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Likeable Business
BY DAVE KERPEN
60-SECOND BOOK BRIEFS
Dave Kerpen wrote the book “Likeable Business” to explain why customers now demand more and how leaders can deliver to create likeable businesses. Here are 11 strategies you can use to start today.
Listen to your
customers more. They’ll tell you what
they want.1
Tell better stories, and think about
the ones you want to be
able to tell 3 years from
now.2
Be authentic. Most importantly,
make sure your company is
delivering on it’s
values.3
Be transparent
with your customers
and your employees. 4
Build a culture that supports
your team. You’ll grow
faster if you do.5
Be responsive, especially when
you get feedback
from customers. 6
Be adaptable. Make change an
ongoing priority in
your business.7
Be passionate!
It’s contagious.8
Surprise and delight your
customers. It’s the little things
that make all the
difference.9
Simplify. Eliminate anything within your
company that isn’t critical to your
success, so that you
can focus on what is. 10
Gratefulness. Your customers allow you
to remain in business, so thanking them every
once in a while is a good idea.11
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