Download - Jamjar at Open Coffee Athens LXXVIII
The story behind.
Eva Epitropaki, Co- founder, jamjar.gr
My name is Bond.(or Eva)
BSc Communication, Media and Culture, Panteion University of Political & Social Sciences
MSc in Marketing, Stirling University of Scotland
MSc in Social & Public Communication, London School of Economics & Political Science
Comms and Marketing Professional Stubborn, strong opinioner,never satisfied.
@ jamjar: Co – founder, Business Director
3 years ago, I looked around and saw everyone...
so.I had an IDEA.
Which I had to share with...
My partner. My Vera.
BSc in Political Studies, Panteion University of Political & Social Sciences
MSc in Media & Communication, University of Athens
Comms Professional
Fashion addict
The creative soul of jamjar
Adores Social Media & new technologies
@ jamjar: Co – founder, Marketing & Comms Director
much
However, our idea alone, didn't mean that
We had to do our H/W.
1.Problem
Countless of amateurs crafters all over Greece
Highest majority individual crafters with no means to reach a wider audience, enhance sales & promote their work as:
No local trustworthy, easy & social selling platform dedicated to handmade
International open marketplaces (e.g Etsy) overpopulated & chaotic
Not all handmade items produced truly special, of good quality & inspirational
The crafters
2.Need
Amidst the financial & political turbulence, Greek consumers
changed buying patterns:
More & more into smart shopping looking for unique, stylish, one of a kind, cost friendly products
Wish to enjoy flexibility, speed & ease in their shopping routine, due to lack of time & speed of everyday life
Honor products, services of Greek origin
The buyers
Hence, jamjar was born
i.e. We select & offer customers the crème de la crème of
handmade, guaranteeing
a single amazing shopping experience
UVP1
i.e. while helping the most talented independent crafters take their
passion to the next level, as
we take care of all the business hassle
UVP2
“we select handmade products so fabulous that customers shall wish to buy them with the same passion &
the same urge they had as kids, when they eagerly tried to reach the
jam jar mama hold up on the shelf ;-)”
The jamjar story
Annual fee €80 (VAT not inc.) Sales Commission
10% - Businesses12% - Private Crafters
Support ServicesAdvertising
CommunicationCreative Writing
PhotographyDesign
160 jamjarstores
4.000 delicious handmade creations
17.000 FacebookLikes
4.500 Instagram Followers
3.500 sales from September 2013
Our vision
To become the leading brand, a point of reference for the
handmade arena,
creating the
Νo 1 online department store for the most delicious Greek
handmade creations
Lessons Learned
1.Be open to...
2.Build a good partnership
3.Do your best with what you've got
4.Keep testing your hypothesis
5.Read.Listen.Observe.
6.Keep calm & be patient
7.Accept criticism.
8.Don't accept criticism
9.Don't forget to live
10.Never EVER give up