Transcript

LOLs, FAILs and User-Generated Content

Scott PoradCTO, Cheezburger Network

[email protected]://scottporad.comhttp://twitter.com/scottporad

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UGC is the means to an end.

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The “end” is higher quality content.

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UGC is Not New

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America’s Funniest Home Videos

Successful UGC is about filtering

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Crowdsourcing is based uponThe Wisdom of Crowds

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SimpleIndependent

DiverseAggregation

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The audience broadcastsback to themselves

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KHXBAI!

Scott PoradCTO, Cheezburger Network

[email protected]://scottporad.comhttp://twitter.com/scottporad


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