Download - Leading the Startup UX in 100 Days
![Page 1: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/1.jpg)
Leading the Startup UX in 100 DaysBrooklyn UX Meetup : Nov 2015
Uday Gajendar, Principal UX Consultant @udanium / [email protected]
![Page 2: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/2.jpg)
Oracle BEA Adobe Cisco Citrix
~ 15 years of experienceE-business Suite
WebLogic IDE
License Systems
VOIP Phones
Cloud/Virtualization
frog Netflix LinkedIn
![Page 3: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/3.jpg)
tt- +
t º
Marketing
Product Mgmnt
Biz Dev
Sales Channel
Engineering
![Page 4: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/4.jpg)
“We value good UX!”Greatly celebrated yetpoorly executed :-(
*
![Page 5: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/5.jpg)
Too many hats, overwhelming, ship it now
No process, no structure
“Make me an icon now!”
Unclear who is target user/persona
Agile/Lean run crazy, not thoughtful
Sound familiar?
![Page 6: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/6.jpg)
Uday Gajendar / @udanium / ghostinthepixel.com BayCHI 8/12 at PARC
A/B Testing!
Prototype the Biz Model!
Customers!
Tons of Data!
Validation!
Product Functionality
Strategy & Roadmap
Team / Resources
Time & Money
![Page 7: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/7.jpg)
OMG
!
![Page 8: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/8.jpg)
Influence the vision & strategy.
Cultivate good design habits.
Build what customers will love.
Breathe.
![Page 9: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/9.jpg)
Use the damn product. Truly.
Absorb the founders’ vision.
Buddy up with Sales. Really.
Apply design instinct. Carefully.
Know thy business.
Influence the vision & strategy.1
![Page 10: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/10.jpg)
#ExecutiveProTip
Learn their criteria for annual reviews and figure out how to support them.
![Page 11: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/11.jpg)
"Making relationships is just as important as making software or making design." John Maeda
![Page 12: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/12.jpg)
#ExecutiveProTip
Understand the org structure of the
executive’s peers & subordinates.
![Page 13: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/13.jpg)
Execution still matters!Real-time design & stop-gaps
![Page 14: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/14.jpg)
Bias towards action
Obsessive sharing
Cultivate delight
Capture debt
Process + Culture
Image by: Garen M. on flickr
Cultivate good design habits. 2
![Page 15: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/15.jpg)
Conduct a “UX Audit”.Capture & track UX debt items.
![Page 16: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/16.jpg)
UX Scorecard Criteria
![Page 17: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/17.jpg)
Own the walls. Make it visible!
![Page 18: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/18.jpg)
• Daily Stand-ups with Devs • UX Office Hours • Sprint Retrospectives • Big Think Sessions • Tech Talks on Design
Always Be Communicating.
![Page 19: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/19.jpg)
Build what customers will love.3
![Page 20: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/20.jpg)
![Page 21: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/21.jpg)
Understand
Modeling
Visualize
Verify
Evaluate
Assess
customers&contexts
problem-space
solutions
Learning!
![Page 22: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/22.jpg)
Define Principles & ValuesWhat do you stand for? People will resonate.
![Page 23: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/23.jpg)
Get everyone on board the entire journey!
![Page 24: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/24.jpg)
Influence the vision & strategy.
Cultivate good design habits.
Build what customers will love.
Breathe.
![Page 25: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/25.jpg)
Final PointsA dose of reality focuses your dream.
![Page 26: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/26.jpg)
Uday Gajendar / @udanium / ghostinthepixel.com BayCHI 8/12 at PARC
• Multiple hats but know your limits.
• Empowered to “make the call” but need experts + users.
• “Head of UX” doesn’t mean having all the answers.
• You can be “The Superhero” but there’s a cost.
• Know how to calibrate for leading vs following.
![Page 27: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/27.jpg)
Uday Gajendar / @udanium / ghostinthepixel.com BayCHI 8/12 at PARC
You design with the data & resources you have,not what you wish you had.
Complexity + Ambiguity + Beauty
![Page 28: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/28.jpg)
My Hardest Lesson –It’s ok to ship “good enough”.
Satisficing
![Page 29: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/29.jpg)
Uday Gajendar / @udanium / ghostinthepixel.com BayCHI 8/12 at PARC *
![Page 30: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/30.jpg)
* Thereisnoperfectdesign.Everythingissubjecttocompromise,trade-offs,constraints,etc.
Make 10% progress daily.
Gooddesigntakestime.Justlikegoodcode,there’siterationandreBlectionthatshouldn’tberushed.
Allow for critique & insights.
AWESOME
![Page 31: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/31.jpg)
![Page 32: Leading the Startup UX in 100 Days](https://reader035.vdocuments.us/reader035/viewer/2022081514/58ee71231a28ab61158b45b7/html5/thumbnails/32.jpg)
Google Ventures Blog
The Designer Fund
General Assembly
Warm Gun
An Event Apart
Uday Gajendar [email protected] twitter: @udanium
Any Questions?Thanks!