Making Hashtags Talk

Introduction

#Too #many #hashtags #are #always #annoying.However, if used well, they can be a great social media tool.

#ixigo and #hashtags

ixigo uses hashtags to:● expand content reach● amplify brand ixigo● target the right audience

#ixigo and #hashtags

How ixigo is using hashtags to engage across platforms :

● Use of trending hashtags which relate to our business and product.

● Engages with fans/followers who are using niche hashtags: retweets, comment share their hashtagged posts/tweets.

● Use of descriptive branded/non-branded hashtags while posting some content.

#ixigo and #hashtags

Help users find content with hashtags!

Ex: #MothersDay, #horoscope, #Haridwar etc.

ixigo’s social media campaigns and the use of #hashtags

ixigo’s three campaigns/activities which created a lot of buzz around ixigo and demonstrated the use of hashtags in the best possible way are:

➢ #rewind2o13withixigo - On Facebook + web➢ #gomobilewithixigo - On Twitter➢ #ColoursOnTheGo - On Instagram

#rewind2013withixigo

Execution:➢ Intereting one liner teasers

were created to generate curiosity.

➢ Launched on 6th January.➢ Hashtag for social channels -

#rewind2013withixigo➢ Lasted for a week.➢ Everyday the eaderboard was

updated based on the review score.

➢ Daily and grand winners were announcced after a week of enthusiastic engagement.

#rewind2013withixigo

#rewind2013withixigo - leaderboard

contest teaser creative Contest leaderboard creative

#rewind2013withixigo - result

Number of people who participated 44

Total number of reviews 325

Total number of pictures 654

Number of places added 17

Increase in twitter followers 51

#gomobilewithixigo

Execution:● Contest marathon around ixigo’s

4 key mobile apps.

● Users to download the apps and answer questions based on the use cases of respective apps.

● Q&A session on Twitter with ixigo’s CTO.

#gomobilewithixigo - engagement

Engagement:

Showcased the apps which aim at easing the lives of the travellers.

Engaged Tech Savvy usersAppraising users with mobile security concerns.

#gomobilewithixigo - results

➢ Number 1 trending in India in 1 hour

➢ Over 216 participants, resulting in over 238 app downloads.

➢ 1800 + Tweets

Colours on the go - Instagram contest

Celebrating the beautiful festival of colours, Holi, and the love of photography.4 day contest - 'colours on the go', on instagram,

Mandates -Share pictures of all colourful places around.Tag @ixigodotcom and use #holi #ixigo as hashtags.

Colors on the go - Engagement

Colorful participation for 'Colors on the go'!

Shared contest entries (clicks) on Instagram/FB and Twitter to encourage more people to get inspired and participate.

Colors on the go - Results

Increase in Followers on Instagram 87

Photos of ixigo (tagged by others) 162

Use of ixigo hashtag. #ixigo 154

Conclusion

With these hashtag campaigns and the regularly used hashtag strategies, ixigo is able to achieve a lot in terms of:

➢ Audience reach and creating brand awareness➢ catching real-time trending topics➢ expanding the reach of its content updates➢ helping users find ixigo’s content on social. It is definitely a unique content

marketing tool.