marketing strategies that captivate social media audiences
DESCRIPTION
As consumers’ media consumption continues to shift more and more into the social space, marketers need to shift their paradigms as well. While “Advertise on Facebook” seems like the logical next step, marketers need to think deeper about the expanding universe of social media and find ways to truly engage consumers, when and how they want to be communicated with. Learn the winning strategies that smart brands use to engage with consumers across multiple social media channels and find out how you can apply these strategies to your business.TRANSCRIPT
©2010 Catalyst©2010 Catalyst
Engaging consumers, when and how they want to be communicated with
JULY 6, 2010
Marketing Strategies That Captivate Today’s Social Media Audiences
©2010 Catalyst
2
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
What’s in it for you?
• Clarity:
o The social audience
o Is social new?
o Understanding the social mindset
• Action:
o 5 strategies for captivating your social audience
©2010 Catalyst
3
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
My view into social
• Managed more than $1.5M in digital ad spend on social sites (MySpace,
Facebook, LinkedIn, etc.):
― Purchased Facebook ads back when it was still only college-targeted
• 253 Facebook friends (trending downward)
• 439 LinkedIn connections (100% profile complete)
• Part-time blogger for iMedia Connection and my company site
©2010 Catalyst
4
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
Exciting times in the social space…
• Nearly 50% of US population over age 12 have a personal profile on Facebook,
MySpace or LinkedIn or other social site (Edison Research/Arbitron)
Source: Google AdPlanner
©2010 Catalyst
5
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
Social
Networks
Microblog
Blogs
Video
Pictures
Reviews/Ratings
Bookmark
Location-Based
Social Ecosystem
©2010 Catalyst
6
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
©2010 Catalyst
7
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
©2010 Catalyst
8
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
Is social new?
• Who really cares what you had for dinner?
©2010 Catalyst
9
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
Social is about conversations
©2010 Catalyst
10
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
So what should you do?
©2010 Catalyst
11
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
Strategy 1: Listen
• Two ears, one mouth
• Invest in a good listening tool:
o Not just financial, but
time & insight as well
©2010 Catalyst
12
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
©2010 Catalyst
13
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
Strategy 2: Surround the conversation
• Be where your audience is
communicating
• Make it easier for them to
engage
©2010 Catalyst
14
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
©2010 Catalyst
15
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
©2010 Catalyst
16
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
©2010 Catalyst
17
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
Strategy 3: Facilitate conversation
• Not all conversations happen on Facebook
• Seek out new ways to enable conversation
©2010 Catalyst
18
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
©2010 Catalyst
19
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
©2010 Catalyst
20
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
Strategy 4: Participate in conversations
©2010 Catalyst
21
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
©2010 Catalyst
22
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
©2010 Catalyst
23
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
Strategy 5: Engage your fans
• Your fan base, followers, etc., as an addressable audience
©2010 Catalyst
24
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
©2010 Catalyst
25
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
©2010 Catalyst
26
Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
Lets have a conversation
• Strategies:
o Listen
o Surround
o Facilitate
o Participate
o Engage
Peter Platt
Chief Digital Officer
Catalyst
More questions?
Get connected:
www.linkedin.com/in/psquared
@peterplatt
Company Info:
www.catalystinc.com
@scienceplussoul