30 Jul - 03 Aug 2018, Istanbul

02 - 06 Dec 2018, Dubai

MARKETING STRATEGIES AND PLANNING

IntroductIon

Operating a successful business requires ongoing assessments of how

marketing resources are allocated relative to meeting the company’s

financial goals. The most wonderful and beneficial products in the world

won’t mean a thing in regards to your company’s financial bottom line if

nobody knows about them. For this reason, acquiring professional-level

marketing skills are a must when it comes to helping your business live

up to its full potential. Marketing strategies and planning help translate

financial goals into action steps to drive demand for a company’s

products or services.

The strategic planning process assesses the internal and external

environments in which your business operates. It focuses on identifying a

business’ strategic or core competency relative to market opportunities.

An organisation’s marketing strategy lays the foundation for building

an effective marketing plan. This GLOMACS Marketing Strategies and

Planning training seminar is designed to give participants a deep dive

into core marketing strategies, best practices, and planning principles

such as customer and competitor analysis, value pricing, relationship

management, brand management, and social media marketing.

This GLOMACS training seminar will highlight skills to:

• Analyze existing product and markets in terms of the ability to

gain market share, grow revenue and, sustain or grow profitability

• Establish metrics for the measurement of marketing programme

effectiveness

• Oversee the company marketing function to identify new

customers for products and services

• Establish short and long-range marketing plans, objectives, and

operating procedures

• Explore new ways to identify and engage new customers using

social media platforms

objectIves

At the end of this GLOMACS training seminar, you will learn to:

• Develop a marketing strategy for your company to meet agreed

marketing objectives

• Plan, budget and implement effective marketing initiatives

• Build trust, communicate effectively, and collaborate with other

stakeholders

• Develop effective marketing communication programmes

• Conduct periodic analysis of marketing efforts, effectiveness and

ROI

• Analyze market trends and recommend changes to marketing

and business development strategies

GLOMACS Training and Consultancy

traInIng Methodology

This GLOMACS Marketing Strategies and Planning training seminar

encourages delegate participation through a combination of lectures,

group discussions, practical exercises, case studies, video clips, and

breakout sessions designed to reinforce new skills.

organIsatIonal IMPact

Major benefits to the organisation include:

• Cost and time savings generated from more effective marketing

strategies

• Improved professional public image

• Increased brand recognition and loyalty

• Greater long-term profitability

• Integrated marketing strategy throughout the organisation

• Higher level of customer satisfaction and retention

Personal IMPact

Participants will gain the following significant benefits:

• Higher level of marketing skills and job satisfaction

• Improved ability to implement and realise specific goals

• Enhanced communication and persuasion capability

• Greater confidence as a marketing professional

• Improved productivity and adherence to quality standards

• Increased potential for promotion

Who should attend?

This GLOMACS Marketing Strategies and Planning training seminar

is for anyone who desires to expand their expertise in marketing

best practices, policies and procedures. Delegates do not require any

previous marketing experience to benefit from this training seminar. This

GLOMACS training course is suitable to a wide range of professionals,

but will greatly benefit:but will greatly benefit:

• Marketing Professionals

• Public Relations Practitioners

• Marketing Managers

• Sales Managers

• Brand Managers

• Business Owners

MARKETING STRATEGIES AND PLANNING

seMInar outlIne

Marketing Strategies and Planning

day 1

Communication Strategies to Improve Marketing

Effectiveness

• Time-proven Marketing Principles and Persuasion

Techniques

• Written Communication Best Practices

• Direct Marketing: Telephone and Email Marketing

• Public Speaking and Presentation Skills Development

• Interpreting Nonverbal Communication

• Aligning your Marketing Message to Your Customer’s

“buying style”

day 2

Competitive Marketing Planning Best Practices

• Tactical vs. Strategic Marketing Plans

• Customer Segmentation Analysis

• Brand Positioning and Strategic Marketing Planning

• Business Promotion and Event Planning

• Developing Marketing Key Performance Indicators

• Aligning your Marketing Mix Elements with Organisational

Goals

day 3

Driving the Total Customer Marketing Experience

• Identifying Internal and External Customer Expectations

• Customer Lifetime Value

• Going the Extra Mile to exceed Customer Expectations

• Designing a Customer-centric Digital Marketing Strategy

• Customer Feedback: Marketing to the Voice of the

Customer

• Customer Service Recovery Best Practices

day 4

Digital and Social Media Marketing Planning

• Harnessing the Power of Your Social Media Marketing Plan

• Implementing Online Marketing Best Practices

• Initiating a Social Media Engagement Plan

• Search Engine Optimisation Strategies

• Facebook and Twitter Marketing Campaigns

• Online Reputation Management

day 5

Creating an Effective Business Marketing Plan

• Utilizing SWOT to Prepare A Company’s “Situation Analysis”

• Customer Profiling: Identifying Your Target Audience

• Setting SMART Marketing Objectives

• Developing Marketing Communications and Tactics

• Establishing a Marketing Budget Plan

• Implementing the Marketing Plan throughout the

Organisation

“REP logo, PMI & PMP are registered trademarks of Project Management Institute, Inc.”

ApprovedCentre

regIstratIon detaIls

LAST NAME:________________________________________FIRST NAME:_______________________________________DESIGNATION:_____________________________________ COMPANY: ________________________________________ADDRESS: __________________________________________________________________________________________CITY:______________________________________________COUNTRY: ________________________________________TELEPHONE:______________________________________MOBILE: __________________________________________FAX:________________________________________________EMAIL:_____________________________________________

authorIsatIon detaIls

AUTHORISED BY:_____________________________________________________________________________________DESIGNATION:_____________________________________ COMPANY: ________________________________________ADDRESS: __________________________________________________________________________________________CITY:______________________________________________COUNTRY: ________________________________________TELEPHONE:______________________________________MOBILE: __________________________________________FAX:_____________________________________________EMAIL:_____________________________________________

PayMent detaIls

q Please invoice my company q Cheque payable to GLOMACSq Please invoice me

certIFIcatIon

Successful participants will receive GLOMACS’ Certificate of Completion

P.O. Box 74653 Dubai, U.A.E.T: +971 (04) 425 0700 | F: +971 (04) 425 0701E: info@glomacs.com | W: www.glomacs.com

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Code Date Venue FeesMK004 30 Jul - 03 Aug 2018 Istanbul $5,500

MK004 02 - 06 Dec 2018 Dubai $4,750

4 Ways to regIster

Tel: +971 (04) 425 0700 Fax: +971 (04) 425 0701Email: info@glomacs.comWebsite: www.glomacs.com

terMs and condItIons

• Fees – Each fee is inclusive of Documentation, Lunch and refreshments served during the entire seminar.

• Mode of Payment – The delegate has the option to pay the course fee directly or request to send an invoice to his/her company/sponsor. Credit card and cheque payments are both acceptable.

• Cancellation / Substitution – Request for seminar cancellation must be made in writing & received three (3) weeks prior to the seminar date. A US$ 250.00 processing fee will be charged per delegate for each cancellation. Thereafter, we regret that we are unable to refund any fees due, although in such cases we would be happy to welcome a colleague who would substitute for you.

• Hotel Accommodation – is not included in the course fee. A reduced corporate rate and a limited number of rooms may be available for attendees wishing to stay at the hotel venue. Requests for hotel reservations should be made at least three (3) weeks prior to the commencement of the seminar. All hotel accommodation is strictly subject to availability and terms and conditions imposed by the hotel will apply.

• Attendance Certificate – a certificate of attendance will only be awarded to those delegates who successfully completed/attended the entire seminar including the awarding of applicable Continuing Professional Education Units/Hours.

• Force Majeure – any circumstances beyond the control of the Company may necessitate postponement, change of seminar venue or substitution of assigned Instructor. The Company reserves the right to exercise this clause and implement such amendments.

• Fair Access / Equal Opportunities – In the provision of its services as a world-class Training Provider, the Company is committed to provide fair access / equal opportunities throughout the delivery of its courses and assessment leading to the completion of training seminars, or 3rd party qualifications/certifications.

MARKETING STRATEGIES AND PLANNING