Transcript
Page 1: Lessons from the Cannes Lions PR Jury by MSLGROUP

Yes we Cannes! Or we could: Lessons from the

Cannes Lions PR Jury

Page 2: Lessons from the Cannes Lions PR Jury by MSLGROUP

PR doesn’t only belong to PR agencies.

+The Grand Prix for the PR Lions was

awarded to Dumb Ways to Die

Page 3: Lessons from the Cannes Lions PR Jury by MSLGROUP

PR doesn’t only belong to PR agencies.

Page 4: Lessons from the Cannes Lions PR Jury by MSLGROUP
Page 5: Lessons from the Cannes Lions PR Jury by MSLGROUP

PR has new powers these days.

Page 6: Lessons from the Cannes Lions PR Jury by MSLGROUP

The new powers of PR.

Page 7: Lessons from the Cannes Lions PR Jury by MSLGROUP
Page 8: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of empowering people.

Page 12: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of leveraging innovation.

Page 13: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of leveraging innovation.

Page 14: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of leveraging innovation.

Page 16: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of crowdsourcing content.

Page 20: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of integrating disciplines.

Page 24: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of moving people.

Page 25: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of moving people.

Page 26: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of moving people.

Page 28: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of engaging millennials.

Page 32: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of creating conversations that matter.

Page 33: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of creating conversations that matter.

Page 35: Lessons from the Cannes Lions PR Jury by MSLGROUP

Celebrating Empowered PR (People Relations).

Or, as The Holmes Report puts it:

“The Rise of People Relations”

holmesreport.com/opinion-info/13562/Cannes-2013-The-

Rise-Of-People-Relations.aspx

Page 36: Lessons from the Cannes Lions PR Jury by MSLGROUP
Page 37: Lessons from the Cannes Lions PR Jury by MSLGROUP

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