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Twi$er 101
Ka,e Lance, CEO/Owner, Ka,e Lance Consul,ng @ka,elance
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75% of Twi$er users access it via MOBILE
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GeFng started
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Opportunity to create lists to keep in touch with clients
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Opportunity to create lists to curate content
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Opportunity to create lists based on interests
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What does it mean to suck at Twi$er?
1. Twee,ng lis,ngs 2. Constant self-‐
promo,on 3. Spam 4. Auto messages 5. Not responding
to messages
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Who to follow
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A big “DON’T!”
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The lingo: the @ sign
@ sign : means you are twee,ng to or about someone • Tip: try to secure your name
• Keep it short and simple
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The lingo: the re-‐tweet
• RT : means “re-‐tweet”
• 2 types of re-‐tweet
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The lingo: the DM (Direct Message)
• Private messages
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The hashtag: the most misunderstood part of Twi$er J
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What to tweet about?
1. Ar,cles 2. Photos 3. Recognize people – be a good finder
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The best kept secrets…
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Keep it short: Tweets under 100 characters typically have 20% more engagement
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Find people local to you: h$p://search.twi$er.com
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Farming on Twi$er h$p://search.twi$er.com
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Most people suck at Twi$er because they have no way to manage it...
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How to get more followers
1. Follow more 2. Tweet ohen 3. Be generous 4. Pay a$en,on 5. Be consistent 6. #NoTweetLehBehind
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Tweet me! @ka,elance