![Page 1: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/1.jpg)
MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | 323 804 0288
![Page 2: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/2.jpg)
![Page 3: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/3.jpg)
BIZ DEV VS MARKETING VS PR While often related or intersecting, these are three separate activities that each have important roles in an architecture firm. BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new business MARKETING: outward-facing activities, proposal writing, lectures, conferences, branding, web site, social media PR: media-focused, getting publicity
![Page 4: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/4.jpg)
HOW TO GET STARTED?
![Page 5: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/5.jpg)
1. Create a budget: It is no different than making a budget for models or renderings 2. Know your audience: Read writer’s columns, for instance Alissa Walker writes about urban transportation issues, curbed is a general interest outlet. 3. Do the research: Understand the different types of outlets— what purpose do they serve 4. Check and see if the outlet has an editorial calendar 5. Be selective: Where would these projects most likely be published?
![Page 6: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/6.jpg)
6. Make sure you have rights to the photographs. Do you need to coordinate with your photographer? 7. Make sure your clients are OK being named/interviewed - this is often required 8. Consider the timeline: are your materials, including photographs ready? Or do you have a hard date for photography? 9. Start either a database or calendar reminding system so you can keep track of your contacts
![Page 7: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/7.jpg)
Trade versus General Interest
--A trade magazine/outlet is exactly that: an outlet focused on that trade.
Typical ones: Architect Magazine, Architectural Record, Contract, Metropolis
--A general interest outlet is geared towards the general public: The New
York Times, The LA Times, The Hollywood Reporter (it is trade for film/tv but
general interest for architecture), C, Angeleno, Wall Street Journal, Sunset
--Shelter publications: Dwell, Architectural Digest, Veranda
--Design-oriented general interest: Wallpaper, Monocle, Elle Décor, DesignLA
--Digital media: Dezeen, Sight Unseen, Designboom, ArchDaily. Its Nice That,
Cool Hunting, Hyperallergic, Curbed, etc
--International Design: Casa Brutus, A + U, Elle Décor UK/IT/ESP, AD France,
World of Interiors
![Page 8: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/8.jpg)
Types of Stories
--Rarely does a project feature occur any more unless it is in a trade magazine or Architectural Digest
![Page 9: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/9.jpg)
Types of Stories
--Rarely does a project feature occur any more unless it is in a trade magazine or Architectural Digest…. Unless your client is a celebrity or the project has a very unusual story
![Page 10: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/10.jpg)
Types of Stories
--Or is featured internationally
![Page 11: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/11.jpg)
Types of Stories
--Is your project part of a trend and could be grouped with other projects? The rule of 3
![Page 12: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/12.jpg)
Types of Stories
--Is your project an event or part of an event?
![Page 13: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/13.jpg)
Types of Stories
--Does your project address a timely issue?
![Page 14: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/14.jpg)
Types of Stories
--A feature is not necessarily best, being quoted as an expert in something is as powerful
![Page 15: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/15.jpg)
CRAFTING THE PITCH
![Page 16: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/16.jpg)
1. When Crafting your Text Avoid Archi-speak.
California studio XXX used bright
colors, ample glazing and angled
lines to create a XXX in XXX’s
Silicon Beach that aims to break
down "the schism between
education and the workplace".
"The new campus that resulted is
a symbiotic experiment in co-
locating a media education
program and a professional
broadcasting organization to
maximize the collateral benefits
between the two renowned
institutions."
London studio XXX has completed a
temporary Maggie's Centre for cancer
care in XX with a series of angular
roofs clad entirely in weathering steel.
XXX designed the temporary building
for the charity, which provides free
practical, social and emotional help to
anyone affected by cancer, after a
previous plan for a permanent building
was abandoned.
The interim Centre is expected to be in
place for 10 years, but could be kept
indefinitely.
![Page 17: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/17.jpg)
1. When Crafting your Text Avoid Archi-speak.
California studio XXX used bright colors, ample glazing and angled lines to create a XXX in XXX’s Silicon Beach that aims to break down "the schism between education and the workplace". "The new campus that resulted is a symbiotic experiment in co-locating a media education program and a professional broadcasting organization to maximize the collateral benefits between the two renowned institutions."
London studio XXX has completed a temporary Maggie's Centre for cancer care in XX with a series of angular roofs clad entirely in weathering steel. XXX designed the temporary building for the charity, which provides free practical, social and emotional help to anyone affected by cancer, after a previous plan for a permanent building was abandoned. The interim Centre is expected to be in place for 10 years, but could be kept indefinitely.
![Page 18: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/18.jpg)
1. When Crafting your Text Avoid Archi-speak.
California studio XXX used bright colors, ample glazing and angled lines to create a XXX in XXX’s Silicon Beach that aims to break down "the schism between education and the workplace". "The new campus that resulted is a symbiotic experiment in co-locating a media education program and a professional broadcasting organization to maximize the collateral benefits between the two renowned institutions."
London studio XXX has completed a temporary Maggie's Centre for cancer care in XX with a series of angular roofs clad entirely in weathering steel. XXX designed the temporary building for the charity, which provides free practical, social and emotional help to anyone affected by cancer, after a previous plan for a permanent building was abandoned. The interim Centre is expected to be in place for 10 years, but could be kept indefinitely.
![Page 19: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/19.jpg)
WHAT MAKES A GOOD PRESS RELEASE?
![Page 20: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/20.jpg)
SIMPLE LAYOUT
EASY TO READ
TWO IMAGES AT THE
TOP
![Page 21: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/21.jpg)
CLEAR HEADLINE
![Page 22: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/22.jpg)
OPENING STATEMENT IS JARGON-FREE *note this is often all that gets published, make sure everything you want is in there!
FOCUSES ON THE WHO WHAT WHERE WHY
![Page 23: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/23.jpg)
![Page 24: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/24.jpg)
ABOUT SECTION IS
ABOUT YOU/YOUR FIRM
TO GIVE CONTEXT
![Page 25: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/25.jpg)
CONTACT INFO FOR
MEDIA, RELEVANT
LINKS FOR SOCIALS
![Page 26: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/26.jpg)
2. Passion and Clarity are Important!
American firm XXX has completed a three-story nature retreat
in Costa Rica, featuring local teak wood, slatted walls and columns
made of tree trunks.
Envisioned as a surfer hut, the Costa Rica Treehouse is located in
a dense jungle near Playa Hermosa beach.
The clients, who live in the US, are surfers and passionate
environmentalists. The house is meant to embody "their deep
commitment to sustainable land management" in the small Central
American country, which is known for its rainforests, volcanoes
and scenic coastline.
"The project has a relatively light, natural footprint on the
landscape, both in terms of the site itself, but also in using
available local materials that are helping advance the next level of
environmental stewardship in Costa Rica.
![Page 27: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/27.jpg)
3. Be aware that whatever YOU send can be published.
Any material you offer the press is viable for publication. Any quotes you give the media either spoken or in email are viable for publication. IF you are sending scouting shots clearly indicate they are NOT FOR PUBLICATION IF you are providing text or material make sure your client and photographer are ok with that information being provided
![Page 28: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/28.jpg)
4. What to Send
--Pitch/description. Not too long. In body of the email. --Attach a release or fuller description with DATA/CREDITS/MATERIALS/SOURCES (for furniture/interiors) --A selection of LOW RES images, with either a link to an image gallery (dropbox, etc) OR who to contact to see more images --Your contact information and how best to reach you --Keep track of what you send and to whom (I use google docs but excel or other systems work)
![Page 29: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/29.jpg)
WHAT MAKES A GOOD PHOTO? Why professional photography is so important………
![Page 30: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/30.jpg)
![Page 31: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/31.jpg)
![Page 32: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/32.jpg)
![Page 33: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/33.jpg)
![Page 34: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/34.jpg)
![Page 35: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/35.jpg)
Same space, different photographer
![Page 36: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/36.jpg)
![Page 37: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/37.jpg)
![Page 38: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/38.jpg)
![Page 39: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/39.jpg)
Same space, different photographer
![Page 40: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/40.jpg)
5. DO NOT DOUBLE OR TRIPLE PITCH
--Be honest and fair when pitching. If that outlet is your first choice, tell them so --Do NOT send to all the trade magazines at once --Be persistent but move on when you are not getting a response --Writers are very busy and get many pitches a day, they may not respond right away --Keep track of when you want to follow up with a calendar notice
![Page 41: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/41.jpg)
6. WHEN TO PITCH
--It is best to have photos to pitch but if you have decent scouting shots and have a hard date for professional photography you could start reaching out --If you feel the project is unique/special/has a great client story consider reaching out early to give your most desired publication a heads up so they can keep track of it. Do not do this to multiple outlets. --Make sure you have all of your materials/assets lined up before your pitch– for instance don’t make the dropbox gallery AFTER you pitch. Have your text in word or a pdf, use typical formats --If you are promoting an event give as much time as possible, for example if you will be in a gallery show start promoting 3-6 months before to be on calendar lists
![Page 42: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/42.jpg)
7. What to do When They DO Respond?
--Get back to them right away --Provide what they are requesting (high res images? Quotes?) --Make sure to have all the material ready to go --It is ok to ask when a piece is running, how it is running, how many photos might be used, the angle of the piece, who else might be included --Be aware that anything you say CAN BE USED in the piece --Clearly state your ideas about the project in short, concise sentences
![Page 43: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/43.jpg)
8. Use Social Media to your Advantage
--It is a good way to generate traction on projects as they progress --If you are good at captions you can generate story ideas --Do NOT tag a bunch of writers in your post --DO credit collaborators and the photographer --Put hashtags in first comment
![Page 44: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/44.jpg)
ADVICE FROM WRITERS AND EDITORS From professionals in the field!!
![Page 45: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/45.jpg)
I'd advise them to get away from archi-speak. There's the discourse used in architecture schools, and the way normal people talk. Since my job involves breaking down complex ideas to make them accessible, I always appreciate a PR person who can do the same.
National Radio Show Producer
![Page 46: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/46.jpg)
It's also great when an architect can contextualize their work within larger trends in the design world, to make their projects more interesting for journalists to cover.
National Radio Show Producer
![Page 47: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/47.jpg)
I'd say that having great images, be they analog, digital, or fantastical renderings for example, is key. A lot of visual culture critics aren't expert in the language, so it's hard to visualize from lingo, but compelling architectural renderings/photographs of extant projects, are super effective and have merit in their own right to garner attention.
Local Arts Journalist
![Page 48: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/48.jpg)
1.PR is not about impressing your colleagues and peers
2. Do not send pitches to more than one editor at a time 3. Be cautious when promised “exclusives”, this isn’t always the best thing for a project or practice
National Critic and Curator
![Page 49: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/49.jpg)
Ditch the architecturespeak. Describe the work like you would describe it to your very smart friend who listens to NPR but doesn’t know anything about architecture. Focus on the specific details that help shape a design, since this can help tell a story — whether it’s the social aspect of the design or a particular material that is used, or the story behind that material and why it was chosen. Details help fill out a story.
National Design and Art Journalist
![Page 50: MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | … · BUSINESS DEVELOPMENT: Generating new business, following/tracking leads, outreach with the goal of new ... previous plan](https://reader034.vdocuments.us/reader034/viewer/2022042922/5f6cc0f871f2493b7043452b/html5/thumbnails/50.jpg)
MEARA DALY | NELSONDALY | MEARA @ NELSONDALY.COM | 323 804 0288