Download - JM Capital Business Plan
Strategic & Tactical Business Plan___________________________________________
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JM Capital
SSttrraatteeggiicc && TTaaccttiiccaall BBuussiinneessss PPllaann
FFoorr
JJMM CCaappiittaall
Planned location: Vienna Stock exchange building.
Vienna, Austria.
Strategic & Tactical Business Plan___________________________________________
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JM Capital
EEXXEECCUUTTIIVVEE SSUUMMMMAARRYY
There is an opportunity in Vienna, Austria to establish an innovative successful offshore
investment banking operation. This will not be a savings bank but an investment bank.
Jussi Myllymaa recognizes this opportunity and has decided to go forward with his new
project named JM Capital. The investment bank will penetrate the market in the business
of operating an offshore investment banking system that provides a superior level of
service designed to exceed the return expectations of clients. He also recognizes the
opportunities for offering a consistent larger return on investments for those clients
willing to invest.. The bank will specialize in developing highly personalized services
based on a foundation of trust, shared values and the ability to identify profitable
investment opportunities while implementing proactive strategies in a timely and efficient
manner.
Understanding Why This Bank Will Be So Unique:
The idea of a secure offshore bank comes up when Swiss banks starting to close down
US Offshore clients accounts. Studying the International Banking law, I find solution for
the problem. It is possible to offer secure offshore banking any were in the World! Swiss
banks closed down US Accounts for more than 50 Billion USD. Totally there is more
than 200 Billion USD out there searching for a secure offshore heaven. We are happy to
get 0.5% of this to start with!
There has for years been a big need of a secure off-shore bank that can guarantee clients
funds transparency. Many organizations closed down various off-shore havens. This
make a big gap in the market. JM Capital can guarantee the off-shore security of each
clients accounts. JM Capital search for 25 Mio €uro, that will go to purchase other
existing operative small banks in strategically locations. With this banks in strategically
locations JM Capital can guarantee 100% off-shore safety. Each client will be registrated
in a country that is best for the client. A country that do not have OECD transparency
agreement with client’s country. All clients will officially be in a cloud. This cloud is
easy and fast to manage. Each change, and client will automatically be changed to other
more favor country. Client never needs to worry about any transparency agreements, or
organizations that want to see if he is a client, how much money he has, what interest rate
he has.
Other main thing is our service concept.
With this project we believe the time is over for people to lose time and money to go to a
bank. One of our commercial will be: Do you need to go to your bank? It’s raining and
hard wind. You get to the bank area in your car, were to find a parking place? Time is
running, now is the time for the meeting with the bank. Finally a place. You buy a ticket
for one hour. You run in the rain to the office. At the office is someone before you. You
need to wait.. Finally you get in….
Now back to the car, still raining. You have past the parking time. You get to you car,
and see the towing car hocking up your car.
What was your experience of the bank visit?
Strategic & Tactical Business Plan___________________________________________
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JM Capital
JM Capital Banks local representative, who speak your languages, share your culture, and
comes when and where you want:
You call the representative, and book a time with him at your office. Representative
comes in time. You are little bit late because of earlier meeting. But the representative is
waiting. You invite the representative, and do your banking needs. When all is done,
Representative is very happy, and leaves you for now.
What was your experience of the banking this time?
All representatives will be background checked and tested for the work. All
representatives will when they passed the test receive an education for the work. And
finally they will go through training and final tests for the work. We will educate 4
continental leaders. They will then educate the country leaders. First we concentrate us
on Target countries and financial centers, like New York, USA. Shanghai, China.
London, UK. Frankfurt, Germany. Barcelona, Spain. Dubai, UAE, Sydney, Australia. In
these countries and more, we will have country leaders that will build up the
representative organization.
This will be one of the keys to success!!
Additional Services Offered By This Investment Bank:
International Off-shore Business Banking
Off-shore funds.
Fund management
Fast credits.
Commercial mortgages (only with +100 guarantees)
LC
BG
POF
CD
Jumbo CD
Exceptional Growth Will Yield Dramatic Investment Opportunities:
All area representatives will be on a generous but straight commission basis. Their
primary function will be finding and assisting substantial clients. This direct marketing
approach is ideally suited to an off shore investment banking operation. The first year
goes to build up the organization and the clients care, as well purchase of the financial
institutions and banks in strategically important locations. Second year goes to build up
representative network with continental leaders and country leaders. Client care will be
improved, and the investment platform will be operative and accessible for clients. Will
also concentrate on JM Capital image on the market. Third year build up representative
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JM Capital
network for institutional clients and companies. Improve the investment technology,
improve the representative service. Representatives will be at all worlds most important
financial centers, about 25 locations in the world. Look always at the possibility to
purchase other financial institutions around the world.
The founder operated a company mid 90s when he started from scratch and built
it up in 3 months to a company generating 50 000 € per month in revenue.. The
bank will operate worldwide through its worldwide representative network, and
office locations. The Bank worldwide HQ is going to be in Vienna, Austria. The
bank will hire the best managers on the market for to operate the bank.
JM Capital will serve its area of business working to make its lines more productive
while at the same time controlling expenses. The money required getting the company
organized has to be provided by the investor. To bring this company to the next level,
there will be an amount needed of 25 000 000 €uro in operating capital, which will come
as equity participation from an investor with an appreciation for a long term investment
relationship. The 25 000 000 € is the complete amount needed to open and operate this
business. The money will be allocated to take care of all the requirements. There will be
various purchases of financial institutions and operative small banks in strategically
locations around the world. Build up a worldwide network of representatives. Office and
IT equipments and technology for to operating the banks.
This business is based on two vital components:
1. Excellent management that has a mastery of choosing the right product and the right
service at the right time with a mastery of knowing what its total market is and how to
keep gaining a greater share of that market.
2. Providing an excellent product or service that is not only well accepted now but also
whose acceptance and use will continue to grow at an accelerated rate into the future.
JM Capital will coordinate worker productivity with increasing market demand to ensure
continued company growth and development.
Its approach emphasizes the individual participation of every employee and member of
this organization and the total process of building the company to acquire an ever-
increasing market share. By guiding and helping employees with knowledge and
awareness, it will build a solid foundation for achieving its most ambitious goals. JM
Capital realizes that this is an ideal time to establish its business in this expanding
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JM Capital
industry and move forward in a steady progression over the next five years. Some of the
highlights of its strategy are here briefly summarized:
JM Capital has talent and experience that is superior for the marketplace.
Profitability is assured by its preparation of knowing what the market
requirements are presently and what the market requirements are to be in the next
several years.
With its strategy and budget in place, sales are expected to multiply rapidly and
the company expects to move in on the leaders in the industry.
OOBBJJEECCTTIIVVEESS
JM Capital has definite objectives in order to fulfill its desire to participate and achieve
an ever-growing market share of the exciting industry that it is entering. What follows is
a brief summary of the key objectives of JM Capital:
1. Penetrate the market in the business of establishing an unique offshore banking
system.
2. Develop employee capabilities to ensure a strong foundation for participation in a
rapidly growing company.
MMIISSSSIIOONN SSTTAATTEEMMEENNTT
JM Capital is a company that will strive to excel in the business of operating an offshore
banking system that provides a superior level of service designed to exceed the
expectations of clients. What makes JM Capital different and special is that giving
personal representative service at clients home or business, 24/7 Multilanguage’s client
service by phone, secure offshore banking.
KKEEYYSS TTOO SSUUCCCCEESSSS
JM Capital is confident of the following attributes that it demonstrates as keys to its
success:
1. Founder’s ability to recognize and define the best course of action
2. The consistent raising of productivity
3. Diligent effort to regularly lower overall cost
4. Recruitment of experienced and talented employees
5. Ability to effectively market what JM Capital provides
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CCOOMMPPAANNYY SSUUMMMMAARRYY
JM Capital will begin its operation in soon as possible. The inspiration for the company
was the realization that there is a need for a company that can provide highly
personalized services based on a foundation of trust, shared values and the ability to
identify profitable investment opportunities and implement proactive strategies in a
timely and efficient manner. The company will be headquartered on Vienna, Austria. Its
operations will expand internationally.
CCOOMMPPAANNYY OOWWNNEERRSSHHIIPP
JM Capital will be set up as a Corporation. The ownership is held by J M, and future
investor.
CCOOMMPPAANNYY HHIISSTTOORRYY
JM Capital is proud of the accomplishments of the people that have made up this
company. JM Capital is particularly proud of the fact that we are able to serve our clients
anywhere – in their homes, at their office or anywhere they choose to do business. The
company is also particularly proud of the fact that we possess a dedicated management
team that demonstrates honesty, integrity and professionalism in all aspects of operations.
SSTTAARRTT--UUPP SSUUMMMMAARRYY
The basic organization of JM Capital is due to the dedication of the founder of the
company. The money required getting the company organized and underway has been
provided by the investor of the company. To bring the company to the next level there
will be an amount needed of 25 000 000 € which will come as equity participation from
an investor with an appreciation for a long term investment relationship. The money will
be allocated to take care of all the requirements.
CCOOMMPPAANNYY LLOOCCAATTIIOONNSS AANNDD PPRREEMMIISSEESS
JM Capital will maintain its headquarters where its management staff will be located in
Vienna, Austria At no time will management allow a situation to exist where the
company is supporting locations or premises that are not absolutely essential to the most
effective operation of the company.
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JM Capital
PPRROODDUUCCTT DDEESSCCRRIIPPTTIIOONN
JM Capital is proud of its main product line and the features and benefits that make up its
attractiveness to this ever-growing market. The main features and benefits of its core
products to its customers include that we will establish a secure offshore banking system
with a unique personal service concept. As an International Business Bank one of the
main services will be to help clients to close business deals. With our future local
representative network we will get local help for our clients anywhere in the world.
Experience tell that many times local & international banks cannot help close down a
local deal because of many circumstances. Usually depend of small things like a LC or
BG for the client to close down the deal.
SSEERRVVIICCEE DDEESSCCRRIIPPTTIIOONN
JM Capital is proud of its main service line and the features and benefits that make up its
attractiveness to this ever-growing market. The main features and benefits of its main
service to its customers include that we provide a superior level of service designed to
exceed the expectations of our customers. Some of the strengths and capabilities of its
main service as it pertains to potential market, ease of administration and availability
include that we offer a courteous and knowledgeable staff of well trained personnel
dedicated to providing exceptional customer service. All our local representatives have
earlier experience of bank or financial institution work. Our service platform will be
much larger than only local representative services. We will have 24/7 telephone banking
services, Internet banking services, Client services. And our VIP department will always
Be open for VIP clients in all our offices.
CCOOMMPPEETTIITTIIVVEE CCOOMMPPAARRIISSOONN
JM Capital has done extensive research and investigation of all of the aspects of the
competitiveness of the existing market in which it will be participating. JM Capital
management team is fully aware of the major competitors who are:
UBS
Credit Suisse
RBS
JM Capital recognizes these major competitors as a prime focus because they have been
evaluated using criteria of price and value given. This company specifically knows that
the advantages that it has over its competition include that JM Capital provides a
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significantly large return on investment. The bank will specialize in developing highly
personalized services based on a foundation of trust, shared values and the ability to
identify profitable investment opportunities and implement proactive strategies in a
timely and efficient manner, together with a unique secure offshore banking system. This
study of its competition has given the company a mastery of the effects of regulatory
agencies, business share, pricing strategies, cut-throat or permissive posturing, as well as
strengths and weaknesses of the management teams who head up the companies that
make up the competition.
SSOOUURRCCIINNGG AANNDD FFUULLFFIILLLLMMEENNTT
JM Capital is totally prepared in the preparation for ease and completion of fulfillment
requirements. All aspects of fulfillment have been considered, evaluated and highlighted
for the purpose of assuring both customers and pertinent employees that fulfillment will
never be a major concern.
TTEECCHHNNOOLLOOGGYY
JM Capital has positioned itself in a way to take full advantage of all the technology
available for its particular industry. Management has determined that when necessary that
state of the art software and appropriate hardware will be implemented to assist all
employees in gaining maximum productivity. In particular, the company will be utilizing
accounting procedures both off-line and online to monitor weekly, monthly, quarterly and
annual results of all aspects of operations. JM Capital will always use the latest and most
productive technology, but with the main concentration on the individual and banks
security.
FFUUTTUURREE PPRROODDUUCCTTSS AANNDD FFUUTTUURREE SSEERRVVIICCEESS
JM Capital is currently using its experience and talent to position itself in future markets
with the appropriate future products and future services. Its current product and service
lines, which include operating an offshore banking service that provides a superior level
of service, are sufficient in today’s demanding market and will fare very well in future
years as well. In addition to this, the company is developing enhancements as well as
creating new products and services to keep its position in the marketplace ever
expanding. The International Business Bank will grow in to new technologies, new
countries. The local representative network will grow all over the world. Future plan is to
be a strong international business bank in China, India, Mena area, and Latin America.
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MMAARRKKEETT AANNAALLYYSSIISS SSUUMMMMAARRYY
JM Capital has done an exhaustive study of the state of its industry. This industry is one
of the most exciting industries in the World. It presents an ever increasing market, a very
healthy bottom line, and excellent opportunities for growth. The outside world demands
an offshore banking operation with persistent personnel who provide accurate and
reliable research to identify the safest and most profitable investment opportunities. JM
Capital has all this to offer and its management team will keep its finger on the pulse of
market demands. This industry is filling the needs of the consumer by helping people
manage their investments accordingly while circumventing costly taxation rules without
breaking the law. This is why JM Capital fits perfectly for meeting the demands of its
industry. The time and opportunity is now: Clients searching like never before after a
bank that do not have today’s banks problems with bad investments & credits. Also
clients want to get away from today’s tax raises and find better taxation solution.
MMAARRKKEETT SSEEGGMMEENNTTAATTIIOONN
JM Capital is very much aware of the importance of market analysis as it pertains to
market segmentation. At the current time management feels that in relationship to market
segmentation the market for JM Capital is very large and growing.
The reason for this conclusion in reference to market segmentation is after careful study
of its current and potential customer base. The company strongly feels that the market
requires an offshore banking operation with persistent personnel who provide accurate
and reliable research to identify the safest and most profitable investment opportunities.
By offering an experienced management team who possess the knowledge and awareness
to identify profitable investment opportunities and implement proactive strategies in a
timely and efficient manner, JM Capital should be able to capture its market.
TTAARRGGEETT MMAARRKKEETT AANNDD SSEEGGMMEENNTT SSTTRRAATTEEGGYY
JM Capital aims to understand each and every reason why a consumer buys a particular
product or service. In its total analysis there is a study of everything that affects a
person’s behavior, their cultural background, their economic status, their educational
background, as well as any and all factors that relate to their behavior. JM Capital also
considers that people overcome and change certain aspects of their background and as a
result develop a different behavior. The company not only seeks to become experts on
why customers buy but also what makes them buy now. JM Capital strives to target that
segment of the market that is in the ideal position to need its service, afford its service,
and be in a position to act on buying its service immediately. This company is always
able to determine these results from such sources as existing customers, suppliers,
bankers, trade groups, chamber of commerce, and industry trade journals.
Much thanks to our local representatives we will get the local knowledge of the market.
Each representative will also map each client’s needs. All this knowledge will help JM
Capital in target marketing for each client’s needs.
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JM Capital
MMAARRKKEETT NNEEEEDDSS
JM Capital evaluates its market primarily from the standpoint of what the needs are in
the market. For some years ago OECD tried to close down off-shore activity in the world.
Looks like they was on the head, closing down many Swiss banks off-shore clients
accounts. According to some news there was more than 100 Billion USD floating around,
searching for new off-shore havens. Still other banks cannot guarantee for 100% sure that
their clients’ accounts will not be transparent for anyone that request it. Requestor can be
so called government representative or fake representative that act in some governments
or tax office name.
JM Capital solution is what market need right now. Market and clients need a 100% non
transparent account system. Client can be 100% sure that no other than with clients
authority can see client’s accounts.
Markets need also our new service concept. The time is over for clients to waste time in a
bank. We want to bring the bank to the client. The markets need a new more profitable
way of banking. Something that is profitable for the bank and the client. Today clients
pay for International banks big palaces. We do not believe in big palaces, we believe that
if client get the personal service in clients place, time, and languages is more profitable
for the client and the bank. Client do not need to waste time on go to a bank, and bank do
not need to waste clients money on big bank palaces.
Market need a new way of financial thinking. A bank is for the client, not the client is for
the bank. We want to give the best possible personal service to our clients, in the bank, on
the field, and at the clients place ore only on the phone. We want clients can reach our
client center 24/7 all days a year. Most time is only a easy technical question to serve
clients more and better. More telephone lines, and some more people to answer. Today’s
banks have build a network of answering machines. In our bank we do not want any
answering machine never talked to any of our clients. This is market needs!
Today’s bank crisis have created a new market need. Clients all over the world search for
a new bank that do not have today’s banks problems. We have seen proof of this during
the end of the 2011. JM Capital got: Jumbo CD requests, deposit & fund management
requests for a total of 9 000 000 000 €uros. This proof that market need JM Capital and
now.
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JM Capital
MMAARRKKEETT TTRREENNDDSS
JM Capital will watch all market trends. The bank system is created so it is very easy to
change the structure of the system to a new or changed market trend. It is very important
to stay ahead of others in trends. We also want to create new market trends, like our new
service concept. JM Capital will always monitor the market and specially OECD and
New Basel agreements. JM Capital will always stay on the top of the situation, and
always have a second and third solution ready for an impact.
MMAARRKKEETT GGRROOWWTTHH
JM Capital recognizes that it is participating in a very large industry with a great growth
rate. Its projected growth will be set at a rate greater than the industry average. The
implementation of its business strategy will lend itself to fast paced development and
dominance of a significant market share. First year will go to build up the organization
and international representative network. In the beginning of first year JM Capital will
have a light organization. The management team will come in on second half of the
operative year. International representative networks country leaders will be ready
educated and in place at the end of the first operative year.
IINNDDUUSSTTRRYY && BBUUSSIINNEESSSS AANNAALLYYSSIISS
((PPRROODDUUCCTTSS && SSEERRVVIICCEESS))
JM Capital timing for this project is now better than ever. The worlds globalization and
more and more countries coming in on an international business market. Brazil was
before a poor country, and now one of the leaders in the world. China had a closed wall
that have been opened for international business.. This is only a few examples. Crisis hit
Businesses and companies with new fees and taxes. There is a Hugh need of an Secure
International Off-shore Business Bank. Our 3 year goal is to get 1% off the off-shore
market.
IINNDDUUSSTTRRYY && BBUUSSIINNEESSSS PPAARRTTIICCIIPPAANNTTSS
((PPRROODDUUCCTTSS && SSEERRVVIICCEESS))
Industry and business participants include such companies as UBS, and Credit Suisse,
The primary weaknesses are that some of these other companies operate under the
direction of very large bureaucracies. JM Capital on the other hand, operates in an
advantageously different manner as outlined by offering a streamlined operation that is
successful based on the efficiency of the management teams knowledge of the industry,
along with a strong leader team a keen ability to lead JM Capital in a profitable way, and
implement proactive strategies in a timely and efficient manner. JM Capital will offer the
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JM Capital
best possible tax solution, tailor made for each clients need. Clients will benefit from a
clean bank with no bad investments & credits in the back that clients need to pay for.
We will be able to offer some of markets best rates in deposits (Jumbo CD), and fund
managements.
DDIISSTTRRIIBBUUTTIINNGG AA PPRROODDUUCCTT && SSEERRVVIICCEE
JJMM CCaappiittaall BBaannkk ddiissttrriibbuuttiioonn wwiillll bbee bbootthh ttrraaddiittiioonnaall aanndd nnoonnttrraaddiittiioonnaall.. JJMM CCaappiittaall wwiillll
ooppeenn uupp bbaannkk aanndd ffiinnaanncciiaall iinnssttiittuuttiioonnss iinn ssttrraatteeggiiccaallllyy ppllaacceess aarroouunndd tthhee wwoorrlldd.. TThhiiss
ppllaacceess wwiillll wwoorrkk iinn ttrraaddiittiioonnaall wwaayy aass aa nnoorrmmaall bbaannkk ooffffiiccee.. CClliieenntt ccaann ddoo tthheeiirr bbaannkkiinngg
nneeeeddss iinn oonnee ooff tthheessee ooffffiicceess.. OOffffiicceess wwiillll bbee llooccaatteedd iinn EEuurrooppee,, AAssiiaa,, LLaattiinn AAmmeerriiccaa //
CCaarriibbbbeeaann.. TThhiiss llooccaattiioonnss wwiillll wwoorrkk iinn ttrraaddiittiioonnaall bbaannkk wwaayy.. NNoonnttrraaddiittiioonnaall wwiillll bbee oouurr
rreepprreesseennttaattiivvee nneettwwoorrkk aarroouunndd tthhee wwoorrlldd.. RReepprreesseennttaattiivveess wwiillll ffuunnccttiioonn aass aannyy nnoorrmmaall
bbaannkk,, tthheeyy wwiillll nnoott bbrriinngg mmoonneeyy aanndd ccooiinnss ttoo tthhee cclliieenntt.. BBuutt aallll iimmppoorrttaanntt bbaannkkiinngg nneeeeddss
ccaann bbee ddoonnee wwiitthh aa rreepprreesseennttaattiivvee.. RReepprreesseennttaattiivvee wwiillll bbee iinnsstteeaadd ooff tthhee bbaannkk cclliieenntt
sseerrvviiccee ppeerrssoonn.. CCoouunnttrryy mmaannaaggeerr wwiillll bbee aass bbaannkkss ccoouunnttrryy//aarreeaa mmaannaaggeerr.. WWee wwiillll aallssoo
hhaavvee iinntteerrnneett//tteelleepphhoonnee//mmoobbiillee//ffaaxx bbaannkkiinngg.. IInntteerrnneett aanndd mmoobbiillee bbaannkkiinngg ssyysstteemm wwiillll bbee
iinntteerrnneett bbaasseedd.. TTeelleepphhoonnee bbaannkkiinngg wwiillll aallwwaayyss bbee ppeerrssoonnaall tteelleepphhoonnee sseerrvviiccee.. VVIIPPss
cclliieennttss ggeett tthheeiirr oowwnn nnuummbbeerr llooccaall oorr ffrreeee ooff cchhaarrggee nnuummbbeerr ttoo ccaallll..
WWee bbeelliieevvee tthhaatt wwiitthh aa ppeerrssoonnaall sseerrvviiccee iitt wwiillll bbee eeaassiieerr ttoo ggeett oouutt wwiitthh oouurr pprroodduuccttss aanndd
sseerrvviicceess ttoo tthhee cclliieennttss.. TThhee sseerrvviiccee ccaann bbee ppeerrssoonnaallllyy eexxppllaaiinneedd,, aanndd mmaannyy ttiimmeess tteesstteedd oonn
tthhee ppllaaccee..
CCOOMMPPEETTIITTIIOONN AANNDD BBUUYYIINNGG PPAATTTTEERRNNSS
JM Capital Believe that with a excellent service and secure product will the one that keep
ahead of the competitors.
JM Capital on the cutting edge of continuously competing on a favorable basis. Such
things as inventory control, source of components, fast turnover, production schedules,
all contribute to a healthy aspect of competing with other companies.
MMAAIINN CCOOMMPPEETTIITTOORRSS
JM Capital recognizes the following main competitors that affect its industry. JM
Capital has chosen them because of their level of participation, stability, and marketing.
The main competitors are:
UBS
HSBC
Credit Suisse
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SSTTRRAATTEEGGYY AANNDD IIMMPPLLEEMMEENNTTAATTIIOONN
JM Capital centers its strategy on the premise that the company resonates with the
consumer because it offers a secure offshore banking system that will be registered in
various secure offshore countries. Always keeping that in mind, it has its management
constantly focus on productivity being high and of course expenses remaining very low.
JM Capital is diligent in dissecting every aspect of this business to make each component
productive and contributive to the goal of a highly profitable relationship with its
customers.
SSTTRRAATTEEGGYY PPYYRRAAMMIIDD
JM Capital knows that it’s wise to understand the framework from initial goal back to the
essential implementation. The purpose of the pyramid here is to place at the very top an
individual emphasis that is the focus of a strategy for the company, such as introduction
of a new product line. Picture if you will, the next level down the individual actions or
tactics necessary to implement the emphasis or strategy. Finally, at the bottom of its
pyramid are the individual programs necessary to support any and all actions that
contribute to achieving the emphasis or goal. JM Capital wants to highlight that it is not
only adhering to its understanding of the strategy pyramid, but that it also monitors
everything in the process which leads to a logical whole plan.
VVAALLUUEE PPRROOPPOOSSIITTIIOONN
JM Capital adheres to value-based marketing in its conceptual outlook. The value-based
benefits of the company that it strives for consumers to acknowledge include that it
provides a significantly large return on investment. In this way JM Capital is very
sensitive to the communication of what it is proposing to its customers as well as living
up to the promise behind what it does. The company demonstrates that it backs up what it
does with a 100% customer satisfaction attitude.
CCOOMMPPEETTIITTIIVVEE EEDDGGEE
JM Capital is decisive about staying ahead of its competition. The company knows that
this is an everyday every hour re-evaluation of what is going on in its marketplace. Its
current key advantages in relationship to competitive edge include that we possess a
dedicated management team that demonstrates honesty, integrity and professionalism in
all aspects of operations. All of our business associates are carefully prescreened to
ensure the highest standard of quality that is necessary to do business with us. Every
transaction and decision is made with the highest level of integrity and ethics, giving us
the leading edge against our competitors.
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JM Capital
MMAARRKKEETTIINNGG SSTTRRAATTEEGGYY
JM Capital is aware of all of the different choices in relationship to marketing strategy.
Because of its research and recommendations from management it has chosen to market
what it does through online Internet exposure, industry conferences, informational
brochures, outside sales calls, meetings with prospective clients, industry contacts, and by
worldwide representatives. It has chosen this strategy because costs are minimal,
effectiveness is extremely high and branding recognition is enhanced.
PPOOSSIITTIIOONNIINNGG SSTTAATTEEMMEENNTT
JM Capital takes the position that its primary focus of what it does in the marketplace is
to provide a superior level of service designed to exceed the expectations of clients. This
is how JM Capital distinguishes itself in the marketplace.
PPRRIICCIINNGG SSTTRRAATTEEGGYY
JM Capital has after careful consideration decided to align its pricing at a lower level in
comparison to its competition. This fits in perfectly with where the company sees itself
positioned in the total marketplace and communication with its customer base as far as
getting appropriate value and still maintaining sufficient motivation for high volume.
PPRROOMMOOTTIIOONN SSTTRRAATTEEGGYY
The management of JM Capital believes very strongly in press releases to significantly
get the word out of the value of what it does. This will always be a focus of its promotion
efforts. However, though this is a crucial part, this is only one part of its promotion
strategy. On a consistent basis the company will be promoting what it does through
online Internet exposure, industry conferences, informational brochures, outside sales
calls, meetings with prospective clients, industry contacts, and by word of mouth. This
along with all the individual selling efforts of its staff demonstrates a dynamic way for it
to build the penetration of what it does in the marketplace.
DDIISSTTRRIIBBUUTTIIOONN SSTTRRAATTEEGGYY
JM Capital focuses on all three aspects of distribution concerns, that is, coverage, control
and costs. These aspects can all be complex. JM Capital is certain that it has made the
wisest decision in relationship to its coverage and control and cost for its distribution
strategy. The coverage and control that it’s striving for is achieved by its various
marketing programs. Its cost structure is geared to enhance its distribution based upon its
positioning in the marketplace.
Strategic & Tactical Business Plan___________________________________________
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JM Capital
MMAARRKKEETTIINNGG PPRROOGGRRAAMMSS
JM Capital knows that in reference to its marketing programs it needs to tell an excellent
story. Its story is compelling, detailed and highlights many of its capabilities. The
company knows that its consumers hear its voice loud and clear through every aspect of
the company, staff, reputation, and quality control. JM Capital strives to be indispensable
to the consumer. Its marketing programs work to identify this company, highlight
competitive advantages, show appreciation for customer feedback, take advantage of
marketing resources, and demonstrate that the company is knowledgeable, energetic, and
enthusiastic. Marketing strategy will be cost effective. And for that use much of the cheap
but effective ways of marketing and free marketing, as social networks like Linkedin with
over 50 Million companies, Twitter, and other social media. JM Capital also have direct
contact to over 1000 investors around the world. JM Capital will come out with press
releases on regular basis, and keep close contact with media..
SSAALLEESS SSTTRRAATTEEGGYY
As stated earlier, JM Capital is currently focusing its sales strategy on the
implementation of marketing programs, which include online Internet exposure, industry
conferences, informational brochures, outside sales calls, meetings with prospective
clients, industry contacts, and by word of mouth, and its worldwide representative
service.
SSAALLEESS FFOORREECCAASSTT
JM Capital has developed a method for not only developing its sales forecast but also the
ability to stand behind the numbers. The company has determined that based on its
distribution resources, competitive advantages and sound financial analysis, that it
expects to do the following sales over the first year : 10 000 000 €uro.; the next year :500
000 000 €uro.; and over the following year : 1 000 000 000 €uro.
This company knows fully well that in order to make its business plan happen, everything
has to make sense. At JM Capital, the company is grounded in reality in making
reasonable assumptions that it feels very confident it can accomplish. Its strategies are
state of the art, clear, and precise.
SSAALLEESS PPRROOGGRRAAMMSS
JM Capital has sales programs that assure that its revenue forecasts are realized
completely and on schedule. The persons on its dedicated management team directly
responsible for sales performance are the management team. To make this real the
company has set deadlines with amounts as well as budget restrictions for a highly
profitable sales program. With its comprehensive marketing program and competitive
positioning, JM Capital is confident in concrete terms to see its sales milestones and
deadlines become realities. JM Capital Bank offices in strategically location together
with a increasing network of representatives, first in Strategically important financial
Strategic & Tactical Business Plan___________________________________________
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JM Capital
centers in the world, and later on in strategically important wealthy individual locations
in Monaco, Marbella, Barcelona, London, Manhattan New York, Hong kong, Shanghai,
Tokyo, Dubai and more..
SSTTRRAATTEEGGIICC AALLLLIIAANNCCEESS
JM Capital is constantly working to build a network of key individuals and companies
that work as alliances to accomplish its major strategies. The company management is
strongly encouraged to develop relationships with any and all individuals that may have a
favorable relationship with any of its working teams. These alliances are to strengthen
and broaden the foundation of the company and the assurance that its market share and
profitability will continually increase. JM Capital will have a partner program for future
partners that will collaborate and bring in clients,,
EEXXPPLLAAIINNEEDD MMIILLEESSTTOONNEESS
JM Capital is very pleased with the accomplishments of the company and the participants
of the company. The company is very proud of its loyal wonderful staff and the staff’s
dedication to reach all forecasts and milestones on which the staff sets its course. The
goals for the company include securing the financing required to establish the operation,
establishing a solid client base, and reaching the total sales projected.
MMAANNAAGGEEMMEENNTT SSUUMMMMAARRYY
Management is the core and nucleus of any organization. It’s not just personnel and
individuals’ resumes but so much more that encompasses vision, talent, harmony, beliefs,
and commitment. JM Capital management team provide all the talent necessary to
complete every aspect of this business plan. Management team will be on place at second
part of the first operative year. JM Capital have very strong and competitive people ready
to step on-board.
OORRGGAANNIIZZAATTIIOONNAALL SSTTRRUUCCTTUURREE
JM Capital knows how important the organizational structure is to the success of a
company. Each position with this company has a detailed job description as well as a
defined relationship to the whole. At the very head of the company is J M. That position
holds the title of Founder. The other key executives and their positions are A., President,
and B Vice President. From other management positions to department heads, to first line
implementation staffs, the structure of the organization is detailed and complete.
Authority is properly positioned to achieve maximum effectiveness of each
organizational structure. Be cost of the sensitivity of this project more names cannot be
provided in this Business plan.
Strategic & Tactical Business Plan___________________________________________
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JM Capital
MMAANNAAGGEEMMEENNTT TTEEAAMM
What follow are the top positions of JM Capital, and a brief description of their duties
and responsibilities as it pertains to the successful management and development of this
company’s goals.
The management team of 5 professionals will be in place at second half of the operational
year. Total the bank will start with a professional crew of +40 persons. All have at least
+10 years experience of their position.
MMAANNAAGGEEMMEENNTT TTEEAAMM GGAAPPSS
JM Capital recognizes that in any growing company often times management personnel
have to wear more than one hat. As a result often times a gap or gaps may exist until the
company is developed enough to have a specific person for every task required. JM
Capital currently has everything covered and feels very confident that each task is
assigned to a very competent member of its management team. The company will always
be sensitive to this issue and prevent any weakness by having and planning a contingency
program that overlaps job responsibilities.JM Capital will also get local management
people from purchased financial institutions and banks in strategic important locations.
This will together create locally and internationally strong leader team
PPEERRSSOONNNNEELL PPLLAANN
JM Capital defines its total work force to protect the success of its business plan. All
aspects of the business have been sufficiently analyzed to determine each and every
position required to run a fully functioning operation that can complete all of the
strategies and programs to be undertaken.
FFIINNAANNCCIIAALL PPLLAANN
JM Capital has developed its financial plan with the awareness that cash and the bottom
line are key components of any successful company. Revenues for the company will
come from charges and fees generated from operating an offshore investment bank. The
opportunity to increase revenues is being fully taken advantage of as outlined in its
overall marketing strategy. To assure that bottom line adequately follows increases in
revenue every cure possible is being taken to control all areas of expenses and overhead.
The basis of its financial plan is solid growth, increase in revenues, and controlled
expenses.
Strategic & Tactical Business Plan___________________________________________
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JM Capital
IIMMPPOORRTTAANNTT AASSSSUUMMPPTTIIOONNSS
JM Capital makes every effort not to assume any aspect of its operation other than
having hard factual data to back up any forecast. The entire management team is
constantly reminded to base all programs on highly researched statistical information
with the slightest possible margin of variation. One of the reasons that the leadership of
JM Capital chose the industry that it is in was to minimize as many variables in the
business community as possible. The JM Capital project has already registries
international clients, that are ready to come on-board as clients.
KKEEYY FFIINNAANNCCIIAALL IINNDDIICCAATTOORRSS
JM Capital recognizes that the most important financial indicators are cash and bottom
line. This company will be constantly monitoring the flow of revenue to the company as
well as the expense requirements that deplete the company of its cash. JM Capital will
always try to improve the ratio of revenue and expenses to generate a healthier bottom
line in addition to a more healthy cash base. One of the key factors for growth will be our
unique service concept, and world most secure off-shore bank. The first year goes to
build up the organization, and the second and third year will be profitable. First goal is
that investor get invested capital back soonest as possible.
EEXXPPLLAANNAATTIIOONN OOFF BBRREEAAKK--EEVVEENN AANNAALLYYSSIISS
This is critical in a breakeven analysis; you can't calculate likely revenues if you don't
know what the unit price will be. Unit price refers to the amount you plan to charge
customers to buy a single unit of your product. A Bank take money deposits, and offer
investments and credits. A bank does not sale a specific product. Therefore we will leave
this part.
EEXXPPLLAAIINNEEDD PPRROOJJEECCTTEEDD PPRROOFFIITT AANNDD LLOOSSSS
JM Capital sales are forecasted to be increasing on a regular basis. Gross margin is also
expected to increase on a regular basis. Breaking down the profit and loss projections and
monitoring them on a regular basis is essential to the foundation of the company. Unlike
other investments JM Capital is a bank, not a factory. A possibility for a negative result is
much smaller than in a example a fabric. Office will be rented. Other financial
institutions and banks that we will purchase have their offices, and in most cases deposits
from their clients. Our representative network will work as living offices around the
world. More profit and less risk when the biggest part of the worldwide organization is
without offices. With a worldwide economical light organization the possible losses is
non..
Strategic & Tactical Business Plan___________________________________________
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JM Capital
EEXXPPLLAAIINNEEDD PPRROOJJEECCTTEEDD CCAASSHH FFLLOOWW
As stated earlier, JM Capital will focus its attention on bottom line and cash. Its projected
cash flow is very positive. With forecasted increasing revenues and controls on overhead
and expenses it will look to see an increasing bottom line as well as increasing cash.
As a unique bank that offers unique personal service and security in the market, JM
Capital will make a big success.
EEXXPPLLAAIINNEEDD LLOONNGG--TTEERRMM PPLLAANNSS
JM Capital believes that its long-term prospects for a very successful company are
excellent. The industry chosen and the strong foundation of the company lend itself to
nothing but positive results in the long-term future. With a market sensitive management
team and excellent systems in place to monitor competitive shifts or changes JM Capital
is ideally positioned to continue its successful plan on through the next decade.
JM Capital will work for to be one of the top business banks in the world. JM Capital
will build up a worldwide representative organization with Continental and country
managers. We believe that future clients want to be served, not to serve. The bank comes
to the client, not client to the bank. Off-course in our strategically bank offices around the
world, is possible to do traditional banking in a office. The future will be a strong client’s
representative organization around the world. Future of banking is less money and more
paper, Clients go to the bank to fill in paper, Our representatives will take care of that.
Future is more credit/debit/cash cards, and less cash.. The JM Capital will build forward
to get more international and more secure. We will build up the organization in today’s
and future countries where business flow, as: Latin America, China, African countries, &
Asia.
WWEEBB PPLLAANN SSUUMMMMAARRYY
JM Capital observes the increasing importance of the Internet in all that the worldwide
web encompasses. This company not only is a participant in the worldwide web but also
with its management team will continually strive to have a competitive edge by a
significant presence and plans for exposure on the worldwide web. Because of the ever-
increasing sophistication of the worldwide clients and the ever-increasing participation on
the Internet by the worldwide clients, JM Capital will apply all of its resources to be the
industry leader in utilization of the Internet and social media..
Strategic & Tactical Business Plan___________________________________________
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JM Capital
WWEEBB MMAARRKKEETTIINNGG SSTTRRAATTEEGGYY
JM Capital recognizes that there are many parts to a company success and its
involvement in the Internet. The first part is a fully functioning presentable web site that
resonates with the consumer and the personnel of the company. To that end, the
management team has assigned the evolving development and maintenance of the web
site for JM Capital. The second part is a concerted program of search engine optimization
to assure that penetration of the marketplace is vast and consistent. Association of
company identity and web site presence shall be an integral part of all company
promotional activities and materials. The third part is to utilize the company web site in
all aspects of sales processing and customer service. The fourth part is to utilize all
capabilities on the worldwide web for company banking, training, and procedures. In the
future as video conferencing and other technologies become commonplace and developed
for the worldwide web, the company shall be among the first to participate. Also JM
Capital see the important to be in all bigger international social media, and in various
main languages. JM Capital will have a special International team that work only with
the web marketing and social media.
DDEEVVEELLOOPPMMEENNTT RREEQQUUIIRREEMMEENNTTSS
JM Capital sees that the expertise of someone involved with the worldwide web is very
specific. The management team is committed to providing ongoing training for those
members of the company directly associated with the development of its website, the
implementation of search engine optimization, and the adaptability for customer service
and other procedures utilizing the world-wide web. In addition to ongoing training, the
company will commit an appropriate amount of company resources sensitive to revenues
generated by the web site presence. In addition, as it relates to productivity personnel will
have access to computer capabilities that tie in the web presence with all of its internal
company workings. The development of these programs will be the direct responsibility
of an assigned person from its management team.
Strategic & Tactical Business Plan___________________________________________
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JM Capital
Profit & Loss Statement JM Capital
Category First year Second year Third year
Revenue
Gross Sales 10 000 000 500 000 000 1 000 000 000
Less Charge Backs, Returns & Neg. Adjs. 25 000 000 -15 000 000 0
Net Sales 0
Less Cost Of Sales (Costs outside below.) 0 0 0
Gross Profit - 15 000 000 485 000 000 1 000 000 000
Operating Expenses
Expenses:
Salaries and Wages 2 000 000 10 000 000 15 000 000
Commissions and Shared Revenues 150,000 1 500 000 3 000 000
Payroll Taxes 0 2 000 000 3 000 000
Advertising and Marketing 1 500 000 3 000 000 5 000 000
Promotions and Various Events 1 000 000 3 000 000 5 000 000
Total Sales Expenses 4 650 000 19 500 000 31 000 000
Admin. & General Expenses:
Rent(Including all furnishings, phones, etc.) 500 000 3 000 000 5 000 000
Office Supplies (IT) 1 000 000 1 000 000 1 000 000
Telephone 30,000 150 000 500 000
Utilities 60,000 100 000 500 000
Licenses, Membership Costs & Dues 150,000 200 000 300 000
Legal & Accounting 1 000,000 3 000 000 5 000 000
Miscellaneous 1,000,000 2 000 000 3 000 000
Automobile and Travel Expenses 500 000 1 000 000 2 000 000
Entertainment 50 000 100 000 150 000
Total Admin. & General Expenses 4 290 000 10 550 000 17 450 000
Total Operating Expenses 19 290 000 30 050 000 48 450 000
Profits Or (Losses)
Operating Profit or (Loss) -19 290 000 454 950 000 951 550 000
Adj. For Other Income (Interest Inc., etc.) 0 10 000 000 100 000 000
Net Income or (Loss) Before Taxes -19 290 000 464 950 000 1 051 550 000
Income Taxes 0 80 000 000 200 000 000
Net Inc. or (Loss) After Taxes -19 290 000 384 950 000 851 550 000