ben huh keynote: lolcats, fails, and other blunders from the cheezburger network
DESCRIPTION
Ben Huh SocialDevCamp Keynote on Sunday August 15th 2010 at IIT McCormick Tribune Campus Center.TRANSCRIPT
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The Cheezburger Story (@benhuh)
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Before that...
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Before THAT...
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1/07: A couple in Hawaii
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3/07: 2TB in 2 weeks
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9/07: Investment
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I Can Has Cheezburger?
FAIL Blog
Failbook
Very Demotivational
+50 others
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Who We Are in Numbers
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2007
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23 Mo.
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3 Mo.
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16
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How We Got Here
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Scaling is a function of business
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I am the obstacle
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Ego, pride, assumptions, sacred cows, secrets,
coverups, reputation...even some users.
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Tough Decisions
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From your perspective.
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“If I wanted to work 4 hours per week,
and still be successful, what would I do?”
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From their perspective.
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“If my users had 40 seconds on my site, what would they
want to do?”
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Beautiful alignment.
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Detailed specifications for one of the most highly scalable and popular image manipulation
software on the Web.
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CAPTION A
CAPTION B
CAPTION C
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What happens if the caption is too long?
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Options (Smartest to dumbest)
Auto scale down the font-size
Wrap the text
Warn the user
Do nothing
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OMG ROFLCOPTER BBQ WTF
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1 folder. 1MM+ images.$6/month shared host.
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Videos:#1 Comedy Channel
1 Billion+ views
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When Will the Madness End?
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Earth Sun
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Media Users
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GoogleFacebookTwitter
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Complexity has an inverse effect on your
business’ ability to scale.
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Who are you trying to impress?
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How to Stay Simple
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Introducing the MPH Methodology.TM
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Mr. Potato Head
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Applies to technology as well as org. charts,
product dev., IT, etc.
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If a significant component is lost, it’ll be ugly,
but no one dies.
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Apps with structural independence
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MPH on partners with proven scalability.
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WordpressJS-Kit
ViddlerGoogle Apps
SkypeAmazon S3, EC2+ dozens of open source apps
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Fire-up and forget
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Try before you buy?
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Prove before u spend.
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Free up dev time to:
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90%
10%
CoreOff-The-Shelf
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If WE build it, it should be a
competitive advantage
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When to MPH?
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Can you plug in/out a better, cheaper, faster
solution?
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One Final Lesson Learned
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Human nature has a tendency to
admire complexity but reward simplicity.
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@benhuhbenhuh.com