30 Jul - 03 Aug 2018, Istanbul
02 - 06 Dec 2018, Dubai
MARKETING STRATEGIES AND PLANNING
IntroductIon
Operating a successful business requires ongoing assessments of how
marketing resources are allocated relative to meeting the company’s
financial goals. The most wonderful and beneficial products in the world
won’t mean a thing in regards to your company’s financial bottom line if
nobody knows about them. For this reason, acquiring professional-level
marketing skills are a must when it comes to helping your business live
up to its full potential. Marketing strategies and planning help translate
financial goals into action steps to drive demand for a company’s
products or services.
The strategic planning process assesses the internal and external
environments in which your business operates. It focuses on identifying a
business’ strategic or core competency relative to market opportunities.
An organisation’s marketing strategy lays the foundation for building
an effective marketing plan. This GLOMACS Marketing Strategies and
Planning training seminar is designed to give participants a deep dive
into core marketing strategies, best practices, and planning principles
such as customer and competitor analysis, value pricing, relationship
management, brand management, and social media marketing.
This GLOMACS training seminar will highlight skills to:
• Analyze existing product and markets in terms of the ability to
gain market share, grow revenue and, sustain or grow profitability
• Establish metrics for the measurement of marketing programme
effectiveness
• Oversee the company marketing function to identify new
customers for products and services
• Establish short and long-range marketing plans, objectives, and
operating procedures
• Explore new ways to identify and engage new customers using
social media platforms
objectIves
At the end of this GLOMACS training seminar, you will learn to:
• Develop a marketing strategy for your company to meet agreed
marketing objectives
• Plan, budget and implement effective marketing initiatives
• Build trust, communicate effectively, and collaborate with other
stakeholders
• Develop effective marketing communication programmes
• Conduct periodic analysis of marketing efforts, effectiveness and
ROI
• Analyze market trends and recommend changes to marketing
and business development strategies
GLOMACS Training and Consultancy
traInIng Methodology
This GLOMACS Marketing Strategies and Planning training seminar
encourages delegate participation through a combination of lectures,
group discussions, practical exercises, case studies, video clips, and
breakout sessions designed to reinforce new skills.
organIsatIonal IMPact
Major benefits to the organisation include:
• Cost and time savings generated from more effective marketing
strategies
• Improved professional public image
• Increased brand recognition and loyalty
• Greater long-term profitability
• Integrated marketing strategy throughout the organisation
• Higher level of customer satisfaction and retention
Personal IMPact
Participants will gain the following significant benefits:
• Higher level of marketing skills and job satisfaction
• Improved ability to implement and realise specific goals
• Enhanced communication and persuasion capability
• Greater confidence as a marketing professional
• Improved productivity and adherence to quality standards
• Increased potential for promotion
Who should attend?
This GLOMACS Marketing Strategies and Planning training seminar
is for anyone who desires to expand their expertise in marketing
best practices, policies and procedures. Delegates do not require any
previous marketing experience to benefit from this training seminar. This
GLOMACS training course is suitable to a wide range of professionals,
but will greatly benefit:but will greatly benefit:
• Marketing Professionals
• Public Relations Practitioners
• Marketing Managers
• Sales Managers
• Brand Managers
• Business Owners
MARKETING STRATEGIES AND PLANNING
seMInar outlIne
Marketing Strategies and Planning
day 1
Communication Strategies to Improve Marketing
Effectiveness
• Time-proven Marketing Principles and Persuasion
Techniques
• Written Communication Best Practices
• Direct Marketing: Telephone and Email Marketing
• Public Speaking and Presentation Skills Development
• Interpreting Nonverbal Communication
• Aligning your Marketing Message to Your Customer’s
“buying style”
day 2
Competitive Marketing Planning Best Practices
• Tactical vs. Strategic Marketing Plans
• Customer Segmentation Analysis
• Brand Positioning and Strategic Marketing Planning
• Business Promotion and Event Planning
• Developing Marketing Key Performance Indicators
• Aligning your Marketing Mix Elements with Organisational
Goals
day 3
Driving the Total Customer Marketing Experience
• Identifying Internal and External Customer Expectations
• Customer Lifetime Value
• Going the Extra Mile to exceed Customer Expectations
• Designing a Customer-centric Digital Marketing Strategy
• Customer Feedback: Marketing to the Voice of the
Customer
• Customer Service Recovery Best Practices
day 4
Digital and Social Media Marketing Planning
• Harnessing the Power of Your Social Media Marketing Plan
• Implementing Online Marketing Best Practices
• Initiating a Social Media Engagement Plan
• Search Engine Optimisation Strategies
• Facebook and Twitter Marketing Campaigns
• Online Reputation Management
day 5
Creating an Effective Business Marketing Plan
• Utilizing SWOT to Prepare A Company’s “Situation Analysis”
• Customer Profiling: Identifying Your Target Audience
• Setting SMART Marketing Objectives
• Developing Marketing Communications and Tactics
• Establishing a Marketing Budget Plan
• Implementing the Marketing Plan throughout the
Organisation
“REP logo, PMI & PMP are registered trademarks of Project Management Institute, Inc.”
ApprovedCentre
regIstratIon detaIls
LAST NAME:________________________________________FIRST NAME:_______________________________________DESIGNATION:_____________________________________ COMPANY: ________________________________________ADDRESS: __________________________________________________________________________________________CITY:______________________________________________COUNTRY: ________________________________________TELEPHONE:______________________________________MOBILE: __________________________________________FAX:________________________________________________EMAIL:_____________________________________________
authorIsatIon detaIls
AUTHORISED BY:_____________________________________________________________________________________DESIGNATION:_____________________________________ COMPANY: ________________________________________ADDRESS: __________________________________________________________________________________________CITY:______________________________________________COUNTRY: ________________________________________TELEPHONE:______________________________________MOBILE: __________________________________________FAX:_____________________________________________EMAIL:_____________________________________________
PayMent detaIls
q Please invoice my company q Cheque payable to GLOMACSq Please invoice me
certIFIcatIon
Successful participants will receive GLOMACS’ Certificate of Completion
P.O. Box 74653 Dubai, U.A.E.T: +971 (04) 425 0700 | F: +971 (04) 425 0701E: [email protected] | W: www.glomacs.com
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Code Date Venue FeesMK004 30 Jul - 03 Aug 2018 Istanbul $5,500
MK004 02 - 06 Dec 2018 Dubai $4,750
4 Ways to regIster
Tel: +971 (04) 425 0700 Fax: +971 (04) 425 0701Email: [email protected]: www.glomacs.com
terMs and condItIons
• Fees – Each fee is inclusive of Documentation, Lunch and refreshments served during the entire seminar.
• Mode of Payment – The delegate has the option to pay the course fee directly or request to send an invoice to his/her company/sponsor. Credit card and cheque payments are both acceptable.
• Cancellation / Substitution – Request for seminar cancellation must be made in writing & received three (3) weeks prior to the seminar date. A US$ 250.00 processing fee will be charged per delegate for each cancellation. Thereafter, we regret that we are unable to refund any fees due, although in such cases we would be happy to welcome a colleague who would substitute for you.
• Hotel Accommodation – is not included in the course fee. A reduced corporate rate and a limited number of rooms may be available for attendees wishing to stay at the hotel venue. Requests for hotel reservations should be made at least three (3) weeks prior to the commencement of the seminar. All hotel accommodation is strictly subject to availability and terms and conditions imposed by the hotel will apply.
• Attendance Certificate – a certificate of attendance will only be awarded to those delegates who successfully completed/attended the entire seminar including the awarding of applicable Continuing Professional Education Units/Hours.
• Force Majeure – any circumstances beyond the control of the Company may necessitate postponement, change of seminar venue or substitution of assigned Instructor. The Company reserves the right to exercise this clause and implement such amendments.
• Fair Access / Equal Opportunities – In the provision of its services as a world-class Training Provider, the Company is committed to provide fair access / equal opportunities throughout the delivery of its courses and assessment leading to the completion of training seminars, or 3rd party qualifications/certifications.
MARKETING STRATEGIES AND PLANNING