Download - Museums online fundraising
Online Fundraising for Museums
Presented by
Alex MorrisonCogapp [email protected]
26 November 2010. London
Agenda Introduction
Opportunity
Case Study
How To
Online Fundraising for Museums
Introduction
Online Fundraising for Museums
Cogapp
Online Fundraising for Museums Cogapp
Cogapp
Founded 1985
Our business......helping our clients use digital media to grow their organisations
35 staffUK and US operations50% of turnover is work for museumsWebsites, kiosks, apps and technologies of engagement
Online Fundraising for Museums Cogapp
Opportunity
Online Fundraising for Museums
The OpportunityOnline Activity Weʼre wired.
60% of the UK adult population i.e. 30.1 million adults access the Internet every day or almost every day.
Nearly double the estimate in 2006 of 16.5 million.
source: Office of National Statistics
Online Fundraising for Museums Cogapp
The OpportunityOnline Museums Traffic on UK museum websites increased by 225% between 2003-4 and 2007-8
Annual growth rate ≈ 35%
source: DCMS
Online Fundraising for Museums Cogapp
The OpportunityOnline Museums In the last 18 days the top four museum twitter accounts (MoMA, Met, Tate, Smithsonian) all gained 7% more followers.
Equivalent growth rate of 400% p.a.
Source: Cogapp/Twitter Statistics
Online Fundraising for Museums Cogapp
The OpportunityOnline Giving Just Giving is the market leader in the UK
Personal accounts ≈ 12 million [i.e. 20% of UK adults]Charity accounts ≈ 9,000Money raised to date £700m
Average donations per charity ≈ £77k [by inference]
Museums and gallery accounts ≈ 50 [i.e. fewer than 5% of UK museums]
Source:
Online Fundraising for Museums Cogapp
The OpportunityStats Sources All the stats above, and many more, can be found online :-
delicious.com/cogapp/stats
Online Fundraising for Museums Cogapp
Case Study
Online Fundraising for Museums
The OpportunityCase StudiesAirborne Forces Museum - Paradata
ParaData: Online archive & museumWanted to move from registration fees to donations
What we did:Tweaked designSet up formsLinked to e-commerceReviewed and testedMonitored
Online Fundraising for Museums Cogapp
The OpportunityCase StudiesAirborne Forces Museum - Paradata
Results:≈5% of registered users donateAverage donation ≈ £15> 1 donation per user !Current max donation = £50
Still to do:More tweaksGiftAid support
Online Fundraising for Museums Cogapp
How To
Online Fundraising for Museums
Usability is critical
If your site currently generates £10,000 p.a. in donations,usability improvements will on average add £8,300 p.a. to your bottom line
In roughly 12% of cases, returns will be greater than 1000%
Source: Jakob Nielsen at useit.com
How ToWeb
Online Fundraising for Museums Cogapp
Explain the need
Make it easy to get engaged especially via e-mail
Make it easy to give
For more ideas see the full version of this presentation http://www.slideshare.net/cogapp
How ToWeb
Online Fundraising for Museums Cogapp
Online Fundraising for Museums
Presented by
Alex MorrisonCogapp [email protected]
26 November 2010. London