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Link Building

And How To Get Them…

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What Is A Link?

“A link is a word, phrase, or image that you can click on to jump to a new document or a new section within the

current document.”

- TechTerms.com

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A Link on a Web Page

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Why Do You Want One Way Links?

“Correspond with webmasters and other content providers and build rich linkages between related pages.”

- Quote from Yahoo's website

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“Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."”

- Quote from Google’s website

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The 5 Most Important Factors For Inbound Links

Rank Factor Leading To High Search Ranking

#5 Number of links (quantity)

#4 Title keywords on the inbound link page

#3 Anchor keywords on the inbound link page

#2 Relevance of the content on the inbound link page

#1 Quality of the inbound link

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The Value of Links to Search Engines

Links are more likely to boost your rankings if they are:

One way (not reciprocal)

From a relevant source (website/blog with similar subject matter)

From a quality source (website/blog that is optimized, offers quality content, and has inbound links)

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How To Build Links to Your Site

The experts agree:

Write and distribute unique articles on the web

Write and publish press releases on the web

Write and update a properly optimized blog

Use viral marketing, video blogging, social bookmarking, tagging, and other new media concepts

Develop a consistent link building campaign

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Get A Variety of Links To Your Site!

Articles

Social Sites

Press Releases

Blog Comments

Videos

Directories Blog Posts

Podcasts

Social Bookmarking

Related Websites

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Advanced Search Tactics “submit keyword phrase news” (for press releases) “useful keyword phrase links” “keyword phrase links” “keyword phrase” sponsor charity (use local ideas

too) “useful keyword phrase sites” library site:.edu “helpful keyword phrase sites” library site:.edu “favorite keyword phrase sites” library site:.edu keyword phrase resources public library site:.us

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Some Excellent Link Building Resources

http://www.LinkBuildingBestPractices.com http://www.Justilien.com http://www.Wiep.net http://www.LinkingMatters.com http://www.10e20.com/blog

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The end!

Thanks for watching this presentation.

Expert Link Building Services: http://www.VerticalMeasures.com