Download - Marketing plans and recent promotion of .LV
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Marketing plans and
recent promotion of .LV
Katrina Sataki, NIC.LV7 September 2009, Bled, Slovenia
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Agenda
• Briefly about history• “Simple plans are always the best”• Briefly about future
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ccTLD “.lv”
Institute of Mathematics and Computer Science, University of Latvia
Network Solutions Department
NIC
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“The Dark Ages”
• Domain name: 30 EUR / year• Image: conservative, bureaucratic,
uncommunicative, greedy, old fashioned, ...
• We did our job!• But we did nothing more
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The Domain Name Server (DNS) is the Achilles heel of the Web. The important thing is that it's managed responsibly.
Tim Berners-Lee
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How to change the situation?
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Simple plans work
• New management
• New strategy
• New approach
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Image
Technical SolutionsCustomer Care
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Hofstadler’s Law: It always takes longer than you expect, even when you take Hofstadler’s Law into account.
Hofstadler
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Customer care
• We evaluated our customer care service• We analysed the results• We drafted Customer Care Code• We changed the way we talk and the way
we write• We are still working to improve our
performance
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Technical Solutions
• We upgraded hardware• We re-designed the network• We improved international and local
connectivity• We joined CommunityDNS anycast
service• We introduced IPv6
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Image
• We contact press• We established CERT NIC.LV (cert.nic.lv)• We iniciated LV-CERT collaboration
(www.cert.lv)• We liberalised the Rules• We are introducing Registry-Registrar
model• We launched new web interface
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We used to look like this:
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Now we look like this:
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QuickTime™ and a decompressor
are needed to see this picture.
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• We talk to our employees• We listen what our customers say• We attend CENTR meetings• We joined ccNSO
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Does it work?
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Domain names registered
0
500
1000
1500
2000
2500
3000
3500
4000
4500
J an Feb Mar Apr May J un J ul Aug Sep Oct Nov Dec
2008 2009
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Total number of domain names
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Jan.08Feb.08Mar.08Apr.08Mai.08J_n
.08
J_l.08
Aug.08Sep.08Okt.08Nov.08Dec.08Jan.09Feb.09Mar.09Apr.09Mai.09J_n
.09
J_l.09
Aug.09Sep.09
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Future plans
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We are working on
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We are working on
• Registry-Registrar model• EPP• On-line Domain Name Managemet
System for mobiles• MOBI_lisation of .LV• DNSSEC• Twitter• …
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eoAre youin.LV ?