MORINGA SEED PROTEINSfrom Moringa oleifera two protein active ingredients
FOR COLOUR-TREATED HAIR CARE
L v
alu
e
(L=1/c
olo
ur
inte
nsi
ty)
Kelimor
• Can reduce dyed hair colour fading • Improves colour deposition and retention during dye treatments on damaged hair • Repairs damaged hair • Imparts body and volume to hair strand• Reduces surfactant irritancy of detergent formulations• Has conditioning properties in combination with anionic surfactants
• Improves skin tolerability against surfactants• Can reduce dyed hair colour fading
• Has conditioning and protective properties on hair in combination with anionic surfactants
• Has good foaming properties • Compatibility with a wide range of surfactants
mg
pro
tein
/ g
hair
virgin hair damaged hair
Kelimor - HAIR SUBSTANTIVITYTreatment: aqueous solutions with 1% of protein
COLOUR LOSS PATTERN
30
35
40
45
1 2 3 4 5 6 7 8
washing cyclesafter hair colouring
after 8 washing cycles
CONTROL CONTROLKELIMOR KELIMOR
control
Kelimor
Hair type: Russian bleached
hair, damaged
Hair treatment: application
of aqueous solution containing
KELIMOR (1% of protein
substance) on hair before dye
Hair dye type: commercial
two- component permanent
(level 3) oxidative intense red
copper hair colour n° 6,64
Moringa Pro Complex
8 washing cycles
16 washing cycles
HAIR COMBABILITY EVALUATION
Force required to comb hair
33%
24%27%
32%36%
COLOUR CHANGE
After 16 washing cycled
Controlshampoo
Shampoo with Moringa Pro
Complex (0,46% of protein substance)
Shampoo with Kelimor
(0,6% of protein substance)
Commercial leader shampoos with
hair colour protection claim
Hair type: Russian bleached
hair, damaged
Hair dye type: commercial
two-component permanent
(level 3) oxidative intense red
copper hair colour n° 5,64
Hair treatment: washing
cycles using shampoos
containing KELIMOR and
MORINGA PRO COMPLEX
control Moringa Pro Complex Kelimor
Commercial shampoo for coloured hair
INGREDIENT SHAMPOO WITH
MPC
SHAMPOO WITH
KELIMOR
CONTROL
SHAMPOO
Aqua adjust adjust adjust
Sodium laureth sulfate 8 8 8
Cocamidopropyl betaine 4,5 4,5 4,5
Moringa Pro Complex 10 / /
Kelimor / 5 /
pH 5,0-5,5 5,0-5,5 5,0-5,5
% protein substance 0,46 0,6 /
HYDROLYZED MORINGA OLEIFERA SEED EXTRACT
MORINGA SEED EXTRACT & COCAMIDOPROPYL BETAINE
Hair type: bleached and dyed Russian hair
Hair dye type: commercial two-component
permanent (level 3) oxidative intense red hair
colour n° 5,64
Test shampoos: 1 shampoo containing
MORINGA PRO COMPLEX (MPC); 1 shampoo
containing KELIMOR; 1 control shampoo
without protein; 1 commercial shampoo for
coloured hair purchased on the market
Tensile instrument: Shimadzu AUTOGRAPH AGS 500ND; data were obtained measuring the force required to comb hair before and after washing cycles and expressed as % change respect after hair dye values.Hair tresses were washed following a standardized procedure.
After hair colouring After 8 washing cycles
CONTROL KELIMORMORINGA PRO COMPLEX
% L
(L=
1/c
olo
ur
inte
nsi
ty)
COLOUR INTENSITY vs CONTROL (100%)
(L
ab)
(CIE
LA
B S
yst
em
)%
1 /
Com
babili
ty