Download - Michael Kowalski, Padify
Mobile vs magazines
Contentment getcontentment.com
Michael Kowalski @micycle
Padify is our award winning platform for creating apps, adverts, and digital magazines
WINNER
PME Digital Innovation
Feb 2014
FINALIST
SIIA Media Innovation
Apr 2014
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Initial assumptions
Mobile is just another screen size Nobody will read long content on phones Apps are just a fad
All wrong!
Mobile has expanded time spent consuming media
Proportion of media and communications activities across the day
Source: Ofcom, Aug 2014
Mobile has forced the pace on user centered design• Simple user flow:
one thing at a time • Highly focused &
goal oriented • Often single
purpose3
2
1
This is why people like apps
There are only two ways to make money in business. One is to bundle. The other is to unbundle.
Jim Barksdale
Mobile is about unbundling
There’s an app for that
Multi purpose web apps Multi purpose
mobile apps
Single purpose mobile apps
Kleiner Perkins “Internet Trends 2014”
Content
HTML – Native bridge
Native code Device capabilities
One time only for each
platform
Regular production
Hybrid apps
Developer
Editorial
Responsive design
Practical workflow
Turn a big design problem into a series of smaller problems Easily reuse in table of contents and other navigation Share through social media Modular so can design around content
For every card type
SignallingWhat just happened?
Fat fingers = easy mistakes Make the user journey visible
with animation
CMS
Typical CMS workflow
Template Page
Time consuming copy and pasteRe-upload images
Content often doesn’t fit
Templates are expensive to codeTemplates are inflexible and limit creativity
Pages all look kind of the sameBrand differentiation is lost
ImportVisual layout
Publish1-3hours
Autotune
How we do it
}Automate as much as possible
No copy and paste!
Creative input Enhance with video and interactivity Proof & approve
tl;dr
• Mobile has driven fundamental changes to media consumption
• A mobile device is an appliance, not a computer.
• People like apps because of focus and flow: buttons to achieve a goal
• Rethink and unbundle content to create effective mobile experiences
• Continuous publishing and cards work well
• Workflow is hard