LIKEABLE MEDIA’S

PRESENTED BYCARRIE KERPENDECEMBER 8, 2011

PREDICTIONS2012

#1. GO MOBILE OR GO

HOMEAll digital efforts must be optimized for mobile in 2012 if brands want to be seen and shared.

Consolidation of devices will continue, and mobile devices will serve as cameras, credit cards, blogging platforms, and more!

#2. QR CODE

OVERKILLQR Codes will be used by marketers galore, viewed as an easy add-on to packaging.

Similar to the F icon, a QR code that does give a reason to scan it will leave marketers asking why no one is paying attention.

Integrated QR codes that are a part of an integrated marketing message will resonate.

#3. DAILY DEALS VERSUS

GROUP BUYINGDaily Deal sites will see a decrease in subscriptions as email inboxes become more cluttered.

Social Group Buying which uses collective buying power will continue to grow and be integrated into e-commerce.

#5. KEEP YOUR EYES ON

F-COMMERCEF-Commerce will continue to be a hot topic in 2012, as marketers wait and see if the platform takes off.

When Facebook credits are widely adopted as currency, early adopters of F-commerce will reap the benefits

#6. SUCCESS THROUGH

SIMPLICITYIn this increasingly crowded and loud space, platforms and programs that are simple to use and understand will win.

#7. EFFORTLESS REWARDS FOR

LOCATION SERVICESBusinesses will reward customers for loyalty/retail checkins with a more streamlined fulfillment.

Look for statement credits or loyalty points that automatically post for a user, leaving little room for human error.

#8. THE EVOLUTION OF THE

EARLY ADOPTEREarly adopters tire of the “mainstream” social media sites, and flee to more private, clean sites like PATH.com

Realizing there are far fewer people to hear their message, they go back to the mainstream sites for their public presence, while using privatized networks for more intimate connections.

#8. THE EVOLUTION OF

RETAIL LOCATIONSShopping will begin to take on a different feel at the store level.

Social touchscreens will become widely adopted and allow users to order and review products while in physical locations.

#9. GOING DEEPER THAN THE

FACEBOOK LIKEAs data becomes a hot topic with brands, the need to get more access than the basic Facebook insights will increase.

This will result in a resurgence of social and mobile apps.

The need for good content will be higher than ever.

#10. THE BACKWARDS, YET WINNING APPROACH FOR

GOOGLE+While Facebook grew its user base first, Google+ will take a different approach.

Google+ will introduce search algorithm and deal features into their product, and bring users to them to search for deals– making it the less social, and more deal focused, social network.

And it will work.

THANK YOU!