Download - Link Building
Page 1www.VerticalMeasures.com
Link Building
And How To Get Them…
Page 2www.VerticalMeasures.com
What Is A Link?
“A link is a word, phrase, or image that you can click on to jump to a new document or a new section within the
current document.”
- TechTerms.com
Page 3www.VerticalMeasures.com
A Link on a Web Page
Page 4www.VerticalMeasures.com
Why Do You Want One Way Links?
“Correspond with webmasters and other content providers and build rich linkages between related pages.”
- Quote from Yahoo's website
Page 5www.VerticalMeasures.com
“Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."”
- Quote from Google’s website
Page 6www.VerticalMeasures.com
The 5 Most Important Factors For Inbound Links
Rank Factor Leading To High Search Ranking
#5 Number of links (quantity)
#4 Title keywords on the inbound link page
#3 Anchor keywords on the inbound link page
#2 Relevance of the content on the inbound link page
#1 Quality of the inbound link
Page 7www.VerticalMeasures.com
The Value of Links to Search Engines
Links are more likely to boost your rankings if they are:
One way (not reciprocal)
From a relevant source (website/blog with similar subject matter)
From a quality source (website/blog that is optimized, offers quality content, and has inbound links)
Page 8www.VerticalMeasures.com
How To Build Links to Your Site
The experts agree:
Write and distribute unique articles on the web
Write and publish press releases on the web
Write and update a properly optimized blog
Use viral marketing, video blogging, social bookmarking, tagging, and other new media concepts
Develop a consistent link building campaign
Page 9www.VerticalMeasures.com
Get A Variety of Links To Your Site!
Articles
Social Sites
Press Releases
Blog Comments
Videos
Directories Blog Posts
Podcasts
Social Bookmarking
Related Websites
Page 10www.VerticalMeasures.com
Advanced Search Tactics “submit keyword phrase news” (for press releases) “useful keyword phrase links” “keyword phrase links” “keyword phrase” sponsor charity (use local ideas
too) “useful keyword phrase sites” library site:.edu “helpful keyword phrase sites” library site:.edu “favorite keyword phrase sites” library site:.edu keyword phrase resources public library site:.us
Page 11www.VerticalMeasures.com
Some Excellent Link Building Resources
http://www.LinkBuildingBestPractices.com http://www.Justilien.com http://www.Wiep.net http://www.LinkingMatters.com http://www.10e20.com/blog
Page 12www.VerticalMeasures.com
The end!
Thanks for watching this presentation.
Expert Link Building Services: http://www.VerticalMeasures.com