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Blockbuster vs netflix story
1999 - IPO
2004 – 9000 stores
2010 – Bankrupt
2011 – Acquired by DISH
#ShiftHappens
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Systems
Processes
Structure
Hierarchy
#ShiftHappens
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Do More w/ Less Social Engagement Speed of Business BYOD
The Next Revolution is Here
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Pervasive Adoption of Social Tools
84% of organizations have remote workers
Changes how we work
65% of companies are deploying at least one social software tool
Always on -- Consumers use an average of 4 devices every day
20% expect a response within one hour via social media
Rise of the social consumer
44% of consumers complain via social media
Humans have an intrinsic drive to engage and connect
We organize into communities to get things done - at home, and at work
Modern social capabilities remove the barriers of geography and time
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enhancing
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The Value of Enterprise Social
Business Agility
Employee Engagement
Team Collaboration
Connected Enterprise
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Love It When Shift Happens
Partners Customers Prospects
Sales Service Marketing
HR R&D Operations
Organizational silos Ineffective engagement
Connected enterprise Facilitates purposeful collaboration
è
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? ?
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10
Why won’t this one fit?
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Why Training Alone Is Not Working
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Sustainable Adoption Goals
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How to Drive Sustainable Adoption
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Gartner estimates that through 2015
80% of social business efforts will not achieve the intended benefits due to inadequate leadership and an overemphasis on technology.
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It’s All About Business Value
Expedite Innovation Facilitate Engagement Financial Gains
$
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Social is about empowering
bottom-up organization
Individuals | Communities | Groups
to make top-down business goals successful Increase Revenue | Lower Costs | Reduce Turnover
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Define Your Enterprise Social Vision Align company values to how enterprise social can help
Business Value Enterprise Social Purpose
1. Engaging employees;
Team work 2. Collaboration 3. Innovation
1. Attracting, engaging & retaining employees
2. Connecting, collaborating & sharing with teams 3. Adapting, competing & winning through rapid iteration
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Map to Business Value
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Mobile
+
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Enterprise Social = Get Your Work Done
Engage, inspire, retain employees– connecting employees across org, geo, & time boundaries.
Enable vital connections & collaboration – connecting employees to partners and partners to customers.
Connect with customers and turn them into loyal advocates – connecting sales, service, & partners with customers.
Increase agility with real-time access – connecting to customers quickly and accurately.
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Deliver Contextual User Training
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Employ Active Learning
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Engage Key Business Groups
Corporate Communications
Human Resources
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Establish Scalable Support
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Essential Components
§ § §
§ § §
§ § §
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31
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Regular Social Adoption Activities
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Measure Success
Business Value Opportunity
How does the intranet enable this?
What was achieved? How is it measured?
Team Collaboration
Streamlined collaboration across regions and teams to execute go-to-market strategy.
Increasing global spread of business.
15% improvement in increasing number of successful innovations for new products or services.
Employee Engagement
Find experts and information fast.
Time saved in searching for assistance with Sales training.
30% improvement in access to experts and knowledge.
Achieve real business relevance by measuring your outcomes in terms of ROI. Use enterprise social data to support your findings.
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Lather, Rinse, Repeat
Effective Communications
Better Engagement
Enterprise Social Journey
Team Collaboration
Business Solutions
Governance
Executive Commitment
Relevant Governance
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How to Transform Your Enterprise
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Ready to Lead This Revolution?
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#ShiftHappens
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thank you
thank you