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MiniTrends 2014
The Integration of Profit & Social ResponsibilityFriday, September 26, 2014
Holiday Inn Town LakeAustin, Texas, U.S.A
www.MiniTrends.com
Hosted by
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Money, MiniTrends & Making of a Market
Jeffrey Fry
Profit Prophet
(512) 632-3080
MiniTrends 2014 September 26, Austin, TX
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What Do You See?
The Hardest thing in the world is to see what others cannot
MiniTrends are Usually found in the crevasses of Macro-Trends (ex.: Social Media from the Internet)
The Second Hardest thing in the world to do is convince someone else of what you see
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MINITRENDSMiniTrends
Is it Revolutionary or Evolutionary?
Is it Disruptive or Enabling?
Does it Effect Many or Few (Narrow Focus)
Does it Need Many or Few to Bring About?
The Bottom Line is… MONEY
What Is The Impact?
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MINITRENDSMiniTrends
You will Need Ancillary Data
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MINITRENDSMiniTrends
Who Does it Effect?
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MINITRENDSMiniTrends
Find Your First Advocate
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EXTERNAL INTERNAL
CustomersVendors
CompetitorsOrganizations
VP of MarketingVP of Engineering
Chief of StaffCEO / CMO
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MINITRENDSMiniTrends
Intrapreneur
Intrapreneurship is now known as the practice of a corporate management style that integrates risk-taking and innovation approaches, as well as the reward and motivational techniques, that are more traditionally thought of as being the province of entrepreneurship.
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A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation.
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MINITRENDSMiniTrends
No Matter How Good it is…
It will be harder than you think
It will take longer than you think
You will make enemies
You may have to do it alone
…but the rewards will be worth it!
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MINITRENDSMiniTrends
Example – Printing Press
Black Plague – 1/3 Population Dead
Newfound Wealth No Monks for
Transcription (ready customer for Bibles)
Lots of Linen to make cheap paper
Needed to be a silver smith 10
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MINITRENDSMiniTrends
Example - Xerography
Electricity was in the air (literally)
Photostatic materials coming to play
Idea to make “dry” printing (Chester Carlson, an attorney)
Mimeograph Market was tiny All the big boys said no
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MINITRENDSMiniTrends
Example - PRISM Chip Set
Cell Phones were going from Analog to Digital
AT&T & Motorola said “no big deal” Little Finnish Company said “tell us
more” Combined Analog Front End with
Hardwired DSP backend for low cost phone
Partnered with Analog Devices First Analog Product to sell over
1 million units in one year
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