Download - Marketing and more
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Raghavendra P Hunasgi © Raghav
Marketing Thoughts, Concepts & Stories for a New Generation of Marketers
Orientation Program for Class of 2012 MBA @ NHEI
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© Raghavendra Hunasgi
Thanks for Viewing!
This presentation was originally designed in August 2012(for Orientation Program for Class of
2012 MBA @ NHEI). All the views and opinions expressed in this presentation belong to
author and have no relation to his employer.
You can find me on:
Facebook: https://www.facebook.com/pranesh.raghavendra LinkedIn: http://in.linkedin.com/in/hraghavendra Blog: http://nimeeihg.blogspot.com/ Twitter: raghav0711 Gtalk: [email protected] Book:
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3
One of then most difficult phases in a
B-school for students is to choose the
specialization that would eventually
shape their career
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Facts and Myths you must know about
marketing
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5
Different type’s of Marketing.
Digital
Traditional
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Before we go any further
to discuss and understand
about Marketing. Did you
know Steve job was one of
the best marketers of our
times?
I am sure you have seen
him launch iPhone or iPad,
but have you seen the first
marketing commercial he
created for Apple in 1984?
Take a look at this video:
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Now let’s take a look at what is MKTG?
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Marketing is
Changing
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from MASS targeting
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to individual relationships
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from tools that interrupt
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to tools that engage
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As a Marketer you should
be prepared to evolve
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My marketing evolution…
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2002 2006 2010
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My Marketing Job Description
What does your dad do?
He does marketing
What does that mean? I’m not sure…he works a lot on his
computer and plays lots of games and travels so many
countries. I guess he has fun.
Well, not exactly…
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Content
Marketing
PLAN
CREATE Write
Review
Revise
Approve
Publish Store
Delivery
Display
GOVERN Maintain
Measure
Source: Content Strategy and the Future of Marketing, Kristina Halvorson, Brain Matters
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Partner Collaboration
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Analyze and Optimize
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Reading Blogs
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Publishing Blog Content
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Social Networking
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Take a look at how Marketers are touching the
world today?
A P&G video for Olympics
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Marketing as career option Salary, roles, responsibilities and road
ahead........
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Options in Marketing
AR PR
SMM
Branding
Advertisement
SEM
Sales
Enblmnt
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How do salaries in Marketing look like?
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Before we conclude let’s watch this
video to see how marketing creates
impacts and touches our lives:
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© Raghav
Anything else you
would want to know
about MKTG?
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Questions? Write to me
Photo: http://www.flickr.com/photos/oberazzi/318947873/ © Raghav
© Raghav
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Thank You