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TODAY
1. about me and about nobia
2. little bit of innovation theory
3. getting to the nobia vision
4. how we plan to meet it
5. organisational thinking
6. martech belief system
7. you
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ABOUT ME (JUST A LITTLE BIT)
add logos
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NOBIA
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Innovation is the new black
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DATE: 2016-10-14 Copyright BLINK and Doberman 2016, not for redistributionNOBIA
7
New ways of attaining information and inspiration
Online drawing tools New (and fun) ways of getting started
New types of customer services Innovation in other industries changes consumer expectations
Virtual reality
THE KITCHEN BUYING GAME IS CHANGING
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This is what I need to make this project a success…
(one word)C
HOW WILL PEOPLE BUY KITCHENS IN THE FUTURE?
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START. CUSTOMER IS KING. KNOW THE JOURNEY
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FIND THE MOMENTS THAT MATTER
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UNDERSTANDING PAIN POINTS
Post-purchase
BEFORE DURING AFTER
InstallPurchaseFinaliza>on&Decision
Detailedplanning&Evalua>on
Research&AssessmentTriggerConcreteinsp.
&VisionTriggerAbstractdreaming
customers dropping out
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DEFINING THE OMNICHANNEL VISION
SEAMLESS EASY
INSPIRING COLLABORATIVE
FUN
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GETTING DEEP. THE ECOSYSTEM
thanks Doberman
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Doing is thinking.
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INNOVATION THINKING
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DOUBLE DIAMOND DESIGN LED THINKING ACROSS THE BOARD
https://medium.com/digital-experience-design/how-to-apply-a-design-thinking-hcd-ux-or-any-creative-process-from-scratch-b8786efbf812#.wgc35avfj
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DEFEND: GROWTH HACKING & OPTIMISATION
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EXTEND: TEST STORES
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HOW TO STRETCH: AN INNOVATION LAB
IMG_1314.MOV
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SO THAT’S THE CONTEXT. BACK TO MARTECH
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SEPARATE THE FRONT END FROM THE BACK END: WITH CARE
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A NEW KIND OF ECOSYSTEM: MODULAR, CLOUD BASED
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➤ sharing is caring: use the consumer stories all the time
➤ the whole business needs to get more agile
➤ prioritise against results and known pain points
➤ have a clear, shared vision
➤ work deep into the organisation
➤ sometimes we have to compromise
➤ act as light as possible: when an idea really takes off you’ll have no trouble getting the funding for the big system change
➤ work close but have clear responsibility areas
➤ build the case for investment together
➤ implement modularly
SOME OF MY MANTRAS
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THANK YOU
Penny Malm November 2016