deloitte one world - deloitte

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1 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. DELOITTE, ONE WORLD CASE STUDY A mobile app integrating all you need to know about graduate recruitment at Deloitte. Client Deloitte Region China Date 2012, 2013 Keywords Mobile Career Sites Graduate Marketing

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As Deloitte developed many materials for campus recruitment they realised the importance of making this content available in a smartphone optimised environment. The brief: Leverage previously developed Deloitte materials in a mobile friendly environment.

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Page 1: Deloitte One World - Deloitte

1 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

DELOITTE, ONE WORLD

CASE STUDY A mobile app integrating all you need to know about graduate recruitment at Deloitte. Client Deloitte Region China Date 2012, 2013 "Keywords Mobile Career Sites Graduate Marketing

Page 2: Deloitte One World - Deloitte

2 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

BACKGROUND In 2012, there were around 900 million mobile phone subscribers in China, from which 38% go online through their mobile devices. As Deloitte developed many materials for campus recruitment they realised the importance of making this content available in a smartphone optimised environment.

Page 3: Deloitte One World - Deloitte

3 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

BRIEF Leverage previously developed Deloitte materials in a mobile friendly environment.

Page 4: Deloitte One World - Deloitte

4 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

SOLUTION Different campus recruitment materials were integrated in an easy-to-use mobile app called ‘Meet Deloitte” leveraging on smartphone features. This one-stop app included features such as a Virtual Tour, ‘Find Your Fit’ quiz, events and office locations. The experience started as soon as you fired up the app. The navigation, consisting of green dots, flies onto your screen and can be moved around using the accelerometer in your phone. This makes the navigation both unique and fun for the user.

Page 5: Deloitte One World - Deloitte

5 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

SOLUTION After playing around with the navigation, you can start exploring different sections such as a virtual tour through the Deloitte China offices.

Page 6: Deloitte One World - Deloitte

6 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

SOLUTION You can take a test in order to find your best fit within the organisation.

Page 7: Deloitte One World - Deloitte

7 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

SOLUTION Find the nearest Deloitte office and Deloitte event venue around you.

Page 8: Deloitte One World - Deloitte

8 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

For more information, talk to me.

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Page 9: Deloitte One World - Deloitte

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