Download - LinkedIn for Business Advisers
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80/20
RANK
OU
TPU
T
GABRIEL BRADLY
BRADLY.CO.NZ
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80/20 LINKEDIN FOR ADVISERS
• How to attract new clients• How prospective clients buy intangible services• How and where buyers research• Typical New Zealand business owner• Opportunities for advisers• Top tactics
GABRIEL BRADLY
BRADLY.CO.NZ
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QUICK POLL
Stay standing if you:
• Have a LinkedIn profile?• Have more than 100 connections?• Have more than 200 connections?• Research prospective clients?• See who views your profile?• Have a paid LinkedIn membership?• Have more than 300 connections?• Have more than 400 connections?
GABRIEL BRADLY
BRADLY.CO.NZ
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QUESTION
What is LinkedIn?
CREDIBILITY BUILDING TOOL
GABRIEL BRADLY
BRADLY.CO.NZ
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QUESTION
When a prospective client Google's your name, what do they find?
Would it help or hurt your chances?
GABRIEL BRADLY
BRADLY.CO.NZ
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DONE FOR YOUMARKETING
PROSPECTS ARE
57%THROUGH THE SALES PROCESS BEFORE THEY CALL
CEB Marketing Leadership Council, 2012 Customer Purchase Decision-Making Survey
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PROSPECTS CONSULT
10 INFORMATION SOURCES BEFORE THEY CALL
CEB Marketing Leadership Council, 2012 Customer Purchase Decision-Making Survey GABRIEL BRADLY
BRADLY.CO.NZ
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DONE FOR YOUMARKETING
CONSULT
10INFORMATION
SOURCES
WEBSITE COMPETITORS WEBSITE
OFFLINE MEDIA
ONLINE FORUMS
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Statistics New Zealand, Linked Employer-Employee Data, 2000–2011
NZ BUSINESS OWNERS BY AGE
GABRIEL BRADLY
BRADLY.CO.NZ
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THE CASE FOR LINKEDIN
• Research prospective clients• Put your best foot forward• Position yourself as a thought leader• Opportunities to connect• Get in front of second degree connections• Advise clients with confidence
GABRIEL BRADLY
BRADLY.CO.NZ
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DONE FOR YOUMARKETING
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DONE FOR YOUMARKETING
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DONE FOR YOUMARKETING
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DONE FOR YOUMARKETING
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OPPORTUNITIES TO CONNECT
GABRIEL BRADLY
BRADLY.CO.NZ
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QUICK START TACTICS
1. Invest in a professional portrait2. Succinct, USP laden headline3. Write a compelling summary4. Results orientated work experience5. Give recommendations and get recommended6. Build quality connections7. Personally welcome new connections8. See and be seen9. Email signature10.Take offline relationships online
GABRIEL BRADLY
BRADLY.CO.NZ
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• Converting Clicks Into Customers | Award Winning Author of Ultimate Guide to LinkedIn for Business
• Personal Chef specializing in gluten-free diets. Winner Seattle Personal Chef of the Year 2012.
• Social Media Expert driving successful campaigns on a shoestring budget. 800%+ ROI in the past 12 months.
• Bestselling Author and Professional Speaker energizing audiences to overcome limiting beliefs. 90%+ sat ratings.
• Increasing profits for senior living communities and home care agencies
GABRIEL BRADLY
BRADLY.CO.NZ
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AVOID
• Connecting with people you don’t know• Engaging in discussion groups• Spending more than 20 minutes a day• Posting too much content• Using buzzwords• LinkedIn display advertising
GABRIEL BRADLY
BRADLY.CO.NZ