©2010 Catalyst©2010 Catalyst
Engaging consumers, when and how they want to be communicated with
JULY 6, 2010
Marketing Strategies That Captivate Today’s Social Media Audiences
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What’s in it for you?
• Clarity:
o The social audience
o Is social new?
o Understanding the social mindset
• Action:
o 5 strategies for captivating your social audience
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My view into social
• Managed more than $1.5M in digital ad spend on social sites (MySpace,
Facebook, LinkedIn, etc.):
― Purchased Facebook ads back when it was still only college-targeted
• 253 Facebook friends (trending downward)
• 439 LinkedIn connections (100% profile complete)
• Part-time blogger for iMedia Connection and my company site
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Exciting times in the social space…
• Nearly 50% of US population over age 12 have a personal profile on Facebook,
MySpace or LinkedIn or other social site (Edison Research/Arbitron)
Source: Google AdPlanner
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Social
Networks
Microblog
Blogs
Video
Pictures
Reviews/Ratings
Bookmark
Location-Based
Social Ecosystem
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Is social new?
• Who really cares what you had for dinner?
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Social is about conversations
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So what should you do?
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Strategy 1: Listen
• Two ears, one mouth
• Invest in a good listening tool:
o Not just financial, but
time & insight as well
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Strategy 2: Surround the conversation
• Be where your audience is
communicating
• Make it easier for them to
engage
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Strategy 3: Facilitate conversation
• Not all conversations happen on Facebook
• Seek out new ways to enable conversation
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Strategy 4: Participate in conversations
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Strategy 5: Engage your fans
• Your fan base, followers, etc., as an addressable audience
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Lets have a conversation
• Strategies:
o Listen
o Surround
o Facilitate
o Participate
o Engage
Peter Platt
Chief Digital Officer
Catalyst
More questions?
Get connected:
www.linkedin.com/in/psquared
@peterplatt
Company Info:
www.catalystinc.com
@scienceplussoul
