realtor email marketing ebook - help sell more homes and make more money

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How to Potentially Double Your Home Sales With Less Than 4 Hours Effort per Month By Chris Hamilton [email protected] www.salestipaday.com

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Realtor Email Marketing Ebook is targeted at helping realtors increase their sale success by providing a proven process and methodology. This process can help potentially double (or better) the sales of the average realtor.

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Page 1: Realtor Email Marketing Ebook - Help Sell More Homes and Make More Money

How to Potentially Double Your Home Sales With Less Than 4 Hours Effort per Month

By Chris Hamilton

[email protected]

www.salestipaday.com

Page 2: Realtor Email Marketing Ebook - Help Sell More Homes and Make More Money

Potentially Double Your Home Sales With Less Than 4 Hours Effort per Month

Did you know, according to www.realtor.org, in 2009 the average realtor worked 40 hours per week and had a gross income of $51,900?

Did you know that the average realtor completed 7 transactions per year in 2009, giving them an average commission of just over $7,400 per transaction?

Would you like to know how to increase your home sales and make more commissions?

Do you know that with 4 hours or less effort a month, you have an opportunity to have a significant impact on the amount of homes you sell per year? You could increase your income by considerable amounts.

How do you do this? By providing targeted marketing through an Email Newsletter.

What is an email newsletter? It is an electronic newsletter with relevant content that you send to subscribers through email on a regularly scheduled basis.

If you don’t have an Email newsletter that keeps your clients informed, then you are missing out on a tremendous opportunity to significantly increase your sales.

Email newsletters allow you to market directly to an audience that wants to hear from you as they have given you permission to send them information.

Did you know that 70% of all homebuyers said that they would use the same realtor again? Since the average homebuyer will purchase a home every 7 years, you should be actively promoting yourself to this audience so that you are front and center the next time they decide to buy or sell a home.

According to Harvard University, found at http://bit.ly/945YKs, the rapid growth in the population under

age 45 and over age 65, as well as the rising minority share, will shift the composition of housing

demand over the next 20 years. These changes in the age distribution will mean greater demand for

both starter homes and rentals, and for seniors housing. Why get ahead of your competition and

capture a greater portion of sales from this shift in demographics.

If you would like to increase your exposure to a targeted audience and also increase your probability of closing more sales, then you will need to follow the information contained in this ebook. The Email Newsletter service that this ebook leverages is from Aweber, http://salestipaday.aweber.com, a leader in cost effective Email Marketing. You can sign up for an account here.

The appendix in this ebook has different ways to contact Aweber.

If you need help pulling together any of this information, please feel free to contact me at [email protected].

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Section1: Impact of an Email Newsletter

Targeted Newsletters typically have a 5% contact/purchase rate, which means depending on the industry you are in, the recipient of a newsletter will typically contact you with an inquiry or will purchase 5% of the time. This may not sound like a high number, but this response rate is more than double the response rate of a direct mailer campaign.

For real estate the numbers are potentially higher. If an average homeowner purchases a home once ever 7 years, then on a yearly basis, each purchaser has a 14.3% chance of purchasing a home. If you apply this ratio against 100 email newsletter recipients, then you would expect that in any given year, 14 homes would be sold, or just over 1 per month. This is 2 times higher than the current average home sales per year.

If you were able to market to 100 people with an Email Newsletter on a monthly basis, on average, you would be able to potentially double or triple the income of the average realtor.

Example:

If you use the following parameters:

You start with 100 people for your newsletter – you should be able to start with this, but don’t fret if

you can’t get 100 – I have examples below on how to get subscribers

Your newsletter is published monthly

You grow your newsletter subscription by 10% each month

You have an inquiry rate of 5%

You have a close rate of 20% on inquiries which leads to a sale

Assumption that each commission is $7,414 (the average commission per transaction by a realtor in

2009)

With the above parameters, you should expect to see the following:

In year one, you will potentially have an additional $155,694 in new income – Above and beyond

what you normally make

By the end of year one, you will have potentially 21 additional homes sold per year

In year two, you will have an additional potential income of $496,738

In year two you will have potentially sold an additional 67 homes per year

The annual cost, outside of the time that you put in to create a newsletter, is approximately $250/year, using the year one scenario that would give you a 62,277% return on investment.

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New Home Sales based on the scenario above:

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 120

1

2

3

4

1 1 1 1 1

2 2 2 2 2

3 3

Sales/month - Year One

Commissions based on the scenario above:

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12 $-

$5,000

$10,000

$15,000

$20,000

$25,000

$7,414

$7,414

$7,414

$7,414

$7,414 $14,828

$14,828

$14,828

$14,828

$14,828 $22,242

$22,242 Commision/Month

Commision/Month

Alternate 1: If you were to increase your newsletter subscriptions by 10 people per month instead of 10% additions per month, you would end up with an additional $95,000 in sales on 19 homes.

Alternate 2: If you were to use just 100 per month, with further email newsletter subscriptions, you would increase your sales by 12 per year and have an additional $60,000 in income.

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Section 2: How to Get Started

In order to follow this process, you will need to sign up for the service with Aweber at http://salestipaday.aweber.com. Their pricing can be found here: www.aweber.com/pricing.htm. They do have discounts for non-profits and students.

This following section comes straight from AWebers website. This is their getting started guide and it is available at: https://www.aweber.com/users/getting_started

There is also a PDF version at https://www.aweber.com/autoresponder-how-to-get-started-guide.pdf

This section may seem complex, but once you actually get into using the AWeber application, it actually is quite easy to use. The other thing is, AWeber has amazing support. You can find AWeber’s contact information in the Appendix of this ebook.

This section is broken down into 5 subsections:

A. Navigation – How to become familiar with the AWeber application

B. Setting Up Your List – Creating a subscription list

C. Writing your messages – How to create Autoresponders and Broadcasts/Newsletters

D. Publishing Web Forms – How to create a sign up form and how to post it on your website

E. Importing List of Subscribers – How to take a current list and add them to your subscriber list

A. Navigation

Before we get to work, let's get acquainted with the control panel and how you'll navigate around your new account.

1. Working in Lists

Each list in an account has its own messages, subscribers, and sign up forms, and you may set up as many in your account as you'd like. For instance, if you have multiple websites, you can have a list for each.

To help you to work separately within each list, near the top of any page you're working on, you'll find the name of the list you're working on in the "Current List" drop-down box.

To select the list you'd like to work in, choose it from the Current List box.

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2. Tabs and Menus

Once you have the list you'd like to work on selected, to navigate around its settings, you'll use the row of tabs and menu options at the top of the page.

If you hover your mouse pointer over top any of the tabs, you'll find menu options to choose from just beneath them.

For example, if I wanted to search through my subscribers, I'd hover my mouse over the Subscribers tab, then click on Search.

B. Setting Up Your List

Now that we know how to get around in the account, let's set up our first list.

Hover over the My Lists tab and click on List Settings.

On this page, we'll set up the basics for your list.

1. List Settings

List NameThis sets the name you'll see in the Current List box. It will appear in very limited places in your email campaigns to your subscribers (such as on the unsubscribe page), but it is mostly for your reference, like naming a file on your computer.

Enter in your desired name, and wait a few seconds. Just beneath the box, you'll see either a green or red highlighted line letting you know of whether or not that name is available.

DescriptionChoose a few words here to describe the subject of your list. When someone clicks on the unsubscribe link at the bottom of your messages, they will be reminded of what it is they'd

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subscribed for with this value.

2. Company Branding

There are a few places where you're subscribers will be directed to pages hosted on our system. These include the page they see when they click on the unsubscribe and confirmation links.

This is not an entirely necessary section to fill out. In fact, if you're looking to get setup quickly, I might even recommend skipping it for now. You can always come back later to set this up to brand these pages.

Here's an example of a page to help to illustrate the customization:

Company NameJust enter the name of your company here.

Website URLEnter the address for your website so subscribers can visit from these pages using your link.

Logo URLIf you have an logo published on your website, copy its location (URL address) and paste it in this

box.

Divider HTML ColorNotice the green bar in the above graphic. It's a subtle touch you can make, perhaps to match

the color scheme of your web page. Type in a color name or use the color code, if you have it.

3. Reply Address

Email AddressWhen someone opens their email, they will see either your name or your email address in the

'From' line. This will help them to identify your email from the countless other messages they see.

It's important that you brand your messages with an email address including your name or your company's. Wherever possible, you'll want to use an email address hosted at the same domain as

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your website.

So, for example, if my website is found at http://www.example.com, I could use [email protected] or [email protected].

Tip: Avoid using e-mail addresses found at the domains of free providers (e.g. @yahoo.com and @gmail.com) or Internet Service Providers (ISPs like @verizon.net), since spammers often use these for their reply addresses. Needless to say, you don't want to be confused with spammers.

Be sure to use an address you check regularly, so that you're in compliance with U.S. Federal law, and so that when your subscribers respond to your messages with an inquiry, you can get back to them in a timely manner.

NameEnter your name or the name of your company, something that your subscribers will recognize

as soon as they open their email.

From/ReplyCheck this box for the email address you just entered. This sets which address in the list appears

in the 'From' line.

Notifications

If you'd like to receive a message from us notifying you of when a new subscriber is added to your list and when subscribers unsubscribe from your list and leave you comments, check this box.

C. Writing Your Messages

There are two different types of messages to concern yourself with: follow up messages and broadcasts.

1. What is the Difference Between Autoresponders and Broadcasts?

Autoresponder / Follow Up MessagesFollow ups are messages sent automatically, in a sequence. An autoresponder is sent first,

immediately when someone subscribes to your list. That message is followed by a series of messages, each scheduled with a set amount of days in between.

For instance, I could set up a message welcoming my subscribers as the autoresponder. That way, they'll receive a message acknowledging their addition to the list right away.

I could then follow that with a second message sent two days later introducing myself and the product I sell on my website, three days later a message giving more information on that product, and so on...

These messages help to build a relationship and trust over time with people who may have otherwise just visited your website once, never to be seen or heard from again. They are helpful for such things as marketing materials, training sequences, and answers to frequently asked

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questions.

Broadcast MessagesBroadcasts are sent once, at a scheduled date and time. They can be written as far in advance

as you would like, and you won't need to log into your account to send them. Instead, they'll be sent at the saved time you've scheduled them for without your intervention.

For example, if I wanted to send a monthly newsletter, I could set up three broadcasts for this month, next month, and the following, all scheduled to be sent on the first, perhaps at 9:00 AM.

Perhaps I'd like to send a message to my entire list letting them know of a special promotion I'm running. It's time-sensitive material, since they need to act by a certain time, so I let them know by broadcast.

2. Creating a Follow Up MessageTo navigate to the follow up set-up page, hover your mouse pointer over the Messages tab,

then click on Follow Up.

Since you don't have any messages created yet, you'll see only an Add Message button. Click on this button to create the autoresponder.

Creating a message here is very much like writing one in your own email program. There are some additional options, such as click tracking and templates, but let's skip those for today; they are important for getting our first message sent to our subscribers, which is what we want to concentrate on.

SubjectThis subject appears as the subject line of your message, the same as how the subject of your

email messages appears to your friends and associates.

Enter something brief that describes the actual subject of the message. Use something enticing but not off topic.

For an autoresponder message, since you'll be welcoming subscribers to your campaign, it makes sense to use words like 'welcome' or 'thanks'.

TIP: Think of ways to make your messages stand out. Clever subjects are a great way to entice your subscribers to open your messages. However, using CAPS, the word 'free', and excessive punctuation (!!!) is good only for getting your messages put into your subscribers' SPAM folder.

HTML Message

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You'll notice that there's an HTML Message box, where you can type in a formatted message (or use our templates), but we'll leave this blank for now. Again, it's not essential to getting started, and you'll always want to include a plain-text version of your messages in any case.

Plain Text MessageThe body of your message goes here. You can copy and paste from somewhere else, or type

directly into the box.

Use the "Personalize" link to customize your message, say with a customer's name.

Notice that there is a Recommended Width block, which indicates where you should cut off the lines of your messages to be sure that they appear to your subscribers the same way you write them.

Many email programs will impose a line length limit, and will cut your lines off if you don't take this measure. If your lines go over this length, just click on the Wrap Long Lines link to shorten them.

Don't know what to write in this message?

Tip: Use this is as an opportunity to touch base with a new subscriber. Who are you? Why did they receive this message? What can they expect to receive from you?

The most important thing is to just get something in there to get started. Later, once you're all set up, you can consider things like what types of questions you find yourself answering a lot. You may need to look no further than your sent box.

Save the messageClick on the Save button at the bottom of the page, and your autoresponder is ready to go.

Message #2, 3, 4 ...Creating the messages that follow up on your autoresponder is just as simple as the first. The

only difference is that once you click on Add Message and add your message content, you'll find a field to set the number of days our system should wait after the previous.

3. Creating a Broadcast Message

To navigate to the broadcast page, hover your mouse pointer over the Messages tab, then click on Broadcast.

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Click on Create Broadcast Message. This button will open a new draft of a message to work on.

Creating broadcasts is very similar to creating follow-ups, with a few small differences. You'll notice that, instead of a message intervals, you'll set a specific date and time.

Choose when you'd like for it to send, add your message, then hit the Save button at the bottom of the page.

You'll see your message in a Pending Broadcasts section of the page. Notice the date and time set for you each message you've created. Just click on the Queue Now button to confirm you'd like for your message to be sent at the time you see.

D. Publishing Web Forms

Now that you have a message set up, the final step is to publish a sign up form to your website.

Web forms provide you with a means to generate a list of responsive subscribers to send your messages to. Without a place to request more information, it is difficult to establish a relationship with your website visitors. Instead, people may visit your page, take one look, and never return again.

Let's get your first web form published to make sure you're taking advantage of the power of an opt-in email service to enhance your site.

1. Designing a Web Form in Your Control Panel

Click on the Web Forms tab.

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Click on the Create Web Form button.

You'll find two steps to cover: Form Details and Design Form.

We'll start with Form Details. Once you've completed that section, you'll click the Next button to get to the design.

2. Form Details

Form Name

Give your form a name. This appears only to you, so just use something you can easily reference later.

Type

This option controls the appearance of your form. Today we'll stick with an in-line form, the type that appears directly within the content of your page, not above or below.

Tip: It's important to have one of these published to your page, regardless of whether or not you come back later to also add a pop-up or pop-over type form to your page. To maximize the number of subscribers you generate, you may want to install several to your site eventually.

Thank You Page

When your subscribers submit your web form, they are sent to a page that will thank them for subscribing. By default, this is a basic page hosted on our service's web server, with no branding.

If you or your web designer would like to publish their own page on your website, you'll just need to enter the address you'd like for us to send them to here.

Forward Variables

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This is meant for developers or programmers. Just leave this unchecked.

Ad Tracking

Once you have a few forms published to your website, it will be useful to review your subscribers and your campaigns statistics to see which of your forms are the most effective in generating subscribers.

Entering an Ad Tracking category will help you determine who used what form to subscribe. For example, if someone used your in-line form on your main page, you might type 'inline-main'.

Start on Message

If you'd like to start subscribers who use this form on any other message than the autoresponder, choose that message from this box. In most cases, you'll leave it set as is.

Click the Next button.

3. Design Form

There are two panels to observe on this page: Fields and Preview.

Fields

It's necessary to capture an e-mail through your sign up form in order to add subscribers to your list and capturing a name will allow you to personalize your messages with it., so you'll find those fields already under Preview.

You can add additional fields (e.g. phone number, city, etc.) by clicking on the Add New Field link.

Once you've clicked on that link, enter the name of the field. Check the Subscriber Update box if you wish to allow subscribers to change the information they provided at a later time. Finally, click on the Add button.

Tip: You have the option to add up to 25 custom fields to your list, but before you go asking for everything from address to phone number to shoe size, stop and think about what is really necessary. The simpler your forms are, the more likely someone is to give you their contact information.

Preview

With your fields set, you can begin to work on the way your form appears.

Headline

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The headline is what appears above the input boxes (e.g name, email) in your form.

To set the headline for the form, click on that line. An example of a headline is:

"Sign up for a monthly newsletter"

It is meant to put the form into context to make it clear what incentive someone has to enter their information.

Form Fields

Just beneath the headline, you'll find the fields currently set to be captured by your form. Again, by default, you'll see only 'Name' and 'Email', but you can add the others by clicking on dragging and dropping them over from the Fields section you just set up.

Once you've finished adding your fields, you can click on the Submit button to change the caption of that button to something like 'Sign Me up!' if you wish.

Now that you've completely set up the fields and details, just click Save at the bottom of the page to complete your form.

4. Publishing a Form to Your Web Page

In the Control Panel

You've completely set up your form. Now, it's just a matter or getting it published to your page.

In your control panel, you should see a page with the name of your form, some tracking statistics, and a Get HTML link. Click on that link.

A window pops up giving you an option between two versions of HTML. Usually, you'll want to choose the "JavaScript Snippet" version for reasons of simplicity.

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The "Raw HTML" version gives more opportunity for re-design of the form, so if your web designer asks for the HTML, provide them with that one.

When you're ready to publish the HTML to your site, just copy it to your clipboard.

In Your Web Host's Control Panel

In order to publish the web form to your page, you'll need to have access to make changes to your website. Your web host should have information on just how you do so in their documentation, or you may need to contact their support for a quick walk-through.

Tip: You need to get to the HTML source of the page, so that you can copy the HTML we're providing you with and paste it in. When looking through the help or calling your host, use that keyword (e.g. "Can you tell me how to get to the HTML so that I can make changes to my pages?").

Once you've found the HTML, just paste in what you've copied.

Save the changes, and reload your webpage (making sure your cache is clear in your browser so that it's loading the changes you made).

You should see your form published with a place for your subscribers to opt-in to receive your information. Having troubles publishing it to your website? Contact our customer support team about how we might help you.

E. Importing a List of Subscribers

1. Important: Where is This List From?

Do you have a list of people who have previously requested to receive information from you? We offer an import feature to help you to migrate these subscribers to our service.

We have very high standards for what subscribers can be used with our service, and we take care to monitor them to make sure that we can continue to offer the excellent delivery rate we do.

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Before we get to how to import, there are a few things you'll need to consider.

Did these people really request to receive email message from you?

A lot of times when discussing the source of imports with customers, we'll hear "these are our customers" or "they gave me their business cards at a trade show". Unfortunately, this just isn't the same as giving permission to receive email messages.

So, you need to ask yourself: did they really give me their permission to receive email? If not, I'm afraid they just aren't appropriate for importing to our service.

Was this list provided to you by a third party? Was it purchased or obtained from a co-registration service you're using? Don't import this list. The use of these lists is strictly prohibited by our Terms of Service and will result in the termination of your account.

Have you sent them email recently?

When it comes to email, consent has an expiration. If you haven't sent messages to some people on the list for more than a few months, they should not be used either.

Subscribers from a longer period before tend to report messages as SPAM at a higher rate and are less likely to stick around should they even confirm.

Has the list been managed for undeliverable email addresses, and have unsubscribe requests been respected?

Maintaining a clean list is of vital importance, and our service covers both of these bases. Unfortunately, if your previous service has not, there is no way to no clean the list, and it cannot be used.

2. How to Import

Since we require confirmation for imported subscribers, you'll first need to customize the message sent to them. This helps to make the message recognizable to your subscribers.

You'll find instructions on doing so in the 'Confirmed Opt-in' appendix of this guide.

Once you've customized this message, go to the Import page, found under the Subscribers tab.

You'll find a form that provides you with an option to copy and paste in your subscribers.

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Subscribers

Your subscriber data goes here. If you have your information in a spreadsheet, highlight all data, then copy it and paste it into this field.

Once you paste into the box, the information will seem to lose the row and column format it had in the spreadsheet. But in fact, the columns are still separated by a 'tab' character, so it's nothing to worry about.

Hit the Next button at the bottom of the page. Match up the columns from your spreadsheet with the fields in your account.

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Don't have all the fields you want in your account? Hover over the My Lists tab, then click on Custom Fields and add the ones you need. You can come back to this page to match up after you've added them.

Once you've completed this, click on the Save button. You should find a green success box indicating that your subscribers are processing.

Check back after a little while, following the link to check on the status of your import.

Delimiter

What format do you have your list in? The most common is a spreadsheet. For this type of file, you can leave this set as is. If you're copying from a plain-text file with values separated by another character (a comma for instance) type it here.

If you change the delimiter, be sure to enter the actual character here, and not the word spelled out. So, for example, if your fields are separated by a "," character, enter that character and not "COMMA".

Provide an opt-in source

How did these subscribers request to receive your specific information? Provide as much detail as possible (including URL address where appropriate) to expedite the process, as imports are reviewed by our support team.

Remember, the use of purchased or co-registration subscribers is strictly prohibited by our terms of service. They cannot be imported.

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Section 3: Monitoring the email signups and responses to your Newsletters

One of the nice benefits of AWeber’s service is that they have a reporting system that allows you to track your results.

You can tract subscription rates and subscribers.

All you do is go to the Subscribers tab and click “Search”

Once you do this, you will end up on the following page:

From here you can select your current list (if you have more than one) in the upper left hand corner. In this case it is a list I made called sales_tip_a_day. From there you can slice and dice the information any way that you would like and you will be given the results based on the parameters that you inputted when you select the Search button.

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Section 4: How to get Contacts

One of the biggest challenges that you will have will be getting subscribers for your newsletter. There are several ways to do this, but the first point you should know is, you are asking people for their names and email addresses in order to market to them. The golden rule in Email Newsletters is PROVIDE VALUE.

You need to give subscribers a reason to sign up for your Newsletter and the best way to do this are to give something of value away right from the start. If you want to give something away, “How To” articles are usually the best way. You can figure out a “How To” article and write it up on Word. Some examples are:

25 maintenance tips to help reduce energy costs How to increase the value of your home Renovations and how they impact the value of your home How to ensure that your property tax assessment is fair How to understand what the value of your home is

There are lots of other papers that you can write. Typically you can make these a page to a few pages in length.

Make sure that you include your contact information on the sheet and a link to your sign up. If the content is good, people will forward it on to others, doing your marketing for you.

Here are several ways to add contacts to your Email Newsletter:

1. Add people through your website: Make sure that if you do put an email newsletter sign up on your website that you offer something that entices someone to join. If you use my energy efficiency concept, then you can do something like “Sign up for my monthly newsletter and receive a Tips sheet that will help you reduce your energy bills”.

2. Add people you talk to every day: You come into contact with people every day. If you are a realtor, you probably are talking to new clients every day or prospects. Why not ask them if they would like to be on your newsletter.

3. Friends and family: This is a great way to get your newsletter out.4. Other realtors: This is a great way to have other realtors know about homes that you might be

listing5. Past clients: Just like current clients, past clients are great ways to get your newsletter subscription

going. You have to remember, a typical homeowner buys a new home every 7 years. Remember, with this rate, you will see 14% of people purchasing or selling a home in any given year. Why not be the person who they rely on to do this for them.

6. Put a plug in your signature line on your email: This is one of the most underutilized forms of marketing available. After you have put in your signature line in an email add something like: “Sign up for my newsletter to stay informed on any new listings”. If you know how to create a hyperlink

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to your sign up form online, then you can add this here. If you don’t then add you website address for the sign up.

7. Use offline to drive your signups: A lot of real estate agents use print material (advertisements, mailers,etc.) to promote themselves and their listings. Why not use this material to provide a way to sign up for your newsletter.

8. Find innovative places to promote your newsletter: You can use the likes of Twitter, on line bulletin board, online or offline classifieds, local newsletter, etc. Put some thought into this and you will probably be able to come up with a few different ways to promote your newsletter.

NOTE: Make sure that if you are adding people manually to your newsletter list that you ask for their permission first. Not only is it annoying to get a newsletter that you didn’t sign up for, it’s also potentially illegal. Don’t annoy people or get yourself in trouble.

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Section 5: Potential Newsletter Topics

A newsletter is supposed to be informative. You want to keep people subscribed to your newsletter, so the object here is to provide value. You will have to come up with different topics for your newsletter

You should have a section on new listings, as people probably would like to see this. You could also have a feature listing. Other sections could include relevant information for the area you serve, such as how many homes have sold, prices, etc.

New listings – Probably should have this from the start

Home Maintenance Tips

Household hints

What to think of when you are selling your home

Checklists

Appraisals

Neighborhood home sales statistics

First time home buyers information

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Section 6: Tips on a newsletter:

The following information is given to provide some guidance on email newsletters.

Have a way to have someone contact you – You’re purpose here is to drive sales, give people a way

to get a hold of you.

Make sure that your newsletter is not too long. On average you have about 5 seconds to capture

someone’s attention.

Decide the format of your newsletter. Monitor the results, such as click thru’s or opens and try

different varieties to see if one thing works better than another.

If the format isn’t working, you can change it, but make sure that your changes are not going to

negatively impact your subscription rate. You can do two different email newsletters and follow the

statistics to see which one might work better.

Start out with a monthly or quarterly newsletter.

Focus on your clients needs – put yourself in their shoes.

Have Sections for your newsletter.

If you would like to see other useful information, you can go to AWeber’s blog at http://www.aweber.com/blog/.

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Section 7: The last Rule you need to know

You have to stay committed to this process. If you devote a few minutes a day, then the process won’t be overwhelming.

You could do 10 minutes a day to think of topics for your newsletter or to find new subscribers (or places to get new subscribers). One thing that you could do is have a word document where you keep your thoughts and information for your upcoming email newsletter. If you write something down daily or every few days, by the time you get to writing your newsletter, you will have a the foundation written down and it will make the actual newsletter writing go faster.

Best of luck and if you need any help on this process, please feel free to contact me at [email protected] .

If you find this information useful, please do not keep it to yourself. Share this information with others.

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Appendix A: Information for AWeber:

Here are different ways to contact Aweber.

Website: www.aweber.com

Toll free: 1 877-AWeber-1

International: 1 215-825-2196

Help: www.aweber.com/users/help

How to Guide: https://www.aweber.com/autoresponder-how-to-get-started-guide.pdf

General Contact: www.aweber.com/contact-us.htm

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