Transcript
Page 1: LMAtech2013: Where the cool is. Insights into today’s interactive innovations

October 2013

Where is the Cool?

LMA Tech 2013 – San Francisco, CA

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THE WORLD IS

FLAT

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Why so flat?

• Clean is the new black• Size matters• Pixels are precious• All the cool kids are doing it

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THE PROBLEM

IS FLAT CAN BE KIND

OF…FLAT

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WHAT ABOUTCOOL?

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WHAT ABOUTCOOL?

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TRANS

ITIONS

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TRANS

ITIONS

“The connections, the connections, the connections. It will in the end be these details that give the product its life.”

- Charles Eames

Page 11: LMAtech2013: Where the cool is. Insights into today’s interactive innovations

“The connections, the connections, the connections. It will in the end be these details that give the product its life.”

- Charles Eames

TRANS

ITIONS

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WHAT DECIDES

WHETHER A TRANSITION

IS

POOR

V GOOD

S

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WHAT DECIDES

WHETHER A TRANSITION

IS

POOR

V GOOD

S

POOR

(

Page 14: LMAtech2013: Where the cool is. Insights into today’s interactive innovations

WHAT DECIDES

WHETHER A TRANSITION

IS

POOR

V GOOD

S

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POOR

V GOOD

S

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POOR

V GOOD

S

DOESN’T ADD VALUE

CREATES AN OBSTACLE

NEGATIVELY IMPACTS PERFORMANCE

DISTRACTS FROM WHAT’S IMPORTANT

ADDS VALUE

GUIDES THE USER

POSITIVELY IMPACTS THE USER EXPERIENCE

REINFORCES WHAT’S IMPORTANT

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QA


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