile from

the original, she was free to spend more

time pursuing educating.

Nancy Donatone McCoy, owner of

McCoy Nail Salon in Walnut, Miss.,

has experienced a myriad of reasons

to move. Expanding, downsizing,

catering to the location of her target

market, and fi nally, being more acces-

sible to her son whom she home-

schools. Finding appropriate loca-

tions was a chore but each time the

Shannon Chomanczuk readied her

new salon, A Polished Image, to

open in just a month.



> Plan on hand-carrying anything extremely valuable or breakable.> Mark all boxes clearly. List the room of the salon and the contents.

Keep an ongoing inventory with box numbers so you won’t have to

open 15 boxes to fi nd the extension cord.

> Wrap items with repurposed bubble wrap or newsprint and pack in sturdy boxes. It helps if the boxes are similar sizes.

> Lock the moving truck if you are doing it yourself.

> Assemble more help than you plan to need, and plan on feeding

and entertaining the help.

> Avoid moving fl ammables if it is more than across town. If hiring

professional movers, they will likely restrict the contents they will

move or warehouse.

> Have a professional relocate the signage, if appropriate.

> Talk with your accountant and plan to take advantage of

any special tax credits.

> Get an insurance check-up.

> Secure back-up funding for emergencies.

> Keep an eye on your credit report to prevent unwelcome

surprises when shopping leases.

> Plan for utility deposits.

> If moving into a busy shopping center, will the salon be

the only salon? Ask for an exclusive deal.

> Have any contracts looked over by an experienced

business attorney.

Update client contact information.

Develop a budget and moving fund.

Back-up all business records off -site.

Research licensing requirements and codes for any

prospective locale.

Collect information on salon furnishings.

Decide if you are up for a name or logo change.

Assess how invested you want to be in a salon. Do you

want to build it to sell or just have a place to work?

Keep an eye on what the market is doing in your area.

Is it expanding or contracting?

Shannon Stickman, co-owner of Seven Salon, in

Omaha, Neb., was looking for more space when she

found this location with a modern feel near a main

intersection in Omaha.

Monica Kitching of Nail Boutique in Brackenfall,

Cape Town, South Africa, had to build a new

clientele from scratch when she moved from

Port Elizabeth.

>>>



NA0511spilofloweryfp.indd 1 3/25/11 12:12:41 PMna0511moving.indd 131na0511moving.indd 131 3/25/11 2:55:40 PM3/25/11 2:55:40 PM



> Sort items as they are packed. Purge any unwanted items

early on. Consider donating usable equipment to a local

beauty school. If it’s sticky or worn, let it go!

> Start having supplies delivered to the new location ahead of the move. Use up what you have in the old location.

> Plan to have utilities turned off at the old location after

the move and turned on at the new location well ahead of

the move.

> Hire a technology company to route phone lines, cables, and

set up computers.

> Allow extra days for city and state inspections and unfore-

seen work that may need to be done.

> Try to build in wiggle room on the departure date from the

old salon.

> Notify everyone you have business with of your change of address. Don’t count on mail forwarding for items like maga-

zine subscriptions.

> Keep a binder with contracts, paint chips, fabric swatches,

lists, etc., that pertain to the move.

> Inspect any rental equipment before leaving the rental company to avoid being charged for damages that you

didn’t incur. Pay attention to insurance needs on rental

equipment. Leave the gas tanks full on moving trucks to avoid

hefty fuel charges.

> Ask property owners, codes and compliance, state boards, etc., if there are any permits you may need. Every location

is diff erent.

> Talk with state board about interior requirements for the salon.

> Sign up online with major home improvement stores. Many

have moving help sections and even send out percent-off

coupons to help with things like paint and plumbing supplies.

> Remind clients of the moving date. Update telephone

prompts with directions to the new salon and any parking

requirements.

> Collect menus from nearby restaurants and get to know your new neighbors.

> Carry a fl ashlight for any late night trips to inspect the build-

out before power is turned on. Make a note about any needed

security measures, such as lighted entrances, doorbells,

alarms, etc.

> Consider doing a video walk-through of the old and new locations as a benchmark for how the properties were left

and found.

> Draw the fl oor plan and measure rooms. A measuring tape

can help you plan the space and avoid costly mistakes.

> Try to look at salon furnishings in person. Colors can vary

online and it’s hard to determine quality.

> Update the employee manual with emergency plans, etc.> Update social media and marketing — anywhere your

address appears. Do an online search to fi nd locations you

may have missed such as free telephone directories.

> www.onesimplemove.com — free and interactive moving tool

> www.movers-edge.com — free planning tools

> www.movingchecklist.com — easy checklists

> Tap into social media. Facebook fan pages, Twitter,

Ning, Myspace, and more off er platforms to share

what’s going on in your salon.

> Reward long-time clients by holding a soft open-ing and giving them the opportunity to prebook

premium appointment times.

> Off er tours of the new location before opening day.

> Call the local newspaper. Have before and after

photos and staff bios.

> Distribute the new salon menu to all existing

clients and to local hotels.

> Postcards listing your old and new location can be quickly dropped in the mail.

> E-newsletters keep salon patrons up-to-date and

are the perfect place to tuck coupons.

> Consider bag stuff ers with coupons and a moving notice.

> Hold an open house with mini treatments, door

prizes, and food.

> Showcase local professionals by hosting mini lectures on interesting topics.

> When calling to remind clients of appointments, let them know about the new location and off er directions and information on parking.

> Off er to speak at the local beauty college. It’s a

great way to give back to the community and to

network and locate potential employees.

> Ask your best clients for referrals.> Get involved with the local chamber of commerce.

Most have mixers and business after hours events

where you can meet other business people.

> Host a campus girls’ night out with freebies and

light fare to get young people into the salon.


http://www.onesimplemove.com

http://www.movers-edge.com

http://www.movingchecklist.com

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natural nail

NAILS BY MELISA BRUCE; PHOTOGRAPHY BY KIMBERLY PHAM

Manicures are a service that virtually all nail salons off er. There are basic steps that

clients expect, plus add-ons and alternatives that allow for endless customization.

Follow our basic manicure steps that run through the middle of the next four pages and

decide if you’d like to add any of the upgrades or alternatives to your menu. BY SREE ROY

1. Wash your hands. Have

the client wash her hands. 2. Soak the client’s hands in warm

water and manicure soak.

Shown: SpaRitual

Harmonizing Soak Tonic

Perform a waterless manicure.

Shown: Gehwol Disinfectant

Lotion Spray

alternative

TENDING TO THE

na0511naturalNails.indd 134na0511naturalNails.indd 134 3/25/11 9:43:42 AM3/25/11 9:43:42 AM

MAY 2011 | NAILS MAGAZINE | 135 M | NAILS MAGAZINE | 35MAY 2011MA |

3. Remove existing nail polish.

Shown: Zoya Remove+

4. Apply cuticle remover to the client’s

nails. Remove cuticle and complete

nail prep. File nails to desired length

and shape.

Shown: Dr. G’s 2-in-1 Antimicrobial

Callus and Cuticle Remover

Customize the soak, such as

by adding fresh fruit slices,

flower petals, or essential oils.

Shown: Bella Luccè Madi

Lular Petal Bath

Exfoliate the client’s hands and

lower arms with either a hand

scrub or a hand peel. Rinse the

scrub or remove with moist

warm towels.

Shown: OPI Lemon Tonic Scrub

Infuse the client’s hands with

extra moisture with a hand

mask and/or paraffin application.

Cover the client’s hands with

plastic wrap and/or warm

towels or mitts. Remove the

mask or paraffin after designated

amount of time (according

to product instructions).

Shown: Cuccio Naturalé Deep

Dermal Transforming Wrap

NON-TECHNICAL ADD-ONSKeep in mind that upgrades can also be non-technical add-ons, like off ering the client

a beverage and/or snack, a warmed neck pillow, an aromatherapy room spray, or even

a themed music soundtrack that matches the vibe of her service.

upgrade

upgrade upgrade

>>>



6. Remove oils from the client’s

nail plates. Apply base coat to

the client’s nails.

Shown: Seche Clear Base

Apply a nail treatment or

specialized base coat to

the client’s nails.

Shown: Duri Ridge Filling

Base Coat

7. Apply two coats of nail polish

to the client’s nails.

Shown: Essie Blushing Bride

We’ve showcased a myriad of manufacturers’

products so you can get a feel for the variety

of natural nail products out there — but in

your salon, you’ll likely want to stick to only a

few of your favorite brands for any given

service. Most manufacturers have systems

that go together. Visit www.nailsmag.com/

handcarefanfare for examples.

.com

upgrade

5. Massage the client’s hands

and lower arms with lotion,

massage cream, or massage oil.

Shown: Bio Sculpture

Hand Cream

alternative

Perform a hot-stone massage,

reflexology, or add more time to

the standard massage.

Shown: Universal Companies

Small Stone Set



MAY 2011 | NAILS MAGAZINE | 137 MAY 2011 | NAILS MAGAZINE | 137

Buff the client’s nails to

a high shine.

Shown: CND Girlfriend Buffer

Add nail art to all or some

of the client’s nails, or create

a French manicure.

Shown: Orly Instant Artist

8. Apply top coat.

Shown: Nubar Diamont Top Coat

Apply quick-drying drops or spray.

Shown: China Glaze Fast Freeze

Generally, a salon will either off er a base manicure price, then charge for add-ons, or a salon will off er diff erent tiers of all-inclu-sive manicures. Here are the pros and cons of each pricing strategy:

A LA CARTEPROS• The salon’s (base) manicure price may be

aff ordable to a larger client base.• Clients can customize the service so it

meets their exact needs.

CONS• Nail techs have trouble estimating the

amount of time to allot to a client.• Nail techs may put pressure on clients to

upgrade, making the clients uncomfortable.• Clients may be turned off by a higher-than-

expected bill, depending on how many add-ons they choose.

ALL INCLUSIVEPROS• Nail techs can better estimate the amount

of time to allot for each client.• It’s easier to train nail techs with having

consistent service options.• Clients know the fi nal price up front — no

surprises.

CONS• Some of the salon’s potential clients may

hear the top-tier manicure price and think the salon is too expensive.

• Clients may be getting (and paying for) add-ons that they don’t want or need.

• Clients may not understand the diff erence between the diff erent all-inclusive mani-cures, especially if the service names are unclear.

• There’s a time and fi nancial investment in fi guring out which product line to use with each level of manicure.

PRICING PROS AND CONS

upgrade

upgrade

alternative


There are so many

things you can do with

your e-fi le, from getting

nails to the perfect

length and shape to

backfi ll trenching and

even a little callus fi ling.

Nail techs share their

most common e-fi le

maneuvers.

Helpful Tips for UsersE-File13

I use this cone bit to clean between the toes at an RPM

of 10,000. I use even pressure and am sure to keep the

handpiece moving so I don’t stay in one spot as that would

cause heat build-up. Also I use this bit to target the cracks in

the heel and the crease underneath the big toe. Remember

to use the coarse bit fi rst to remove the bulk and then the

fi ne bit after to really smooth the skin when fi nished.

Cleaning Between ToesRobert Munkel a.k.a. The Drill SergeantZaida of London HairSalt Lake City

A lot of experienced nail techs are loyal hand-fi lers, preferring the increased

control and touch of hand fi les over the speed of an e-fi le. And many worry about

the learning curve of an e-fi le and are afraid of the damage they could possibly

do to a natural nail with ramped up RPMs and a new snazzy Swiss carbide bit. But in reality, with

the wealth of information and education in the nail industry today, there is no reason that a fully

trained e-fi le user would be any more dangerous than your average careless hand-fi ler.

Manufacturers are making e-fi les today with lighter weights and less vibration than ever, so together

with proper training and classes, which can be found at most beauty shows and nail networking

events, nail techs are using their e-fi les for more aspects of the nail service than ever before.

Use these practical tips from experienced e-fi le users to help stay on top of your electric fi le game.

I use this B3 bit to clean the cuticle from the toenails

after I push it back with a cuticle pusher. I use very little

pressure when doing this to avoid heat and I let the bit

do the work. Remember to move the handpiece and not

stay in one spot. >>>

Cleaning Toe Cuticles


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Seasoning an Arbor BandBrittany HoganLash Couture, Salt Lake City

I like to use an arbor band for natural nail prepping,

but you fi rst have to make sure to bevel the edge of the

arbor band. This will remove any sharp edges. Simply run

it against a hand fi le while it is in a low setting for only a

second; this will ensure you do not nick your client.

If there is any lifting around the cuticle area you can use

a medium carbide or diamond bit to cut a line just behind

the lifted area. Make sure to be gentle as these bits can do

damage to the natural nail and must not come in contact

with it.

Shaping the Nail


Prepping the Natural Nail

Make sure you are using your e-fi le with arbor band

on the lowest speed setting. Many e-fi les will “skip” or

stop when used at the lowest setting. Do not use an

e-fi le for prepping if yours skips or stops and do not use

it at a higher speed setting to avoid this as this will cause

excessive fi ling of the natural nail. With no pressure

whatsoever “tickle” the natural nail. Let the electric fi le do

the work for you. Make sure to get up near the cuticle area

and sidewalls. You can use the arbor band to push back

the cuticles as well.Removing Lif ting


Using an over-grip, slightly

adjust your client’s hand so

you have a perfect view of

the upper arch from the side

profi le. File the upper arch by

keeping the base of the barrel

in contact with the free edge,

the body in contact with the

apex, and the tip in contact

with the cuticle area. >>>

Using a two-week carbide cutting bit, cut your new smile

line by holding the bit at a 45-degree angle, cutting the old

product out at the smile line but leaving the thickness at

the tip, which allows you to add a second glitter mix to the

previous fi ll, giving a fade eff ect by using a lighter or darker

color combination.

Prepping the Free Edge

Edge Thinningand FinishingMarc FoleyGreatful Nails, Wausau, Wis.

When fi nishing the nail enhancements use your sanding

band under the nail to reduce thickness and shorten the

nail. Hold the sanding band fl ush under the nail’s free edge

and use a slow speed to reduce the thickness and clean

the underside of the nail.

When using a carbide bit to clean under the nail, use

a slightly faster speed and hold the bit fl ush to clean the

nail and remove burrs.

Under Edge Finishing




Callus Filing

Pedicure bits are excellent to use for dry pedicures

or to just add extra smoothness. The use of a cone or

barrel pedicure diamond bit is great to smooth dry and

hardened skin on the heel, ball, and side of the feet as

well as to reduce the appearance of cracked heels. It

also makes my pedicures easier and quicker to perform

with less wear and tear on my hands and arms. It is best

to use a medium to high RPM, and make sure you do not

leave it on one spot too long, as it can get very hot and

uncomfortable for the client.

Cuticle PreppingAmanda SchisonOuterimages Studio & AcademyBrampton, Ontario, Canada

For hard-to-reach corners, I like to use a fl ame point silicone

stone to gently remove stubborn pterygium from the nail plate in

the cuticle area. To prepare the plate during natural manicures/

pedicures as well as for artifi cial applications these bits are great

to safely and gently remove the shine. At a very low speed, about

3,000 RPMs, gently start from the right side of the nail at the

groove wall and slowly work your way around the cuticle and top

of the nail until you reach the left side of the cuticle.

Tip: Turn the client’s hand, not the bit, to fi le around the

sidewall and cuticle area.

Tip: Too much pressure or speed will damage the nail and

cause heat, but not enough pressure will get you nowhere — fi nd

a happy medium.

Make sure you keep your bit straight up and down

vertically (a 90-degree angle) when shortening the free

edge to avoid skipping. Skipping can cause the product

to weaken and break down. With medium speed, hold

the bit against the tip of the nail, and start from the left

side and work your way to the right. Turn the speed down

if needed. I prefer to use disposable sanding bands with

a mandrel over diamond bits. I feel that carbide bits are

not the best choice for shortening the nail.

Shortening Enhancements

Toenail Shortening

When performing a dry pedicure, I like to shorten toenails

with a Sapphire Pedicure Disk. This is very helpful to use if the

nails are brittle and tend to crack in the wrong direction when

using toenail cutters/nippers. Hold the bit at a 90-degree angle

using a medium RPM, turning up the speed only as needed.

High speeds tend to shred the edge of the nail. For clients with

thick toenails, the Sapphire Cone can also be used on the tip

of the nail to taper down the edge. Remember not to apply too

much pressure and always use short strokes, removing the bit

from the nail often as you work to avoid causing heat build-up.

NA0511premiereshowfp.indd 1 3/9/11 11:29:49 AMna0511efile.indd 142na0511efile.indd 142 3/24/11 11:33:34 AM3/24/11 11:33:34 AM

premiere orlando

the nail education you need to succeed

photography & hair Luis Alvarez of Aquagemakeup Wanda Alvarez of Aquagefashion stylist Patric Chauvezassistant Carly Campbell production Don Wismer

photo: NSI

photo: Masterworks

photo: CND

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http://www.premiereorlandoshow.biz


PROMOTIONSOne of the best holidays to entice clients in the door,

Mother’s Day off ers special opportunities for not only pampered mothers but

maybe even doting sons and daughters as well. BY TIM CROWLEY

“We plan all our events a year ahead so we’re

very prepared for Mother’s Day this year. We are

running a couple of specials. For our Mother-

Daughter exclusive treatments we have the

Strawberry Margarita Ice Cream Pedicure for

Moms, paired with the Strawberry Shortcake Ice

Cream Pedicure for daughters (age 4-14), and it’s

only $40. Then we have the Strawberry Marga-

rita Ice Cream Manicure for Moms, and Straw-

berry Shortcake Ice Cream Manicure for

daughters (same age-span), and this is $30.

Recent studies are showing a rise in spending

by parents on their children, specifically 8 to 12

year olds, who are now having almost $40

million a month spent for them on beauty

products, and teens are spending another $100

million, according to the NPD Group (a popular

market research company). So we want to take

this opportunity to start building a bond with the

parents and child.

And why not Mother’s Day? It’s a time of year

when we as moms do not feel guilty about taking

a small amount of time for ourselves or spending

a little money, because we have worked so hard

keeping our families going throughout the year.

And if we can take the opportunity to spend time

with our daughters in a quiet and relaxing place,

then why not?

At the salon, we get so busy on Mother’s Day

that we often have to recruit more help to cover

all the customers. And dads feel so proud buying

something for both their girls — they feel like

Super Dad.”

Marsha CoppolaNeVaeh Day Spa, Thorold, Ontario, Canada

Mothers Day

One of the most valuable marketing plans a salon

can use is to capitalize on the many holidays

throughout the year. Some of these will lend them-

selves to salon specials better than others, but the act of actively

marketing new services or new promotions can really help make

your name stand out in your community while continuing to

entice new customers.

If it’s St. Patrick’s Day, why not offer a special “Green Toes

Pedicure,” or President’s Day can have a complimentary

“Washington White Wine,” or even an “Economic Stimulus

Manicure at Half Price.” It’s really only limited by your imagi-

nation, and clients will appreciate the effort.

Mother’s Day in particular has huge potential for salons.

There is a big market for gift certificates during this time of

year, with creative gift-giving-inclined sons scrambling to find

a perfect gift for mom at the last second, and there is also an

opportunity to bring two in the door as many mothers would

like to indulge in a salon pampering day with their children.

The depth of your discount will be determined by your budget,

but here are some ideas from other nail techs on how to market

your salon for maximum Mother’s Day earnings.

“I like to give a free

manicure to the

daughter if she buys

her mom a mani-pedi.”

Patricia Dean Fayetteville, N.C.

>>>

na0511motherday.indd 144na0511motherday.indd 144 3/28/11 1:01:04 PM3/28/11 1:01:04 PM


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“I am trying to set up free mini

makeovers for single mothers this

Mother’s Day, with a free haircut,

mani and pedi, and of course

some makeup. I’m hoping to earn

some loyal customers this way,

and help give back some. I’m not

sure if it will all work out, but I’m

excited to try.”

Brandi Ghanoo Shades of Mahogany, Orlando, Fla.

“Because I am an independent

contractor and the salon I

work in is quite small (myself

and two hairstylists), I tend

to run with my own ideas and

specials. Occasionally, we will

partake in something together

but generally I switch up the

specials to where I offer a

variety of different things all

the moms are able to choose

from. I may offer a mani/pedi

special, a certain percentage off

their service(s), gift certificates

(which are always available),

run a raffle, or even have moms

pick out a special grab bag

to receive a small token for

showing my appreciation and

wishing them a very happy

Mother’s Day.”

Jennifer Jeffery Maple Heights, Ohio

“I plan to sell buy-one-get-

one-half-off gift certificates

so moms and daughters

can come in together.”

Bri McCloud Happy Nails, Athens, Ga.

“I always do my Mother’s Day

Pamper Special, which is a discount

on the mani/pedi combo and a free

massage. I’m not the greatest at

doing nail enhancements, so I would

much rather provide a massage to

relax my mommy clients.”

Melissa Fuge

The Foxy Lady, Klamath Falls, Ore.

“I always offer a Mother/

Daughter Mani-Pedi combo.

I have even had some moms

bring in their brave sons.

Normally the cost for the

mani-pedi combo is $65. For

Mother’s Day I charge $50 if

they show up 10 minutes early,

and I have been surprised at

how many actually prepay for

this service that day. It’s so

nice. I am lucky to have such

amazing clients.”

Leslie HowardEdge of Beauty, Price, Utah

Here are some fun MOTHER’S DAY-INSPIRED NAIL ART designs to help get you in the spirit of

Mother’s Day promotions. You can check out more on the Nail Art Gallery, at nailartgallery.nailsmag.com, and

on the NAILS website (www.nailsmag.com/list/topic/mother-s-day).

Jade Sewell, Just Nails, Great Falls, Mont.


http://www.nailsmag.com/list/topic/mother-s-day


“I always offer my special

Mother’s Day Pedicure, which

is actually the same price as

an everyday pedi but I do extra

things, like wrap the feet in hot

steam towels, give an extra

fragrant foot rub, and a fancy

big toenail art design of her

choosing. I also add a little fine

glitter (gold) to the final rub

down with lotion and oil so her

feet gleam. They love it,

especially with flip flops.”

Cindy WatsonPortland, Ore.

“We are doing a couple different

promotions this year.

First is the ‘Mommy & Me’ spa

party package that promotes mommy

and daughter pairs getting together to

bond together in the best possible

way — with spa services. They get

white fluffy robes, terry cloth head-

bands, spa slippers, rose petals

scattered about the party area, and

soothing spa music. The package

includes their choice of two services:

manicures, pedicures, facials,

hairstyling, makeup application,

massage, or spray tanning for

teenagers and adult daughters with

their moms. We ran this package last

year and experienced everything from

toddlers and their moms soaking

together to senior citizen mother and

daughter pairs.

We are also teaming up with a local

photographer to do a ‘Mommy & Me’

photo shoot package. This includes

fruit, sparkling juice, professional hair

and make-up application, and a

one-hour photo shoot with feather

boas, hats, and tons of fun props.

They also have the option of adding

on a manicure or pedicure, and the

package includes an 8” x 10” of their

choice with the option of purchasing

additional prints for an additional fee.

We promote this package as a really

fun bonding experience with their

choice of soothing spa music or

upbeat fun music, and even a clothing

rack for them to try on as many fun

wardrobes as they wish.”

Amber Nicole PerezSpa Events NY, Rochester, N.Y.

“I print coupon fliers and

send them to work with

my husband for Valentine’s

Day and Mother’s Day

every year. It works great!”

Claudia Berry-Iacovetto Newcastle, Wyo.

“I offer a free hot stone

massage with my traditional

pedicure for Mother’s Day.”

Julie Pecanty Perry Strands Hair and Nail Salon,

Brookhaven, Miss.

“As a brand new nail

tech, I am planning on

adding some extras to

my manis for Mother’s

Day, like an exfoliating

scrub and massage.”

Toni Arends

Tranquil Nails, Dike, Iowa

Julie Ventura, Chestnut Ridge, N.Y.



NA0411antoinefp.indd 1 2/23/11 12:51:59 PM

}{ad index For more information direct from our advertisers,call (888) 745-4030, or go online to www.nailsmag.com/fi fi .

Fifi # Advertiser Page Fifi # Advertiser Page

The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.

15212 Aerovex Systems ..............................................................................158

15305 Akzentz Nail Products .....................................................................116

15185 Antoine de Paris ................................................................................ 151

15296 Artistic Nail Design ..........................................................................101

15147 Atwood Industries ........................................................................... 163

15309 Bags Rep .............................................................................................. 163

15251 Beauty Millennium .......................................................................... 177

15160 Beauty Tech ........................................................................................ 163

15265 Belava .............................................................................................30, 115

15187 Bio Sculpture Gel ................................................................................98

15128 Blaine Labs Inc....................................................................................119

15119 China Glaze ..........................................................................................33

15271 Christrio ............................................................................................. 104

CND ................................................................................4-5, 27, 29, C3

15291 Continuum Footspas .........................................................................49

15102 Cuccio ....................................................................................................37

15231 Dashing Diva................................................................................ 25, 89

15103 Dollar Nail Art ................................................................................... 163

15262 Dr. G’s ...................................................................................................109

15276 Duri Treatments ..................................................................................56

15197 Duri Cosmetics ..................................................................................57

15169 Eco Nail Systems .............................................................................. 133

15259 Education Beauty Zone ....................................................................59

15131 Entity Beauty Inc. ..............................................................................107

Essie Cosmetics .......................................................... 8-9, 10-11, 145

15193 European Touch ..................................................................................96

15250 Expression Beauty Works............................................................... 121

15110 EZ Flow ..................................................................................................87

15240 Famous Names, LLC........................................................................ 159

15210 Flowery Beauty Products ....................................................... 131, 153

15285 Hand and Nail Harmony ................................................ 12-13, 14-15

15238 Hollywood Nail Supply ................................................................... 176

15122 ibd .................................................................................................... 53, 95

15109 Jessica Cosmetics .........................................................................16-17

15191 Konad ...................................................................................................170

15107 Kupa Inc............................................................................................... 125

15140 LeChat .................................................................................................. 155

15183 Lexor Intl. ............................................................................................. 174

15211 Light Elegance .....................................................................................111

15178 Medicool ...............................................................................................45

15170 Mehaz Professional ................................................................103, 153

15115 Mind Body Inc. ....................................................................................99

15292 Mode Intl. Inc. ................................................................................... 163

15308 Nail Superstore, The ........................................................................ 178

15279 Nail Tech Supply Inc. ........................................................................118

15106 Nailite ...........................................................................................114, 173

15188 Nailtechheaven.com ....................................................................... 175

15135 NSI — Nails Systems International .........................................18-19

15255 Nubar Cosmetics ...............................................................44, 63, 113

OPI Products 2-3, 21, 34-35, 42, 47, 51, 60, 65-84, 90-91, C4

15101 Orly International ...........................................................................C2-1

15168 Orly International .............................................................................. 23

15261 Pedi World Pedicure Spas ............................................................. 179

15144 PNI Worldwide..................................................................................165

15268 Premier Nail Source ....................................................... 166-167, 168

Premiere Orlando ............................................................................ 143

15244 Pro Spa ................................................................................................ 139

15232 Prolana ...................................................................................................62

15113 Ram Products Inc. ............................................................................. 171

15104 Seche .......................................................................................................41

15180 Sheekee Nails .................................................................................... 163

15156 Shooting Star International ........................................................... 163

15310 Spa 1000 ............................................................................................. 127

15166 Star Nail ...............................................................................................169

15112 Supply Source, The ..........................................................................180

15189 T4 Spa Engineering & Design ......................................................105

15127 Toezeeze .............................................................................................. 163

15258 Tweezerman International ............................................................ 123

15177 Ultronics .................................................................................................31

15260 Young Nails ................................................................................. 6-7, 39

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reader nail art}{

{TOP TO BOTTOM}

Pauline KendrickLuvNailz Naturally!, Temple Hills, Md.

Janien SherlandNails 11, Cincinnati

Le VanNail Plus, El Monte, Calif.

{TOP TO BOTTOM}

Jamie Rena MelchorFresno, Calif.

Heavenor WilliamsLadies and Gentlemen’s Room Hair Studio, Milwaukee, Wis.

Wakana KugaPrima Nail, Toyohashi, Aichi, Japan

{TOP TO BOTTOM}

Lynn Brumfi eldBella Nail Spa, Flossmoor, Ill.

Jacqueline Weiss-ElmorePynkies Spa & Nail Boutique, Demopolis, Ala.

Janice BatitoBeauty Nail, Ashkelon, Israel >>>

na0511rna.indd 152na0511rna.indd 152 3/23/11 2:44:21 PM3/23/11 2:44:21 PM


For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman).

ADVERTISEMENT}{nails mall{

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{TOP TO BOTTOM}

Janae FelkinsArtistic Creations Kru, Lancaster, Calif.

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Lynn BuiToday Nails, Mocksville, N.C.

{TOP TO BOTTOM}

Rhiannon MilesNail Envy by Rhiannon, Chandler, Ariz.

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{TOP TO BOTTOM}

Andrew “Bi” LeBamboo Nails and Spa, Long Beach, Calif.

Kellie TranHair Phases International, Fontana, Calif.

Crystal WarnerClip-It’s Hair and Nail Salon, Grove City, Ohio

Want to see your nail art here?

e Just e-mail digital pictures of your art to [email protected]; please include your name, salon name, city, state, and phone number. Or, mail printed pictures or the tips themselves to Sree Roy, 3520 Challenger St.; Torrance, CA 90503. All submitted nail art will also be considered for publication on www.nailsmag.com.

reader nail art}{

na0511rna.indd 154na0511rna.indd 154 3/23/11 2:45:18 PM3/23/11 2:45:18 PM




na0511rna.indd 155na0511rna.indd 155 3/28/11 9:34:44 AM3/28/11 9:34:44 AM



Color Club’s new Wicked

Sweet lacquer collection

actually gives off scents once

the polishes dry. The vibrant

colors become fruit scented

upon drying, giving

nails an invigorating

blend of aromas.

The colors are Get

Your Lem-On, The

Lime Starts Here, I

Always Get My Man-Darin,

Yum Gum, Raspberry Rush,

Gimme A Grape Big Kiss, and

Wicked Sweet.

(888) 745-4030 x15320www.nailsmag.com/fi fi /15320

Cuccio Naturalé’s new

Stainless Steel Pedicure File

makes pedicure fi ling easier than ever. The

ergonomic fi le is 100% sanitizable and comes with

adhesive abrasives of 180-grit medium and 80-grit

coarse to cover the sensitive areas of feet as well

as the toughest calluses. The abrasives come with

15 disposable sheets so your clients receive the

cleanest and safest care possible.


olor Club’s new Wicked

weet lacquer collection

actually gives off scents once

the polishes dry. The vibrant

colors become fruit scented

upon drying, giving

nails an invigorating

blend of aromas.

The colors are Get

Your Lem-On, The

Lime Starts Here, I

Always Get My Man-Darin,

Yum Gum, Raspberry Rush,

Gimme A Grape Big Kiss, and

Wicked Sweet.


5318

}{ product spotlight

Noveau Nail has added colors to its Soak-

off Gel Polish line. The gel polishes provide

excellent coverage and color saturation

with long-lasting durability. The new

colors are Grape Fizz, I Feel Pretty,

and Rosey Cheeks.


OPI introduces a Lemon Tonic fl avor to the Manicure/

Pedicure by OPI line. The alluring new scent blends

excellently into the scrub, mask, and massage treatments.

Lemon Tunic is infused with yuzu (a Japanese citrus fruit),

hints of vanilla, ginger and white tea essences, along with

a unique blend of botanical fruit extracts.


na0511products.indd 156na0511products.indd 156 3/25/11 3:05:58 PM3/25/11 3:05:58 PM





MAY 2011 | NAILS MAGAZINE | 157 MAY 2011

Tweezerman’s Pedicure Plus tool is a

stainless steel nail cleaner and ingrown

toenail fi le in one. The fi le end helps relieve

pressure of ingrown nails and the thin

curved end cleans under and around

the nail. The tool can be sterilized in

liquid or in an autoclave and is

ergonomically designed for

precise control.


Get a jump on spring sparkles with Zoya’snew Sunshine Collection. The six metallic

shades were designed to recreate the

custom looks developed and inspired by

the runways of New York Fashion Week.

The colors are Reva, Kimmy, Apple, Tanzy,

Rica, and Faye.


Cácee has entered the brush-on gel

polish market with its new Color Gel

Polish Soak Off set. The colors brush

on easily and soak off quickly and

have base and top coats for better

adhesion and color retention. The

colors include Susan, French Pink,

French White, and Joy.

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Atwood Industries has

a new bit called “The

Monster”. The carbide bit

with elongated fl utes is made of

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shaping time. The fl utes channel product away

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giving proper product removal for fast results.


Atwoodo AtstriesIndustrie has

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Is your salon airclean too?

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The One That WorksSalon Air Purifier was designed

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}{ product spotlight

Take an exotic island escape with China Glazethis summer with a tropical, shimmering

rainbow of brilliant bright colors. Mix and

match these hot hues to add a candy-like

pop to that summer manicure and pedicure.

Colors include Papaya Punch, 108 Degrees,

Senorita Bonita, Cha Cha Cha, and Electric

Pineapple.


Akzéntz Options Soak-Off UV Gels are

odorless, durable, and easily removed with

acetone or other remover. The gels leave

nails looking and feeling natural, and they

are made from an innovative material to

off er superior strength.


Antoine De Paris’ # 215 Curette Scoop

gets close to clean under ingrown nails. The

double-sided tool is 2-mm. and 1-mm. and

is a must-have for manicures and pedicures.

Clients will love how gently it cleans

unwanted product or debris. It is made from

cobalt stainless steel.


Backscratchers’ Heavenly Soles Foot Care

System off es a complete pedicure kit in one

box. The all-in-one package has four easy

steps to create a lavish pedicure experience:

an aromatic footbath, a natural ingredient

exfoliator, rich moisturizers, and an elixir of

enzymes to protect freshly pampered feet.


Belava’s Pedicure Tub features three levels of

soothing vibration and two levels of relaxing

heat. The tub can be used alone as a dry

massage or as a base for the Belava tub. It’s

available in seven diff erent colors.


Bellissima International has new colors

for its Bella Forma Soak Off Color Gel line.

The ¼-oz. pots fi t conveniently onto any

manicure table and have an esteemed

branding look with its Louis Vuitton-inspired

labeling. The colors are Nightclub, Passion,

Bruised Ego, Jazzberry, Classy Lady, and

Satin Blankie.



http://www.aerovexsystems.com










include Fallen Angel, Kingdom of Shadows,

and the eponymous Angels and Demons.


Entity’s Rainforest Pedicure Kit uses rich

nutrients, exotic ingredients, and curative

energies to revitalize skin as well as

the soul. The soak, scrub, masque, and

nanotechnology-based lotion work in

harmony for an experience that is sumptuous

and relaxing to all senses. The products

are inside recyclable packaging and each

purchase supports the use of renewable

rainforest crops.


The Epsilon Try Me Sample Kit Gel includes

a special selection of sample products that

were chosen specifi cally with the needs of

the nail technician in mind. Whether you’re

a fi rst-time Epsilon user or you’re in search of

more great products to add to your Epsilon

collection, the contents of this kit will have

you coming back for more.


Naturally Clean by essie is a complete nail

care system that safely cleanses hands and

CND’s 12 latest Shellac shades add

excitement to both nail techs and customers

alike. The range of shades feature perennial

classics and fashionable favorites to give

salon-goers a wide variety. The colors span

eff ervescent light shades like Mother of Pearl

and Beau to the more bold and dark shades

like Masquerade and Black Pool.


The ultra-sleek and chic nail tips from

Dashing Diva have defi nitely made their

mark. The tips come in a variety of bright

and fun designs and are made to go on

fast and easy but stay on for long and

comfortable wear. Dashing Diva also has a

large assortment of French tips with diff erent

colored smile lines that can be sealed with a

Dashing Diva top coat.


Duri’s Angels and Demons collection

is inspired by the innocent charms and

mischievous mystique in everyone. The

enchanting colors range from shimmering

cobalt blue Devil Wears Duri to the creamy

wine From Dusk Till Dawn and the red-glitter

fl ecked Mystic Elements, all shown here.

Some of the other colors in the collection









na0411webHouseFP.indd 2 2/25/11 10:47:57 AM

no seepage. The forms fi t easily for faster

enhancements and the sculpting grid allows

for length and shape consistency from nail

to nail.


Sheba has a collection of Gel Paint Nail Art

Pens that have a ball-point head much like

a writing pen, but dispense a thin paint that

fl ows easily on the nail. The pens are quite

accurate and do not overfl ow or run and can

quickly make interesting designs or small

embellishments. A strong top coat or UV

top coat should be applied to seal the colors

and prevent chipping.


LCN’s Citrus Foot Care collection is the

perfect remedy for skin that needs a little

pick-me-up. The bath salts, foot mask,

and peeling cream are great for repairing

dryness. As a fi nishing touch, a massage

with the foot cream and a spritz of the Fresh

Up spray are perfect for wrapping up a

refreshing pedicure.


Continuum’s Simplicity pedicure chair

requires absolutely no plumbing or

installation. Just plug it in, fi ll the tank,

and you’re ready to start pedicuring. The

lightweight removable tub easily fi lls from

any sink without hoses or connectors, and

the soothing shiatsu massage will relax

clients in no time. It features an adjustable

and-easy gel polish cuts the service time in

half and will give a deep sleek fi nish without

chips, smudges, or drying time. The color

is long-lasting and chip-resistant. Every

package of the 22 colors includes a free Dare

to Wear nail lacquer that perfectly matches

the color.


Light Elegance’s Pedi-Cure Kit is a great kit

for techs who want to get into gel pedicures.

It comes with everything needed to get

started, including a Pedi-Cure Lamp, Bonder,

Super-Shiny, Cleanser, Gel Polishes, Dry

Glitters, Perfect Files, an Oval Application

Brush, and an Application Guide.


Mehaz Professional’s Toenail Clipper

Collection off ers four cutting blade styles:

the straight edge preferred by professionals,

the classic curved edge, the exclusive angled

straight edge with wide jaw feature, and the

angled straight edge. Each clipper is made

in Japan from stainless steel and comes

equipped with an adjustable handle for

right- or left-handed use.


NSI’s Platinum Forms are designed to create

beautiful C-curves on any nail type with

nails while restoring hydration with essential

oils and natural botanical ingredients. The

system includes Purifying Hand Wash, Nail

Cleanser, Manicure Revitalizer, and Purifying

Polish Remover.


Hand & Nail Harmony’s Acrylic Master

Kit is designed with the latest in liquid-

and-powder technology to bring high-

performance quality in a convenient and

all-inclusive package. The formula creates

durable and fl exible extensions, and the kit

includes three powders, monomer, forms,

brush, fi les, and cuticle oil, so you’re ready to

start working right away.


Kupa’s Cordless U-Power delivers incredible

speed and power, and not having a cord

makes it easy for techs to take this fi le with

them wherever they go. The U-Power can last

for up to two hours on a single charge, has a

lightweight handpiece that includes a holster,

and can operate from 0-20,000 RPM.


LeChat’s Perfect Match Gel Polish applies

like nail polish but wears like gel. This quick-











> Comment on all articles, nail art, and blogs.

> Share articles, photo galleries, videos, and nail art demos on Facebook.

> Read one of our 9 blogs written BY nail techs and salon owners who speak from personal experience about the trials and tribulations of salon life.

> Create your own My Page on our site, which allows you access to special features, client handout downloads, and a new “Save & Read Later” function.

> Sign up and post your nail art on the Nail Art Gallery

> Join the conversation in one of our 10 topical forums.

NAILSMAG.COM … everything a nail tech needs

a nail tech needs . . . . . . community.

NailsMag.com has EVERYTHING a nail tech needs . . .

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Young Nails’ Mani Q Color line features

brush-on gels in 18 colors with a base and

top coat. They cure in one minute. The cap

identifi es the color in dots, and the gels

apply easily like a polish for durable, full-

coverage color.


Altima Plus are great salon towels, sized at

16”x27”, weighing 3 lbs. by the dozen, and

available in 14 colors. These towels have

become popular at nail distributors across

North America. The towels are of good size,

weight, and consistency.


Treat your clients to an amazing foot bath

with San Francisco Bath Salt Company’s Peppermint Foot Soak. The company also

has eight other strong colors and scents to

choose from, with all of the foot soaks making

the water incredibly silky to the touch while

changing the water to a beautiful hue. The

soaks are anti-bacterial and contain high

quality ingredients including Dead Sea Salt for

added skincare and detoxifying properties.


Nubar’s kit for its UV Soak-Off Infi nity Gels

contains six colored gels, a clear builder,

brush, prep, prime, and more. Infi nity Soak-

Off Gels are high-shine gels that can replace

nail polish in a spectrum of colors. They

apply easily and soak off in as little as 10

minutes.


Maximize relaxation with SpaRitual’sInstinctual 21 Mineral Organic Bath Salts.

Made with 70% organic vegan ingredients

and ginger oil, this new addition to SpaRitual’s

Chakra Care System energizes your client’s

root chakra to help with relaxation, skin

nourishment, and increasing circulation.


T4’s iSpa has an iPod dock and hi-fi speakers

and a conical back that prevents the music

from bothering others. The spa basin also

features a SaniSmart jet that can be used with

a disposable liner, a single hot/cold control

mixer, a multi-functional showerhead with

backfl ow prevention, push button switches,

and a built-in LED light.


centered leg support with contoured foot

rests, wood veneers with industrial grade

fi nishes, and chemical resistant surfaces.


Haken’s Mineral Spa Soak in Pomegranate

Twist has a lovely scent that relaxes the

senses while the therapeutic salts and

moisturizing oils go to work on the muscles.

Stress and tension melt away while the skin

soaks up plenty of benefi cial ingredients like

papaya extract and aloe leaf juice.


Xtreme Nails’ Designer Tips come in

multiple shapes, sizes, and designs to give

the nail tech unlimited creative control over

her extensions. The tips apply and blend

easily and provide excellent strength and

durability for lasting wear.












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Take your nail art to the next level with Nail Art Clay Canes. Embed thin slices into acrylic or gel enhancements! The BeautyTech Shoppe stocks over 300 different designs ready to slice and apply: flowers, fruits, flags, critters and holiday designs. Also available: Decals, Glitter, 3D Stickers, Design Paper, Educational DVDs, Nail Art Magazines and much more!

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NAILS Magazine, 3520 Challenger St., Torrance, CA 90503 • 310/533-2400

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Would YouLike to Advertise

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Your time is money, so make the most of it with the very latest Designer French Tips® from Shooting Star®. These premium half-well tips require no blending or special prep work. Simply apply using an overlay of clear acrylic or clear gel. Delight your clients while generating more profi t in less time — without any special equipment, supplies or mess to clean up. And, with nearly 100 original creations, there are styles and colors to suit every taste and season.

WORK SMART

Shooting Star . 310.618.1270 . [email protected] Designs And All Content © Shooting Star 2002-2011.

®


The past three years SheeKee designer Nickole

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These toe separators are water soluble,

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corn starch, they’re eco-friendly and made of

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Toezeeze will dissolve in running water! They off er

unparalleled comfort and each Toezeeze can be

customized to your client’s toes.

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DS H E E T

ALAAEDDAADeal Sheet shows you all the bimonthly deals off ered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor.

Call your professional beauty products supplier directly to take advantage of this month’s great deals. Tell them you heard about them in NAILS Deal Sheet!

MAY 2011

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Prices in this ad are valid May 1 through June 30, 2011. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.

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TOE RINGS

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.75 oz. 2 oz. 4 oz.

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Brush-OnResin $1.9510 gm NB1025

Split Second Activator Spray2 oz. NB1058 $2.95 8 oz. NB1020 $4.95

Anti-Fungal Prep Spray2 oz. NB1057 $1.95 8 oz. NB1021 $3.95

Extender Tips

10-ct. 95¢NB1052

Fiberglass or Silk Strips 1" x 36", 2 ct.Fiberglass (NB1048) Silk (NB1049) $2.95

Also Available: Pre-Cut Fingers 70-ct.Fiberglass (NB1050) Silk (NB1051) $2.95

Shimmer Gel NB1045

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Dust Masks Dust Brush Komfort Wedge Mushroom Pump Twist-Lock Pump Ceramic w/Cork Porcelain w/ Lid Triple Dappen Sonic Touch III Acetone Proof Litl Dipr’s 10-ct.

$2.95 NB0314 $2.95 NB0315 $11.95 WEDGE1 $1.95 NB0322 $1.75 NB0321 $5.95 EACH $5.95 NB0318 $1.00 NB0319 $1.00 NB0320 $139.95 ST01 2 for $1 NB0336 $9.95 LD1004

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FORMS

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COLOR TIPS

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WhiteBright White

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NEW & IMPROVED

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For A Perfect

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SALE! $5.95 4 oz. $19.9516 oz. $59.95

Sanitation KitsCELLUCOTTON COIL

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$6.95 / 500-ct. / Sizes 1-10$1.95 / 50-ct. refills

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ACRYLIC LIQUID VIOLET MONOMER

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4 oz.

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ELECTRONICS

ACCESSORIES

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-!.) 02/Razzberry

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NA0311ramdsfp.indd 1 1/27/11 8:51:46 AMna0511ds.indd 170na0511ds.indd 170 3/24/11 3:22:58 PM3/24/11 3:22:58 PM


For over 24 years Ram Products has been a name you

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na0510nailarthafp.indd 2 3/23/10 2:31:44 PMNA0511supplysourcefp.indd 1 1/14/11 4:09:20 PM



{my other life

I instantly connected with the physical and mental aspects of yoga.‘‘

‘‘

Lisa Williams, salon ownerIn her other life: yoga instructor

Just a year into Lisa Williams’ now 16-year nail career, she became

ill. “First it was minor symptoms and ailments that eventually led to

serious conditions throughout a seven-year span,” recalls Williams,

the owner of Sculptures Salon in Huntington, W.Va. She made the rounds of doctors,

both traditional and holistic, and got few answers. Eventually, in January 2004, the

medical staff at the University of Kentucky issued a diagnosis: acrylic toxicity. “It was in

my bloodstream and had caused auto-immune disorders. It caused my body to attack

itself,” she says. Aside from avoiding acrylic, her treatment consisted of a series of

injections, detox — and yoga.

“Part of my treatment was to do yoga, so I could fi nd balance within my life again and

reap the benefi ts that yoga provides. I instantly connected with the physical and mental

aspects of yoga. I honestly noticed after my fi rst session what it could do for me.” And

now she teaches yoga to others at St. Mary’s Hospital Wellness Center in Huntington.

Williams practices and teaches ashtanga/power yoga, a more strenuous

type of yoga that deals with proper breathing sequences and powerful poses.

“Breathing properly is necessary to exchange carbon dioxide throughout the body.

Doing that in a pose oxygenates the muscles and the blood, causing more fl ow.”

For her, yoga is fi rst and foremost about balance — in every element of life. “Anyone in

the beauty profession can tell you how demanding and stressful it can be,” she says. “We

abuse ourselves by squeezing in too many clients, not eating, working too many hours,

worrying about competitors — all that leads to sitting in the same position too long,

poor posture, tension in our muscles, and a poor mental state. Just doing a moment of

yoga can change all that.”

Restoring Balance

NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street,

Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offi ces. POSTMASTER: Send address changes to Nails, P.O.

Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take eff ect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87

per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your fi rst issue. Bobit Business Media reserves the right to refuse non-qualifi ed subscriptions.

Please address Editorial and Advertising correspondence to the Executive Offi ces at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com.

The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information

believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.

na0511mol.indd 182na0511mol.indd 182 3/24/11 10:08:48 AM3/24/11 10:08:48 AM


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CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 ©2011 OPI Products Inc.


Apply one coat over COMPLETELY DRY nail lacquer for a look that’s “ARG-uably”

the coolest thing you’ll ever see!

silver shatter

NAIL COLOR YOU’RE SURE TO

TREASURE!

ililililSkull &

GlossbonesSteady as She Rose


Planks a Lot

Stranger Tides

Mermaid’s Tears


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nails magazine may 2011

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