lessons from the cannes lions pr jury by mslgroup

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Yes we Cannes! Or we could : Lessons from the Cannes Lions PR Jury

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MSLGROUP‘s chief strategy officer Pascal Beucler shares his insights from Cannes Lions Festival of Creativity 2013, where he was a judge at the PR Lions awards. Specifically, he looks at the new powers of PR (People Relations), and shares best in-class examples for each: The power of empowering people. The power of leveraging innovation. The power of crowdsourcing content. The power of integrating disciplines. The power of moving people. The power of engaging millennials. The power of creating conversations that matter. For more, visit: http://blog.mslgroup.com/cannes-2013-the-rise-of-people-relations/

TRANSCRIPT

Page 1: Lessons from the Cannes Lions PR Jury by MSLGROUP

Yes we Cannes! Or we could: Lessons from the

Cannes Lions PR Jury

Page 2: Lessons from the Cannes Lions PR Jury by MSLGROUP

PR doesn’t only belong to PR agencies.

+The Grand Prix for the PR Lions was

awarded to Dumb Ways to Die

Page 3: Lessons from the Cannes Lions PR Jury by MSLGROUP

PR doesn’t only belong to PR agencies.

Page 4: Lessons from the Cannes Lions PR Jury by MSLGROUP
Page 5: Lessons from the Cannes Lions PR Jury by MSLGROUP

PR has new powers these days.

Page 6: Lessons from the Cannes Lions PR Jury by MSLGROUP

The new powers of PR.

Page 7: Lessons from the Cannes Lions PR Jury by MSLGROUP
Page 8: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of empowering people.

Page 12: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of leveraging innovation.

Page 13: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of leveraging innovation.

Page 14: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of leveraging innovation.

Page 16: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of crowdsourcing content.

Page 20: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of integrating disciplines.

Page 24: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of moving people.

Page 25: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of moving people.

Page 26: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of moving people.

Page 28: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of engaging millennials.

Page 32: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of creating conversations that matter.

Page 33: Lessons from the Cannes Lions PR Jury by MSLGROUP

The power of creating conversations that matter.

Page 35: Lessons from the Cannes Lions PR Jury by MSLGROUP

Celebrating Empowered PR (People Relations).

Or, as The Holmes Report puts it:

“The Rise of People Relations”

holmesreport.com/opinion-info/13562/Cannes-2013-The-

Rise-Of-People-Relations.aspx

Page 36: Lessons from the Cannes Lions PR Jury by MSLGROUP
Page 37: Lessons from the Cannes Lions PR Jury by MSLGROUP