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Lane Change: Networking your way to your next career
• Day 1
Mary Cosgrove, SPHR CEO, What’s Working Well?®llc
LifeLong Learning -09/20/2011
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Agenda
• Career Strategies – What should you consider?
• Expertise + Find-ability + Strategic Alliance = Employability
• Networking it’s all Social and Strategic– Linked-In, FB,
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Introductions
• Name - why you are here?
• Describe your perfect job.
• I would really like to do______ but ______
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Career Strategies
• Strategies– a behavior, structure, or other adaptation that
improves viability
• Career Viability
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Career Structures
• What we thought was true?• Structures change fast• 40% of the working population is considered
part time, freelance, consultant – cobblers
• If your not a cobbler – probability is high you will be at some time in your career
• Government, SBA and other support systems haven’t caught up with this reality
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Consider
• Every job direct or contract is temporary
• You need to think of yourself as a free agent
• Your always looking for work – filling the pipeline
• Staying connected even more critical
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Expertise + Find-ability + StrategicAlliance = Employability
Expert or in the process of becoming one – takes 10 yrs
to become+
You add more value than you cost your employer
IndispensableAdopted from Amy Adler: Inscribe Express
Resource: http://indispensablebymonday.com
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Expert & Indispensable
Expert or in the process of becoming one – takes 10 yrs to become
+You add more value than you cost your
employerIndispensable
Adopted from Amy Adler: Inscribe ExpressResource: http://indispensablebymonday.com
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Find-ability
Is there a missing link between you and your next engagement?
Manage your presence – online & in personFilling the Pipeline
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Strategic Alliances
• Those key people who provide a stepping stone to something more or something else
• Within your organization and outside your organization
• Varied ages, within and without of your “expertise”
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NetworkingIt’s all social
NetworkWhat is it?Why bother?Who is in yours?
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How do you network now?
• Affinity Groups
• Neighborhood
• School – Alumni Association– U of Utah
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Weak Ties + Strong TiesTotal Network
• Weak Ties – provide access to information and resources beyond those available
• Strong Ties – Motivation to assist and more easily available
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Human Resources and Recruiters
• 90% use social networking for recruiting– 75% reported successfully hired through
social networks
Most Popular• LinkedIn 89%• Facebook 55%• Twitter 45%
Jobvite’s Social Recruiting survey.600 HR Respondents
Reported in HR Executive9/16/2010
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Be Seen
• If you’re not there – get there
• Utilize apps to add depth and breadth
• Create an on-line presence – sharing documents, blogs
• Join Groups
• Answer Questions
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Be Found
• Understanding Key Words in your industry
– Job Descriptions– Job Postings– What do you do?
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Optimize Your Online Presence
• Recruiters and hiring managers must believe in your expertise.– Use the right language in LinkedIn and everywhere
else you can be found online
• Personality counts – Authentic Voice– Stand out in your industry as yourself.– Don’t be who “they” want you to be; be who you
are
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The “I am” Statement
• AKA– Unique selling proposition– Personal branding statement– Elevator pitch
• What is yours?– Interviews and chance meetings– Online presentation
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I AM
• Descriptor
• Intention
• Outcome
• Project Manager
• Who aligns people, inventory and process
• Resulting in repeatable, on time, on budget production line installations
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LinkedIn Success Strategies: How Will You Get Found?
Your profile tagline or headline:The most important part of your profile
and the easiest to tweak
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Search Engine Optimization
• SEO – key words
• What would someone search on
• Experiment – search yourself – do you show up?
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Building Your Profile
• Review – Public or not– What do you want others to see?
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Home Work
• Set up your profile or tweak it• Link with me – I will provide feedback• In class review• Next week – research, groups, questions etc.
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Summary
• Workforce Trends – You’re a free agent act like one
• Career Management – You’re never done• Indispensability + Find-Ability + Strategic
Alliance = Employability
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Questions