Download - Making your library promotion pop
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April Aultman BeckerEducation Coordinator, Senior LibrarianResearch Medical LibraryUT MD Anderson Cancer Center
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• Learn about and view examples of basic design principles
• Identify processes used to create designs
• Explore practical design tools
• Demonstrate examples of successful design
• Practice revising a handout using the information provided in the webinar
• Discuss the importance of consistency in design across platforms
• Recommend favorite design resources
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• Difference• Creates dominance• Space• Color• Text• Position
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by Vivienne Houghton, Web Services Librarian, Health Sciences Library, University of Colorado Denver
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• Group like items together• Creates unity• White space
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http://asm201.wordpress.com/magazine-cover/
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by Tracie Frederick and the librarians at the Scientific Library, Frederick National Laboratory for Cancer Research
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• Every item has a visual connection• Gives order, sophistication• Grid
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http://www.printwand.com/blog/basic-alignment-principles-in-graphic-design-with-examples
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by Karen Gau, Research and Education Librarian, Tompkins-McCaw Library, VCU Libraries
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• Reusing an element• Consistency• Creates a pattern
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http://www.ashfordtraining.co.uk/news/3/25/Pets-at-Home/d,box1-news-detail.html
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by Kristi Kohl, Reference/Electronic Resources/Web Librarian, Magle Library of Centenary College
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• Look around for trends• What do you like?• What don’t you like?
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http://www.fromupnorth.com/best-of-2012-graphic-design/http://www.behance.net/gallery/Target-Design-Ads/1398479http://lovelypackage.com
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http://designobserver.com/50Books50Covers/2012winners.htmlhttp://flavorwire.com/334298/the-best-designed-book-covers-of-2011http://juliemfrey.com/New-York-Times-Magazine-Covers
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http://mentalfloss.com/http://www.londonlibrary.co.uk/www.allmodern.comhttp://dp.la/
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http://chasemor.wordpress.com/2010/11/30/on-to-bad-graphic-design/http://susanparadis.wordpress.com/2009/07/31/designing-printed-material-for-piano-studios-part-3/http://rpt446.blogspot.com/2011/08/5-examples-of-good-bad-package-design.htmlhttp://www.typeforyou.org/2013/03/02/comic-sans-strikes-once-more-as-holy-font/
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http://www.zazzle.com/orange_gray_modern_star_fireworks_sparkle_ball_invitation-161376314469202045
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• Location of design• Purpose • Audience
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• Prototypes• Trusted source• Democratizing design• Know what you want
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• Microsoft tools• Cross-platform• Learning curve
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• Image out• Minimize text• Manipulation• Copyright
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http://flirtingwelearning.wordpress.com/2011/10/23/choosing-graphics-for-elearning-photos-vs-clipart/
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by Megan Myers, Electronic Services Librarian, Library Network Office/VA Central Office Department of Veterans Affairs, Washington DC
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• Use sparingly• Color choice• Color mood
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http://thelogocompany.net/blog/infographics/psychology-color-logo-design/
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by Jodi Jameson, Instructor and Nursing Librarian, University of Toledo, Health Science Campus
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• Use fonts sparingly• Vary sizes• Font psychology
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http://blog.crazyegg.com/2013/07/05/psychology-of-fonts-infographic/
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by Andrea Wright, Technology Librarian, University of South Alabama Biomedical Library
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• Audience and purpose above all• Find inspiration • Use the programs you know and
experiment with others• Be aware of font and color psychology• Trade text for images
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• Match your look• Match your tone• Purpose
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http://myrcpl.ipac.sirsidynix.net/ipac20/ipac.jsp?profile=int&index=.GW&term=&op=Search+Catalog
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http://www.richlandlibrary.com/about/strategic-plan
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ColorsColourLovershttp://www.colourlovers.com/Colorzilla http://www.colorzilla.com/Adobe Kuler https://kuler.adobe.com/create/color-wheel/ FontsType Connectionhttp://www.typeconnection.com/Dafonthttp://www.dafont.com/Open Font Libraryhttp://openfontlibrary.org/Font Squirrelhttp://www.fontsquirrel.com/Daily Dishonestyhttp://dailydishonesty.com/
Images Flickrwww.flickr.comMorguefilewww.morguefile.comMicrosofthttp://office.microsoft.com/en-us/images/Wikimedia Commonshttp://commons.wikimedia.org/wiki/Main_PageThe Noun Projecthttp://thenounproject.com/
DesignLibrarian Design Sharehttp://librariandesignshare.org/Designspirationhttp://designspiration.net/Walking Paperhttp://www.walkingpaper.org/
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Dachis, Adam. “A Non-Designer’s Guide to Typefaces and Layout.” Lifehacker. Accessed August 12. http://lifehacker.com/5899904/a-non+designers-guide-to-typefaces-and-layout Kurt, Lisa. 2013. “Design 101: Design Elements, Part 1.” ACRL Tech Connect. Accessed March 14. http://acrl.ala.org/techconnect/?p=1067. Kurt, Lisa. 2013. “Design 101: Design Elements, Part 2, Typography.” ACRL Tech Connect. Accessed March 14.http://acrl.ala.org/techconnect/?p=1251. Kurt, Lisa. 2013. “What Is a Graphic Design Development Process?” ACRL Tech Connect. Accessed March 14. http://acrl.ala.org/techconnect/?p=694. Reynolds, Garr. 2007. Presentation Zen. New York: New Riders.
Reese, Filip. 2012. “That Little C: a quick guide to copyright.” 99 Designs. Accessed September 12. http://99designs.com/designer-blog/2012/02/08/that-little-a-quick-guide-to-copyright/
Shen, Jason. 2013. “Design for Non-Designers.” The Art of Ass-Kicking. Accessed August 12. http://www.jasonshen.com/2013/design-for-non-designers/ Widrich, Leo. “Why Facebook is Blue: The science of colors in marketing.” Buffer. Accessed August 12. http://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue
Williams, Robin. 2008. The Non-Designer’s Design Book (3rd Edition). San Francisco: Peach Pit.
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