Build “The List” Now!
by Robert Wolfrum
My LinkedIn network is yours!http://www.linkedin.com/in/wolfrum
http://tinyurl.com/AddWolfrum [email protected]
Presentation Agendawhy you want a listovercome fearspowerful toolsstep by step directionssafe home for you contactsjump start assistanceQ&A
Audiencesales professionalsfield marketingcareer seekers
What is in it for you ?LinkedIn & Jigsaw helps you find people faster.
Your your Return on Investment ?More prospecting time productionAbility to scale your efforts and resultsWork smarter not harder
Our Intuitive Fear & World Reality
The Web renders all ‘private’ contacts public.
Get over this FACT and evolve.
Waiting gives your competitors the edge.
The longer you wait the harder it will be.
The world is about value not exclusivity.
Value Delivery is the new ‘right to play’ baseline
Premium value is your offence and defense
Tools of the trade
TodayFuture
Extraction Tools
Your CSV
Share / Get HelpYour PC Data
Business Cards
LinkedIn: get one - grow it - see more
Text
big networks are hard to infiltrate - small targeted ones are easy
being private does not protect your network
Consolidate SourcesGather what you have and start a Living List
Centralized Contacts
Today
Business Cards
Build Master File- get your data in a single place- ‘normalized’ format for all contacts- Salesforce & Jigsaw inputs and outputs
Your CSV
.CSV stands for comma-separated valuesuniversal file format for importing and exporting dataThe least common detonator of the data world
Grab Contacts from your Email Clients
CSV
Grab from other online sources
CSV
CardMunch: let someone else do your data entry
Free iPhone applicationsnap a picture
human enters or grabs card dataaddress book upload option
LinkedIn invite option
are you the only one with that business card?
business cards
add connections one by one
connect in mass
upload a CSV with only an email field
consider waiting for your master spreadsheet
a chicken and egg question until you jump in
mass expand connections
Bare Bones CSV
selectively send invite requests
LinkedIn: visibility now
expect lots of avenues to future value
CardMunch in then export out
CSV
fatten up your CSV
Address Books: usually hard to get data out
Where is the CSV option?Jigsaw and Salesforce are CSV
friendlyWhy aren’t others like Apple &
Microsoft?
Free Online Email Extractor
Extraction Tools
Your PC Data
... stick your text here ...
... a.k.a. donate here ...
Paid Email Extractor: grab what you already own
Extraction Tools
Your PC Data
Email Extractor: drag and drop files
Extraction Tools
Your PC Data
1,873 files selected ready for extraction
Email Extractor: ready to extract
Extraction Tools
Your PC Data
Email Extractor: CSV ready data
Extraction Tools
Your PC Data
take the results and add to your master
spreadsheet
Manipulate
JigSaw (data.com) owned by Salesforce
Trim Your Master CSV Filemake a duplicate file then cut out all but:first, last, title, company, work phone, email, street, city, state, zip and country
Manipulate
this file is what you feed JigSaw
JigSaw: CSV to import tool alignment
JigSaw: import screens
JigSaw: import screens
JigSaw: queue status
JigSaw: import results
Give your list a happy homebase service is $2.oo / monthsafe, reliable, secure, accessible, etc.
Future
Online Trio Ready for Data Push & Pull
Master CSV
turbo charge !
get paid to improve JigSaw echosystemoccasionally export enriched data for
JigSaw points
$
continuous improvement strategy
strategypush and pull
consumebuild ‘free’ JigSaw lists
goalearn more than you consume
make an expensive service a free service
Robert Wolfrumhttp://www.linkedin.com/in/wolfrum
http://tinyurl.com/AddWolfrum [email protected]
Summary andQ&A
Send your thoughts, comments, feedback, ideas, corrections and criticisim !