LinkedIn Relationships matter
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Why LinkedIn?
• Research –
• LinkedIn can be used to research organisations, people, even ideas
• Promote –
• LI can be used for personal promotion of individual thought leadership – authored
articles, sharing of other news/articles/posts, updates, etc.
• Communicate –
• Similar to promotion, LinkedIn’s medium offers vast potential to market and
communicate an organisation’s value and brand
• Find experts and ideas –
• As a business-minded network, LinkedIn easily and effectively sources expertise,
builds your network, and generates constant streams of trends and new ideas
• Solicit/Contribute –
• Respond to an intriguing post or solicit an opinion as LinkedIn hosts an ever evolving
conversation - not all interaction on LinkedIn has to be a campaign
2 LinkedIn: Relationships matter
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What is LinkedIn?
3 LinkedIn: Relationships matter
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The site is ranked
4 LinkedIn: Relationships matter
Deloitte members
170,000+
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What is LinkedIn?
5
LinkedIn is a professional social network designed to help you keep in touch with
professional contacts, build an online resume, and glean business insights. Use
LinkedIn to connect with colleagues, promote your brand and gain insights about
your business.
Basic Elements • Profile
• Connections
• Recommendations
• Inbox
• Status
Getting Started • Create a Profile
• Search For Connections You Already Have
• Add Any New Connections You Make
• Give & Ask For Recommendations
• Update Your Profile Regularly
• Check Your Inbox For Any Messages or InMail
• Join and participate in Groups
Additional Resources • http://www.simplyzesty.com/social-media/ultimate-guide-linkedin
• http://learn.linkedin.com/
Spotlight
Try These Challenge Objectives • Connect with 100 people in three months
• Give or get five recommendations in three months
• Message five colleagues on LinkedIn
• Update your status at least five times per week for 1 month
• Achieve 100% profile completeness
• Write 500 word summary about your career interests, major
accomplishments, and relevant skills
LinkedIn: Relationships matter
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529 Deloitte Groups
LinkedIn and Deloitte
6 LinkedIn: Relationships matter
2264 Deloitte
job openings
856,902 followers
of “Deloitte”
170,000+ members
with current employer
listed as Deloitte
856,916 followers
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Three degrees of separation?
7 LinkedIn: Relationships matter
you 1st 2nd 3rd
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Reasons to join now
8
Research trends, topics,
people, organisations,
opportunities
Promote your brand and
eminence; grow your
professional network
Communicate thought
leadership and insights
Find expert ideas &
expert advice
Solicit and contribute
new ideas
LinkedIn: Relationships matter
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Case Examples
9 LinkedIn: Relationships matter
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Jim Moffatt Principal at Deloitte Consulting
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Cathy Benko Vice Chairman and Managing Principal
11 LinkedIn: Relationships matter
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Ainar Aijala Chief Global Corporate development officer at Deloitte
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Tracey Edwards Deloitte
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Phil Fasano EVP/CIO at Kaiser
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Hubert Joly President and CEO at Best Buy
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Jeff Immelt Chairman and CEO at GE
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Timothy J. Mayopoulos President and Chief Executive Officer at Fannie Mae
17 LinkedIn: Relationships matter
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Jamie Dimon Chairman and Chief Executive Officer at JPMorgan Chase
18 LinkedIn: Relationships matter
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Rick Holgate Assistant Director for Science & Technology / CIO, Bureau of Alcohol, Tobacco,
Firearms & Explosives (ATF)
19 LinkedIn: Relationships matter
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How to get started
20 LinkedIn: Relationships matter
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Establish my profile
• A LinkedIn profile will often be the first result
when someone is looked up in a search engine.
• Make sure you are making the right impression
and take control of your online profile.
21 LinkedIn: Relationships matter
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Sign up for LinkedIn
“Welcome Page” at www.linkedin.com. (NOTE: Do not use your Deloitte
password). Click the "Join Now" button.
22 LinkedIn: Relationships matter
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Elements of an A+ LinkedIn Profile
Profile Picture
Professional
Headshot
Clearly see
your face
Activity
Includes updates you share,
new connection and profile
edits
You control was is visible here
Can share an update from
Profile or Home Page
Summary
Overview of your professional
experience
Conversational and natural
First person
LinkedIn: Relationships matter 23
Professional Headline
First thing someone sees
when they search for you
Most important thing to keep
updated
© 2013. For information, contact Deloitte Touche Tohmatsu Limited.
Jessica Kosmowski, Principal at Deloitte
I am a Principal in Deloitte Consulting’s Mergers and
Acquisitions (M&A) practice and lead the Customer,
Markets, and Products M&A service offering. I have over
15 years of experience helping clients maximize revenue
synergies and protect their customer and partner
experiences and have led several complex, high-impact
global merger integrations, divestitures and strategic
transformation projects. I contribute frequently to thought
leadership in both M&A and growth strategy, and have
published multiple whitepapers and delivered numerous
speaking engagements in this space.
In addition to serving clients, I am also the Chief
Marketing Officer (CMO) for Deloitte’s Strategy &
Operations practice. As the CMO, I lead our marketing
efforts, including brand, eminence, innovation, and
strategy execution.
I specialize in Global Mergers & Acquisitions
Integration, Divestiture, Strategic Transformation,
Growth Strategy.
Leveraging Jessica’s format for your Summary:
I am a Director in Deloitte Services’ Strategic Relationship
Management (SRM) practice. I have over 23 years of
high-tech and media industry experience managing
accounts and key business relationships for companies.
From these experience I developed a deep understanding
of such areas as strategic planning, tactical execution,
effective communication, and revenue growth and brings
significant experience in structuring and managing global
go-to-market / alliance relationships. Because of my
knowledge of these critical challenges facing our TMT
industry clients, I am able to assist in finding the right
resources from the Deloitte organization to support
ongoing business goals and ultimately, success.
In addition to serving clients, I am also the Managing
Director (MD) Deloitte West Regional Inclusion. As the
MD, I lead our Diversity & Inclusion, Women’s Initiative
(WIN) and Work-Live initiatives.
I specialize in Global Mergers & Acquisitions
Integration, Divestiture, Strategic Transformation,
Growth Strategy.
Reference your peer’s profiles for inspiration when writing your
LinkedIn profile Summary
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Elements of an A+ LinkedIn Profile (continued)
Addition LinkedIn Profile Features
• Education – Make sure you include all undergraduate and post-graduate degrees
• Endorsements – Let them shine
• Volunteering & Causes
– Include your Board of Directors and Advisory Board positions here!
Experience
Lead with current position
Include company logo
Short sentences about your role and
responsibilities/impact
Additional Experience
Include two or three additional positions
you have held
Don’t forget location
Less detail for these
Jessica’s Positions
Managing Director West Regional Inclusion
ThruPoint
Netigy
LinkedIn: Relationships matter 25
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Tips for your profile content
26 LinkedIn: Relationships matter
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Tell your story
• Represent yourself, and Deloitte, properly
• Be thorough, but not wordy
• Include all pertinent details so readers know who you are and what you know
• Remember you are representing the Deloitte brand
• Include honors or awards and links to thought ware
• Cross-link to Deloitte.com and/or Twitter profiles
27 LinkedIn: Relationships matter
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Give us all the details
28 LinkedIn: Relationships matter
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Recommendations
29 LinkedIn: Relationships matter
1. Request recommendations
from colleagues throughout
your work history.
2. Give recommendations to
people you have worked with
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Endorsements
30 LinkedIn: Relationships matter
1. Display endorsements from
others
2. Give endorsements to
people you have worked with
Endorsements are a quick recommendation – a means of verifying skills and expertise
of others and yourself.
© 2014. For information, contact Deloitte Touche Tohmatsu Limited.
LinkedIn “workflow”
1. Consider setting up or using an alternate email account (e.g. a Gmail account)
to sent LinkedIn notices too – somewhere to check with reasonable frequency
(e.g. once a week)
2. Regularly check (e.g. once a week? Every two weeks?) for updates and
respond/react as needed (accept or offer endorsements; respond to a request
for recommendation; update sections of profile; post content; accept new
connections, search for others in your network etc)
3. Consider automating content posts as part of a larger social media workflow
(e.g. use Buffer to post found articles of interest, updates, etc)
4. Consider adding LinkedIn to your standard meeting follow-up protocols (just
as you might send a thank-you message or input a new contacts information
to your Outlook contacts, LinkedIn connections can become a part of standard
post-networking/meeting follow-up)
31 LinkedIn: Relationships matter
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Use Cases
32 LinkedIn: Relationships matter
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Research
33 LinkedIn: Relationships matter
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Promote
34 LinkedIn: Relationships matter
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Communicate
35 LinkedIn: Relationships matter
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Find experts and ideas
1. Expand your network within an organisation or
industry through introductions and invitations.
2. Any member can create a group on any topic.
3. Search for groups where you can make a
contribution, these can be used to show expertise
and promote eminence.
4. Join groups where you can learn from the other
members.
5. Start your own group to control members and
topics.
36 LinkedIn: Relationships matter
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Solicit/Contribute
37 LinkedIn: Relationships matter
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