making your research have an impact · •use#hashtags •includethehandlesof...
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MakingYourResearchMoreImpactfulBy VictoriaBabbit
Making yourresearch
have animpact
VictoriaBabbit
Director of Researcher Development & Outreach
Photo: Alex Perez, Unsplash
Publishinglandscapetoday
10000publishers
5000indexedinScopus33100activeEnglishlanguage,
peer reviewedjournals
Over3millionarticlesayear
Numbersareincreasing
Increasein
R&Dinvestment
7-8millionresearchers
Pre-publication
Photo:FlorianKlaueratUnsplash
Layingthegoundworkfor success
• Startlocal
• Takeeveryopportunity
• Joinassociation,listserves,onlinegroups
• Conferences-treatthemlikework
• Researchaheadof time
• Engagewithcuriosity. Mostpeoplewillhavesomethingtoteach
you.
• Unsureor shy? Talkaboutresearchandpublications.
• Onlinenetworking.LinkedIn,ResearchGateetc
Whatmakesagoodtitle
"We would typically expect a strong title, a good title that really
expressed what the article was about and made it clear to the reader
exactly what the topic was, and it's amazing how often writers neglect
to do that.”
ProfessorMarkBrundrett,Editorof Education 3-13
Whatmakesagood title?
• Simpleadvice:keepitshortandtothepoint.
• Avoidredundantor clichéword/phrases.
• Avoidjargonor abbreviations.
• Highlightyourfindings,notyourprocess.
• Makesureitstandsout-creativelyor in termsof clarity.
• Makesuretoincludespecifickeywordsthatcapturethesubjectof
yourarticle.
Writing anabstract
"A good abstract will tell you what the key issue that's addressed is, it'll give
you an idea of the methods that have been used and the conclusions that
have been arrived at. So that abstract ought to tell someone whether it's
worth them spending part of their life reading this paper. If the abstract
doesn't do that the chances are the paper will have further weaknesses".
Professor DavidGillborn,
Editor of Race Ethnicity and Education
Writing anabstract
• Writethepaperfirst-itisaoverview,or mapof theentirepaper
• ChecktheIFAsforthejournalyouaresubmittingto-therewilllikelybe
requirements.
• Who isyourintendedaudience-frameitfor them
• Aboutthosewords....keywords/phrases,naturally
• ’Thispaper’...focuson theessentialinformation. Wordcounts!
• Reviseeverytimeyourevisethe paper.
• Language-difficult toread?
Writing anabstract
• Structure:
• Whyisthisresearchimportant?
• Whatistheproblemyouaretryingtosolveor understand?
• Yourargument/hypothesis
• Methods
• Results(dependingupon descipline)
• Conclusion
Keywords
• Whatwordsor phrases(2-4words)wouldyouusetofindyour
article?
• Choosesomesynonyms–wordsthatarenotalreadyincludedin the
title
• Bespecific-if thewordistoosimpleor broadthesearchwillproduce
toomanydocuments.i.e. ’homelessness’vs. ’Swedishhomelessness
policy’
• Arethemethodsor techniquerelevant-include.
• Testyourkeywordsbeforesubmitting
• TOOL:Google AdWords
Breakout
Whattitlewouldyougivetothis article?
Abstract: “Can the color of a domestic cat indicate how aggressive
it will be? This study used an Internet-based survey to collect
information on coat color, affiliative behaviors toward
cats/humans, agonistic behaviors toward cats/humans, other
“problem” behaviors, and cat and guardian demographic data …”
Theoriginalauthorschose:‘The Relationship Between Coat Color and Aggressive Behaviors in the Domestic Cat’
(Stelow, Bain &Kass;Journal of Applied Animal Welfare Science 19:1,2016)
Whatdo wemeanby
’digitalsignposts’?
MakingSEOworkfor you:GoogleScholar
• Titlesshouldcontainkeywordswithinthefirst65 characters
• Abstractsshouldhavethemainkeywordswithinthefirst230
characteristics
• Completemetadata
• Citationsimpactrank
• Usegraphicsthatcanbereadbysearchengines(vector,not
raster)Forexample:.svg,.ai,.eps,.ps
• Linktothearticlefrom socialmedia,
personal/departments website,blogsetc.
Post-publication
14Photo:NitishMeenaatUnsplash
Simplebuteffectivepromotion tools
Somequicktipstomaximisethepotentialof yourarticletobe
seen,read,and cited.
• Useyouremail signature totellpeopleaboutyournewarticle.
• Addabrief summaryandlinktoyourarticleon your
department website. Thenaddittoyourstudents’readinglists
if appropriate.
• Post updates andlinktoyourarticleon academicand
professionalnetworkingsitesanddiscussion lists.
• If you areablogger or haveapersonal webpagewrite about
your article and link to it.
Createaprofessionalsocialmedia presence
Socialmediadrivesarticle downloads
7outof 10mostimportantfactorsin SEOranking now come from socialmedia
AltmetricAttention Scores usuallytakeintoaccountsocial mediaattention
Journalists usesocialmediaasamajorsourceof newsstories
Socialmedia:startingout
• Createastrategywithclearobjectives
• Identifytheaudienceyouwanttoreach(fellowresearchers,
practitioners,general public).
• Choosethebestchannel(s)for you
• Followpeopleyouwantinyour network
• ConsideracademicnetworkingsitessuchasAcademia.edu
andResearchGate, SSRN
• Incorporatesocialmediaintoyourworkingpattern
• Personalizeit-youarejoining/creatingacommunity
Theruleof
thirds
Share
Tipsfor effectivesocialmediaposts
• Use#hashtags
• Includethehandlesof relatedpeopleandorganisations
• Keepyourpostsshort
• Makethemostof conferencesandevents
• Askquestions
• Includea ‘calltoaction’andinclude links
• Thinkbeforeyoupost(andrespectsocialmedia etiquette)
Useimages
• Imageshelpyourposttostandouton abusysocialmedia wall
• Trydatavisualisationsand infographics
• Butonlyuseimagesthatyouhavepermissiontoshare,are
copyright-free,or haveaCreativeCommonslicense
• ThefreetoolPabloletsyouoverlaytextontocopyright-free
images,sizedfor socialmedia
• Useimagesthatcanberead (vector)
Kudos.AcceleratingResearchImpact
Launchedin 2013tohelpresearchersensuretheirpublicationsget
found, readandcitedinaworldof informationoverload’
• Tools
• Explainyourworkinaccessiblelanguage:laysummary
• SharinglinksviacodedKudoslinktoyour work
• Aticlelandingpagewhereyoucanmonitoractivityandthe
impactof yourefforts
• Benefits
• usuallytakesaround10minutesandleadsto23%higher
growthin full textdownloads
• Register:https://www.growkudos.com/register
Ridingthewave
Makeyourselfandyourworkidentifiablewithan ORCiD
1.Openyourcomputeror smartphone
2. Type in:www.orcid.org
3. Followthestepsto register
I’llwait...
Recordavideoabstract
Considerapressrelease
Isyourresearchnewsworthy?Speakto your
institutionandpublisher’spressoffice.
What is
‘newsworthy’
research?
Altmetrics
AltmetricAttentionScores
track the attention that
scholarly articles receive
online.
• Arecordofattention
• Ameasure of
dissemination
• Anindicatorof influence
andimpact
Altmetrics
Altmetrics
Makethemostof publisher initiatives
Useyour free author
eprints
Ask for abanner for
your emailsignature
Guidance,newsandideasfor authors
authorservices.taylorandfrancis.com
Thank You!
Questions?
VictoriaBabbit
Photo: Alex Perez, Unsplash
Elevator pitch
• 30secondsto2 minutes
• Shouldcover:
• Whatisthesubjectof your research?
• Whatisthequestionor problem?
• Whyisit important?
• Howdoesitcontributetothe discipline?
• Startwithahook-somethingtopeak interest.
• Keepitsimple,understandableto all.
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