2012 video predictions
DESCRIPTION
2012 Predictions in online video from global content distribution leader, goviral.TRANSCRIPT
2012 Video Predictions
What goviral do
Your videos Our audience Guaranteed engagement
Branded Video content +37,000 publishing partners Cost per view (CPV)
Video metrics won’t be standardizedBecause the major players don’t need to speak the same language
Engagement
Interaction
Performance
View
Ad Selector will replace pre-roll in 2013(so start testing now)
Video and Social will begin to Augment
30% of Video Ads will be in Social Games
420Million Monthly Active
Facebook Users are Social Gaming
210Minutes are spent
Social Gaming each month
75%Of Facebook Audience
play Social Games
$3bnIndustry in 2012
Sources : Morgan Stanley, emarketer, Facebook, Flurry
Mobile video ads will still disappoint…
#1Mobile App Category
by downloads is Social Gaming
47%Of all Mobile App
Consumption is Social Gaming
(Except in mobile gaming)Sources : Morgan Stanley, emarketer, Facebook, Flurry
Pre Roll will continue to dominate(Video budgets in 2012)
90%In Stream and Video banners
10%Other
Source: AccuStream Research, Q4 2011
Video Ad Networks will be essential
Source: AccuStream Research, Q4 2011
But MUST evolve model to survive
Consolidation of space - mergers
Source: AccuStream Research, Q4 2011
One $250m - $500m buy out
Small tech/talent acquisitions
