Download - Label As Brand
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Andi S. Boediman
Digital Studio
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People have too many choicesand too little time
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Most offerings havesimilar quality and features
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We tend to base ourbuying choices on trust
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Label started as asymbol of reliability and trust
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Brands are created throughlabeling commodity products.
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It is then creatingthe perception of value
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It becomes the trigger of anemotional experiences
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Chocki-ChokiPackaging Design(PT Mayora Indah)
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2 in 1Strawberry & Chocolate
2 in 1Chocolate & Vanilla
3 in 1Chocolate, Vanilla & Strawberry
In-Home Activation Wall’s
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Clarity Wall’s
Honey CaramelChocolate Heaven
Strawberry
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And can be translatedinto bigger ambience &environment
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Wall’s BrandingIsland Cabinet Matahari
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And to remind this message…
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Andi S. BoedimanCreative entrepreneurChief Innovation Consultant