Download - marketing plan final done
Thomas Dolan, Zach Husband, Georgios Panakis,
Anthony Laperriere, Drew Cummings
Professor Lynch
Introduction to Marketing 113
Sports Management
MKT 113– Marketing Plan project
Friday December 21, 2012
NIKE concept offering development
A. Offering description (product/service)
a. Skis and Snowboards, and any necessary additional equipment for
skiing and snowbaording
b. For both men and women, adults, teens, and kids
B. Offering features (what are the characteristics of this offering)
a. All types of skis offered by competitors that aren’t patiented design
that consumers want (ex: freeride, freestyle, all-mountain, park,
tellamarking/backcountry, twintips, powder skis, cross-country,
Alpine, and Racing skis: Downhill, Giant slalom, and Slalom racing
b. All types of skis offered by competitors, that aren’t patiented design,
that consumers want (ex: all-mountain, freestyle, park, wide, freeride,
splitboard, powder, and racing)
c. Expanding existing winter apperal, and any additional apperal for
skiing or snowboarding
d. Necessary equipment for skiing and snowboarding
C. Offering benefits (what are the benefits for the segment of audience you are
targeting)
a. Keep up with competition and open options to address a bigger
overall market, then the market nike already addresses, then appeal
to a target market segmented by consumers who ski and snowboard
in general in addition to consumers that purchases sports equipment
and apperal made by nike
D. Price (what is the amount exchanged by the buyer to receive the value
offered by the offering)
a. Quality of the product compares with the price
b. Skis or snowboard that are top of the line will be valued at price that
would allow a profit
c. Levels of ability compare to quality/value compared to price
d. Meet all price ranges possible without losing money or over pricing
what the market considers acceptable to spend
COMPANY STRENGTHS
NIKE
ADIDAS AG
DICK'S SPORTING GOODS
MAJOR PRODUCTS & SERVICES
Products: Apparels
Accessories Footwear:
Athletic footwear Casual footwear
Equipments: Bags Socks
Sport balls Eyewear
Timepieces Electronic devices
Bats Gloves
Protective equipment Golf clubs Brands:
Nike Converse Cole Haan Converse
Chuck Taylor All Star
One Star Star Chevron Jack Purcell
Hurley Umbro
Robust market position bolstered by strong brand
equityCompetent technical
innovation in products enhancing Nike's
competitive advantage and brand equity
Broad distribution network
Leveraging strong brand portfolio to establish a robust retail footprintFocus on research and
development has facilitated continuous development of new
productsWide geographical
footprint with increasing focus on emerging
markets
Products:
Footwear Sports apparel
Sports accessories Golf equipment
(metalwoods, irons putters, golf balls,
footwear, apparel and accessories)
Hockey equipment and apparel
Brands:
adidas TaylorMade adidas Golf Ashworth Reebok
Rockport Reebok-CCM Hockey
Store-within-a-store merchandising conceptLeading market position garnered on competitive
pricingStrong support services
portfolio enhances differentiation
Executive Summary:
We are trying to get our company Nike, into the winter sports and skateboard
industry by teaming up with Lib Tech to associate ourselves with snowboards, skis and
skateboards. Through both our company’s and Lib Tech’s consumers we will be able to
open new doors for business through a brand extension. The products that are going to
be offered are snowboards, skis and skateboards. Our website is going to be heavily
advertising our new products as well as social media such as Twitter and Facebook.
Most importantly we will have special events and promotions, television commercials
and e-mails sent out to promote out new products. We are planning on having two
launch dates, with one being in 2013, during the Mountain Dew Tour at each location
holding the event and 2014 at the Winter Olympics in Sochi, Russia. This will allow us to
fulfill our mission statement and being innovative to athletes in the world. This offer will
allow our company to appeal to a new type of consumer by expanding our market to
increase profits.
The business challenge:
By doing this new offering it will reposition us over our competition by offering a
product mix that the competition currently doesn’t fully have or have in general. While
we already sell skateboarding skiing and snowboarding apparel, adding the snowboarding
skateboarding and skiing equipment and each actual product itself we will bring in a lot
more customers. We feel as if we cannot complete this idea alone, so we decided to try
and partner up with a company called Lib Tech. This is a small snowboard, ski and
skateboard company that makes handcrafted top of the line snowboards and skis for their
customers. Lib Tech is located in Seattle, Washington and unlike other brand names, such
as Burton; Lib Tech uses the highest quality material to make their snowboards and skis.
The reason we would like to join Lib Tech is because it is a smaller company, that
is in the 5 top best rated brands, with the latest and most advanced technology in men’s
snowboards and if we can make a partnership we will be able to help them help us. Lib
Tech snowboards were one of the top used brand at the 2010 Winter Olympics in
Vancouver. Nike is an extremely, well-known, global company and Lib Tech is not as
well known. With that being said if this partnership were to happen, we would be helping
Lib Tech potentially expand out of the USA because Nike has such a broad distribution
network along with a strong will to beat competition. With the unique snowboards, skis,
and skateboards, it will allow us to appeal to a new market for Nike. When you look at
Nikes competitors such as Dicks Sporting Goods, they sell ski apparel and boards and
skis but not their own brand. Nike sells the ski and snowboard apparel already and by
adding their own brand of skis and snowboards will put them in front of their
competition. Nike also has a mission; “Nike’s mission is to bring inspiration and
innovation to every athlete in the world. If you have a body you are an athlete” (About
Nike, Inc.). Nike will able to accommodate more athletes if they add snowboards, skis,
and skateboards to their line of products because it will acclimate more sporting goods
within the company.
The Market:
Nike and Lib Tech target market would revolve around customers who ski,
snowboard, and skateboard. From there the two companies would segment the target
market in order to focus particularly on geodemographics, behavioral and ability level for
skiing, snowboarding and skateboarding allowing us to provide each customer with the
proper equipment, information, and ultimately with the correct product to meet each
individual customers benefits. The target market would mainly focus on men and women
between the ages of 16-50. Overall we will be selling to all ages that can physically ski,
snowboard, and skateboard. We are focusing on that particular age because they will be
the most desired buys. From a financial stand point we will mainly be focusing on
consumers who can afford the price range of Lib Tech products, which is on the high side
do to Lib Tech’s high quality, handcrafted, patented design. Now in regards to our
competitors, only one actually sells the products but only snowboards and skateboards
not skis, but like our partnership with Lib Tech, Dick’s Sports Good is partnered with
other snowboarding brand like Burton, K2 and Salomon, in which Dick’s sell them out
right as a third party distributer. Then the rest of our competitors just sell skiing,
snowboarding and skateboard apparel or simply don’t provide any snowboarding, skiing
or skateboard products all around.
The customers associated with Lib Tech or own Lib Tech products, will be the
main consumer for the beginning stage of launching our snowboards, skis, and
skateboards, through our partnership. As time passes over the first 1-2yrs those who take
part in any of these three actions sports, will become aware of our new affiliation with
Lib Tech and their products will be occupied by our brand name, Nike. Once notice gets
out that we have launched a snowboarding, skiing, and skateboarding product line, using
Lib Tech products, interest will grow from consumer now that we are enhancing Lib
Tech’s brand name by increasing Lib Tech’s exposure to an even larger market of
consumers. This will expose our brand names in the new market and especially those yet
to experience or know of the Lib Tech brand resulting in customers being intrigued by
Lib Tech products through our promotional power and awareness that we can create from
our brand name. Through our marketing, we will attract new customers that Lib Tech
currently doesn’t have, through the dominant qualities Lib Tech products offered
compared to competition. This will boost Lib Tech’s position in the market over its
competition, putting us over and beyond the competition. Our strengths in the market is
based on the highly known brand name, Nike, where we are the elite sporting goods
seller, with a large established global market. Unfortunately our weakness resides on
whether Lib Tech will accept our offer, because they are know as a small company that
takes pride in their unique, high quality, independent and privately owned business.
The Strategy:
We chose to pair Nike up with Lib Tech because it made the most logical offering
that made sense to partner up with Lib Tech a small but quickly grown into one of the top
rated brands, and with the support of Nike’s brand name, we could launch both
companies success beyond the competitors. Our group was actually surprised that Nike
has not made this move yet. Two other alternatives that we considered were making a
Ford car with a hybrid engine, called the Ford Synergy, and two of our group members
tried integrate a team sports line of clothes and shoes for Columbia Sporting Goods and
Ralph Lauren.
Lib Tech snowboards are high priced snowboards, ranging from $190 to $3000
for skis and snowboards, while skateboards ranged from $70 to $200. We chose to go
with a high-end high price market because we are trying to compete with Burton the most
know snowboarding company and K2 one of the most known ski brands. Our goal is to
push our competitors which are some of the top companies out of the way and through
Lib Tech’s unique limited design, last and most advanced technological features on
men’s snowboards and intergrading that same technology into their skis, provides us with
the best opportunity for success getting into this new market of products. We feel as if
we can’t go wrong and the overall power of our brand Nike, and how we position in the
market for sporting good, locally in the U.S and globally, combining with Lib Tech that
has a lot of notoriety among people that care about snowboarding opens the door for
endless possibilities, making this an opportunity that can’t be overlooked. Some of the
other benefits that Lib Tech Company offers’ hand crafted, made in the U.S.A. skis
snowboards and skateboards where those made with magne-traction design are patented
product that cannot be offered by the competitors
We are hoping to launch the product at the ski resorts holding the locations of the
Mountain Dew Tour, along with the ski and snowboard shops in those areas. This will
allow people who are intense about snowboarding and skiing to see the first hand use of
the products along with spreading knowledge and the products nation wide.
Communication will mostly be spread through social media like Twitter, Facebook, etc,
special events and promotions, but first through locations on the Dew Tour. Our
promotional mix plan focuses, heavily sell on our website, special events and promotion,
televise commercials, E-mails sent to our mailing list, and social media.
The product will be widely sold throughout the country in Lib Tech’s current
locations, along with other ski shops and mountain shops. Eventually we will be
expanding globally once we established our partnership and results are effective and
positive. Global orientation will be exploited through Nike and Nike alone. The shipping
of the snowboards, skis, and skateboards will be done by all of the Current Nike and Lib
Tech distributors. Lib Tech will do the services for the product by their side company
Mervin Manufacture, and Nike will be the one support of the products.
Customers will fall in love with our snowboards, skis, and skateboards just like
they did with the rest of our existing Nike products. We are taking a risk but one we see
as highly unlikely to fail as we entire another new market based on our new offering
products, we Nike as we know it will be completing our mission statement that much
more by bringing inspiration and innovation to every athlete in the world. Every athlete
knows that Nike is the premier sporting goods seller and because of this we are a very
trusted company. The most prominent athletic figures in the world trust our business in
the gym, on the field and now we are hoping our customers will feel the same way on the
slopes.
Promotional mix calendar
Promotional MixMonth/Week (52) – Promotional Mix Schedule (Local Christmas Tree Sales and Delivery Business)Item Description
JAN FEB MAR APR SEP OCT NOV DEC
Television (ESPN)
Special Events (Nike Promotion Events)
Website (Nike, Espn, Facebook, Local Mountains
Email (Customers from Mountains, Nike products, Demos (Demo new items at
various mountainsSocial Media (Facebook,
Twitter, ect…)
Situation Analysis for Southwest Airlines via Marketline AdvantageCompany Major Products and Services Strengths
Ford Motors
Chrysler Group LLC
Fiat S.p.A
General Motors Corp
Honda Motor Co.
Automotive:
Passenger carsTrucksBuses and vansSport utility vehiclesVehicle accessoriesAfter sales vehicle parts and productsExtended repair service productsMaintenance and vehicle repair services
Financial services:
Retail financingWholesale financingThird-party claim management services
Strong brand image and market share Extensive operational network Strong engineering and R&D capability
Products:
Passenger carsMinivansSport utility vehicles (SUVs)Crossover vehiclesPick-up trucksOriginal equipment parts and accessories
Services:
Vehicle lease financing
Consistent growth in the unit sales strengthens the market position Strong research and development capabilities Strategic alliance with Fiat
Automotive:Passenger carsSports utility vehiclesFire fighting vehiclesLight commercial vehiclesAgricultural equipmentTrucksEngines
Components and production systems:Powertrain technologiesSystems and components for vehicles in the lighting, electronic systems, engine control, suspensions, and shock absorbersExhaust systemsMotorsports areasDistribution of spare-partsEngine blocksCylinder headsCast-iron engine componentsCast-iron componentsIndustrial automation systems
Services:Financing servicesPublishing
Diversified business portfolio Extensive brand portfolio and strong market share Strong research and development capabilities Diversified geographic presence
Products:
Compact carsMid sized carsLarge sized vehiclesLuxury vehiclesSports utility vehiclesCrossover utility vehiclesSmall and medium pickup trucksFull size pickup trucksPassenger vansCargo vansChassis cabsUtility Vehicles
Services:Automotive financing services
Strong market position and brand portfolio Strong focus on research and development Diversified global presence Effective allocation of resources as compared to peers
Automobiles: Passenger carsSports utility vehiclesCommercial vehiclesSpecial needs vehiclesUtility vehicles
Motorcycles:ScootersAll-terrain vehiclesSports motorcyclesCommuter motorcyclesPersonal watercraft
Power equipment:Power product enginesLawn moversSnow throwersMarine enginesElectric wheelchairs
Financial services:Retail lendingLeasingWholesale financing
Strong brand image Robust production and sales network Strong focus on research and development Increasing profits and margins
Situation Analysis for Dick’s Sporting Goods via Marketline Advantage (EXAMPLE)
COMPANY
MAJOR PRODUCTS
AND SERVICES STRENGTHS WEAKNESSES OPPORTUNITIES THREATSDick’s Sporting Goods
Products: Apparel, Hardline, Hunting products, Fishing gear, Camping equipment, Golf Equipment, Cycling Equipment, Equipment for marine and water sports Services: Club repair, Grip and shaft installation, Custom club fitting, Bicycle maintenance and repair, Stringing tennis racquets and lacrosse sticks, Sharpening ice skates, Home delivery and assembly of fitness equipment, Scope mounting and bore sighting services, Cutting arrows, Sale of hunting and fishing licenses,
Store-within-a-store merchandising concept
Leading market position garnered on competitive pricing
Strong support services portfolio enhances differentiation
Strained relationship with the employees
Enhancing profitability by offering merchandise that fetches higher margins
Growing e-commerce sales in the US
Expanding footprint through new store openings
Low level of participation in golf
Dependence on foreign suppliers increases the vulnerability to trade practices of the foreign country
Non-replicable characteristic of sporting products
Refilling CO2 tanks for paintball
Dick’s
Sporting Goods New Offering
4a. Offering
Description: I think that Dick’s Sporting Goods should try and step up their golf game a little bit
because they have a low level of participation in golf. During the spring and summer a lot of men and women will go out and golf after work on the weekdays or on the weekends just to
COMPANY
MAJOR PRODUCT
SAND
SERVICES
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
Foot Locker Inc.
Products:
Accessories
Apparel Athletic
footwear Sports
equipment
Leading athletic footwear and apparel retailer in the US
Expansion into international markets
Improving financial performance
Sales are highly
correlated to Nike's
performance
Rising e-commerce spending
Shift in merchandising strategy
Growing demand for athletic footwear in the US
Intense competition
Changing fashion trends
Rising labor wages in the US
Big 5 Sporting Goods
Corporation
Products
Athletic and sport apparel Athletic and sport footwear Accessories Fitness equipment Equipment for camping, hunting, fishing, tennis, golf, snowboarding and roller sports
Merchandising strategy allows Big 5 to cater to a wide customer base
Economical store format facilitates network expansion
Declining long term debt
Dependence on a single distribution center
High exposure to specific regions in the US increases business risk
Increased acceptance of private label brands
Growing popularity of rugby in the US
Robust growth shown by the market for snow sports related equipment
Increase in transportation cost due to fluctuating oil prices
Strict regulation with respect to the sale of firearms and ammunition
Increasing labor cost in the US
COMPANY
MAJOR PRODUCT
SAND
SERVICESSTRENGTH
SWEAKNESSE
SOPPORTUNITIE
S THREATS
Hibbett Sporting Goods inc.
Products
Activewear
Footwear Fitness equipment Baseball equipment Basketball equipment Football equipment Soccer equipment Apparel
Wide product offerings with focus on local requirements
Superior profit margins compared to other key players in the industry
High dependence on Nike links success of Hibbett Sports to Nike's popularity
Geographic concentration increases business risks
Increased participation in sporting activity by people in the Generation Y group
Growing customer preference to shop online
Team sports gaining popularity in the US
Sluggish discretionary spending in the US
Low barriers to entry
Dunham's Athleisure Corporation N/A N/A N/A N/A N/A
get outside, especially when it is nice out. Even when the weather isn’t ideal there are always some people out on the course unless it is a hurricane or some crazy weather condition. I think it would be really beneficial for them.4b. Offering Features:
Golf features can be from drivers, chippers, and putters to bags, clothes, etc. There are many different ways that they could implement golf better in their sales. Golf Products are very lightweight, but most of them are durable for a couple of years if you take care of them. Some of the major features for Dick’s would be to get a good majority of golf companies products and not just the high-end ones. Some people either cannot afford the high-end clubs or just do not play enough and do not really care about what high-end driver or putter they have. They just want one that is reliable and not too much so that way they can go out and have fun.
4c. Offering Benefits: Benefits of this offering would be that basically for everyone men, women, even
kids. Everyone golfs or likes to go out and play every now and then. Good or bad everyone has fun going out and golfing with a couple friends on a nice day. Also almost every school has a golf team, which would allow Dick’s Sporting Goods to have team deals, or give discounts to certain schools in the area and be able to have good relations with those schools to possibly get other teams in those school to go to Dick’s for their equipment.4d. Offering Price:
Some drivers can be very expensive, such as the top of the line ones when they first come out, but generally they aren’t too badly priced, and they usually last a decent amount of time for the amount of money you spend on them. Some of the high-end driers now area around $200-$500, but there are some good clubs that you can find for cheaper if you are not an avid golfer and do not want to spend a lot of money for just one driver. Also there are packages where if you buy a bag and get all of the clubs included, it is a lot cheaper for people to manage than buying each club separately.
COMPANY
MAJOR PRODUCTS
AND SERVICES STRENGTHS WEAKNESSES OPPORTUNITIES THREATSRalph Lauren Apparel:
Men's clothingWomen's clothingChildren's clothing
Accessories:EyewearFootwearWatchesJewelryHatsBeltsLeather goods, including handbags and
Strong portfolio of global luxury lifestyle brands
Wide spread distribution channel
Dedicated design staff
Concentration of players in the licensing division
Heavy dependence on third party for the procurement of goods
Inorganic growth by means of acquisitions
E-retail leading the way to increased sales
Enhancing revenue and control by means of increasing the number of company owned
Slowing discretionary spending
Intense competition
Rising labor cost
luggageBrands:
Big PonyRomancePoloLaurenSafariRalphBlack LabelRalph LaurenPolo Ralph LaurenPolo by Ralph Lauren DesignLauren Ralph LaurenRalph Lauren Purple LabelBlue LabelPink PonyRRLClub MonacoRugbyRLXChapsAmerican LivingRalph Lauren Women's CollectionRalph Lauren Childrens wearLauren by Ralph Lauren
retail outlets
COMPANY
MAJOR PRODUCTS
AND SERVICES STRENGTHS WEAKNESSES OPPORTUNITIES THREATSGucci Group Products:
Luxury consumer goodsReady to wear clothingLuggageHandbagsLeather goodsTime piecesShoesJewelryTies ScarvesEyewear
N/A N/A N/A N/A
PerfumesCosmeticsSkincare products
Brands:
Gucci BottegaVenetaYves Saint LaurentBoucheronBalanciagaStellaMcCartneyAlexander McQueen Sergio Rossi
COMPANY
MAJOR PRODUCTS
AND SERVICES STRENGTHS WEAKNESSES OPPORTUNITIES THREATSGuess? , Inc Guess designs,
markets, distributes and licenses lifestyle collections of contemporary apparel and accessories for men, women and children. The company's key products and brands include the following:
Products:JeansPantsOverallsSkirtsDressesShortsBlousesShirts
Global diversification reduces dependency
Multiple distribution channels reduce risks
Varied store concepts cater to specific demographic markets
Advertising and marketing strategy
Reliance on few wholesale customers increases risk
Expansion in the growing market of China
European expansion would strengthen company's market position
Positive trends in online retailing will increase sales from the channel
Fluctuations in foreign exchange affect the company's revenues
Low consumer confidence in the US may adversely affect demand for discretionary items
JacketsKnitwearIntimate apparelEyewearWatchesHandbagsFootwearKids' and infants' apparelLeather apparelSwimwearFragranceJewelryAccessories
Brands:GUESSGUESS?GUESS U.S.A.GUESS JeansGUESS? and Triangle DesignMARCIANOQuestion Mark and Triangle DesignA stylized G and a stylized MGUESS KidsBaby GUESSYESG by GUESSGUESS by MARCIANOGc
promotes brand loyalty
COMPANY
MAJOR PRODUCTS
AND SERVICES STRENGTHS WEAKNESSES OPPORTUNITIES THREATSJones Apparel Group, Inc.
The Jones Group (Jones Group) is a designer, marketer and wholesaler of branded apparel, footwear and accessories. The group's key products and services include the following:
ProductsApparel
Strong portfolio of products and brands
Multiple sales channels with a strong presence in wholesaling
Improving
Customer concentration makes Jones Group vulnerable
Expansion activities to fuel growth
Jones Group uses online channels to build business
Jones Group leverages private label popularity to increase top
Tough economic conditions in the US could undermine sales
Lack of presence in the emerging economies could slow growth
Competition from larger rivals could
FootwearAccessoriesJewelry
BrandsAlbert NiponAnne KleinBandolinoEasy SpiritEnergieEnzo AngioliniEvan-PiconeGloria VanderbiltJoan & DavidJones New YorkJudith JackKasperl.e.i.Le Suit.Mootsies TootsiesNapierNew YorkNine WestSam & LibbyRobert Rodriguez B Brian AtwoodAndrew Marc
financial performance
line pressure margins
COMPANY
MAJOR PRODUCTS
AND SERVICES STRENGTHS WEAKNESSES OPPORTUNITIES THREATSLiz Claiborne, Inc. Liz Claiborne
designs and markets a global portfolio of retail based apparel for men and women. The company's key products include the following:
Products: Apparel for men and womenAccessoriesJewelryHandbagsCosmetics
Portfolio of well established brands enables Liz to reach to a wider customer base
Use of multi-channel sales network to enhance
Geographic concentration of the revenue market and excessive dependence on third party for the manufacturing of finished products
Weak financial
Shift of the business model from wholesale selling to licensing revenue
Bringing about operational efficiency with reduced overheads
Growth of sales through online retail market in
Slowing discretionary spending due to weak economic outlook in the US
Increasing costs related to health care benefits could further weigh down the company's profit margins
Intense competition
Brands:Juicy CoutureKate SpadeLucky BrandMexxAxcessClaiborneDana BuchmanKensieLiz ClaiborneLiz Claiborne New YorkMac & JacMarvellaMonetTrifari
market reach and improved bargaining power
performance subjects Liz to decreasing shareholders confidence
the US
COMPANY
MAJOR PRODUCTS
AND SERVICES STRENGTHS WEAKNESSES OPPORTUNITIES THREATSLiz Claiborne, Inc. LVMH
produces and markets luxury goods under various product categories and brands. The company's key products and services include the following:
Products:
Wines and spiritsFashion and leather goodsPerfumes and cosmeticsWatches and jewelry
Brands:
Wines and spirits:Moet & Chandon
Market focus through strong brand portfolio
Diversified business in terms of business segments and geographic presence
Strong financial performance
Increase in debt burden
Growing market for luxury goods in Asia Pacific countries
Expansion through strategic acquisitions
Positive outlook for the global fragrances market
Counterfeit products lead to tarnished brand image and loss of sales
Intense competition
Increasing labor cost in the US and Europe
Dom PerignonVeuve Clicquot PonsardinKrugMercierRuinartChateau d'YquemCloudy BayCape MentelleHennessyGlenmorangieBelvedereDomaine Chandon CaliforniaDomaine Chandon AustraliaBodegas ChandonNewtonTerrazas de Los AndesCheval des Andes10 Cane RumWenjunNumnthiaCheval Blanc
Fashion and leather goods:Louis VuittonLoeweCelineBerlutiKenzoGivenchyMark JacobsFendiEmilio PucciThomas PinkDonna KaranNownessRossimoda
Perfumes and cosmetics:Parfums Christian DiorGuerlainParfums GivenchyKenzo ParfumsBenefit
CosmeticsFreshMake Up For EverAqua de ParmaPerfumes LoeweFendi Perfumes
Watches and jewelry:TAG HeuerZenithHublotDior WatchesFredChaumetDe BeersBulgari
Selective retailing:DFSMiami CruiselineSephoraLe Bon Marche Rive GaucheLa Samaritaine
Other:Groupe Les EchosRoyal Van Lent
Reference Page
Lib Tech - Handcrafted Snowboards, NAS, Skateboards, Waterboards, Outerwear & Apparel - Made in the USA. (n.d.). Lib Tech - Handcrafted Snowboards, NAS, Skateboards, Waterboards, Outerwear & Apparel - Made in the USA. Retrieved December 21, 2012, from http://www.lib-tech.com/
NIKE, Inc. - About NIKE, Inc.. (n.d.). NIKE, Inc. - The official corporate website for Nike and its affiliate brands.. Retrieved December 21, 2012, from http://nikeinc.com/pages/about-nike-inc
Nike.com. (n.d.). NIKE, Inc.— Inspiration and Innovation for Every Athlete in the World.. Retrieved December 21, 2012, from http://www.nike.com/us/en_us/?ref=http%3A%2F%2Fwww.google.com%2F
MKT 113 Introductions to Marketing Research Guide (Market Line Advantage)http://advantage.marketline.com/Product?pid=8E563969-FC1C-4D3A-8EEE-F9D79F81F0C3&view=SWOTAnalysis
MKT 113 Introductions to Marketing Research Guide (Mintel Reports)http://libguides.snhu.edu/content.php?pid=142063&sid=1210741