Download - Jason Miller of LinkedIn on Big Rock Content
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Big Rock ContentJason Miller, Sr. Content Marketing Manager
@JasonMillerCA@LinkedInMktg
presents
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1 of every 3 professionals on the planet is on LinkedIn.
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Content pages receive 7X the page views vs. job pages.
7X
JOBS
CONTENT
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The Definitive Publishing Platform
Professional
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Let’s Talk About Content…
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Discover
Explore
Select
Advocate 60%
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It’s up to marketers to deliver a better content experience
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The key ingredient to a better content experience is
relevance
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Not more content, more relevant content
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12
Speak to the dog, in the language of the dog, about what’s in the
heart of the dog.– Roy Williams
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Useful x Enjoyablex Inspired = Innovative Content
Ann Handley’s Formula
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Repurpose Content
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The Blog is the Social Media Rug that Ties the Room Together.
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A Steady Diet of Quality Content for Your Blog
The Blogging Food Groups
Monday Tuesday Wednesday Thursday Friday Saturday
Raisin Bran
Spinach
Roast
Raisin Bran
Spinach
Raisin Bran
Chocolate
Cake
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The only art I’ll ever study is stuff that I can steal from.
- David Bowie
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Who’s Doing it Right?
(The Big Rock)
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Who’s Doing it Right?
(Twitter w/ Custom Image)
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Who’s Doing it Right?
(Going Visual)
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Who’s Doing it Right?
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Who’s Doing it Right?
(The Webinar)
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When You Need That Extra Push…
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Inbound + Outbound =Heavy Metal Thunder
(Sponsored Updates)
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Mobile is Accelerating Content
Consumption
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Smartphone Consumption is Always On
9pm6pm3pm12pm9am6am
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For Those About to Create Visual Content…
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Research shows that a picture is really only worth 81.4 words, on
average.
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The visual is the new headline!
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Visual Kicks Text’s A**
328,000Views!
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5 Reasons for Going Visual• We are all visual thinkers
• Visual language aids in decision making
• Visual is more persuasive
• Visual makes a better, longer overall impression
than simple text
• Visual connects emotionally
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The Infographic is not Dead; Claiming that Something is Dead
is so Passé
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PUBLISHER TOTAL UNIQUE VISTORS178,809,843
TOTAL POTENTIAL VIEWERSHIP3,024,141,647
33 LINKBACKS FROM TOP TIER PUBS8109 SHARES
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How Do You Know if Your Content is Relevant?
Increased referral traffic
Social Engagement
Higher quality leads
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It's not who does it first, it's who does it best..
- David Bowie
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Big Rock Content Repurposed into “Turkey Slices”The Sophisticated Marketers Guide to LinkedIn
Podcast: SlideShare
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eBooks:
Blogs:
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Infographics:
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The Webinar:
Physical Book:
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Take it Global:
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Interested in Content Marketing
on LinkedIn?
Download the Sophisticated Marketer’s Guide to LinkedIn: http://lnkd.in/sgm
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Give Your B2B Campaign to a B2C Agency
(Big Rocks can be Fun)
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People want a thrill, people want a spectacle
and people love to be entertained.
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I Love You All. Goodnight!
Now Go Create Some Bloody Good Content!
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Thank You!Jason Miller, Sr. Content Marketing Manager
@JasonMillerCA@LinkedInMktg